3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

Traffic – User engagement- Conversion – Sales!!! This is the target of any entrepreneur- isn’t it?

Therefore, it is essential to ensure that you have optimized your website for maximum user engagement. If you aren’t sure, then hold on tight as we look at some of the best practices to increase user engagement.

What lessons/best practices can we learn from the most popular websites in 2018? According to Alexa, the top 10 popular sites according to their unique site visits and page views are?

  1. Google – Search Engine and Products
  2. Youtube- Video Sharing
  3. Facebook- Social Networking
  4. Baidu – Search Engine
  5. Wikipedia – Encyclopedia
  6. Reddit – Social News and Entertainment
  7. Yahoo- Web Portal and Search Engine
  8. Tencent QQ- Portal
  9. Google India- Search Engine and Products
  10. Amazon- E-commerce and Cloud Computing

What are some of the tips to increase user engagement that we can learn from these giant sites?

 

Provide Value

All the above sites share one thing in common- they are user-focused. Their primary goal is not sales but to provide their users with maximum value.

Therefore, the first question to ask your yourself is – how can you provide more value to your target customers?

Some primary ways to offer value might be by:

  • Educating the readers on your blog
  • Using your social media sites to provide help, teach and help your users to solve specific issues
  • Offering tutorials on related topics

 

Encourage Feedback

Amazon and Youtube are excellent at encouraging users to express themselves when writing reviews. Users do not want to read content and watch the videos only. They want to know whether their opinion is valued.

Your website should have a section where the users can leave a comment, contact you or review your services. It empowers the users to know that they are valued.

Social media integration on your site can also be a great way to encourage your target leads to offer their feedback. Therefore, ensure that your social media platforms are active in engaging the followers.

 

Personalize your approach

The world is becoming more individualistic. More people are becoming more socially alienated from the social society. Therefore, offer these people an e-friend. Find creative ways to establish an emotional connection with all your followers.

Use second person on your landing pages.

Incorporate Chatbots on your homepage that is optimized to obtain the readers’ information from their Social Media Platform and address them by name.

Use a conversational tone on your blogs and social media posts.

When communicating with your email lists, address them by name. Whenever I receive an email addressed to me by name- it touches my emotional center, and I am prompted to read it and click to the link on it.

Do not use generic email templates; use a personalized approach. You can even share some of your personal experiences concerning the subject of the email or the blog you are redirecting them to.

In conclusion, do not think from the perspective of an entrepreneur; think as a reader. What would make you stay longer on a particular site and what makes you leave another website immediately it loads.? There you have your answer.