How to Make Facebook Ads Work for Your Business in 2018

How to Make Facebook Ads Work for Your Business in 2018

How to make Facebook ads work for your business in 2018

Facebook Advertising 101: Understanding Where Facebook Gets Their Data  

The benefits of Facebook marketing run deeper than simply publishing a post to your business page every day. With more than two billion people logging into Facebook every month, it’s safe to say they have collected an obscene amount of data on their users.

As a marketer, that data can effectively be translated into viable prospecting through Facebook’s advertising platform.

If you have yet to dip your toes into the Facebook advertising world, we’ve got another stat for you that is hard to ignore: one of every five minutes people in the US spend on mobile is on Facebook or Instagram.

With that high of frequency among users, it can be easy to get lost in the types of data being collected and how that translates useful information for you as a marketer.

The easiest way to translate that into viable information you can use for your ads is understanding where Facebook gets their data.

Within their own platform, Facebook determines who to show your ad based on things like pages the user and their friends like, information from the user’s Facebook and Instagram profile and places they check into using Facebook.

Information is also pulled from master contact lists that are populated from businesses who share a user’s information like their phone number and email address. Information for this comes from sources such as loyalty programs, compiled information from data providers and purchases made at retail stores.

To track the users’ online activity, you can use a Facebook pixel which then shows your ad to users who have visited your website, used your mobile app or took steps towards purchasing your product – simple adding it to their shopping cart counts!

Location-based advertising is used with your ads when you’re targeting a specific area. Facebook gains this information through a user’s IP address on their computer, tablet and phone as well as through the user’s phone GPS location and location from their Facebook and Instagram profile.

To make understanding your users even easier, Facebook has a resource specifically for advertisers that’s all about people insights. Click here to check it out.

Looking to maximize your Facebook marketing efforts? We offer an array of social media and digital marketing services! Contact us today!

How Internal Benchmarks Help You Set Realistic Business Goals

How Internal Benchmarks Help You Set Realistic Business Goals

How Internal Benchmarks Help You Set Realistic Business Goals

How Internal Benchmarks Help You Set Realistic Business Goals

As a business owner, it’s important to be aware of the industry benchmarks and where they’re trending. Knowing the competition and industry helps you know what your organization is doing well and where there can be some improvements made.

It’s common to base your business goals off of these external benchmarks and it makes sense; you want to stay competitive in the market and grow at a similar pace. However, what happens when you’re significantly above or below the market? Does it still make sense to set your business goals based on the external benchmarks?

Another consideration is if you have no direct competitors. Industries are becoming more and more niched-down, which means the target audience may not be the same across the industry. Given that, does it still make sense to create goals for your organization based on external benchmarks?

The next time you sit down to map out a business goal, first ask yourself these five questions and then consider basing it off of your own organization. Benchmarks that are based on internal performance are more realistic because they’re coming directly from the source.

As a business owner, you know that the best way to determine where you want to go is to have a clear and accurate picture of where you are starting. Internal benchmarks allow you to do just that – identify your precise starting point in order to create realistic and achievable business goals.

If you’re not sure where to start, outlined below are three quick and easy steps for setting up the right internal benchmarks to create realistic and achievable goals for your organization.

The first step is to determine what the proper benchmarks are – is it your mailing list, follower count, page views or product purchases? The key is to clearly define what metrics are important to you and why they matter.

After knowing what you’re looking for, it’s time to dive into the analytics and record the results. These numbers are your standard or benchmark. If you’re looking for a metric that isn’t clearly or accurately recorded, you will first need to record the data for a set amount of time to get an accurate benchmark.

Once the standard metrics have been establish, you can now create your business goals based on these numbers, knowing they are realistic and achievable.

Still not sure where to start? We offer strategic planning services that specialize in setting the right goals for your business! Contact us today to get started!

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

As a business owner, you know by now that social media matters. You also probably know that staying active on the appropriate social media channels is a must. And if you’ve been following along with our blog, you know that it’s also important to be listening to what your customers are saying.

What we haven’t mentioned yet is the last piece to the social media puzzle: tracking analytics.

We know you’re busy and we know it’s hard enough to consistently post and monitor what is being said. However, if you’re not tracking how well your content is performing, you could be completely wasting all that time and effort.

If you’re head is spinning, don’t worry. We’ve rounded up five ways to track your social media marketing analytics so you can stay ahead of the game.

Go straight to the source.  

Yes, it’s obvious, but looking directly on the platform can also be a great first step. For Twitter, you need to enable the analytics. If you have a Facebook business page, the insights are automatically available. For Instagram and Pinterest, you need to enable a business account.

Each platform provides pretty great information on the best posting times, what types of posts drive the most engagement and how many people are clicking through.

Check Google Analytics.

If you already have Google Analytics set up for your site, you know it’s easy to see where your traffic is coming from. But, did you know you can set up parameters to track specific social media campaigns? Best of all, it’s free.

Look at your social scheduler.

Most social media scheduling tools offer basic analytics for content scheduled through their service. The benefit of choosing something like this is you have all your platform analytics in one place. You’re not having to log into each platform to see how a post is performing. Tools like Buffer even send email notifications when a post is going viral.

Track website analytics on social with BuzzSumo.

BuzzSumo is a two-fold analytics platform. It’ll show you what content on your website is getting shared the most and how that specific piece of content is perform across the social platforms. This is a great way to see what type of content resonates best with your audience.

Try a platform-specific analytics tool.

For more in depth analytics on a certain platform, try a platform-specific analytics tool. These options generally provide a more detailed report since it focuses on only one platform. Think Tailwind for Pinterest, Snapalytics for Snapchat and Iconosquare for Instagram.

Not interested in learning one more thing about social media? Don’t worry, we’ve got you covered. Contact us today to learn how we can manage all your social accounts, including analytics tracking!

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

The thought of walking into a room full of strangers can have an anxiety and stress inducing reaction to even the most experienced and successful professionals.

The good news is that making connections and building relationships with other professionals doesn’t have to be panic-inducing. With these five ways to make networking work for you, you’ll be ready to tackle the next professional event stress free!

1. Have an elevator pitch ready, but don’t memorize it.

More than likely, one of the first questions you’ll be asked is what you do. Having something prepared is helpful, so you’re not stumbling across your words. However, repeating a memorized paragraph like you’re a robot is not the most welcoming or conversational. Try picking out a few key points from your prepared ‘pitch’ and be willing to adjust as necessary.

2. Utilize social media, but make sure it’s appropriate.

Yes, platforms like Facebook and LinkedIn exist to make connections and be social. However, receiving connection requests from people you don’t know or have a mutual connection with can seem disingenuous.

3. Take the time to build a real connection.

Handing out business cards to anyone who walks by will definitely get your name out there, but it isn’t the most memorable tactic. Taking the time to build meaningful and memorable relationships with only a few individuals will get you a lot farther than a speedy style of networking. Now, more than ever, people like building genuine connections.

4. Give, give and give some more.

Make yourself useful to your connections. By asking them what they need help with, you’re not only showing your value but you’re also showing genuine interest. This desire to give will help differentiate you from others and stay top-of-mind in your network. Lastly, when you’re consistently giving, it makes a future ask even easier since you’ve been so helpful in the past.

5. Remember to follow up and consistently check in.

If you make an in-person connection, it’s vital that you reach out to them no later than the next day to thank them for their time and follow up on any additional information. Networking events are for networking which makes it easy to forget who you’ve had the pleasure of meeting – by doing a quick follow up, you’re taking one more step towards building that relationship. It’s also helpful to touch in on a consistent basis; ask if they need help with anything or if they’d be up for a quick coffee chat. Just like your non-professional connections, it’s important to keep the relationship alive and healthy.

Five Content Upgrade Ideas to Boost Email Subscribers in 2018

Five Content Upgrade Ideas to Boost Email Subscribers in 2018

5 Tools to Help You Monitor Your Social Media in 2018

Five content upgrade ideas to boost email subscribers in 2018

As a brick-and-mortar business owner, it can be challenging to see the benefit of growing an email list. You want customers to walk into your store and make a purchase; how can an email list help you do that?

The simple answer is trust and value.

Potential customers are more likely to make a purchase from someone they know, like and trust.

Building and nurturing your email list is a great first step to establishing that trust and getting potential customers to like you.

However, people are more protective of their email because they’re getting inundated with promotional emails and false claims. This is why it’s important to provide value and benefit in exchange for an email address.

If you’re not sure where to start or what to provide, we’re sharing give content upgrade ideas to boost email subscribers and start growing that list!

A coupon.

This works great for people who are already familiar with your brand and the great products you offer. By having an exclusive, email-only coupon, you’re encouraging email signups as well as a future purchase.

Think: 25% off your next purchase of $50 or more.

An ebook.

This can be a great way to showcase your expertise on a certain topic related to the products or services you are selling. An ebook should be longer-form content compared to a blog post, but not too long that it overwhelms readers.  

Think: 30 meals in 30 minutes or less.

An email series.

Consider creating a multi-day challenge that walks subscribers through a particular process or shares certain information. This is perfect for sharing content that can be built up each day.

Think: How to declutter your home in five days.

A challenge.

Similar to the email series, a challenge is a way to guide subscribers through a particular series. The benefit to a challenge is that it can be more community building and the benefit to the subscriber is clearly defined.

Think: Seven day push-up challenge.

A worksheet or checklist.

This option is perfect if you’re short on time but still want to provide some great value to your readers.

Think: Master your morning routine checklist.

Not sure where to start? We’ve got you covered. Contact us today to see how we can help with your email marketing strategy.