“Do I have the permission to give you more information about a particular product?”
This is what opt-in marketing does; it is requesting the reader or the website visitor for the permission to be sending emails to them.
Initially, businesses would send emails to recipients without their consent. What would likely happen if you received an email from a company without your permission?
Most probably, you would get angry, mark the email as spam, maybe report the sender, develop a negative attitude towards the seller and swear never to do business with them ever.
On the other hand, if a website asks for your permission to send you emails, you have the power to accept or decline. If you accept, it is most probably because you are interested in the products, services or the information they offer.
Reasons why every entrepreneur should use an Opt-in
An opt-in is a gate. It is a gate to a world of endless opportunities. These are the opportunities that an opt-in presents to your business:
You can build a tribe of followers
Why do I need another tribe when I have a Facebook page, Twitter, Instagram and the other social media platforms?
Answer: Because you do not own those platforms. You have just rented them to build your community of followers on them. Building a community of email subscribers gives you full ownership and control.
Tapping into a larger audience
Did you know that there are over 4 billion email users? Can you compare this to the 2.2 Billion Facebook users?
There is a general perspective that social media has a more significant usage than emails. However, the facts say otherwise. Opt-ins presents you with the opportunity to tap into these large numbers.
Having a chance to build relationships.
Whenever a person signs up on the opt-in, they are raising their hand and saying- “Yes! Me! I’m interested”.
You can, therefore, take advantage of this and build a relationship with them. It is an opportunity to warm them up to the point whereby they can become a customer.
Also, email is personal. It is unlike social media where most people go to keep up with the Kardashians. Most people open their emails to check for specific updates or information. They open the email when they are in a motivated state of mind. Therefore, an opt-in gives you the opportunity to communicate with the potential lead in such a state of mind- They are more likely to take action then.
To increase traffic to your website
When you have a list of subscribers, you can alert them every time you launch a new product, post a new blog, you have an offer and so on. This redirects them back to the site to keep up with the updates, and it creates a stream of traffic to your site that is not dependent on the Google ranking. This gives you freedom from worrying about the changing Google algorithm.
An opt-in is a MUST have for any business owner. With the email subscribers, you get from the opt-ins; you can increase your traffic and your sales independent of Google and other social media platforms.