Do You Allow Comments?

Do You Allow Comments?

Do You Allow Comments?

 

Do You Allow Comments?

How do you unravel what a blog truly is? Is it just an avenue for a business or individual to disperse content? Or, is it something much more powerful.

Commenting on blogs has been around since message boards of the 80’s and 90’s and has continued to grow in new directions. From retweeted, liking, or posting a regular comment, this idea has blossomed into various digital arenas.Commenting on blogs and posts helps foster a sense of community and dialogue.

Without being able to comment isn’t the conversation one sided?

What is being potentially missed if you don’t let viewers interact with your content. On the flip-side, what are the negatives of allowing comments on your blog? 

 

Why You Should Allow Comments

The essence of a blog is the community that it is able to build and foster. The comment section is the space where both sides of a topic or argument can be discussed. Through this collision of ideas a new solution, question, or idea can be born. If this communication was to be eliminated what would be left?

A one-sided opinion that viewers couldn’t interact with would be all that remains. In some examples the comments on a blog are more interesting than the content itself. The interaction that users have with a blog can be viewed as a receipt of social currency.

It shows that people care about what you say and what to talk about it. Thousands of views are great and important but, direct connection between a blogger and viewers has it’’s benefits.

 

The Potential Issues With Comments

Every business person knows that if something isn’t worth the time or money then it needs to go. Reading through comments takes time. Replying to these comments to engage with your viewers also take time and effort. You have to take inventory of your blog and see if allowing comments is a good fit.

Instead of focusing on your blog comments that time could be better spent on social media. Also, the vast majority of comments might be useless or non-specific to your message. By disabling comments completely these are issues that you will never have to deal with.

 

What Does The Data Say

The logic behind allowing comments is that it creates engagement with your blog. This engagement leads to increased views and a larger audience. Then, this audience will generate more revenue.

Whether it’s income from your blog or a product you are selling. However, Hubspot did a study on the relationship between comments the impact they have on a blog. They found there was no correlation between the number of comments and overall views or links clicked.

The Importance of Word Search for SEO

The Importance of Word Search for SEO

The Importance of Word Search for SEO

 

The Importance of Word Search for SEO

In today’s consumer climate we crave the fastest answer to our questions. Where is the best place to eat around here? Where is the closest gas station to me? And the most important question, where is a damn Starbucks!

41% of adults are using voice search technology, like Alexa and Siri, to get answers to these questions and many more. Typing a question into a search engine can be time consuming and inconvenient for many. Simply asking a question to your smartphone or Amazon Echo is easier, quicker, and becoming more popular.

By 2020 50% of all search results will be voice. This means not only is there an upward trend in voice search but, soon it will be the primary way of online exploration. Here are a few tips to be aware that you can use to optimize your business’ SEO.  

 

Voice SEO

By harnessing the power of voice search you can improve your rankings and increase your visibility on Google. Also, voice search is a great way to increase traffic to your landing pages and reduce high bounce rates.

Since voice search can help potential customers find what they are need quicker, they will be inclined to check out other pages on your site. Having concise answers to questions on your site, and Google, will increase the chances of viewers wanting to learn more about your business. 

 

Featured Snippets

When you use Alexa or Google Home to find the answer to a question they read off featured snippets.

A featured snippet is the first search result that pops up in Google in its own text box. Ideally you would want your business to be as close to the featured snippet as possible. This would give you the best visibility and users will experience fewer obstacles in reaching you. 

By answering specific questions that people look for you can directly improve your voice SEO. Writing unique copy that engages readers and builds rapport will benefit you Google’s search results tremendously.

 

Improve Your Google Business Page

Almost 40% of voice searches are for business information. This means you need to ensure the information searches will find online for you is accurate. Having the correct address, business hours, and services available will set you up for success.

If all these aspects of your business are not uniform online then you are potentially missing out on customers and clients who are ill informed. Having a high volume of positive reviews on Google is another avenue that you can focus on to benefit your voice SEO.

Social Media Platforms in 2019

Social Media Platforms in 2019

Social Media Platforms to Watch in 2019

 

Social Media Platforms in 2019

In 2019, video content will account for 80% of all consumer internet traffic. Finding new and familiar social media platforms to attack in 2019 could be vital to staying relevant.

This will help you prepare the future for your online business. These 3 new platforms capitalize on the internet’s video trend and can help you reach more customers.

 

Amazon Spark

Amazon Spark is a feed of stories for Amazon customers featuring products ready to be purchased. When users first visit Spark they can select five interests and receive personalized content from customers with similar interests. This also offers customers another way to buy products by simply tapping a shopping cart on the story.

You can feature your own products on Amazon but, customers must have a Prime membership. You will also need to make a minimum amount of purchases to have access to this feature. 

 

Facebook For Creators

Facebook Creators is a video community designed to help creators make content for Facebook. By downloading the Facebook Creator app you can make quality videos and connect with customers.

You can share videos made on Facebook stories as well. Using this content on Twitter, Instagram, and other social media will allow you to get multiple posts out of one video.

 

Google My Business

This app allows you to connect with customers for your business through Search and Google Maps. You can respond to reviews, message customers, and get notifications when someone inquires about your business.

In Google Maps you can follow a business and receive updates, event promotions, and offers catered directly to your interests.  

 

The Takeaway

The great thing about these platforms is that they are an extension of previous apps and social media that you’ve used before. Almost everyone has ordered from Amazon, sent a message on Facebook, and found what they needed on Google Maps. This means the interface is simple and easy to use.

If you are familiar with these 3 platforms then you will easily be able to use them. Being aware of the latest networks established from other companies will allow you to take this year by storm.

Generating Income From Youtube

Generating Income From Youtube

Generating Income From Youtube

 

Generating Income From Youtube

Making money on the internet is a foreign concept to many. Generating income on platforms like Youtube seems convoluted. How do make money from this and how much time will it take?

Will this be worth the necessary work and effort? But, by utilizing a few simple strategies you can create additional income. This will also increase your brand’s recognition, and direct traffic to your website.

 

Post Consistently and Creatively    

Constantly coming up with new video ideas to post on Youtube is the best way to get your message out. This allows viewers who don’t see you website to be exposed to what you are about.

This gives you the opportunity to attract viewers, it also allows you to sell your products more effectively. Just relying on Youtube ad revenue isn’t the best way to generate income.

Using videos as an opportunity to get your name out there is a better solution. Constantly creating content that gets your message across allows people to find you website. This is what you should be working towards when you develop your video ideas.

 

Find Sponsorships and Collaborations

Finding companies to endorse products or sponsor your channel brings tremendous benefit. This gets others involved in a great way to increase your influence. Working with other content creators can be a smart way to drive traffic to your website.

This in turn will generate more business. The money you can make from sponsorships, as well as ad revenue, creates additional income to expand your business.

 

Let Customers Help You

Create content that shows how satisfied customers are with your products.

This is a simple and effective way to grow your online presence. After posting a testimonial on Youtube you can link to that video on other social media to make sure your customers can find it. The power of personal recommendation is incredible and can only positively affect your businesses’ image.  

 

Optimize Your Keywords

Making sure your website is correctly optimized using SEO principles is important. Doing the same with your Youtube videos is also necessary. Running your titles and keywords through Moz will give you the greatest chance of being found in Google’s search engine.

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

What Are The Best Tools For Podcasts?

 

What Are The Best Tools For Podcasts?

Podcasts are the lovechild of radio and digital. They are the natural evolution of recording your favorite shows. Now you can just take them everywhere with you to enjoy at your own pace. Creating such media required expensive equipment in the past, but now the hardware tools for podcasts are just a laptop and a microphone.

We’ve gathered a selection of the latest and greatest (please read “free/freemium”) software tools you can use to give your business a voice through a podcast. The list is organized following the creation process: listing ideas, recording, editing, social media broadcasting, and auxiliaries.

 

Ideation & Organization

Of course, you could go old-school and just use pen and paper, but it would be a pity not to try modern tools. During brainstorming sessions, you could use a mind mapping software. If you have a more chaotic working style and would just love to drop everything in a virtual box and sort them later for inspiration, Evernote is the tool of choice for most creatives.  Lately, a merge between project management and ideation software emerged, which promotes collaboration, named Notion.

 

Recording & Editing

The sound is the lifeblood of a podcast. While most people can’t define what makes a recording excellent or unbearable, they know it when they hear it. Room acoustics are essential, but if you can’t have a professional studio, you’ll have to rely on editing to get it right. Audacity is a free, multi-platform tool to record and process sound files. If you are looking for a quick, one-stop-shop, with the recorder, editor, and publisher, there is Cast.

If you intend to have a live show, conducting interviews with guests, you can try ZenCastr which records on separate tracks, offers live editing, and integration with cloud services (Dropbox). To engage listeners, not just guests, work with SpeakPipe. They can ask questions, leave comments and be interactive.

 

Social Media Awareness

To extend your current fan base and connect better with existing ones, you could view Facebook Live as a way to podcast with video. If you re mostly a Twitter user, add Periscope to your tools for podcasts. The direct interaction could give you a few ideas about your followers’ interests. Turn these into new episodes.

 

Auxiliaries

To succeed in the crowded world of podcasters, you need to keep organized. Use a planner like Google Calendar. This will help you keep track of the themes and the availability of your guests.

After a podcast, you could think about transcribing the discussion to text. This is great for repurposing as a blog post. Publishing content helps you with SEO, as voice search is currently not an option. You could use dedicated services, but Voice Typing in Google Docs makes a decent output.

Did you know all of these tools for podcasts? What are your favorite tools that get you results? Be sure to comment with your ideas or share this article with someone who might find it useful.