The Do’s and Don’ts of Instagram Stories
Oh, the ephemeral world of Instagram stories. You could ask yourself why you would even bother to create something that automatically disappears after 24 hours. It creates engagement and studies show that people are more likely to interact with a story than with a regular posting and a quarter of users prefer stories to the feed. All the big brands are doing it and staying out of the loop gives more leads to competitors.
The Definite Do’s
1. Get in the Game
Instagram’s algorithm pushes stories to the forefront due to their short lifespan. By creating stories every day, you maximize your account’s chance of being on top of the newsfeed. You can even post several times a day, as long as you keep the content interesting and appropriate.
2. Use the Provided Tools
Stories are supposed to be fun and a little silly. Use the available items like stickers, text, highlighters, and filters. Geo-tagging the post can make it more useful by providing context. Draw, put some frames and enjoy the reactions. Polls are a tried and trusted tool for further engagement.
3. Get Social
To increase your chances of getting on top of the feed, it’s a great idea to tag others in your post, as long as it makes sense. It could be ambassadors, partners or followers. Just make sure the people or companies you tag are OK with this practice and are in tune with your values.
The Clear Don’ts
1. Refrain From Over Posting
The biggest mistake you can make with stories is to flood the feed with mindless posting. You need to keep things exciting and only talk about ideas worth sharing. Keep it engaging and a bit teasing.
2. Don’t Repost From Other Channels
It might be tempting to repurpose some content from other channels, like Snapchat, especially if the public has already validated it. Restrain from such practices since most followers could be your fans in both places, and this would only appear as lazy.
3. Be too Promotional
Even if you are looking to close a deal, people use Instagram for fun. You don’t want your story to turn into the online equivalent of the TV commercial in the middle of a good movie. In fact, it has to be worth talking about and sharing.
What are you waiting for? Get out that smartphone and jump in the “now” game. Don’t be afraid to experiment Instagram stories and fail fast. If you need a bit of advice about what is appropriate reach out to us and we’ll be happy to provide examples and help.