Branding Your Business in 3 Steps

Branding Your Business in 3 Steps

Branding Your Business in 3 Steps

Branding your business? Here’s how.

Branding your business is so much more than having a logo or a website, it’s a complete set of values, ideas, emotions paired with imagery (logo, fonts, etc.) and copy (what you say when you write it down). Sounds a bit complicated, right? It can be but today you’re going to get a crash course in branding your business.

What you need to do:

Branding your business starts with creating a value driven concept paired with a mission and vision for who you are, why you exist and what problem you are solving. Let’s take a closer look at what you need to do to accomplish this.

Step 1: Define Your Brand Message. If you don’t know who you are and where you are going, then you can’t expect other people to get behind you. When defining your brand, it’s important to do a little research and spend some time answering these questions:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company? (Entrepreneur)

Step 2: Create Your Brand Image. Again, take your time to develop this and get it right. Re-branding is hard work especially after you’ve started your business and getting clients. It’s best to have a great brand right out the gate. Some things to consider:

  • Get a great logo. Place it everywhere.
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent. (Entrepreneur)

Step 3: Words and Actions Matter. After you figure out the imagary to represent your and who you are, now it’s time to put that into action. Every great brand using the same short phrases in their marketing efforts, communication, etc. because when it comes down to it, once you choose, don’t change. Be consistent.

  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.(Entrepreneur)

The Takeaway.

When it comes to branding your business you must be consistent. Businesses large and small need great branding and if you should not take the time to do this right, your attempts as establishing and maintaining a quality relationship with your customers/clients will flounder. It’s a hard truth to accept, take it from me, I spent years trying to figure it out but when I did, boy it made a difference.

If you’re looking for help branding your business, give us a shout and we’ll give you a free consultation.

Do you have happy mobile customers?

Do you have happy mobile customers?

Do you have happy mobile customers?

How happy are your customers when they engage with you on their mobile phone?

Customers are the bread and butter of every business and if you don’t have them, you’re not in business. However, have you ever thought about their experience? Believe it or not, 85% of people access content via a mobile device (phone or tablet) and here is an interesting statistic that sheds some light on that customer experience.

84 percent of mobile advertisers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Unlockd)

Why should you care?

If you are advertising or marketing to your customers, as you should be, the experience your customers have is paramount. However, it seems that a lot of business owners are under the impression that their efforts are a positive experience for their audience when in fact, it’s the opposite.

What would improve their happiness?

Unlockd discovered that, “The research found that half of 16-44 year olds would happily accept mobile ads if, in exchange for viewing them, they were given rewards or incentives. A lower monthly mobile price plan would keep almost two-thirds (64%) of younger users (age 16-29) happy with ads.” This is a significant finding. Makes you want to consider changing your approach, right?

It should.

If you are ready to change that for your business, grow, and reach your gaols for your business, stop wasting time pushing your content out to your customer – contact us for a free consult and find out how we can help you increase the return on investment (ROI) you are getting from advertising and marketing to your audience.

Facebook Introduces Snooze Feature

Facebook Introduces Snooze Feature

Facebook Introduces Snooze Feature

Your Facebook News Feed Just Got Better, Welcome Snooze Feature.

Snooze is the newest feature released by Facebook, and you’re going to love it. Ever have those pesky articles or other posts that just keep popping up when you’re trying to do something? Now you can hide them.

Facebook said on December 15, 2017,

With Snooze, you don’t have to unfollow or unfriend permanently, rather just stop seeing someone’s posts for a short period of time. The people, Pages, and groups you snooze will not be notified. You will be notified before the Snooze period is about to end and the setting can also be reversed at any time.

How it works.

Want to know how this new feature works? Facebook has released a short video showing you just how to use it and frankly in my opinion, why it’s valuable. Check it out and let us know what you think!

Snooze

Posted by Facebook on Wednesday, December 13, 2017

While control over your news feed isn’t new, it is better. Facebook has strived over the years to improve their users’ experience and so far they are doing a great job with it. While there are always things we wish were different, it’s great that this platform of over a billion users is now more in your hands than it has ever been.

So celebrate that in 2018 that Facebook might be a little less overwhelming for those of you who spend any time on this widely used platform.

How to Create an Amazing Video on a Budget

How to Create an Amazing Video on a Budget

How to Create an Amazing Video on a Budget

If you’re not using video, you’re missing out.

Seven years ago when I started my business, video was not that big of a deal. Guess what? It is now. Using video to market your business is hands-down the best way to spend your money if you plan on getting the best bang for your buck. Why? I could tell you why but you deserve better – here are some statistics I think will help you understand just how important video is.

How to create your video on a budget

Now that you can see the importance of video to your marketing strategy, let’s talk about how you can create one for about $100.

Decide on the length of your video. When you’re marketing your business, the rule of thumb is, keep is short and to the point. Videos over 5 minutes, just won’t do. People are busy and their attention is going in 85 directions all the time. Don’t burden them with content that takes up their valuable time – tell them what they need to know so they can make an educated decision if your product or service is right for you.

Storyboard it. What does this mean? A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. It means putting your ideas down on paper or using a software. The easiest is to use a piece of paper, Dummies.com, has a great format:

 

  • Establish scenes and shots. Each box in the storyboard represents a shot in succession. The figure loosely represents the composition of the shot and shows the placement of items and actors.

  • Determine action and dialogue. Below every box is a smaller box in which rough dialogue or action can be stated. Arrows or other markings can be used in the main box to communicate the action.

  • Place graphics and voiceovers. A box is used to show slides in the video. Graphics can be shown in either the big box or the little box.

Lastly, create a compelling hook to draw them in. Amy Schmittauer emphasizes in her book, Vlog Like a Boss that you have approximately 8 seconds to capture your customer’s attention. When creating your call to action or hook, keep that in mind because that is about all the time you have to keep them watching.

 

Filming and editing your video.

I’m a huge fan of affordable options for filming and editing your video. Here are my recommendations:

What you need to film:

  1. GoPro HERO5 Black cameras give you outstanding quality for both audio and video
  2. Tripod, either a desktop/compact or full size.
  3. Lighting, the most affordable solution is filming outside or filming in front of a window, facing it.

What you need to edit:

Video editing is notorious for being expensive. However, there are a couple of software options out there can help you do this without spending a log of money. If you are a MAC user, use their application iMovie. It usually comes standard with any MAC computer and is all you’ll need to get started. If you are a PC user, stay away from their application MovieMaker, most likely you won’t be able to get the quality of video that you need to represent yourself. Instead, I suggest using Movavi, which is the PC equivalent to MAC’s iMovie.

What’s next?

Once you get your music, audio and video done, save it as a MP4 and then you are ready to upload it. Different platforms (Instagram, Facebook, Twitter, etc.) all have different requirements for length and preferred size. If you’d like this information without the headache, I’ll be assembling all this info and publishing it on Dec 22, I’ll post the link HERE as soon as it’s live!

  • Native Facebook videos get 135% more organic reach than any other type of post
  • Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel
  • Over 50% of internet users look for videos related to a product or service before visiting a bricks ‘n’ mortar store
  • Embedding video on a landing page can increase conversions by 80% or more
  • Viewers retain 95% of a message when they consume it in a video as compared to 10% when reading it in text form
  • The average conversion rate for websites using video is 4.8% as compared with 2.9% for those that don’t use video
  • Viewers who watched an ad twice on mobile experienced a lift of 23% in unaided brand awareness and 47% in unaided ad recall.

 

How to create your video on a budget

Now that you can see the importance of video to your marketing strategy, let’s talk about how you can create one for about $100.

Decide on the length of your video. When you’re marketing your business, the rule of thumb is, keep is short and to the point. Videos over 5 minutes, just won’t do. People are busy and their attention is going in 85 directions all the time. Don’t burden them with content that takes up their valuable time – tell them what they need to know so they can make an educated decision if your product or service is right for you.

Storyboard it. What does this mean? A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. It means putting your ideas down on paper or using a software. The easiest is to use a piece of paper, Dummies.com, has a great format:

 

  • Establish scenes and shots. Each box in the storyboard represents a shot in succession. The figure loosely represents the composition of the shot and shows the placement of items and actors.

  • Determine action and dialogue. Below every box is a smaller box in which rough dialogue or action can be stated. Arrows or other markings can be used in the main box to communicate the action.

  • Place graphics and voiceovers. A box is used to show slides in the video. Graphics can be shown in either the big box or the little box.

Lastly, create a compelling hook to draw them in. Amy Schmittauer emphasizes in her book, Vlog Like a Boss that you have approximately 8 seconds to capture your customer’s attention. When creating your call to action or hook, keep that in mind because that is about all the time you have to keep them watching.

 

Filming and editing your video.

I’m a huge fan of affordable options for filming and editing your video. Here are my recommendations:

What you need to film:

  1. GoPro HERO5 Black cameras give you outstanding quality for both audio and video
  2. Tripod, either a desktop/compact or full size.
  3. Lighting, the most affordable solution is filming outside or filming in front of a window, facing it.

What you need to edit:

Video editing is notorious for being expensive. However, there are a couple of software options out there can help you do this without spending a log of money. If you are a MAC user, use their application iMovie. It usually comes standard with any MAC computer and is all you’ll need to get started. If you are a PC user, stay away from their application MovieMaker, most likely you won’t be able to get the quality of video that you need to represent yourself. Instead, I suggest using Movavi, which is the PC equivalent to MAC’s iMovie.

What’s next?

Once you get your music, audio and video done, save it as a MP4 and then you are ready to upload it. Different platforms (Instagram, Facebook, Twitter, etc.) all have different requirements for length and preferred size. If you’d like this information without the headache, I’ll be assembling all this info and publishing it on Dec 22, I’ll post the link HERE as soon as it’s live!

Increasing Your Success with Email Marketing

Increasing Your Success with Email Marketing

Increasing Your Success with Email Marketing

Don’t get beat up by email marketing rules.

Today’s Marketing Tip is about your customer. Customers are the cornerstone of a successful business, if you don’t have them then you aren’t in business. This tip comes from the brilliant marketing mind of Jim Connolly. He has a great blog called Jim’s Marketing Blog and he has some wise words to share about to get in front of your customer, here is what he said:

Decide what your ideal customer profile is and then market exclusively with them in mind. For example:

  • Compose every piece of marketing as if you were talking directly to them.
  • Use their language.
  • Study what matters to them.
  • Be where their attention is.
  • Uncover the problems facing their industry.
  • Offer answers.Become a useful resource.
  • Build services that address their specific wants and needs.
  • Become known as a specialist provider to their industry, rather than a generalist. (Specialists earn more, attract better clients and are always in high demand).
  • In short, make your marketing directly relevant to your ideal profile of client. This one step, will give you a powerful marketing advantage over the vast majority of your competitors.

 

What’s the lesson?

Stop trying to be everything to everyone. Figure out who your customer is and talk directly to them, exclusively. Additionally, when you aren’t talking to the people that will buy what you sell, you are wasting time, money and energy on things that will not get you any closer to your goals. If you aren’t getting the results you want maybe it isn’t your customers, maybe it’s you. Stop trying to make things work if they aren’t. Do something different than what you’ve always done – even if it scares the hell out of you. Why? Because it works!