5 Ways Blogs can Build Your Website
With the digital landscape shifting and focusing more and more on video, what are the true benefits of blogs for your website? Don’t most people just skim through them and favor exciting engaging visual elements instead?
Blogs are a great way to add new interesting content to your online business. There are many specific aspects that they can improve a website.
So here is a list of 5 ways blogs and copy can boost your sites visibility and overall success.
1. Blogs Improve your SEO
In the world of online visibility SEO (Search Engine Optimization) is the most important piece of the puzzle you will need to solve how future customers find you. By having consistent new content up on you site you improve your search ranking as well as give Google more information to index.
Blogs also provide the perfect vehicle for specialized keywords that will help more online searchers notice your business.
Text based content like blogs also provides the perfect opportunity for people to interact with what you are putting it out and share it with others. The more people you have talking about your product or service, that higher probability you will land new clients.
2. Blogs Make you Stand Out
An online business is only as good as the trust its customers place in it. When you are constantly putting out articles that are new, engaging, well-researched, and valuable, then you will begin to set yourself apart from the competition.
When people start mentioning how informative your site is because of the weekly blogs you post, you have established yourself as an authority. An authority attracts those who are looking for new information and you will become the place to go.
3. Social Media can Benefit from Blogs
Social Media is all about speed. How fast can you get a post out, can you grab the attention of a follower or possible follower, and engage with them immediately.
Blogs offer a great avenue that your social media can utilize.
Social media is a form of creative marketing. The end goal of creative marketing is to push traffic back to the primary source where you earn your money, your website. Blogs can provide you with content of your own that directs people to where you want them to go.
4. You Want More Leads? Blogs can Help
Research shows that the more web pages you have the more leads you will acquire. The more you blog, the more leads you will generate. Increasing the amount of opportunities people have to engage with your content means more online forms filled out, more requests, and finally more sales.
5. Blogs are a Channel of Communication
A business can only be as good as its ability to improve and adapt. Customer feedback is apart of the foundational bedrock of any expanding and efficient online endeavor.
Comments on blog posts can be a great way to receive this feedback. Customers who have a direct way to voice their concerns are more likely to keep coming back because they know you care.
You can use this dialogue as a way to gather information of your own. Adjusting to people want to read and learn about is a tremendous way to gain a following that will stick around with you for a long time.