3 Ways Google Analytics Can Improve Your Small Business

3 Ways Google Analytics Can Improve Your Small Business

3 Ways Google Analytics can Improve Your Small Business

 

3 Ways Google Analytics can Improve Your Small Business

Understanding the data behind your business, no matter the size, is paramount to having success online.

Knowing where viewers are coming from and how you can turn them into customers is the ideal way to operate a small business in 2019. Thankfully there is a tool that can help you harness the raw data and enable you to turn it into profit.

Google Analytics is an amazing mechanism which you can use to succeed online. Here are 3 aspects of Google Analytics that you can use immediately and find a tremendous benefit in doing so.

 

#1: Where are people visiting my website from?

Finding out how people are getting to your site is one of the most important pieces of a website.

Using the tools available in Google Analytics you can see which browser people use to find you, whether it’s on a computer tablet or phone, and your audiences demographics . It can also raise other pertinent questions that need to be addressed.

Such as, are we appealing to our target audience? Or, does our site function better on a specific browser?

 When looking at your own small business data it is important to realize that you might have more questions than answers. But, once you notice trends in the data you can begin to grasp how Google Analytics can help you.

 

#2: What pages on my website need to be improved?

We all have been on websites that sounded exciting at first but, when we finally click on them we are underwhelmed and close the page. We want the first page people click to be intriguing and cause individuals to explore the site, buy our products, or inquire about our services.

By using Google Analytics we can see what is grabbing the viewer’s attention and what isn’t. The bounce rate is the rate at which people land on your website (via an email campaign or other website) and then leave without clicking on any other pages.

If you bounce rate is high for a specific page then it is worth investigating why this is. Understanding the bounce rate and working to lower it is a useful tool that will allow you to improve your online engagement.

#3: Gauging How Much Traffic You Get From Social Media

Google Analytics also allows you to see how your social media presence is driving viewers to your website. While likes and followers are great, if people aren’t spending money on your products or services then you have an issue.

Making sure you have a uniform message across social media and links that bring people back to your site is crucial. You can set specific parameters in Google Analytics that allow you to monitor the traffic that is coming to your site from social media.

Once you understand how your Facebook, Instagram, or Twitter is impacting your business, then you can begin to form a strategy to improve your site.

Facebook Ad Mistakes You Shouldn’t Make

Facebook Ad Mistakes You Shouldn’t Make

Facebook Ad Mistakes You Shouldn't Make

 

Facebook Ad Mistakes You Shouldn’t Make

Most small business’ see Facebook as a simple avenue into social media marketing. The ease and accessibility in creating a Facebook business account helps foster this thought.

But how do you effectively utilize Facebook Ads and the elements within them?

There are a few techniques that you can use to optimize the time, money, and effort you spend on Facebook advertising. Ads that perform better, get your message across clearly, and make you money is what you need.

 

Don’t Compete Against Yourself

Facebook advertising is a constant battle where money and creative content help you gain visibility. You are paying for the opportunity to grab someone’s attention. This attention can turn into a click on a link, a follow, or an eventual sale.

Since Facebook is already a competitive space, when it comes to ads do not compete with yourself. If you are running more than one marketing campaign at a time, find multiple audiences to engage with.

You can use Facebook Customs Segments to exclude portions of your audience that you don’t need to target.

 

Having a Goal For Your Ads

Every great outcome needs strategy and proper planning. Brainstorm and find a goal that you want your Facebook ad to achieve. Do you want the viewer to become aware of your brand, view your videos, or start a conversation?

These are all important ways to measure success that you need to consider when you make an ad. Once you set these goals it is important to see your plan through till the end of the campaign.   

Take control of your campaign by monitoring its performance on Audience Insights. Here you can see when your ad is viewed, if people are interacting with it, and how much it costs to start a conversation about your business.

Be aware of the progress you make as you go along and you can use this data for your next Facebook ad campaign.

 

The Power of Pictures

You have a great product or service that you offer but, is the media that you use grabbing attention? The visual aspect of your ad will make or break the performance of it. Facebook has multiple options that you can draw from.

Instead of using one picture, use multiple (carousel) photos to explain the content of the ad. When you choose an image be sure that it lines up with the goals you have set.  

Make sure to have little to no text in your images as well. This could distract viewers from the content of the ad. A clear image that connects to your brand is what you should be aiming for.

Are you Mobile First?

Are you Mobile First?

Are You Mobile First?

 

Are You Mobile First?

In 2016 mobile internet use became the dominant platform that people use to explore the internet. With the increase in popularity of apps and social media this shouldn’t come as a surprise.

With the pace of life continually increasing, a mobile device makes more and more sense. It can fit in your pocket, be taken anyway, and the interface is easily usable by anyone. Designing your website so that it’s mobile friendly ensures you keep pace with the changing technological culture. Here are a few tips to consider when developing a plan for your mobile friendly site.

 

Make Sure Anyone Can Read and Click Through Your Site

 

Everyone has been on a mobile site with tiny buttons and font that was barely legible. Then you have to enlarge the text, search for what you want, fight off frustration, and waste valuable time. Instead opt to make the font on your pages at least 14px. You can then play around and see if that is the proper size or if it needs to be adjusted further.

Another important aspect when it comes to size is having large enough buttons to use on a mobile device. Whether you have clumsy thumbs, or a smaller phone, large buttons make a site easier to navigate.

When you have a website that is easy to read and navigate through it reduces friction. Your visitors will thank you when clicking through your site is a breeze and they can read everything.

 

If Your Site Isn’t Mobile Friendly, Your SEO Will Suffer

 

Sites that are not optimized for mobile use will not be ranked highly on Google. This means that for your business to be competitive in the online search world, it needs to be mobile friendly.

If a site doesn’t load or lags, you are going to lose potential customers. Creating a mobile version of your site with conversion platforms like bmobilized will reduce issues that users experience.   

 

Avoid Common Mobile Optimization Mistakes

 

There are a few common mistakes that site owners can make that will negatively impact their SEO in the mobile sphere. One is blocking JavaScript, CSS, or image files. This will result in lower rankings for your mobile and desktop site.

Another issue is putting any unplayable content on your mobile site. Any program run on Flash Players or license-restricted content needs to be avoided. Lastly, if you are using a separate mobile site make sure your cross-links are consistent. You wouldn’t want a mobile user to be unable to access the correct page of your desktop site.

Do You Allow Comments?

Do You Allow Comments?

Do You Allow Comments?

 

Do You Allow Comments?

How do you unravel what a blog truly is? Is it just an avenue for a business or individual to disperse content? Or, is it something much more powerful.

Commenting on blogs has been around since message boards of the 80’s and 90’s and has continued to grow in new directions. From retweeted, liking, or posting a regular comment, this idea has blossomed into various digital arenas.Commenting on blogs and posts helps foster a sense of community and dialogue.

Without being able to comment isn’t the conversation one sided?

What is being potentially missed if you don’t let viewers interact with your content. On the flip-side, what are the negatives of allowing comments on your blog? 

 

Why You Should Allow Comments

The essence of a blog is the community that it is able to build and foster. The comment section is the space where both sides of a topic or argument can be discussed. Through this collision of ideas a new solution, question, or idea can be born. If this communication was to be eliminated what would be left?

A one-sided opinion that viewers couldn’t interact with would be all that remains. In some examples the comments on a blog are more interesting than the content itself. The interaction that users have with a blog can be viewed as a receipt of social currency.

It shows that people care about what you say and what to talk about it. Thousands of views are great and important but, direct connection between a blogger and viewers has it’’s benefits.

 

The Potential Issues With Comments

Every business person knows that if something isn’t worth the time or money then it needs to go. Reading through comments takes time. Replying to these comments to engage with your viewers also take time and effort. You have to take inventory of your blog and see if allowing comments is a good fit.

Instead of focusing on your blog comments that time could be better spent on social media. Also, the vast majority of comments might be useless or non-specific to your message. By disabling comments completely these are issues that you will never have to deal with.

 

What Does The Data Say

The logic behind allowing comments is that it creates engagement with your blog. This engagement leads to increased views and a larger audience. Then, this audience will generate more revenue.

Whether it’s income from your blog or a product you are selling. However, Hubspot did a study on the relationship between comments the impact they have on a blog. They found there was no correlation between the number of comments and overall views or links clicked.

Social Media Platforms in 2019

Social Media Platforms in 2019

Social Media Platforms to Watch in 2019

 

Social Media Platforms in 2019

In 2019, video content will account for 80% of all consumer internet traffic. Finding new and familiar social media platforms to attack in 2019 could be vital to staying relevant.

This will help you prepare the future for your online business. These 3 new platforms capitalize on the internet’s video trend and can help you reach more customers.

 

Amazon Spark

Amazon Spark is a feed of stories for Amazon customers featuring products ready to be purchased. When users first visit Spark they can select five interests and receive personalized content from customers with similar interests. This also offers customers another way to buy products by simply tapping a shopping cart on the story.

You can feature your own products on Amazon but, customers must have a Prime membership. You will also need to make a minimum amount of purchases to have access to this feature. 

 

Facebook For Creators

Facebook Creators is a video community designed to help creators make content for Facebook. By downloading the Facebook Creator app you can make quality videos and connect with customers.

You can share videos made on Facebook stories as well. Using this content on Twitter, Instagram, and other social media will allow you to get multiple posts out of one video.

 

Google My Business

This app allows you to connect with customers for your business through Search and Google Maps. You can respond to reviews, message customers, and get notifications when someone inquires about your business.

In Google Maps you can follow a business and receive updates, event promotions, and offers catered directly to your interests.  

 

The Takeaway

The great thing about these platforms is that they are an extension of previous apps and social media that you’ve used before. Almost everyone has ordered from Amazon, sent a message on Facebook, and found what they needed on Google Maps. This means the interface is simple and easy to use.

If you are familiar with these 3 platforms then you will easily be able to use them. Being aware of the latest networks established from other companies will allow you to take this year by storm.