Are You LinkedIn?
Are You LinkedIn?
With over 500 million members LinkedIn is the primary social network where businesses and professionals can connect.
An online presence is not only relegated to your personal life but also what you have accomplished in business. This means you need to step up your game and know the inner workings of LinkedIn.
This social media platform is more than just a place to put your resume online. It should be where you connect with as many people as possible to increase your networking capabilities.
Having an active an unique profile will allow you to land that next position, find valuable information, and meet those who will help you further your business and career.
Finish Your Profile and Personalize It
The basics are important and should not be overlooked when you are creating your profile. You would never have a misspelling or incomplete section on your resume when handing it an employer.
LinkedIn is no different.
Making sure you have a proper headshot is a great start. Shoot for the most professional appearance possible. Next make sure to upload all documents that are pertinent to what you have accomplished to showcase your work.
Then you can customize your URL for simple and quick recognition. Your full name is all that is needed here and is simple to change in your profile. After you have completed that work on creating a compelling headline. This will appear right below your name is describe what your position is or who you currently work for.
Hashtags are for LinkedIn too!
Find other communities and people who share similar interests to you on LinkedIn. This is a great way to learn more and expose yourself to what others are doing in the fields you are interested in.
Research which hashtags are useful for you and what has worked well for others.
When commenting and marketing on LinkedIn you can use hashtags to increase visibility and allow others to find you. When posting an article or blog hashtags can be a useful tool as well.
Be Different and Direct
To experience success on LinkedIn you have to stand apart from others. You need to concisely articulate yourself via your profile so everyone will know what you are about. Write in first person and give an honest and strong account of yourself and what you have accomplished.
Regularly updating your account is also key to showing that you are current. Writing long form articles is a useful way to keep your profile fresh. The algorithm that LinkedIn uses now looks for multiple types of media shared on individuals profiles. This means photos, videos, and links should all be posted.
Develop inbound links that can direct traffic to your profile. This can be accomplished by using other social media to link back to LinkedIn. If you run a blog or post articles elsewhere this is a great avenue that you can use to help others find you.