How To Improve Your Website For Higher Google Ranking
Starting a business is often exciting. You can finally see yourself getting closer to your dreams. Coming up with a site is one of the core steps in the strategy to making it a success. About 54% of small business owners hire website designers for their businesses which means that the rest prefer doing it on their own. Sometimes, you need an expert who will help you have a higher website ranking.
Having a website is not good enough to take your business to the next level; it needs to be highly ranked by Google for clients to find you. So what are the measures you need for it to be highly ranked by Google?
Metadata and Keywords
During the designing stages of your website, there is a space where you fill information concerning the contents of your page. The title metadata is what appears at the browser window which is the most critical metadata on your page. There is also the keyword metadata which are the phrases searched by people for them to find your page. Keep these phrases at about 6-8 phrases with each being 1-4 words.
Keywords are like the backbone of your site. Wisely choosing them helps in chances of ranking highly on Google. You can use keyword tools such as Google Trends and see how specific keywords perform globally to decide on which ones to use.
Backlinks are a big deal for your site. They contribute to how you rank on Google. Focus on getting quality links from authoritative sites. Since it may take months for Google to update your site’s ranking, have a plan early in advance for helping you grow your site’s SEO ranking.
One thing that people hate is a slow loading site. How fast is your site? Google takes into consideration how fast your site is. Nobody wants to keep trying opening a site that won’t open. Thankfully, some tools are available to assess your site’s loading speed. Work towards making your site easy to access and load fast, on average three seconds.
Social Media Shares
In today’s world, social media is quite crucial to your business. Does it help in your Google ranking? More importantly, social shares increase your brand awareness. When more people know your brand and the products you sell, they are more likely to search you on Google. It increases the click-through rate which is a vital metric that Google uses to determine website ranking.
The Followers who click on your link on social media are more likely to stay on the site thereby increasing the dwell time. Remember to have an attractive site that will keep clients motivated to stay on it. Also, the return visits also matter. How many times do clients come back to your site? Google analytics can help you see how many clients return to your site.
Remember, content is King. If you provide valuable content, your readers will help you increase your ranking. However, it will be an uphill task to optimize a site with low-quality content.