Do You Know How to Put a Face on Your Business?
Most small companies can benefit from a personal touch of the owner or some of the staff members. In fact, a personal star status can help the company’s brand grow quicker. It’s the same technique used by businesses who hire athletes or actors to act as their brand ambassadors. You can replicate this at a smaller scaler by becoming yourself a known figure of your industry or capitalizing on the image of one of your employees if they are already recognized, as a blogger or speaker.
Use Social Media
The easiest way to put yourself, your thought, opinions, and know-how out there is to be present on social media channels. Pick one or two which are most appropriate for your line of business and try to have a relevant and consistent presence. For example, if you own a restaurant, you will most likely pick Facebook to share general information, promotions and updates and Instagram for more visual content like dishes. Of course, if you have a business consultancy company, you are better off with LinkedIn and Twitter. Make sure you cover both general interest subjects on a weekly basis and also refer to news for instant traction. Of course, respond to messages and keep alive any conversation.
Write on the Company’s Blog
The best way to market yourself and your company is to publish bits of helpful content on your company’s blog. Like we do here. Don’t be afraid to let a bit of your personality shine through and even choose more controversial topics. Just don’t go too far away from the main issues and never try to sell. A blog is your gift to the people who are interested in your business.
The most successful company blogs eventually turn into best-selling books, so if you think there is a monetization potential to your knowledge just be patient.
Last but not least you have to put yourself out there and proudly represent your business face to face with real people. Go to regular meetings held in your area, join your Chamber of Commerce or other professional associations.
If you want to remain 100% digital, you can take advantage of the power of live videos, either through Facebook Live or the newly introduced Instagram TV.
Now that you have a roadmap on how to step into the limelight go ahead and build an action plan. Let us know if you need a little bit of inspiration along the way.