Eye of the Beholder

Eye of the Beholder

Eye of the Beholder

 

Eye of the Beholder

When people think of high fashion a few stereotypes are rooted in their minds. Expensive outfits worn only by runway models, fancy formal wear, and the latest niche designs.

Yet, the latest styles do not have to be restricted by the most expensive price tags and the most renowned chain stores.

At Eye of the Beholder Consignments the dream is to combine affordable pricing with most modern and desired aspects of fashion today.

This dream is not restricted by just clothing items. We incorporate high-end furniture, home furnishing accessories, handbags, jewelry, and more. Success is now the reality that has resulted from hard work and dedication. Eye of the Beholder has put in the effort, and it shows.

In 2013 we were voted Best Consignment Shop in the Best of West County issue of The Voice, and 2014 Readers Choice Bowie Blade.\

 

Your Fashion Speaks Volumes

What you choose to wear is how you desire to display yourself to the world and others. Fashion can be a means to blend it, or to set yourself apart from everyone around you.

With the wide variety we provide at Eye of the Beholder, the choice is up to you how you want to present yourself.

Since 2012, owner Briana Printy’s goal of starting and growing a unique consignment shop has succeeded and continued to expand. Her philosophy is that you don’t need to spend a lot of money to get a quality product.

You can find that great one of a kind piece of clothing, furniture, or whatever you are searching for all without breaking the bank.

 

High-End Doesn’t Always Mean High-Priced

We keep our inventory up to date and in stock with brands such as Coach, Louis Vuitton, Michael Kors, and many more. This is what makes us stand out in the consignment space. We only accept the highest quality from those who wish to part with their high end items.

If you are on the hunt for a consignment shop with an impressive selection and trendy styles, Eye of the Beholder will catch your attention.

Who is Talking About You On Social Media?

Who is Talking About You On Social Media?

Who Is Talking About You On Social Media?

 

Who Is Talking About You On Social Media?

If you spend money advertising on social media you expect a return on investment. You need to find metrics that will allow you to measure success. Seeing what people are saying about your business online is extremely important.

“Your brand is what other people say about you when you’re not in the room.”  -Jeff Bezos

There are tools that you can use to find out what people are saying about you and how to improve your image. Having a vigilant eye on your mentions and how people perceive you business will give you an advantage. This way you can protect your brand, target issues, and find solutions.

 

Serve Your Customers

If someone has an issue with a product or service that you provide more than likely they won’t just call you to complain. They will leave a poor review on Google, Facebook, and anywhere else that they can find.

Prompt responses to customers that are polite and seek to meet their needs is what you should be aiming for.

One tool that you can use to track what people are saying about you is Agorpulse. This allows you to manage customers discussion and quickly find a comment and address it. If you have large social media accounts with multiple people managing them then, this will allow a team to consistently keep up with what is happening.

 

Listen To Your Customers

How can you transform the customer experience if you do not have your finger on the pulse of what is being said about you. By taking feedback seriously you will have the information needed to make the necessary improvements to your customers experience.

Awario is a tool that will immediately notify you when someone is starting a conversation about you. This way you can directly access the conversation and interject yourself into a discussion before issues can arise.

You can also utilize this tool to look at trends and stats that will break down what is going on with your mentions.

 

Avoid Crisis With Your Customers

Every business owners nightmare is negative talk around their brand gaining traction and developing a bad image. If an issue is not addressed online this can spiral out of control. Avoid magnifying any issues and head them off as soon as you can.

A tiny problem can blow up and erase years of time and effort spent on building a brand.

Keep up with what is going on with your social media before there is a crisis. That way you will experience less headache and proactively engage with potential problems before they blow up.

Are you LinkedIn?

Are you LinkedIn?

Are You LinkedIn?

 

Are You LinkedIn?

With over 500 million members LinkedIn is the primary social network where businesses and professionals can connect.

An online presence is not only relegated to your personal life but also what you have accomplished in business. This means you need to step up your game and know the inner workings of LinkedIn.

This social media platform is more than just a place to put your resume online. It should be where you connect with as many people as possible to increase your networking capabilities.

Having an active an unique profile will allow you to land that next position, find valuable information, and meet those who will help you further your business and career.

 

Finish Your Profile and Personalize It

The basics are important and should not be overlooked when you are creating your profile. You would never have a misspelling or incomplete section on your resume when handing it an employer. 

LinkedIn is no different.

Making sure you have a proper headshot is a great start. Shoot for the most professional appearance possible. Next make sure to upload all documents that are pertinent to what you have accomplished to showcase your work.

Then you can customize your URL for simple and quick recognition. Your full name is all that is needed here and is simple to change in your profile. After you have completed that work on creating a compelling headline. This will appear right below your name is describe what your position is or who you currently work for.

 

Hashtags are for LinkedIn too!   

Find other communities and people who share similar interests to you on LinkedIn. This is a great way to learn more and expose yourself to what others are doing in the fields you are interested in.

Research which hashtags are useful for you and what has worked well for others.

When commenting and marketing on LinkedIn you can use hashtags to increase  visibility and allow others to find you. When posting an article or blog hashtags can be a useful tool as well.

 

Be Different and Direct

To experience success on LinkedIn you have to stand apart from others. You need to concisely articulate yourself via your profile so everyone will know what you are about. Write in first person and give an honest and strong account of yourself and what you have accomplished.

Regularly updating your account is also key to showing that you are current. Writing long form articles is a useful way to keep your profile fresh. The algorithm that LinkedIn uses now looks for multiple types of media shared on individuals profiles. This means photos, videos, and links should all be posted.

Develop inbound links that can direct traffic to your profile. This can be accomplished by using other social media to link back to LinkedIn. If you run a blog or post articles elsewhere this is a great avenue that you can use to help others find you.

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

 

Create a Phenomenal Pinterest

For those of us that stick to the traditional social media platforms Pinterest can seem like the black sheep of the family at times.

But, the benefits of a well executed Pinterest can pay off.

Whether you create unique products, have an awe inspiring blog, or anything in between, here are a few ways to step up your game on this social media.

 

Explain and Answer Common Questions

One reason traffic can stall on your Pinterest is that your content might be vague or confusing. By creating boards that outline what you are about and what you are posting, you can alleviate some of these issues immediately.  

Organize your boards by a specific category or place. This way your followers can find what they are intrigued by easily. Think ahead of your audience and answer potential questions before they even have a chance to ask them.

Create a strong compelling voice that will guarantee anyone who follows you will know that quality of what they are getting. This will keep them engaged and make the time and effort you invest into Pinterest worth it.

 

Give Someone Else the Limelight

Nothing speaks deeper to a consumer than a personal story of how your business or product made someone feel. Leaving a strong impression on your customers minds should be one of your primary priorities.

Create a board that can show those who are new to you what they can expect and how happy you can make them feel. Make sure that it is okay with the followers you choose to highlight their incredible experience.

You can add quotes of someone praising your products and pins by adding text to them. This will give a personalized touch to your content and make for a unique aesthetic.

 

Create a Valuable Network

One of the beautiful aspects about Pinterest is that you can re-pin other peoples pins. This allows you to create a community around similar themes quickly and directly.

This is a valuable way of meeting like minded individuals and entrepreneurs.

Creating a group where people can share their own pins is a great way to breed inspiration. Balance how many pins you post in comparison to how many others are posting.

Master the Technical Side of SEO

Master the Technical Side of SEO

Master the Technical Side of SEO

 

Master the Technical Side of SEO

In the world of online visibility SEO is the end all be all. Creating the best chance that you can be seen, heard, and connected to on the internet is what you need. Making sure you have creative and interactive content on your site is important but, improving the technical side of your SEO is key to success.

Learning new ways to master your SEO will benefit your online business tremendously and enable you to rise to the top of the search results.

 

Secure Your Site

If your site is not secure then it is not safe. Not only will an unsecure site possibly be harmful to yourself but, it harms your SEO as well. Google prefers sites that are secure and whose data in encrypted.

Make sure that you have a Security Sockets Layer in place (SSL). This creates a secure link between the web browser and your page. The easy way to determine which sites have an SSL and which do not is by the URL.  A secure site will have https:// in the beginning to identify the page.

 

Be Mobile Friendly

Many people use their phones as the primary way of accessing the internet. This means that Google will favour sites that can be easily adjusted to a mobile device.

The ability for your site to respond to various formats, whether that be a phone or tablet, is crucial to the success you will have in Google’s search engine.

 

Link Up With Google Search Console

A great way to see how your site is performing is by adding your site to the Google Search Consoles index. When you do this your website will be crawled to see how it performs in the search results.

This free tool will process a few different categories and see how your site performs overall. From testing your sites usability, viewing backlinks, and checking search analytics, there is a lot that can be accessed.

 

Make Sure Your Content Is Accurate and Creative

Ensuring your page titles, tags, and snippets accurately reflect your site will benefit your SEO tremendously. Avoid using vague language to describe what is on your page as well.

Make sure each page title has its own unique name as this help Google differentiate individual pages.

 Do not use lengthy titles and make sure to always use the “description” meta tag. Meta tags tell Google what information is on each page. These “descriptions” might also be used for the snippets about your page as well.