Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

 

Design Flawless Instagram Pictures for Your Business

Instagram as a social media platform is the standard when it comes to compelling and engaging visual content. We all could scroll through our feeds for hours and hours because of the way Instagram is designed and the stunning images that are posted on it.

If you have a business that utilizes Instagram then you need to be aware of how to properly take pictures and video, and effectively display them.

A well composed shot connects an audience to your brand and product or service in an intentional way. Be calculated and well informed when it comes to knowing what makes a good Instagram picture and how you can best implement them to benefit you.

 

Good Pictures Will Help Generate More Revenue

Shoppable posts on Instagram are an incredible way for consumers to find products they want and makes the purchasing experience that much easier on a customer. A picture of your design could catch the eye of someone new and allow them to quickly engage with what you offer.

This shoppable aspect of Instagram also applies to Instagram stories. These to need to be visually enticing. Creating your own unique style will help consumers associate you with a particular vibe and aesthetic.

Design elements that you use on your website and color schemes that fit who you are . This is the place where you can start. Whether the color palettes you use are bright or calm, make sure people can tell who you are.

Having multiple photos included in a single post can be extremely useful as well. This will allow you to roll out multiple different products simultaneously rather than having to post multiple times.

 

Compose Like A Photographer

In the age of the smartphone more people take pictures then ever before. This however does not mean that the quality of pictures posted on social media platforms like Instagram has improved.

Having a properly planned picture takes a few steps and there are ways you can quickly implement them.

First you need to make sure you have a properly aligned shot that will present the focus of your photo properly. The rule of thirds provides a great framework for any picture that you will take.

You can go into the settings in your phone or a photo app that will put a grid up on your phone’s camera. This way all you need to do is properly set your picture within this grid and you will already be on your way to creating an Instagram masterpiece.

Adjusting exposure for your shots is crucial as well. Exposure is the amount of light or darkness in a photo. An overexposed shot will be too bright. An underexposed shot will be too dark. You can automatically adjust the exposure by tapping the screen of your phone while trying to take a picture.

Make sure you have the proper amount of exposure that you need for your photo before you take it. Usually it is difficult to fix a poorly exposed shot after it has already been taken.    

Is Your Website Secure?

Is Your Website Secure?

Is Your Website Secure?

 

Is Your Website Secure?

Being conscientious of how safe you are in the online world is vital to the success of a business and the peace of mind that can come with it. Online banking and shopping have now been widely secured which has caused many people to use these types of services.

But is there a real reason that your website should be secure? What does that entail and how can having a secure site help an online business?

Having the necessary information to fortify your online presence is not only useful for yourself, it will also allow you to know why and what the true benefits of it are.

 

Google Needs Your Site to be Secure

There are over 1.2 trillion searches on Google each year. This means that if someone is trying to find a product or service, they are more than likely going to find it on Google.

Security is Google’s top priority. This means that they want all the websites that show up in their search engine to be safe. A quick way to recognize if a site is safe or not is the https found at the beginning of a URL. This lets Google know that a site with this in it is encrypted which is what you want.

The security of your site also affects how well you do search results. If you do not have an encrypted website then Google will regard you as unsafe and drive traffic away from you.

Having a SSL (Secure Sockets Layer) is the standard security technology that you want. This will create a safe link between a web server and a browser.  

 

Build Your Site with Security as a Priority

If you are hiring someone to create a website you need to make sure that they are including in their design a way to keep you safe.

Simplicity is usually the best bet here. Cut out unnecessary add-ons and plugins that will make your site cluttered and at a higher security risk.     

Most of your website should be text based with images, videos, and other key elements to have a fully finished project.

 

Choose a CMS and Sign up for a Web Host

A CMS is a content management system (like WordPress and many others). Think of your CMS as the material you need to build a house. It is the raw material from which you can build a finished product.

The web host is your domain name or URL. This is similar to a street address so everyone knows where to find you when they are searching online. Make sure a web host service offers services like Secure File Transfer Protocol (SFTP) which makes uploading files secure.

Other good hosting platforms ensure that all of your site information is backed up in case there are any issues. They will also have a public policy that states how often they update the sites they host and if there are any issues with them.

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

 

5 Ways Blogs can Build Your Website

With the digital landscape shifting and focusing more and more on video, what are the true benefits of blogs for your website? Don’t most people just skim through them and favor exciting engaging visual elements instead?

Blogs are a great way to add new interesting content to your online business. There are many specific aspects that they can improve a website.

So here is a list of 5 ways blogs and copy can boost your sites visibility and overall success.

 

1. Blogs Improve your SEO

In the world of online visibility SEO (Search Engine Optimization) is the most important piece of the puzzle you will need to solve how future customers find you. By having consistent new content up on you site you improve your search ranking as well as give Google more information to index.   

Blogs also provide the perfect vehicle for specialized keywords that will help more online searchers notice your business.

Text based content like blogs also provides the perfect opportunity for people to interact with what you are putting it out and share it with others. The more people you have talking about your product or service, that higher probability you will land new clients.

 

2. Blogs Make you Stand Out

An online business is only as good as the trust its customers place in it. When you are constantly putting out articles that are new, engaging, well-researched, and valuable, then you will begin to set yourself apart from the competition.

When people start mentioning how informative your site is because of the weekly blogs you post, you have established yourself as an authority. An authority attracts those who are looking for new information and you will become the place to go.

 

3. Social Media can Benefit from Blogs

Social Media is all about speed. How fast can you get a post out, can you grab the attention of a follower or possible follower, and engage with them immediately.  

Blogs offer a great avenue that your social media can utilize.

Social media is a form of creative marketing. The end goal of creative marketing is to push traffic back to the primary source where you earn your money, your website. Blogs can provide you with content of your own that directs people to where you want them to go.

 

4. You Want More Leads? Blogs can Help

Research shows that the more web pages you have the more leads you will acquire. The more you blog, the more leads you will generate. Increasing the amount of opportunities people have to engage with your content means more online forms filled out, more requests, and finally more sales.

 

5. Blogs are a Channel of Communication

A business can only be as good as its ability to improve and adapt. Customer feedback is apart of the foundational bedrock of any expanding and efficient online endeavor.  

Comments on blog posts can be a great way to receive this feedback. Customers who have a direct way to voice their concerns are more likely to keep coming back because they know you care.

You can use this dialogue as a way to gather information of your own. Adjusting to people want to read and learn about is a tremendous way to gain a following that will stick around with you for a long time.

Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.