Keep Your Facebook Video Short!

Keep Your Facebook Video Short!

Keep Your Facebook Video Short!


Keep Your Facebook Video Short!

Video is one of the best mediums that can be used to enhance a businesses online presence in the age of social media.

The trend towards more video on the web has been increasing for years. However, more video is not always the answer.

Many times the attention span of the viewer doesn’t allow for them to be interested in long videos on platforms like Facebook. While scrolling through Facebook most people don’t invest the time in a video that is longer than two minutes.

Here are a few tips to help you focus on the kinds of videos you should be putting on Facebook.


1. Longer Videos do Better on YouTube

People who are on Facebook are not there for long form video content. It’s just not the case. Instead they are constantly moving and clicking around. They want to find out what their friends are saying and don’t take the time to stay in one place.

That is why even if you have a larger Facebook following for your business you need to look at the analytics. That way you can see how your videos are performing.

Instead consider moving videos over 2 minutes to YouTube. YouTube has a larger market for long form video content and could help you grow a new audience. One way to use a piece of content is to post it both Facebook and YouTube to create two kinds of videos.

A Facebook video would be shorter in duration and simplifies what you are discussing. A YouTube video goes into more depth on the topic. This allows those who are really interested in you a way to learn more.


2. Metrics Can be Deceiving

A Facebook audience for many companies is simple. It won’t require as much work as constantly creating long videos for YouTube. This is why many businesses focus on it and can develop a solid following. This logic would leave you to believe that Facebook would be a better place to post any and all content.

This notion is a little misguided and can be addressed by looking at the data. You may have more views on Facebook for your longer videos but, how long are people watching them for? Are you retaining your audience for more than just a few seconds? Once they see how long the video is do they click off. 

All that effort and time spent in producing great quality content might be better suited for YouTube and other platforms. Facebook users are not likely to hang around for very long.

Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!


Get Your Business LinkedIn, Now!

Staying connected to business contacts can be challenging, time consuming and a real pain in the you know what.

Every individual who understands they need a professional presence online has a LinkedIn account. But, companies and businesses also can benefit tremendously from the connections that this platform can provide.

Creating a business LinkedIn account is simple. Start your company page, upload your logo, post relevant tailored content and promote your page.

But after you set up your profile how do you increase your followers and exposure? Here are three things you can do to build your LinkedIn presence.


Keep Your Profile up to Date

In the world of social media if you aren’t current with your content you will get swept aside in the tidal wave of everyone else’s posts and advertisements.

If your profile is dead you will lose followers, potential connections, and seem irrelevant to all around you. Consistently create articles, share posts, and give viewers a glimpse inside how your company works and who you are.

Always make sure the content you are sharing is in line with your company’s voice. Be sure to go through and take an inventory of your profile and see what is working and what needs to be adjusted.

LinkedIn, like many other social media platforms evolves continually. Keep on top of the changes and updates so you don’t get left in the dust.  


Advertise to get Your Name out There

LinkedIn can be a great tool to help you target a specific market that you are trying to reach. There are two main ways of advertising on this platform. One is ads, the other is matched audiences.

Matched audiences allow you to market to LinkedIn followers who have already visited your website. You can also upload your contact list and create a customized audience who you know will already be interested in you.

LinkedIn ads run on the model of A/B testing or split testing. This means one variable will be tested at a time to see how the ad performs. Two weeks is the amount of time that is needed to see if your ads have performed well and which one is more optimized.


Review your Analytics and Make Well Informed Decisions

So after you have set up and optimized your profile and run your ads what’s next? Now you need to review the data, come to some conclusions, and plan your next steps. LinkenIn’s built in analytical tool enables you see your impressions, reach, likes and shares for a period of time.

Look for what content is performing the best and try to continue in that trend. Comparing your page to other businesses in your field is also another way to measure progess. Learn from those around you who are successful and discard whatever doesn’t work.

3 Ways Google Analytics Can Benefit Your Small Business

3 Ways Google Analytics Can Benefit Your Small Business

3 Ways Google Analytics Can Benefit Your Small Business


3 Ways Google Analytics Can Benefit Your Small Business

Understanding the data behind your business, no matter the size, is paramount to having success online. Knowing where viewers are coming from and how you can turn them into customers is the ideal way to operate a small business in 2019.

Thankfully there is a tool that can help you harness the raw data and enable you to turn it into profit. Google Analytics is an amazing mechanism which you can use to succeed online.

Here are 3 aspects of Google Analytics that you can use immediately and find a tremendous benefit in doing so.


#1: Where are people visiting my website from?

Finding out how people are getting to your site is one of the most important pieces of a website. Using the tools available in Google Analytics you can see which browser people use to find you, whether it’s on a computer tablet or phone, and your audiences demographics.

It can also raise other pertinent questions that need to be addressed. Such as, are we appealing to our target audience? Or, does our site function better on a specific browser?

When looking at your own small business data it is important to realize that you might have more questions than answers. But, once you notice trends in the data you can begin to grasp how Google Analytics can help you.


#2: What pages on my website need to be improved?

We all have been on websites that sounded exciting at first but, when we finally click on them we are underwhelmed and close the page. We want the first page people click to be intriguing and cause individuals to explore the site, buy our products, or inquire about our services. By using Google Analytics we can see what is grabbing the viewer’s attention and what isn’t.

The bounce rate is the rate at which people land on your website (via an email campaign or other website) and then leave without clicking on any other pages. If you bounce rate is high for a specific page then it is worth investigating why this is. Understanding the bounce rate and working to lower it is a useful tool that will allow you to improve your online engagement.


#3: Gauging How Much Traffic You Get From Social Media

Google Analytics also allows you to see how your social media presence is driving viewers to your website. While likes and followers are great, if people aren’t spending money on your products or services then you have an issue. Making sure you have a uniform message across social media and links that bring people back to your site is crucial.

You can set specific parameters in Google Analytics that allow you to monitor the traffic that is coming to your site from social media. Once you understand how your Facebook, Instagram, or Twitter is impacting your business, then you can begin to form a strategy to improve your site.   

Facebook’s New Design: What does it mean?

Facebook’s New Design: What does it mean?

Facebook's New Design: What does it mean?


Facebook’s New Design: What does it mean?

Facebook announced in April 2019 that their platform would be radically shifting their focus.

After multiple issues with privacy and government hearings, Facebook is changing their overall direction and has redesigned their feed which will affect the mobile and desktop app. Mark Zuckerburg, CEO of Facebook, wants to focus on the users privacy and intimacy to create a “social media living room” environment.

But what does this mean for you? How will it affect an individual and business that lives on this platform?

Keep reading to find out some useful information that will keep you current on Facebook’s trends.


Privacy-Focused, Community Based

The new interface of this platform shys away from its traditional focus on the news feed and instead shifts to groups. Since you have to be invited to a group to be able to have access, this is a logical choice for Facebook to make.

The news feed is going to start becoming less and less important. Controversy surrounding the quality and type of news that has been shared on Facebook could be one of the driving factors for this change.


Changes to the Messenger App

With talks of Whatsapp, Messenger, and Instagram being combined into a giant app in the works, the reality is not quite here yet. Instead Facebook Messenger will let you know who you talk to the most and people who are interested in what you are up to.

Accessibility is the key when it comes to how Messenger will function. A new desktop app is in the works for Microsoft and MacOS.

You can now book appointments through this app and create templates for lead generation. Many businesses that are successful on Facebook will find that this feature streamlines their work.

With radical changes like these, Messenger might even be on the road to becoming its own individual platform.


The Takeaway

Facebook is the biggest social media platform in the world. Not only that but it owns many of the other huge apps that many people love and use every single day. When there is a change, even a small one, it is significant.

Facebook is shifting its focus away from being a pure information hub to a more communal source of interaction.

Make sure you continue to keep up with the latest developments so you and your business can be light years ahead of others.

Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series


Your YouTube Channel Needs a Series

If you have a YouTube channel for your business then it is likely that you have a visual product, well crafted videos, and a strong communicative personality.

YouTube is the second largest place where people go to search for things behind Google. This means that it can be a powerful avenue to create traffic for your online business and increase attention around your product or service.

A series though is a brilliant way of picking apart a topic or common questions that customers can have. This way you can go into as much detail as is needed and be creative in the process.

Here are a few ways you can get started on a YouTube series.


Research and Find Topics your Viewers will Enjoy

When you are beginning a series be sure to look at your analytics and find out which videos have performed the best. Look at data points look unique viewers, likes, and average time viewed to get started.

Once you are in the analytics tab you can add different metrics to get additional details on your audience. From unique viewers, average percentage viewed, and likes. If you want information on a particular video you can go into YouTube studio to see overall watchtime and viewer retention.

Once you have this information create a list of potential categories that you can use for future videos.


Use Keywords in Video Titles Tags and Descriptions

You can have a great video with engaging content and quality footage but, if you aren’t searchable than your time is wasted.

Use keyword research to make sure you video topics and search results will match up. There are a few tools you can use to see which keywords are working the best. TubeBuddy, VidIQ, and MorningFame have free and paid plans that can assist you.   

Begin with a phrase and type it into any of these tools. Check the results for searches that have a high volume that you can turn into a narrow niche.

Once you have your keywords incorporate this new information into your titles and video descriptions.


Create Multiple Videos on One Topic

The best part of creating a YouTube series is that it prompts the viewer to keep clicking on additional videos. This means more of their time is spent on your content.

Make sure you bring up your overarching topic in the beginning of each video to grab the attention of those who see it. Create thumbnails for your videos that will draw people in and use engaging titles.

After you are able to incorporate all the elements we have talked about, you will see growth in your channel. More views, likes, and subscribers doesn’t necessarily mean your revenue increases.

However, everyone is on YouTube, and you need to be their so you can generate leads. This is how you can push viewers into your sales funnel and allow them to have a gateway to your additional paid content.