Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

“Do I have the permission to give you more information about a particular product?”

This is what opt-in marketing does; it is requesting the reader or the website visitor for the permission to be sending emails to them.

Initially, businesses would send emails to recipients without their consent. What would likely happen if you received an email from a company without your permission?

Most probably, you would get angry, mark the email as spam, maybe report the sender, develop a negative attitude towards the seller and swear never to do business with them ever.

On the other hand, if a website asks for your permission to send you emails, you have the power to accept or decline. If you accept, it is most probably because you are interested in the products, services or the information they offer.

Reasons why every entrepreneur should use an Opt-in

An opt-in is a gate. It is a gate to a world of endless opportunities. These are the opportunities that an opt-in presents to your business:

 

You can build a tribe of followers

Why do I need another tribe when I have a Facebook page, Twitter, Instagram and the other social media platforms?

Answer: Because you do not own those platforms. You have just rented them to build your community of followers on them. Building a community of email subscribers gives you full ownership and control.

 

Tapping into a larger audience

Did you know that there are over 4 billion email users? Can you compare this to the 2.2 Billion Facebook users?

There is a general perspective that social media has a more significant usage than emails. However, the facts say otherwise. Opt-ins presents you with the opportunity to tap into these large numbers.

 

Having a chance to build relationships.

Whenever a person signs up on the opt-in, they are raising their hand and saying- “Yes! Me! I’m interested”.  

You can, therefore, take advantage of this and build a relationship with them. It is an opportunity to warm them up to the point whereby they can become a customer.

Also, email is personal. It is unlike social media where most people go to keep up with the Kardashians. Most people open their emails to check for specific updates or information. They open the email when they are in a motivated state of mind. Therefore, an opt-in gives you the opportunity to communicate with the potential lead in such a state of mind- They are more likely to take action then.

 

To increase traffic to your website

When you have a list of subscribers, you can alert them every time you launch a new product, post a new blog, you have an offer and so on. This redirects them back to the site to keep up with the updates, and it creates a stream of traffic to your site that is not dependent on the Google ranking. This gives you freedom from worrying about the changing Google algorithm.

An opt-in is a MUST have for any business owner. With the email subscribers, you get from the opt-ins; you can increase your traffic and your sales independent of Google and other social media platforms.

Valuable Tips to Maintain a WordPress Website

Valuable Tips to Maintain a WordPress Website

Valuable Tips to Maintain a WordPress Website

Valuable Tips to Maintain a WordPress Website

Imagine, you finally have your WordPress site up and running. You are updating valuable posts every so often, and it is ranking well on the search engine. The traffic to the site is shooting through the roof! You are converting the visitors to subscribers and buyers.  You are thrilled; this online hustle is finally working, and you can see yourself hitting significant financial milestones!!! You wake up one day excited to see how your site is doing and log in with excitement. Unfortunately, something is wrong- you cannot login into your site- it has been hacked!!!

The site security is just as important as all the other efforts you put into increasing the sales.  You should take every precautionary measure by maintaining your website regularly.

Here are some simple maintenance hacks that even a tech-rookie can manage to keep the site secure, up and running and making you more money.

 

Ensure that you Update the Site

WordPress is always improving its core version. Therefore, make sure that you update your site to the latest WordPress update. It gives your website an improved advantage.

 

Update your Plugins

Most WordPress plugins are also updated to increase their functionality. Therefore, regardless of how many plugins that you have integrated into your WordPress account, ensure that you update all of them

Also, note that you should never install a plugin that has not been updated for over two years. Such a plugin puts your site at risk of an attack.

Also, if you have any plugin that is idle- delete it. Such plugins reduce the loading speed of your site.

 

Conduct Regular Site Audit

Some technical issues might be interfering with your site SEO. You might be thinking that you are doing everything right, but your site is still not raking well.

Some tools can help you conduct a site audit to identify the technical issues that might be interfering with your site. Some of these tools include the MOZ, SEM audit, screaming frog, and many others.

 

Backing up the site

What is your backup plan for your website?

You should have a way to back up all the blogs and data on your WordPress site. Some hosting plans offer a backup option. Ensure your hosting provides this option.

Alternatively, you can use certain plugins to back up your site data. Here are some plugins that are effective in backing up WordPress sites.

 

Leverage on Plugins

I know you might not be very IT inclined. However, this should not be an excuse to leave your site unattended and at risk. Many plugins are available and can do virtually anything.

BulletProof Security secures your site against login attacks. It adds a firewall that helps to guard against various attacks.

All in One Security is another plugin that is effective at blocking any attempted logins.

Wordfence plugin helps to scan all the aspect of your site for any signs of attacks. If it notes any infection, it notifies you immediately.

Lastly, as much as plugins can be invaluable, they can also interfere with the loading speed of your site. Other plugins are also not compatible. Therefore, ensure that you are in communication with the support team of your site hosting and the plugin providers to resolve such issues.

3 Tips To Increase The User Engagement  On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

Traffic – User engagement- Conversion – Sales!!! This is the target of any entrepreneur- isn’t it?

Therefore, it is essential to ensure that you have optimized your website for maximum user engagement. If you aren’t sure, then hold on tight as we look at some of the best practices to increase user engagement.

What lessons/best practices can we learn from the most popular websites in 2018? According to Alexa, the top 10 popular sites according to their unique site visits and page views are?

  1. Google – Search Engine and Products
  2. Youtube- Video Sharing
  3. Facebook- Social Networking
  4. Baidu – Search Engine
  5. Wikipedia – Encyclopedia
  6. Reddit – Social News and Entertainment
  7. Yahoo- Web Portal and Search Engine
  8. Tencent QQ- Portal
  9. Google India- Search Engine and Products
  10. Amazon- E-commerce and Cloud Computing

What are some of the tips to increase user engagement that we can learn from these giant sites?

 

Provide Value

All the above sites share one thing in common- they are user-focused. Their primary goal is not sales but to provide their users with maximum value.

Therefore, the first question to ask your yourself is – how can you provide more value to your target customers?

Some primary ways to offer value might be by:

  • Educating the readers on your blog
  • Using your social media sites to provide help, teach and help your users to solve specific issues
  • Offering tutorials on related topics

 

Encourage Feedback

Amazon and Youtube are excellent at encouraging users to express themselves when writing reviews. Users do not want to read content and watch the videos only. They want to know whether their opinion is valued.

Your website should have a section where the users can leave a comment, contact you or review your services. It empowers the users to know that they are valued.

Social media integration on your site can also be a great way to encourage your target leads to offer their feedback. Therefore, ensure that your social media platforms are active in engaging the followers.

 

Personalize your approach

The world is becoming more individualistic. More people are becoming more socially alienated from the social society. Therefore, offer these people an e-friend. Find creative ways to establish an emotional connection with all your followers.

Use second person on your landing pages.

Incorporate Chatbots on your homepage that is optimized to obtain the readers’ information from their Social Media Platform and address them by name.

Use a conversational tone on your blogs and social media posts.

When communicating with your email lists, address them by name. Whenever I receive an email addressed to me by name- it touches my emotional center, and I am prompted to read it and click to the link on it.

Do not use generic email templates; use a personalized approach. You can even share some of your personal experiences concerning the subject of the email or the blog you are redirecting them to.

In conclusion, do not think from the perspective of an entrepreneur; think as a reader. What would make you stay longer on a particular site and what makes you leave another website immediately it loads.? There you have your answer.

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

Getting social is also about going multichannel. As a business, you should be where your customers are, and most likely that means texting…a lot of it. Keeping in mind that WhatsApp has now over a billion users each day. If you want to jump into the conversation, there are some good news.

Facebook, the new owner of the messaging app, is trying to find new ways to monetize it. Trying to keep true to the original promise of not using advertisements in WhatsApp, it has added a particular button on business pages.

Get Ready to Get a Verified WhatsApp for Business

A lot of start-ups use only Facebook and WhatsApp to get in contact with potential clients. Therefore, it makes sense to help people make the difference between legitimate companies and possible frauds. There are rumors that each account will be classified as:

  • Unconfirmed.
  • Confirmed – WhatsApp number matches official business phone.
  • Verified – there is a real business behind it. This could be harder than it sounds, as Twitter tried something similar and ran into trouble by verifying extremists.

Unleash the Power of Texting

Have you ever wondered why texting is so popular in general? Psychologists say it’s because it puts some distance between the recipient, which allows us to have more courage, to say the things we want and speak our right mind.

How can you use that as a company?

Encourage clients to contact you via text and share their experiences, ask questions or even complain. Most clients wouldn’t go through the bother of calling a customer service desk, wait to talk to an agent just to give feedback. Texting makes that easy, convenient.

Don’t forget to follow up and give a reply to each customer who took the time to contact your company. Also, instead of calling them, just text back. You can even give your company the opportunity to be less formal and get closer to your customers in a human way, strengthening your brand.

Ask for permission to contact them with special offers once in a while. If they grant you this opportunity use it wisely and don’t abuse it. Think of the natural communication you would have with a friend.

You can even get creative with your use of WhatsApp for business. Let your clients order your products directly in the app, share their location if you offer delivery services or use pictures to show them different items you offer.

We are curious about Facebook’s new move regarding the monetization of the messaging app. It’ s safe to assume it will be directed towards companies. Are you ready for this change? What tools would you like to have available?

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

As “The social network” Facebook is the best place to create meaningful connections with like-minded people and grow your tribe of supporters. Using Facebook groups is a great way to move away from advertising and transform your marketing efforts into community building. Once your followers trust you as an authority not only it is easier to sell, but they become ambassadors of your brand and are proud to share it with others.  Here are a few ideas on how to leverage the power of groups to make your company more visible, trustworthy and ultimately, a household name.

Share Knowledge

Create and keep groups alive by sharing tips and tricks related to your business. If you sell kitchen appliances, show delicious recipes. If you are a travel agency, don’t be afraid of 360 photos from the amazing locations you send your clients. Don’t strive to sell anything at this point, just keep people lusting for more.

Create a Religion

The best groups are those where the members have a cult for the promoted brand. For example, Apple fans are so convinced of the products’ superiority that they are ready to pay a premium price after waiting for hours in a line.

Use your groups to create this feeling of belonging and to propagate your mantra to your “subjects”. Try borrowing some ideas from spiritual leaders. Create a ritual, create a name for your members and even invent new ways of greeting them or tokens of devotion.

Special Giveaways

Make your group the place to be. Use it to share limited time offers and make members feel special. Be genuine and give real discounts and prizes to the members of your group. If you are just starting out, why not reward those who bring more people in? Regularly have contents aimed only at group members but which they can share on their profiles.

Promote Events

Even if Facebook pushes events automatically to those who would be interested, groups are a way to get critical mass. This happens because those in a group already are in touch with the brand and further down the sales funnel.

Open, Closed or Secret Facebook Groups

There is no right choice, it all depends on your objectives and marketing strategy. If you are just starting it’s better to let your group open and sort members later. Making a group closed will mean more work but better quality. Keeping it secret is a way to ensure that only selected individuals to join and could result in a tighter community feeling.