5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

In the past few years, social media has become more than just a place to connect with long-lost friends and update the family on a recent engagement. It has now morphed into a place where current or potential customers can engage with, research and express their feelings about a specific brand, company or product. If they’ve had a terrible experience with a customer service rep, they will more than likely be sharing that experience with their followers. The same is true if they just discovered their new favorite beauty product.

Given the 24-7 access customers have to brand information, it’s more important than ever that you’re appropriately tracking and monitoring your online presence. We know this may seem overwhelming given the billions of users who log onto social media on a daily basis, but don’t worry, technology has made it easy to cut through all the clutter and track what is most important to you.

We’ve rounded up our top five tools to help you monitor your social media in 2018. With these options, it’s easier than ever to stay on top of the discussions, know what’s working for your brand and easily engage with your prospects and customers.

1. Keyhole

Keyhole offers two products, the first is a hashtag and keyword tracking system that allows users to track all posts containing hashtags and keywords in real-time from a Twitter or Instagram account.

The second is an account tracking and reporting system that monitors all posts by brand as well as a competitor, giving you the resources to optimize content strategy, growth and engagement.

Integrations: Twitter, Instagram, Facebook, YouTube.

2. Hootsuite (free option available)

Hootsuite is primarily a social media scheduling tool with a key feature allowing users to follow conversations and mentions. Users can set up social streams based on keywords, hashtags or usernames. They can even search by location and in multiple languages.

Integrations: Twitter, Instagram, Facebook, YouTube.

Sprout’s social management allows you to monitor, respond, measure and collaborate all within the platform. Their Smart Inbox manages social communication in a singles-stream inbox allowing you to engage with customers across multiple channels. They have a Sprout Social app which allows you to publish content from the web or on your smartphone and the in-depth analytics monitor your various network performance as well as your team.  

Integrations: Twitter, Facebook, LinkedIn, Google+, Instagram.

4. Bit.ly (free option available) 

Bitly touts itself as the world’s leading link management platform, giving you the ability to shorten, measure and optimize links across all channels and platforms. By tracking link analytics on social media, you can gather key audience intelligence and easily measure campaign performance, giving you the ability to optimize for future posts.

Integrations: every channel, every platform.

5. TweetReach (free option available)

TweetReach is a free Twitter analytics snapshot report for hashtags, usernames or keywords.

The Pro version measures analytics for more than just Twitter in a comprehensive, real-time dashboard showing you your reach, performance and engagement.

Integrations: Twitter, Instagram, Facebook.

5 Ways to Set Realistic Goals in 2018

5 Ways to Set Realistic Goals in 2018

5 Ways to Set Realistic Goals in 2018

Five Questions to Ask Yourself Before Defining Your Business Goals

As we begin the new year, it can easy to get bogged down by the endless goal setting rabbit hole and find ourselves picking a goal just to be able to write something down. However, when you make a goal for your business without actual thought and planning, the likelihood of achieving that goal drastically decreases and your motivation to see it through will only last you to February, at best.

Setting goals for your business is something that should be done with intention. If you’re not sure where to start or if the goal is right for you, ask yourself these five questions to bring more clarity and purpose, so you can knock those goals out of the park.

What can your past teach you?

Looking at your past experiences and goals has the ability to show you what works, what doesn’t and what you can change to succeed in the future. Sit down and reflect on your past year, or two, and write down your successes and failures. Being able to adequately and clearly define what your strengths and weaknesses are will help set you up for success when creating a new business goal.    

How does it align with your company’s mission?

When your company’s mission or ‘why’ is clearly defined, you’re able to establish a hard-and-fast rule on whether or not that goal is a good fit. For example, if you sell food products with a mission is to distribute to underserved and low-income communities, having a business goal of selling products to Whole Foods might not align well with your mission. Also, having a clear understanding of your ‘why’ will help keep you focused after your goals are set and you may find yourself lacking motivation or clarity. Being able to go back to your mission is a great way to gain momentum to reach your business goals.

Is it realistic?

When you’re thinking about your business goals for the next year or however long you want your goal length to be, the initial reaction is to shoot for the stars. There’s a fine line between having a stretch goal and picking something that is not feasible. Realistic business goals (even one that stretches out of your comfort zone) is great for motivation and growth. However, if you’re concerned that it’s too much of a stretch, look back at the last few years and make sure you’re on track with what you’ve been able to accomplish. That being said, we would encourage you to create a goal that might seem unrealistic at first because it doesn’t hurt to at least try.

What are the specific milestones to reach this goal?

Writing out your business goal is great, but to actually achieve it, you need to set small, actionable goals. Breaking the big one into smaller, bite-sized pieces will help stave off overwhelm, anxiety and unneeded stress. Having smaller goals will also help you stay motivated – when you’re able to see the finish line it’s a lot easier to keep going. If you only write down that one goal without a clear understanding of how to get there, you’re more likely to derail from the plan and focus on something else when you lose steam or don’t see results.

What will be the next goal once this is achieved?

The wonderful thing about goals is that once they’re achieved, there’s always another one waiting to be reached. Being able to look ahead and decide what your next step will be is a great tool for business growth. As a business owner, you’re never done. There is always more to do and having a clear understanding of where you’re going will help keep you focused.