3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates

 

3 Tips To Reduce Bounce Rates

The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website.  Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.

So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?

You need to evaluate your website against the following metrics:

  • Does it communicate your brand?
  • Is it search engine optimized (SEO)?
  • How is its conversion rate optimization (CRO)?
  • Is it user-friendly?

The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business

 

Performance and Appearance

A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site.  However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.

The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.

 

Communicate Your Brand

Does the layout of the web design communicate your brand?  If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.

Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.

 

Effective Content Sharing

Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.

 

Two-Way Communication

A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.

So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.

 

Optimize The Landing Page

A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.

That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.

4 Amazing Ways To Use Instagram Stories Ads for Marketing

4 Amazing Ways To Use Instagram Stories Ads for Marketing

4 Amazing Ways To Use Instagram Stories Ads for Marketing

 

4 Amazing Ways To Use Instagram Stories Ads for Marketing

Hi You,

Yes.. you.

Listen to this…

  • 54% consumers want to interact with video content more than images (41%), and email newsletters (46%)
  • According to SocialMediaToday, Facebook has over 8 Billion video views per day- Imagine that!
  • By the year 2019, the internet video traffic will account for approximately 80% of all web traffic.

 

Video marketing is emerging as a leader in the marketing arena.  Every small business owner should leverage on this rising wave and rip all the benefits off it.

Instagram stories are one of the most effective ways to approach video marketing. They offer an opportunity for users to post their video content which stays on for 24 hours.

Are you taking advantage of this AWESOME opportunity?

Familiarity breeds liking. For this reason, every small business owner should use Instagram stories ads in the following ways to breed liking, create leads and increase their customer base.

Show Your Products In Fun Ways

Create short 15 second videos of your products that entertain the followers. It helps to humanize your brand. Creating a behind-the-scenes video helps the followers to connect emotionally with the brand as they can see the people behind it. You can even film a business party or event. Remember, similarity too breeds liking. Therefore, you want the followers to see and relate to the people behind the business.

 

Announce A Contest

The people who are watching your live stream are the ones who are already interested in your brand.  Engage them. Contents are an excellent way to engage your followers and possibly direct some of them to your website. Some major brands offer rewards to the first few people who will click on the link in their Bio. Once they are on the landing page [Hurrayy!!], you can now wow them with your awesome products.

 

Educate

Instagram stories ads might be a great chance to showcase the business. However, people want a business that cares about them. Therefore, make clips that are related to your brand but educative. Pictorial tutorials work magic.  The tutorials serve to sell your business but also sell your concern for the followers.

 

Promote Product or New Product Launch

Do you have a new product you want to showcase to the world?  Instagram stories will help you get it to the target market- your followers. However, you can play with how you showcase the product. Note, if a video is boring, the user can quickly swipe forward. Therefore, ensure to showcase it in a fun and entertaining way.

In conclusion, remember the focus is the followers– the potential clients. Focus your marketing on them. Also, always remember the content of the video clips should resonate with your brand. Consistency in the message you are passing to the world is instrumental in developing your brand.

5 Tips to Leverage on Your Web Design for Branding and Marketing

5 Tips to Leverage on Your Web Design for Branding and Marketing

5 Tips to Leverage on Your Web Design for Branding and Marketing

 

5 Tips to Leverage on Your Web Design for Branding and Marketing

The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website.  Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.

So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?

You need to evaluate your website against the following metrics:

  • Does it communicate your brand?
  • Is it search engine optimized (SEO)?
  • How is its conversion rate optimization (CRO)?
  • Is it user-friendly?

The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business

 

Performance and Appearance

A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site.  However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.

The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.

 

Communicate Your Brand

Does the layout of the web design communicate your brand?  If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.

Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.

 

Effective Content Sharing

Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.

 

Two-Way Communication

A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.

So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.

 

Optimize The Landing Page

A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.

That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.

Complex And Fancy Websites Versus Simple And Sleek

Complex And Fancy Websites Versus Simple And Sleek

Complex And Fancy Websites Versus Simple And Sleek

 

Complex And Fancy Websites Versus Simple And Sleek

The web-design is a significant determinant on the user experience and the conversion rate.  According to a study by Google, the first impression a visitor gets once they land on the site determines how long they are going to stay on the site.

If the first impression is unpleasant, it takes less than a couple of seconds for the user to bounce. Therefore, it is imperative for a web designer to understand the factors that affect the first impression formation.

When visitors land on your site, they observe the following metrics to judge whether it is a simple and sleek or complex and fancy website:

  •    The color contrast
  •    The sharpness of the images
  •    The font used
  •    The web-layout

According to a study done by Harvard University, the University of Colorado and the University of Maryland the more complex a website appears, the less visually appealing it is perceived to be.

According to the image above, there was noted a strong decrease in appeal with an increase in the complexity of a website. It was also important to note that, the sites with the simplest layouts were also rated as less appealing.

Therefore, to appeal to your ideal target market, you have to find the perfect mix between a simple website and the right mix of complexity and sleek.

Here are some of the factors you should consider to get the perfect mix.

 

Prototypical Sites Are More Appealing

The brain works with already established patterns. Patterns help the brain to process information and make decisions. The brain has a pattern of how a car should look like, how an apartment should appear and also how e-commerce sites should appear.

You want your website to have the basics of the prototype web-layout of your niche. It does not mean that you should not be innovative and creative when coming up with the site. Instead, the site should meet the basic expectations.

Familiarity breeds liking. Your users have searched other sites in the same niche as yours; they have already built a pattern in their brain. They will, therefore, like your site if it is in some way similar to the other sites. However, always make sure that you have something that makes yours stand out.

 

Simplicity Gives You an Upper Hand on First Impression

As you adhere to the familiarity principle, you also create a strong impression on the users.

Complex sites present too much information to the users to process.  When the brain is presented with so much information to process it rarely has time to note, record, and internalize certain aspects of the site. Therefore, the user will either leave the website with an unpleasant unconscious or conscious experience.

With a simple layout, high-quality images and readable font, you can make certain aspects of the website stand out. It is easier to persuade the user to click on a CTA.

 

Simple Sites Command a Higher Google Ranking

The simpler the website, the easier it is to optimize it for Google ranking. A simple webpage has easier HTML readability, and most of the technical aspects can be optimized for SEO.

A simple website will also load faster as compared to a complicated and flashy site. A simple web-layout contributes to pleasant user experience and will encourage the users to keep visiting.

As you think about the web-design for your business, consult an experienced web designer. Also, ensure to take in-depth research of the most popular sites in your niche. They will inform you and the web-designer of the best practices when coming up with your simple and converting website.

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

 

3 Design Tips For Building High Converting Websites

High bounce rates can be scary!!!

It is scarier for the e-commerce shop owners or any other website owners who are looking forward to engaging the potential clients.

The bounce rate is a metric used to show the number of visitors who leave the website just after landing on the landing page or any other single page on the site. They are called one-page visitors. It means that they left without taking any action.

Having a high bounce rate means that both the conversion rate and the number of sales are low.

The following three tips will help you re-design the website to increase the conversion rate. If you do, you will smile all the way to the bank.

 

The KISS Concept

Have you ever heard of the KISS concept? It Means Keep It Simple and Straight-forward.  When the mind faces too many decisions to make and options to choose from, it tends to avoid making the decisions.

Some websites are cluttered with Call to Actions, social media buttons, a free e-book to download and other opt-ins on the same page. They scare the readers from taking any action.

Utilize the negative [empty] space on the website. Then, provide the reader with a few or just one request to take action. It makes the decision making easier. If you offer value, they will click the call to action.

 

Good User Experience

Bad customer experience is a significant cause of high bounce rates. If the page takes forever to load, customers will opt out. If the layout of the site is generally unattractive, they would instead go and check out the next website regardless of the value or quality of your products. If the website design is complicated such that it is hard to navigate from one page to the next- why should they even stay on for longer?

Therefore, ensure that every page is attractive, easy to negotiate and it encourages the reader to spend more time on your website. If they do, it will be easier for them to see the value of your products or content and take action.

 

Have an Interactive Interface

The website is a platform that allows you to communicate to your potential clients. However, does it let them give their feedback? Does it provide a two-way communication avenue?

Providing a platform for the clients to leave their feedback or reviews can be helpful in many ways.

  •    It encourages them to stay on the page increasing the dwell time.
  •    It creates rapport with the clients since they feel that their voice and opinions also matter.
  •    It allows the clients to vent out and therefore giving you a chance to improve the service quality.
  •    The feedback can serve as testimonials which can help to increase the conversion rate.

Remember that today the concentration span of the typical reader is estimated to have dropped to 8 seconds. You are competing for the concentration of the millions of users online. You have to ensure that you optimize on all the above variables to increase your chances of getting not only their attention but also their interest and desire to take action on your website.