Facebook Advertising 101: Understanding Where Facebook Gets Their Data
The benefits of Facebook marketing run deeper than simply publishing a post to your business page every day. With more than two billion people logging into Facebook every month, it’s safe to say they have collected an obscene amount of data on their users.
As a marketer, that data can effectively be translated into viable prospecting through Facebook’s advertising platform.
If you have yet to dip your toes into the Facebook advertising world, we’ve got another stat for you that is hard to ignore: one of every five minutes people in the US spend on mobile is on Facebook or Instagram.
With that high of frequency among users, it can be easy to get lost in the types of data being collected and how that translates useful information for you as a marketer.
The easiest way to translate that into viable information you can use for your ads is understanding where Facebook gets their data.
Within their own platform, Facebook determines who to show your ad based on things like pages the user and their friends like, information from the user’s Facebook and Instagram profile and places they check into using Facebook.
Information is also pulled from master contact lists that are populated from businesses who share a user’s information like their phone number and email address. Information for this comes from sources such as loyalty programs, compiled information from data providers and purchases made at retail stores.
To track the users’ online activity, you can use a Facebook pixel which then shows your ad to users who have visited your website, used your mobile app or took steps towards purchasing your product – simple adding it to their shopping cart counts!
Location-based advertising is used with your ads when you’re targeting a specific area. Facebook gains this information through a user’s IP address on their computer, tablet and phone as well as through the user’s phone GPS location and location from their Facebook and Instagram profile.
To make understanding your users even easier, Facebook has a resource specifically for advertisers that’s all about people insights. Click here to check it out.
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