Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

We are all big fans of apps on our smartphones. Each offer functionality and every time we hit an obstacle in our daily life we wonder if there is an app which could solve our problem. The same thinking has extended to embedded apps which we can find in frameworks, like Facebook Business Pages.

All pages come with preloaded apps, similar to those available on personal profiles, including Photos, Videos, Notes, and Events. Since these serve a business, a Review app also comes out of the box. When you set up your page, you should decide which ones on these you will keep. Disable everything you don’t use yet to avoid sending visitors to blank apps.

Add Functionality

Some early-stage businesses don’t even have a website; their entire online presence is on their Facebook page. If you are one of them, you can now enjoy better functionality. There are page apps like Facebook Shop which allow the user to buy without leaving the social media environment. Similarly, Storefront Social will enable you to create a Facebook-based shop and create even a checkout system.

Not only you can sell, but you can also recruit online. If you are looking for staff why not install something like “Work for us” or “Smartjobboard”. These could help you get the right talent and even target potential employees with a sponsored job ad.

Engage Users

Other apps like Woobox let you create campaigns, contests, and coupons to keep your shoppers coming back for more. This is a simple way of adding a dynamic dimension to an otherwise dull environment. You can even use the “Fan of the week” app to reward your most loyal followers and motivate others to share, like or comment your activity.

Video apps are great to reach a broader audience. With tools like https://livestream.com/, you can take your Facebook Live video and put in on your website or another medium. Conversely, a YouTube Tab connects the page with your channel. This is an excellent addition since due to recent changes in algorithms, video content is king.

Grow Your Brand

Are you ready to transform your brand into an app-tastic one? Don’t just rely on the bare-bones structure offered by Facebook’s default layout. Get creative and think of your business page as a blank canvas for apps which are like Lego pieces. Not sure which ones to choose? Just drop us a line or give us a call.

How To Use Groups for Business?

How To Use Groups for Business?

How To Use Groups for Business?

How To Use Groups for Business?

As “The social network” Facebook is the best place to create meaningful connections with like-minded people and grow your tribe of supporters. Using Facebook groups is a great way to move away from advertising and transform your marketing efforts into community building. Once your followers trust you as an authority not only it is easier to sell, but they become ambassadors of your brand and are proud to share it with others.  Here are a few ideas on how to leverage the power of groups to make your company more visible, trustworthy and ultimately, a household name.

Share Knowledge

Create and keep groups alive by sharing tips and tricks related to your business. If you sell kitchen appliances, show delicious recipes. If you are a travel agency, don’t be afraid of 360 photos from the amazing locations you send your clients. Don’t strive to sell anything at this point, just keep people lusting for more.

Create a Religion

The best groups are those where the members have a cult for the promoted brand. For example, Apple fans are so convinced of the products’ superiority that they are ready to pay a premium price after waiting for hours in a line.

Use your groups to create this feeling of belonging and to propagate your mantra to your “subjects”. Try borrowing some ideas from spiritual leaders. Create a ritual, create a name for your members and even invent new ways of greeting them or tokens of devotion.

Special Giveaways

Make your group the place to be. Use it to share limited time offers and make members feel special. Be genuine and give real discounts and prizes to the members of your group. If you are just starting out, why not reward those who bring more people in? Regularly have contents aimed only at group members but which they can share on their profiles.

Promote Events

Even if Facebook pushes events automatically to those who would be interested, groups are a way to get critical mass. This happens because those in a group already are in touch with the brand and further down the sales funnel.

Open, Closed or Secret Facebook Groups

There is no right choice, it all depends on your objectives and marketing strategy. If you are just starting it’s better to let your group open and sort members later. Making a group closed will mean more work but better quality. Keeping it secret is a way to ensure that only selected individuals to join and could result in a tighter community feeling.