How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar That Converts

How To Create A Weekly Posting Calendar That Converts

Maintaining a corporate social media profile requires strategy and planning. People are creatures of habit and react best to things they can anticipate. Even though the age of TV series and radio broadcasts is almost gone, following a consistent posting calendar, both regarding themes and hours can be the key to long-term growth. It makes your fans anticipate and be curious about what you have to say next. Be sure not to let them down or waiting.

Let’s review the steps you need to take to have a clear brand voice and never be out of inspiration. The best blogs, pages, and podcasts seem effortless but are built with clock-wise precision.

Think Strategically

Although most companies maintain social media profiles only for awareness, you can think more specific. Attach financial goals to your posting, especially sponsored ones. Treat social media posting with the same respect as general business strategy and define yearly, quarterly, monthly and weekly goals. Try to pinpoint areas such as the themes to cover, the number of followers to acquire or sales.

Research your audience and find out the relationship between demographics and the preferred content. Try to identify best posting time regarding weekdays and hours.  Save the best material for these times.

Define the (Seven) Wonders of Your World

Not all companies need to post daily, but to be consistent, it is helpful to define a theme for each day of the week. Try to avoid general topics like the Monday dread and #TGIF, rather be specific to your industry and audience. You can have “Tips and Tricks Tuesday”, “Delicious Wednesdays” or “Mommy’s Saturday Treat”.

Merge this personal blueprint with international and local holidays to capture more diversity in your posts. Also, practice consistency. For example, if you have a weekly funny posting every Friday, don’t come up with sad or disturbing industry news. Make few exceptions for major events.

Exercise Attention- Grabbing

Build your calendar like a cake. The strategy is the cake dough, the daily themes are the cream, and the content is the frosting. You should aim to make this as enjoyable, eye-grabbing and fun as possible.

Industry leaders advise to write over 20 titles for each post and pick the best one. There are even headline analyzers to help you choose the best one. This exercise will make you more creative and attentive to nuances.   

Do you already know what types of posts does your audience like? Would you be curious how a specialist can help you define your unique calendar? Why not drop us a line about your social media struggles?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency On Facebook?

What Is The Right Posting Frequency On Facebook?

There are a lot of myths related to the right posting frequency on Facebook and what makes a good schedule. The short answer is that there is no magic and universal formula. What works for one industry or time zone might be different for another one. It all boils down to the idea of knowing your target clients and meeting their needs in the best way possible. After all, Facebook is just a channel, a tool.

Posting Frequency vs. Posting Consistency

A few articles were stating the best time to post or the right frequency, but on Facebook, as opposed to Twitter this has less importance. The only rule which still holds is to be active. Instead of focusing on the right time to share your thoughts, put more effort into creating valuable content.

A study from HubSpot revealed there is no best day to post; all are the same. This makes sense since people are glued to their phones in the same way during work hours and weekends. The same survey revealed that between two and five posts per week are enough, so you don’t need to be active every single day to make a difference.

Actually, the only rule is to be consistent. People are creatures of habit. If your followers expect you to post fresh content each morning, they will check the page. In fact, it’s a good idea to let them know about your policy as the algorithms don’t prioritize branded content anymore. Manage their expectations and (over)deliver if possible.

If you want to have more chances of being visible is to take advantage of Facebook stories. These ephemeral postings perform best when they are related to hot topics.

Focus on Quality

Our advice is to let go of a strict posting schedule and hunting of the best hours. Instead, give more importance to content. Tailor your posts to your audience and end goal. If you would like to sell a product, you would create something different from the situation when you want only to get engagement and followers.

Look under the hood of your Facebook page and know your audience. Look at competitor’s pages and make notes on their best performing posts. Try to replicate their approach in a way that is relevant to your brand. Don’t copy, adapt.

Are you ready to create noteworthy posts that engage and entertain? Let us know if we can bring some of our expertise into your business to get the “like machine” rolling.

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

We are all big fans of apps on our smartphones. Each offer functionality and every time we hit an obstacle in our daily life we wonder if there is an app which could solve our problem. The same thinking has extended to embedded apps which we can find in frameworks, like Facebook Business Pages.

All pages come with preloaded apps, similar to those available on personal profiles, including Photos, Videos, Notes, and Events. Since these serve a business, a Review app also comes out of the box. When you set up your page, you should decide which ones on these you will keep. Disable everything you don’t use yet to avoid sending visitors to blank apps.

Add Functionality

Some early-stage businesses don’t even have a website; their entire online presence is on their Facebook page. If you are one of them, you can now enjoy better functionality. There are page apps like Facebook Shop which allow the user to buy without leaving the social media environment. Similarly, Storefront Social will enable you to create a Facebook-based shop and create even a checkout system.

Not only you can sell, but you can also recruit online. If you are looking for staff why not install something like “Work for us” or “Smartjobboard”. These could help you get the right talent and even target potential employees with a sponsored job ad.

Engage Users

Other apps like Woobox let you create campaigns, contests, and coupons to keep your shoppers coming back for more. This is a simple way of adding a dynamic dimension to an otherwise dull environment. You can even use the “Fan of the week” app to reward your most loyal followers and motivate others to share, like or comment your activity.

Video apps are great to reach a broader audience. With tools like https://livestream.com/, you can take your Facebook Live video and put in on your website or another medium. Conversely, a YouTube Tab connects the page with your channel. This is an excellent addition since due to recent changes in algorithms, video content is king.

Grow Your Brand

Are you ready to transform your brand into an app-tastic one? Don’t just rely on the bare-bones structure offered by Facebook’s default layout. Get creative and think of your business page as a blank canvas for apps which are like Lego pieces. Not sure which ones to choose? Just drop us a line or give us a call.

How To Use Groups for Business?

How To Use Groups for Business?

How To Use Groups for Business?

How To Use Groups for Business?

As “The social network” Facebook is the best place to create meaningful connections with like-minded people and grow your tribe of supporters. Using Facebook groups is a great way to move away from advertising and transform your marketing efforts into community building. Once your followers trust you as an authority not only it is easier to sell, but they become ambassadors of your brand and are proud to share it with others.  Here are a few ideas on how to leverage the power of groups to make your company more visible, trustworthy and ultimately, a household name.

Share Knowledge

Create and keep groups alive by sharing tips and tricks related to your business. If you sell kitchen appliances, show delicious recipes. If you are a travel agency, don’t be afraid of 360 photos from the amazing locations you send your clients. Don’t strive to sell anything at this point, just keep people lusting for more.

Create a Religion

The best groups are those where the members have a cult for the promoted brand. For example, Apple fans are so convinced of the products’ superiority that they are ready to pay a premium price after waiting for hours in a line.

Use your groups to create this feeling of belonging and to propagate your mantra to your “subjects”. Try borrowing some ideas from spiritual leaders. Create a ritual, create a name for your members and even invent new ways of greeting them or tokens of devotion.

Special Giveaways

Make your group the place to be. Use it to share limited time offers and make members feel special. Be genuine and give real discounts and prizes to the members of your group. If you are just starting out, why not reward those who bring more people in? Regularly have contents aimed only at group members but which they can share on their profiles.

Promote Events

Even if Facebook pushes events automatically to those who would be interested, groups are a way to get critical mass. This happens because those in a group already are in touch with the brand and further down the sales funnel.

Open, Closed or Secret Facebook Groups

There is no right choice, it all depends on your objectives and marketing strategy. If you are just starting it’s better to let your group open and sort members later. Making a group closed will mean more work but better quality. Keeping it secret is a way to ensure that only selected individuals to join and could result in a tighter community feeling.

How to use Big Data to create valuable content?

How to use Big Data to create valuable content?

How To Use Big Data To Create Valuable Content?

How To Use Big Data To Create Valuable Content?

Big Data is a buzzword that has infiltrated in almost every industry that has a digital dimension. Although it seems like a paradox, content creation for marketing and awareness purposes should be driven by data, not intuition. Of course, experience and knowing your niche and target consumer help. Yet, nowadays markets are so dynamic that sometimes it is hard to keep up with trends and preferences. That is where numbers can make a difference.

Google Analytics is Your Friend

A free source of Big Data available to anyone who has a website is the insights offered by Google Analytics (assuming you already have it installed). By glancing at the top reports or drilling down in the content, you can start creating a detailed profile of your client.

Find out where they live, so that you can tailor your content to offer locally relevant tips. Their age and gender could act as the starting point for adapting your brand’s voice to match their expectations. You could even include in your content cultural references that might be relevant to people who are of a certain age.

The traffic from the organic search report shows you what their interests are. Look for the keywords they use to get to your page and create more content on those and related topics. This could help you establish yourself as a subject matter expert.

Social Media Listening

Another excellent source of free data to use as inspiration for your content creation efforts is the back-end of your social media pages. Some of these include information similar to that from the Google Analytics suite, like demographics and behaviors.

Use listening tools to analyze the way followers perceive your brand. Aim to get overview reports and also look at individual posts, both your own and from competitors. Identify those which generate engagement, mainly regarding positive reactions (likes, haha, wow, love) and the number of shares.

Try to create more content within those lines without becoming repetitive or a copycat if you emulate a competitor. Also, set your tools to follow and analyze top social media influencers to have a larger pool of data regarding preferences and trends.

For the next quarter try to generate your editorial calendar starting from data, and not hunches.