Snapchat Releases New App: Lens Studio

Snapchat Releases New App: Lens Studio

Snapchat Releases New App: Lens Studio

Snapchat Releases New Desktop App

Snapchat is expanding their offerings with Lens Studio. On December 14, Snapchat released exciting news for those of you ready to up your game using this fun and video-focused platform. Lens Studio is a desktop app for MAC and PC and what better way to salute this video-friendly platform than with a video!

Their release info stated on December 14, 2017:

Lens Studio is a new way for anyone to create Lenses for the Snapchat community! Lens Studio is a free desktop app for Mac and Windows with easy to use guides and tools that students, creatives, and developers alike can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!

Once your Lens is complete, you’ll be given a special Snapcode that you can share anywhere, which anyone can scan to unlock your Lens!

With the launch of [the new app] we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!

Sweet, right?! Head on over to Snapchat and check out this new and fun tool to get you standing out in a crowd. Better yet, give it a try and share your experience with us – we love it when you share your thoughts and feedback.

PS: Don’t forget to Snapchat this too!

Facebook Advertising Principles

Facebook Advertising Principles

Facebook Advertising Principles

Facebook advertising, principles get clear

Ah, Facebook. You use it but you likely have a love-hate relationship with this ultra expansive platform with over a billion users. Recently Facebook shared what their principles are for advertising. Surprisingly, we were thrilled to get this information and thought it would be relevant to share with you. Here is what we found out about Facebook advertising and their principles:

We build for people first. Advertising is how we provide our services for free. But ads shouldn’t be a tax on your experience. We want ads to be as relevant and useful to you as the other posts you see. This is important for businesses too, because you’re less likely to respond to ads that are irrelevant or annoying. That’s why we start with people. Our auction system, which determines which ads get shown to you, prioritizes what’s most relevant to you, rather than how much money Facebook will make from any given ad.

 

We don’t sell your data. We don’t sell personal information like your name, Facebook posts, email address, or phone number to anyone. Protecting people’s privacy is central to how we’ve designed our ad system. This means we can show you relevant and useful ads – and provide advertisers with meaningful data about the performance of their ads — without advertisers learning who you are.

 

You can control the ads you see. Clicking on the upper right-hand corner of an ad lets you easily hide ads you don’t like, or block ads from an advertiser you don’t like. Clicking on “Why am I seeing this?” tells you more about why you were shown the ad and takes you to your Ad Preferences. Anyone can visit their Ad Preferences to learn more about the interests and information that influence the ads they see, and manage this information so they get more relevant ads.

 

Advertising should be transparent. You should be able to easily understand who is showing ads to you and see what other ads that advertiser is running. It’s why we’re building an ads transparency feature that will let you visit any Facebook Page and see the ads that advertiser is running, whether or not those ads are being shown to you. This will not only make advertising on Facebook more transparent; it will also hold advertisers accountable for the quality of ads they create.

 

Advertising should be safe and civil; it should not divide or discriminate. We have Community Standards that prohibit hate speech, bullying, intimidation and other kinds of harmful behavior. We hold advertisers to even stricter advertising policies to protect you from things like discriminatory ads – and we have recently tightened our ad policies even further. We don’t want advertising to be used for hate or discrimination, and our policies reflect that. We review many ads proactively using automated and manual tools, and reactively when people hide, block or mark ads as offensive. When we review an ad, we look at its content, targeting, landing page and the identity of the advertiser. We may not always get it right, but our goal is to prevent and remove content that violates our policies without censoring public discourse.

 

Advertising should empower businesses big and small. We believe that smaller businesses should have access to the same tools previously available only to larger companies with sophisticated marketing teams. We have millions of advertisers — from local businesses to community organizations — who depend upon us to reach their audiences, grow their businesses and create more jobs. As long as they follow our Community Standards and policies that help keep people safe, our platform should empower all advertisers with all voices to reach relevant audiences or build a community.

 

We’re always improving our advertising. We’re always making improvements and investing in what works. As people’s behaviors change, we’ll continue listening to feedback to improve the ads people see on our service. For instance, when people shifted to mobile, we did, too. We know our work isn’t done by any means, which means we’ll often introduce, test and update certain features like ad formats, metrics and ad controls.

Maximize Your Social Promotion for the Holidays

Maximize Your Social Promotion for the Holidays

Maximize Your Social Promotion for the Holidays

Companies big and small are using social promotion this holiday season

Hello holidays! Just because you’re a small company, doesn’t mean you can’t have a little jingle in your pocket this holiday season. Social promotion can help you get the job done because the truth is that companies big and small use social media to get the word out about their products and services – you can do the same thing.

SitePro News just came out with some great ideas for getting the word out using Search Engine Optimization (SEO) which is a long term solution. If you are looking for a solution that will give you results sooner rather than later, focus on implementing some of these tried and true tactics this holiday season:

Give them a bargain. Everyone loves a deal so tap into the mentality of giving them what they want for a discount they can’t get any other time of the year. Many companies offer this and no matter what size company you have, you can too.

Give them value. Just because something is a bargain doesn’t mean that it is good. Think about this seriously for a moment – recall a moment when you bought something that turned out not to be what you were expecting – ugh, disappointment. Instead of giving them something generic that has little value, give them something they will actually use. Nothing is better at cementing relationships with your customers like giving them WAY more than they expected.

Surprise them. Every business has customers that love your products/services. So this year, give them a gift. It doesn’t have to cost you a lot of money and in fact, it can be a simple as a hand written note, a bonus download, or simply something you add into the package you are sending them. Whatever you decide to do, do something genuine.

Next time you share on social media…

Remember these tips. Going the extra mile will truly, deeply and significantly make your customers and prospects feel amazing. Tis the season to give a little so get out there and get your social promotion on.

Influencer Marketing

Influencer Marketing

Influencer Marketing

Influencer marketing, what is it?

Influencer marketing, is a new way of marketing – or is it really? There are so many approaches to marketing your business but could this type be right for you?

The answer is maybe. However, the statistics demonstrate that yes, it could help you. However, as you and well… just about anyone who has had any amount of success marketing their business can tell you – success isn’t guaranteed.

Before we start getting into the nitty-gritty of how it works, you need to understand what it is; influencer marketing is defined as:

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. (Wikipedia).

Is it worth your time to consider?

Influencer marketing is showing some signs that it could be the right investment for you if you are willing to take a few risks and lose a little money upfront. However, I should note that losing money upfront when it comes to marketing is part of the process of growing; on the reverse, a good marketing campaign, regardless of the type you implement, will always make you money in the end.

Here are a few statistics to help you decide if this is right for you:

  • Over 80% of marketing and communication professionals expect to begin an influencer marketing campaign within the year. (eMarketer).
  • Influencer campaigns have proven effective for over 80% of marketers who have tried them (eMarketer).
  • Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than those acquired through other means (Deloitte).

How does it work?

The first rule of influencer marketing is that it uses the influence of people who have a greater reach than yourself to reach your target market. There are three sources you gain when you practice influencer marketing:

  • SOCIAL: you are able to reach millions of consumers through your influencer’s social channels and blogs.
  • ORIGINALITY: when you produce original content, you build value with your influencer’s audience (the audience you are looking to target).
  • TRUST: the influencers you choose (who are the right fit for you) maintain long-term, value-driven relationships with their audience; because they trust your influencer, they by extension will trust you.

If you decide that influencer marketing is right for you, here are the steps to getting started:

  • STEP 1: identify the influencers talking to your target audience and rank them; I like to use a 1-10 scale, 1 as least important, 10 as most important.
  • STEP 2: reach out to your influencers by participating in their communities (forums, webinars, social media, etc.) This will increase their awareness of you.
  • STEP 3: after establishing a connection, reach out via email or their preferred method of communication and pitch them on what you’d like to market for them. Make sure you create individualized emails to each one because a canned email is easy to spot and thus will likely be ignored or simply deleted.
  • STEP 4: once you get on-board with your influencer, take it seriously. Make sure that the content you are writing (blog posts, Facebook posts, tweets, images, etc.) are unique but clearly tied to the message they are sending; this will create awareness about you in their target market.
  • STEP 5: approach this method like a marathon, not a sprint. This will take time, focus, and energy – not to mention research.

 

Focus on Your Customer

Focus on Your Customer

Focus On Your Customer, Period.

Focus On Your Customer, Period.

Today’s Marketing Tip is about your customer. Customers are the cornerstone of a successful business, if you don’t have them then you aren’t in business. This tip comes from the brilliant marketing mind of Jim Connolly. He has a great blog called Jim’s Marketing Blog and he has some wise words to share about to get in front of your customer, here is what he said:

Decide what your ideal customer profile is and then market exclusively with them in mind. For example:

  • Compose every piece of marketing as if you were talking directly to them.
  • Use their language.
  • Study what matters to them.
  • Be where their attention is.
  • Uncover the problems facing their industry.
  • Offer answers.Become a useful resource.
  • Build services that address their specific wants and needs.
  • Become known as a specialist provider to their industry, rather than a generalist. (Specialists earn more, attract better clients and are always in high demand).
  • In short, make your marketing directly relevant to your ideal profile of client. This one step, will give you a powerful marketing advantage over the vast majority of your competitors.

What’s the lesson?

Stop trying to be everything to everyone. Figure out who your customer is and talk directly to them, exclusively. Additionally, when you aren’t talking to the people that will buy what you sell, you are wasting time, money and energy on things that will not get you any closer to your goals. If you aren’t getting the results you want maybe it isn’t your customers, maybe it’s you. Stop trying to make things work if they aren’t. Do something different than what you’ve always done – even if it scares the hell out of you. Why? Because it works!