The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

Having an online store can be one of the most effective ways to make semi-passive income. Also, it helps you leverage on the million users of the internet and increases your reach as compared to a physical store.

However, for this to be successful, you have to put in the effort to make sure that it is profitable. There are specific extensions that can boost your marketing efforts on your Woo-commerce store.

Online marketing is highly dependent on the following three areas:

  1.    The online visibility of the store and the products.
  2.    The perceived trust in your products.
  3.    Your promotion efforts.

The above three areas are critical in different stages of the sales funnel. Below is a brief analysis of a few extensions that can enhance your marketing in each of the three areas and improve your sale and marketing funnel.

 

Online Visibility

There are millions of internet users.  However, not all might be interested in your product or services. However, you need to make sure that your product is visible to as many people who might be interested in your product as possible.

There are specific extensions that enhance the SEO of your store and others that encourage social shares on social media platforms.

Some of these extensions include:

  1. Yoast SEO
  2. SEO Plugin
  3. Facebook for Woo-Commerce provides a platform to showcase your products on Facebook.

Others include:

  1.    Google Product feed that lets your customers find your product via Google Merchant Center.
  2.    Perceived Trust on the Products

Trust is a crucial point that contributes to customer behavior.  Honestly, would you buy a product you don’t trust? Exactly!

Having customer reviews on the products is a tested and proven way to create customer trust.  Do you know that approximately 61% of customers read reviews before buying a product?  

Here are some extensions that can enable you to leverage on the reviews section on your products.

  1. Yotpo  
  2. Woo-Commerce Product Review Pro  
  3. Review for Discount
  4. Beeketing For Woocomerce

 

Promotions

Marketing involves continuous persuasion of the potential buyers. Every marketer needs to come up with new, creative and effective ways to promote their products.

One of the highly effective ways to promote products is through email marketing. Through email marketing, one can remind leads about an abandoned cart; upsell them on a product or even down-sell products to specific customers. All these attempts are promotions to increase sales.

Another excellent promotion technique is offering coupons and rewards to visitors for taking particular tasks. One can offer a discount for buying specific products or buying a couple of products at the same time.

Here are some extensions that are great at promotions.

  1.    MailChimp for Woocommerce
  2.    Newsletter Campaign

 

Follow-Ups

  1.    Woocommerce Points and Rewards

Many other extensions enhance the marketing and sales experience on a WooCommerce site.  These tools could help you revamp your traffic, user experience, and sales.

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

When starting or running an online e-commerce store, it is crucial to incorporate the right plugins to help increase your conversion rate and profit margins.

Plugins are bits of software that are integrated within a website to enhance its functionality. If you want to add a specific feature to your online store, there is probably a plugin for it.

There are very many free and premium plugins. Therefore, we have prepared this list of ten e-commerce plugins that any online entrepreneur must have.

 

Woo-Commerce

With over 40 million online stores, Woo-commerce is arguably one of the most dominant e-commerce plugins. Woo-commerce has some of the best features and themes for an e-Commerce WordPress store.

 

WP E-Commerce

Just like the Woo-commerce, WP e-Commerce is another great e-Commerce plugin that has a lot of functionality. It can help one to build an online store from scratch to sell services, physical products or create a memberships site.

 

WPForms

Engaging the users is essential in increasing the conversion rate on a site. If the visitors can have a way to contact you or subscribe to get some valuable information from you, it increases the trust and also gives you an opportunity to upsell to the customers.

The WPForms helps to create contact forms, email subscription forms and other ways to increase user engagement. They have a free version and a pro-version which has improved functionality.

 

Social Coupon Woo-Commerce

The more visible your online store is, the more the traffic and consequently more sales. The Social Coupon Woo-Commerce plugin rewards the users for sharing the products across their social media platforms.

The plugin gives you an opportunity to increase your exposure and also have customers indirectly advocating for your products.

Ecwid

The Ecwid plugin is vital especially when you sell physical products that need shipping to different destinations. The plugin has over 40 international payment options. They also have integrated real-time shipping with carriers such as Australia Post, Canada Post, FedEx, UPS, USPS amongst others.

Currency Switcher for WooCommerce

The Currency Switcher plugin helps to convert the currency to the local currency of the visitor. The familiarity of the currency helps to build trust with the brand and increases the chances of conversion.

Bundle Upsell

When a visitor comes to your site, checks out a few products and purchases one product, it is far much easier to upsell them on another product. They are already a confirmed buyer; when they buy from you, it shows that they already trust your brand.

The Bundle Upsell plugin shows them related products that go hand in hand with the product they have already purchased.

In Conclusion, online visibility is vital to increase organic traffic to the site. The following are the most popular SEO plugins:

  • Woo-Commerce SEO
  • Plug in SEO
  • Yoast SEO

Three Mistakes That Will Get Your Site De-Ranked By Google

Three Mistakes That Will Get Your Site De-Ranked By Google

Three Mistakes That Will Get Your Site De-Ranked By Google

 

Three Mistakes That Will Get Your Site De-Ranked By Google

Ranking on the first page of Google feels great!!

Traffic drastically increases as your click-through rate also highly improves.  The rate of getting new email subscribers increases and before you know it, your sales go through the roof. Hurray!!!

However, all the excitement can come to a sudden halt. Google algorithm is comprehensive in making sure that only the sites that are resourceful and ethical appear on the first page.

The following three reasons are some of the significant incidences that can make your site to be de-ranked or delisted by Google.

Listen, take notes and avoid leaving the ‚Äėfirst-page ranking‚Äô party sooner than you expected.

 

Untrustworthy Backlinks

Are you using unethical methods to get backlinks to your site? If so, then you are increasing your chances of being de-ranked. Unethical methods include sending spam links in an attempt to deceive the search engine algorithm.

This might surprise a few people, but you should also avoid using private blog networks to enhance your site’s authority. It was considered a legal way a few years ago but NOT TODAY- it will cost your ranking status once discovered.

 

Your Content

It is said that content is king. For sure it is when it comes to Google ranking.

If your website has poor quality content and images, you will struggle to get ranked by Google despite how good your site appears or how fast it loads.

If you have poor quality content, the time people spend on the site will be low. Also, none of the readers will share the content on their social media forums.

Have you heard of keyword stuffing? It is true that utilizing targeted keywords can improve your ranking. However, placing too many keywords in a blog post or the meta descriptions is counterproductive.

Do you have zombie pages on the site? Yes, zombie pages.  Zombie pages refer to the old and outdated blog posts, e-commerce pages that made no sales, or old press releases.  Having several thousand pages and posts on your website hurts your Google ranking.

 

Off-Site SEO

How often do you conduct regular website check-ups? Not sure? Specific technical issues could be hurting your Google ranking. These include:

  • ¬†¬†¬†Broken or missing links
  • ¬†¬†¬†Duplicate description tags
  • ¬†¬†¬†Duplicate and missing title tags

It is virtually impossible to become profitable with your online business without having favorable Google ranking. Therefore, make sure to avoid the above three points that can sink your Google ranking.

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

Tips For Easier Navigation On Your Website

4 Tips For Easier Navigation On Your Website

How easy do people navigate your website?   Most entrepreneurs leave the work of coming up with the site to the web designer and developer. However, remember you are the business owner. You ought to ensure that your potential clients have a great experience when they visit your site.

Website navigation affects two key metrics that eventually influence your Google ranking. These also affect the overall traffic to your site and the conversion rate.

If a site is hard to navigate, you will have high bounce rates. Also, the users who try to stick longer in search of particular information will have an unpleasant time, and they are unlikely to come back. This directly affects the conversion rate and the profitability of your business.

Therefore, what are these tips you as an entrepreneur with little to no web-design knowledge can look out for to ensure that the users have an easy time?

 

1. Inspect the Navigation Bar

The navigation bar is the section ‚Äďmostly at the top of the page. ¬†For the navigation bar to be effective, it should be:

  • ¬†¬†¬†Easily recognizable. It should have a color contrast with the rest of the page for the users to quickly identify it.
  • ¬†¬†¬†It should be STICKY. The users should be able to see it even when they scroll down the page.
  • ¬†¬†¬†Have easy to understand language. ¬†You want every user to quickly know where they can get whatever information by clicking on specific items on the navigation bar. Therefore, the language you use should be primary and not confusing.
  • ¬†¬†¬†¬†If the site is complex, with numerous pages or products, it is crucial to use mega menus. ¬†When a user clicks on a specific section of the navigation bar, they get a drop-down menu listing specific locations/products within the site. This makes the navigation to those particular areas much more accessible.

 

2. A Search Bar

A search bar is one of the most useful tools to ease the navigation of your site. Look at any of the major sites and you will always see a search bar. They are most useful in complex websites and e-commerce sites.   Ensure that the search tool is optimized such that it is spelling-error-tolerant and produces results almost every time someone searches a keyword.

 

3. Layout Consistency

As the user is moving from one page to the next, they should form a mental picture of your brand by the consistency of your website layout and branding.  Having a consistent design from one page to the other makes the navigation easy since they can quickly master where to click to go to the next page, the previous page or subscribe to your email list.

 

4. The Hamburger Menu

These little three lines on the right have come to be referred to as the hamburger menu. They make website navigation on a mobile device super effective. Ensure that your website has them too.

In conclusion, it is good to make your site stand out. However, do not get too creative and get carried away with re-inventing the wheel on how you design your website. It might cost you traffic, conversion, and sales. You don’t want that, do you?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017. The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

 

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

  1.     Follower Growth.

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

  1.     Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

  1.     Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.