Three Mistakes That Will Get Your Site De-Ranked By Google

Three Mistakes That Will Get Your Site De-Ranked By Google

Three Mistakes That Will Get Your Site De-Ranked By Google


Three Mistakes That Will Get Your Site De-Ranked By Google

Ranking on the first page of Google feels great!!

Traffic drastically increases as your click-through rate also highly improves.  The rate of getting new email subscribers increases and before you know it, your sales go through the roof. Hurray!!!

However, all the excitement can come to a sudden halt. Google algorithm is comprehensive in making sure that only the sites that are resourceful and ethical appear on the first page.

The following three reasons are some of the significant incidences that can make your site to be de-ranked or delisted by Google.

Listen, take notes and avoid leaving the ‘first-page ranking’ party sooner than you expected.


Untrustworthy Backlinks

Are you using unethical methods to get backlinks to your site? If so, then you are increasing your chances of being de-ranked. Unethical methods include sending spam links in an attempt to deceive the search engine algorithm.

This might surprise a few people, but you should also avoid using private blog networks to enhance your site’s authority. It was considered a legal way a few years ago but NOT TODAY- it will cost your ranking status once discovered.


Your Content

It is said that content is king. For sure it is when it comes to Google ranking.

If your website has poor quality content and images, you will struggle to get ranked by Google despite how good your site appears or how fast it loads.

If you have poor quality content, the time people spend on the site will be low. Also, none of the readers will share the content on their social media forums.

Have you heard of keyword stuffing? It is true that utilizing targeted keywords can improve your ranking. However, placing too many keywords in a blog post or the meta descriptions is counterproductive.

Do you have zombie pages on the site? Yes, zombie pages.  Zombie pages refer to the old and outdated blog posts, e-commerce pages that made no sales, or old press releases.  Having several thousand pages and posts on your website hurts your Google ranking.


Off-Site SEO

How often do you conduct regular website check-ups? Not sure? Specific technical issues could be hurting your Google ranking. These include:

It is virtually impossible to become profitable with your online business without having favorable Google ranking. Therefore, make sure to avoid the above three points that can sink your Google ranking.

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

4 Tips For Easier Navigation On Your Website

How easy do people navigate your website?   Most entrepreneurs leave the work of coming up with the site to the web designer and developer. However, remember you are the business owner. You ought to ensure that your potential clients have a great experience when they visit your site.

Website navigation affects two key metrics that eventually influence your Google ranking. These also affect the overall traffic to your site and the conversion rate.

If a site is hard to navigate, you will have high bounce rates. Also, the users who try to stick longer in search of particular information will have an unpleasant time, and they are unlikely to come back. This directly affects the conversion rate and the profitability of your business.

Therefore, what are these tips you as an entrepreneur with little to no web-design knowledge can look out for to ensure that the users have an easy time?


1. Inspect the Navigation Bar

The navigation bar is the section –mostly at the top of the page.  For the navigation bar to be effective, it should be:

  •    Easily recognizable. It should have a color contrast with the rest of the page for the users to quickly identify it.
  •    It should be STICKY. The users should be able to see it even when they scroll down the page.
  •    Have easy to understand language.  You want every user to quickly know where they can get whatever information by clicking on specific items on the navigation bar. Therefore, the language you use should be primary and not confusing.
  •     If the site is complex, with numerous pages or products, it is crucial to use mega menus.  When a user clicks on a specific section of the navigation bar, they get a drop-down menu listing specific locations/products within the site. This makes the navigation to those particular areas much more accessible.


2. A Search Bar

A search bar is one of the most useful tools to ease the navigation of your site. Look at any of the major sites and you will always see a search bar. They are most useful in complex websites and e-commerce sites.   Ensure that the search tool is optimized such that it is spelling-error-tolerant and produces results almost every time someone searches a keyword.


3. Layout Consistency

As the user is moving from one page to the next, they should form a mental picture of your brand by the consistency of your website layout and branding.  Having a consistent design from one page to the other makes the navigation easy since they can quickly master where to click to go to the next page, the previous page or subscribe to your email list.


4. The Hamburger Menu

These little three lines on the right have come to be referred to as the hamburger menu. They make website navigation on a mobile device super effective. Ensure that your website has them too.

In conclusion, it is good to make your site stand out. However, do not get too creative and get carried away with re-inventing the wheel on how you design your website. It might cost you traffic, conversion, and sales. You don’t want that, do you?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017. The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.


Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

  1.     Follower Growth.

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

  1.     Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

  1.     Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar That Converts

How To Create A Weekly Posting Calendar That Converts

Maintaining a corporate social media profile requires strategy and planning. People are creatures of habit and react best to things they can anticipate. Even though the age of TV series and radio broadcasts is almost gone, following a consistent posting calendar, both regarding themes and hours can be the key to long-term growth. It makes your fans anticipate and be curious about what you have to say next. Be sure not to let them down or waiting.

Let’s review the steps you need to take to have a clear brand voice and never be out of inspiration. The best blogs, pages, and podcasts seem effortless but are built with clock-wise precision.

Think Strategically

Although most companies maintain social media profiles only for awareness, you can think more specific. Attach financial goals to your posting, especially sponsored ones. Treat social media posting with the same respect as general business strategy and define yearly, quarterly, monthly and weekly goals. Try to pinpoint areas such as the themes to cover, the number of followers to acquire or sales.

Research your audience and find out the relationship between demographics and the preferred content. Try to identify best posting time regarding weekdays and hours.  Save the best material for these times.

Define the (Seven) Wonders of Your World

Not all companies need to post daily, but to be consistent, it is helpful to define a theme for each day of the week. Try to avoid general topics like the Monday dread and #TGIF, rather be specific to your industry and audience. You can have “Tips and Tricks Tuesday”, “Delicious Wednesdays” or “Mommy’s Saturday Treat”.

Merge this personal blueprint with international and local holidays to capture more diversity in your posts. Also, practice consistency. For example, if you have a weekly funny posting every Friday, don’t come up with sad or disturbing industry news. Make few exceptions for major events.

Exercise Attention- Grabbing

Build your calendar like a cake. The strategy is the cake dough, the daily themes are the cream, and the content is the frosting. You should aim to make this as enjoyable, eye-grabbing and fun as possible.

Industry leaders advise to write over 20 titles for each post and pick the best one. There are even headline analyzers to help you choose the best one. This exercise will make you more creative and attentive to nuances.   

Do you already know what types of posts does your audience like? Would you be curious how a specialist can help you define your unique calendar? Why not drop us a line about your social media struggles?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency On Facebook?

What Is The Right Posting Frequency On Facebook?

There are a lot of myths related to the right posting frequency on Facebook and what makes a good schedule. The short answer is that there is no magic and universal formula. What works for one industry or time zone might be different for another one. It all boils down to the idea of knowing your target clients and meeting their needs in the best way possible. After all, Facebook is just a channel, a tool.

Posting Frequency vs. Posting Consistency

A few articles were stating the best time to post or the right frequency, but on Facebook, as opposed to Twitter this has less importance. The only rule which still holds is to be active. Instead of focusing on the right time to share your thoughts, put more effort into creating valuable content.

A study from HubSpot revealed there is no best day to post; all are the same. This makes sense since people are glued to their phones in the same way during work hours and weekends. The same survey revealed that between two and five posts per week are enough, so you don’t need to be active every single day to make a difference.

Actually, the only rule is to be consistent. People are creatures of habit. If your followers expect you to post fresh content each morning, they will check the page. In fact, it’s a good idea to let them know about your policy as the algorithms don’t prioritize branded content anymore. Manage their expectations and (over)deliver if possible.

If you want to have more chances of being visible is to take advantage of Facebook stories. These ephemeral postings perform best when they are related to hot topics.

Focus on Quality

Our advice is to let go of a strict posting schedule and hunting of the best hours. Instead, give more importance to content. Tailor your posts to your audience and end goal. If you would like to sell a product, you would create something different from the situation when you want only to get engagement and followers.

Look under the hood of your Facebook page and know your audience. Look at competitor’s pages and make notes on their best performing posts. Try to replicate their approach in a way that is relevant to your brand. Don’t copy, adapt.

Are you ready to create noteworthy posts that engage and entertain? Let us know if we can bring some of our expertise into your business to get the “like machine” rolling.