How to Create Valuable B2B Content
If you want to engage with other companies by B2B content be sure to value quality over quantity. For this, keep your information concise, innovative and actionable. In business time is money and if an executive is giving you a chance, it should be regarded as an investment. Simply put, give them back value for their attention. Here are a few strategies to establish yourself as an expert in your rea and make your blog the go-to resource.
Educate, but Don’t Lecture
Successful business owners and executives are life-long learners, and they are aware they don’t know it all. That’s why they are also avid readers. However, nothing makes a person close a company blog faster than a superior, know-it-all, tone.
As a subject matter expert, share your know-how in a friendly and approachable manner. Don’t use jargon and abbreviations without explaining them first. Focus on the big picture and offer additional resources for readers who want to go more in depth with a subject.
Think Needs, Not Sales
Content marketing is not expected to generate immediate sales but build a trust relationship with a prospective client. Your communication strategy should be an extended FAQ which helps the customers know you and your products better. If they see you as trustworthy and knowledgeable, they will buy or recommend you.
Don’t be Afraid of Data
Most CXOs are looking for numbers to back their decisions and studies about others who already took the steps they intend to make. If you can provide rich content doubled by data about your products or industry trends you have more chances of bringing value to your readers. In fact, 76% of B2B buyers asked for more data and benchmarks as part of the content strategy.
Use Multiple Channels
Don’t be afraid to mix, match and repurpose the B2B content you create. To maximize your audience reach create different types of relevant content and spread them over various channels. Use social media for issues that need public awareness or are visual. Create videos to explain concepts or demonstrate the right way to use your products. Don’t forget about podcasts and interviews to make your voice heard or of getting in touch with your audience. Last but not least, always refresh your blog content to bring news and boost SEO.
Feel like you don’t have the time to curate your company’s blog to bring real value to your partners and potential clients? We’re ready to offer you strategy guidance and even take this problem out of your hands.