Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Sometimes beating your own drum on Instagram won’t get you too far. The best advertising is when other people endorse you. Extra points if these people are knowledgeable in the industry, trustworthy and have enough followers to make a difference for your baseline.

First, you need to get straight some terminology. In this game, you have bloggers, influencers, and ambassadors. The first can range from a very local influence to national, household names. Usually, the number of followers dictates the status, and most influencers have at least 10K fans. Ambassadors are selected from influencers and develop a closer relationship with the brand.

Initial research

When selecting your ambassador or just a collaboration you need to start by researching their profiles. Look at the hashtags they use, the reactions they get per post and even the color scheme. All these elements need to be in tune with your communication.

Research their endorsement terms and check if these match your projected budget. Inquire if they only take cash or would be happy with a product exchange. Usually, the higher the rank of the influencer, the less likely they will work just in exchange for products. It never hurts to ask. Create a list of “most wanted,” “highly preferred”, and “ok”.

Look at the numbers

Speaking of numbers, fill in the previous list with relevant metrics. These include the total number of followers, the average number of reactions per post (engagement rate) and demographics.

Don’t be afraid to ask the potential collaborators for relevant statistics from their back-end. It is not intrusive; it’s just due diligence. If they refuse to offer their engagement rates or other statistics that is a major red flag.

The key is to go for the sweet spot which balances the reach, engagement, and budget.

Picking the wrong ambassador

Selecting the right ambassador is a delicate matter, and sometimes even big brands fail. For example, using Oprah (14.8M followers) for Windows 8 was not the smartest move.

The key to social media marketing is authenticity. Although people know sponsored posts exist, and ambassadors make money, they still want to feel a connection.  

Another mistake not being on the same page with your ambassador, either the message or even as tone. They already are a brand on their own, don’t try to change them to match yours. Just select wisely from the available pool.

Do you think you know how to select a brand ambassador or you feel overwhelmed by the number of possible choices? Give us a message if you think you could use some guidance in choosing the Instagram face of your company.

Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

“Do I have the permission to give you more information about a particular product?”

This is what opt-in marketing does; it is requesting the reader or the website visitor for the permission to be sending emails to them.

Initially, businesses would send emails to recipients without their consent. What would likely happen if you received an email from a company without your permission?

Most probably, you would get angry, mark the email as spam, maybe report the sender, develop a negative attitude towards the seller and swear never to do business with them ever.

On the other hand, if a website asks for your permission to send you emails, you have the power to accept or decline. If you accept, it is most probably because you are interested in the products, services or the information they offer.

Reasons why every entrepreneur should use an Opt-in

An opt-in is a gate. It is a gate to a world of endless opportunities. These are the opportunities that an opt-in presents to your business:

 

You can build a tribe of followers

Why do I need another tribe when I have a Facebook page, Twitter, Instagram and the other social media platforms?

Answer: Because you do not own those platforms. You have just rented them to build your community of followers on them. Building a community of email subscribers gives you full ownership and control.

 

Tapping into a larger audience

Did you know that there are over 4 billion email users? Can you compare this to the 2.2 Billion Facebook users?

There is a general perspective that social media has a more significant usage than emails. However, the facts say otherwise. Opt-ins presents you with the opportunity to tap into these large numbers.

 

Having a chance to build relationships.

Whenever a person signs up on the opt-in, they are raising their hand and saying- “Yes! Me! I’m interested”.  

You can, therefore, take advantage of this and build a relationship with them. It is an opportunity to warm them up to the point whereby they can become a customer.

Also, email is personal. It is unlike social media where most people go to keep up with the Kardashians. Most people open their emails to check for specific updates or information. They open the email when they are in a motivated state of mind. Therefore, an opt-in gives you the opportunity to communicate with the potential lead in such a state of mind- They are more likely to take action then.

 

To increase traffic to your website

When you have a list of subscribers, you can alert them every time you launch a new product, post a new blog, you have an offer and so on. This redirects them back to the site to keep up with the updates, and it creates a stream of traffic to your site that is not dependent on the Google ranking. This gives you freedom from worrying about the changing Google algorithm.

An opt-in is a MUST have for any business owner. With the email subscribers, you get from the opt-ins; you can increase your traffic and your sales independent of Google and other social media platforms.

Valuable Tips to Maintain a WordPress Website

Valuable Tips to Maintain a WordPress Website

Valuable Tips to Maintain a WordPress Website

Valuable Tips to Maintain a WordPress Website

Imagine, you finally have your WordPress site up and running. You are updating valuable posts every so often, and it is ranking well on the search engine. The traffic to the site is shooting through the roof! You are converting the visitors to subscribers and buyers.  You are thrilled; this online hustle is finally working, and you can see yourself hitting significant financial milestones!!! You wake up one day excited to see how your site is doing and log in with excitement. Unfortunately, something is wrong- you cannot login into your site- it has been hacked!!!

The site security is just as important as all the other efforts you put into increasing the sales.  You should take every precautionary measure by maintaining your website regularly.

Here are some simple maintenance hacks that even a tech-rookie can manage to keep the site secure, up and running and making you more money.

 

Ensure that you Update the Site

WordPress is always improving its core version. Therefore, make sure that you update your site to the latest WordPress update. It gives your website an improved advantage.

 

Update your Plugins

Most WordPress plugins are also updated to increase their functionality. Therefore, regardless of how many plugins that you have integrated into your WordPress account, ensure that you update all of them

Also, note that you should never install a plugin that has not been updated for over two years. Such a plugin puts your site at risk of an attack.

Also, if you have any plugin that is idle- delete it. Such plugins reduce the loading speed of your site.

 

Conduct Regular Site Audit

Some technical issues might be interfering with your site SEO. You might be thinking that you are doing everything right, but your site is still not raking well.

Some tools can help you conduct a site audit to identify the technical issues that might be interfering with your site. Some of these tools include the MOZ, SEM audit, screaming frog, and many others.

 

Backing up the site

What is your backup plan for your website?

You should have a way to back up all the blogs and data on your WordPress site. Some hosting plans offer a backup option. Ensure your hosting provides this option.

Alternatively, you can use certain plugins to back up your site data. Here are some plugins that are effective in backing up WordPress sites.

 

Leverage on Plugins

I know you might not be very IT inclined. However, this should not be an excuse to leave your site unattended and at risk. Many plugins are available and can do virtually anything.

BulletProof Security secures your site against login attacks. It adds a firewall that helps to guard against various attacks.

All in One Security is another plugin that is effective at blocking any attempted logins.

Wordfence plugin helps to scan all the aspect of your site for any signs of attacks. If it notes any infection, it notifies you immediately.

Lastly, as much as plugins can be invaluable, they can also interfere with the loading speed of your site. Other plugins are also not compatible. Therefore, ensure that you are in communication with the support team of your site hosting and the plugin providers to resolve such issues.

3 Tips To Increase The User Engagement  On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

Traffic – User engagement- Conversion – Sales!!! This is the target of any entrepreneur- isn’t it?

Therefore, it is essential to ensure that you have optimized your website for maximum user engagement. If you aren’t sure, then hold on tight as we look at some of the best practices to increase user engagement.

What lessons/best practices can we learn from the most popular websites in 2018? According to Alexa, the top 10 popular sites according to their unique site visits and page views are?

  1. Google – Search Engine and Products
  2. Youtube- Video Sharing
  3. Facebook- Social Networking
  4. Baidu – Search Engine
  5. Wikipedia – Encyclopedia
  6. Reddit – Social News and Entertainment
  7. Yahoo- Web Portal and Search Engine
  8. Tencent QQ- Portal
  9. Google India- Search Engine and Products
  10. Amazon- E-commerce and Cloud Computing

What are some of the tips to increase user engagement that we can learn from these giant sites?

 

Provide Value

All the above sites share one thing in common- they are user-focused. Their primary goal is not sales but to provide their users with maximum value.

Therefore, the first question to ask your yourself is – how can you provide more value to your target customers?

Some primary ways to offer value might be by:

  • Educating the readers on your blog
  • Using your social media sites to provide help, teach and help your users to solve specific issues
  • Offering tutorials on related topics

 

Encourage Feedback

Amazon and Youtube are excellent at encouraging users to express themselves when writing reviews. Users do not want to read content and watch the videos only. They want to know whether their opinion is valued.

Your website should have a section where the users can leave a comment, contact you or review your services. It empowers the users to know that they are valued.

Social media integration on your site can also be a great way to encourage your target leads to offer their feedback. Therefore, ensure that your social media platforms are active in engaging the followers.

 

Personalize your approach

The world is becoming more individualistic. More people are becoming more socially alienated from the social society. Therefore, offer these people an e-friend. Find creative ways to establish an emotional connection with all your followers.

Use second person on your landing pages.

Incorporate Chatbots on your homepage that is optimized to obtain the readers’ information from their Social Media Platform and address them by name.

Use a conversational tone on your blogs and social media posts.

When communicating with your email lists, address them by name. Whenever I receive an email addressed to me by name- it touches my emotional center, and I am prompted to read it and click to the link on it.

Do not use generic email templates; use a personalized approach. You can even share some of your personal experiences concerning the subject of the email or the blog you are redirecting them to.

In conclusion, do not think from the perspective of an entrepreneur; think as a reader. What would make you stay longer on a particular site and what makes you leave another website immediately it loads.? There you have your answer.