How To Identify Real Instagram Influencers?

How To Identify Real Instagram Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017.  The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

 

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

 

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

 

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

 

Follower Growth

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

 

Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

 

Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.

Factors To Consider When Choosing A Web Designer

Factors To Consider When Choosing A Web Designer

Factors To Consider When Choosing A Web Designer

 

Factors To Consider When Choosing A Web Designer

According to a survey by Clutch in 2017, 29% of small businesses do not have a website. Having a site is highly crucial in driving clients to your company. They get to have a clear picture of what you do. Also, it will lure them into seeking your services. However, a website needs to be attractive to the clients; its layout and design should speak professionalism.

Web designers come in handy when you are starting out, and you need your website done especially for branding purposes. Unlike website developers who actively deal with coding, designers’ emphasis is more on the site’s appearance. How do you choose your web designer? What are the factors you consider before settling down on one?

 

Does Their Style Match Your Ideas?

When narrowing down to getting that right person, you need to have ideas of the final look of the website. Does the web designer share the same views as you do? Being on the same page is essential as that helps both of you to move forward in making a satisfactory site.

 

What Professional Tools Do They Use?

Time is changing. You need somebody who understands the latest tools that work perfectly. Do prior research and see what tools are available for web design facilitation. These tools should help ease the web development process. Get to know what the expert uses and see if you are a good fit. There are numerous graphic design software available such as Photoshop, Adobe XD, Figma, Illustrator, etc.  

 

What Design Files Will You Receive?

Have the designer give you a rough idea of what to expect. They should have samples of their past work so that you can judge what they can do and make a sober decision whether they fit your description. The designer should give you an editable version of your company’s logo. Also, you need to know if the fonts and graphics they use are licensed.  

 

What Are The Costs Involved?

Most often, a web designer works hand in hand with a web developer. Have a set budget for the whole web set up. Find out how much the designer is charging you. If need be, negotiate. Ask for a breakdown of the costs. The costs should capture the graphic design work in details. Such a detailed analysis will help you know what you are getting for your money.  

Getting a professional makes your job easier. It also helps you become confident of the results at the end. A good web designer will come up with creative and unique content. If possible, get a web designer who works hand in hand with a web developer so that they can both create a site that is well optimized for the search engines to appear on the first pages during search results.

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

 

3 Hacks for Increasing Your Social Media Authority

Social media marketing and branding is a forest with a multitude of different trees. In 2018, most businesses are acutely aware of how important it is to have a social media footprint. To make the make sure that you’re getting the most utility out of your social media platforms,  you need to establish yourself as an authority.

So what is the best way to establish authority, generate crazy traffic, and attain high conversion rates?

Below are points to help you tower over your competitors on social media.

 

Distinguish Yourself.

Do not be generic like your competitors.  Let your brand shine on your social media platforms.

In your quest to establish yourself as “different,” it is imperative to consider the following:

  • What niche do you fill? If you are a jack- of- all- trades, it will be an uphill task to come up with a differentiated brand. (not entirely sure what you mean?)
  • Is your branding consistent across all your social media platforms? Maintain consistency without cross posting. (explain what cross posting is) Cross posting is a practice s that will bore your followers. Each platform should have unique posts that are specifically curated for the customers that populate the platform.
  • Be controversial. Yes – controversy sells. You do not have to go out of your way to create a scandal. Instead, you can take a stand that most brands within your niche would be fearful of taking. Taking that initiative will allow you to command the attention of your followers.

 

Engage an Influencer.

Today,  everyone with a few million followers labels themselves an “influencer.” These are not the type of influencers you need. It’s necessary to isolate an influencer that is relatable for your target audience.

Using the right influencer is one of the hacks to grabbing the attention of  potential clients. When they share your content on their social media platforms, it will result in increased traffic to your platform and website.

 

Build Trust.

Have you ever ordered aseen a particular item online, only to find something you weren’t expecting once it arrives on your doorstep? You probably remember how frustrating thate experience was.?

That is the exact feeling followers have when they are met by out-of-date content on your website. It is even worse if they find your products to differ from they way they were presented on the influencer’s page.

 

Deliver Value

Delivering value is the most consistent way to establish trust with your followers. Make sure that your products are an accurate reflection of how they were advertised. Have a social media manager reply to followers  queries promptly. It will help to build trust with the followers, which will eventually translate into sales.

In conclusion, social media marketing is among the best ways to make yourthe followers understand that you are an authority within your sphere. Remember, the best marketing comes by way of referrals  Therefore, every follower and every customer must be valued.

How And Where To Get Images And Photos For Your Online Platforms

How And Where To Get Images And Photos For Your Online Platforms

How And Where To Get Images And Photos For Your Online Platforms

 

How And Where To Get Images And Photos For Your Online Platforms

There is a lot of noise on the internet and especially in the digital marketing industry. You want to make sure that your digital footprint dominates the noise.

Use of visual content is a proven way to create a better impression on the reader. High-quality stock images get more engagement across all social media platforms.

Therefore, every entrepreneur, social media manager or online business manager ought to take advantage of high-quality pictures on their website and other online platforms to increase the engagement with followers and readers.

There are tons of sites that offer images over the internet. However, not all these images are free. To legally use the pictures on the internet, you have to be aware of which licenses they fall under. Here are the most common licenses:

  •    Public Domain: The intellectual property rights of these images have expired. As such, they are free to be used by anyone without any charge.
  •    Creative Commons:  This license has some variations from one image to the other. Some of the photos can be used across many platforms as long as they are unchanged. Other photos need to have a credit link to acknowledge and appreciate the owner.
  •    Royalty Free:  This doesn’t mean by any chance that the images are free. It means that one can purchase them and use them without having to pay a recurring fee.
  •    Rights Managed: These images have restrictions on the number of times you use them.   You will have to spend a specific cost to use them more than the number of times specified.

These are the most popular sites you can get high quality images:

Flickr

Flickr is arguably the most dominant photo stock on the internet. They boast of over two billion high-definition pictures.  You can get pictures fit for any purpose. However, not all the images are free. Most of the photographs are held under the creative commons license.

 

Pixabay

Pixabay is one of the most popular stock photo site with thousands of free images. You can easily download the images and use them without having  put an attribution link.

 

Creative Commons Search

The creative commons organization has a fantastic search tool to help entrepreneurs like you get access images from sites with pictures listed under the creative commons license. Using this search tool helps to bypass having to go to a particular website and sorting through the site to get to the images under the creative commons license.

How To Improve Your Website For Higher Google Ranking

How To Improve Your Website For Higher Google Ranking

Increase Your Google Ranking By Leveraging On Social Media

 

How To Improve Your Website For Higher Google Ranking

Starting a business is often exciting. You can finally see yourself getting closer to your dreams. Coming up with a site is one of the core steps in the strategy to making it a success. About 54% of small business owners hire website designers for their businesses which means that the rest prefer doing it on their own. Sometimes, you need an expert who will help you have a higher website ranking.

Having a website is not good enough to take your business to the next level; it needs to be highly ranked by Google for clients to find you. So what are the measures you need for it to be highly ranked by Google?

 

Metadata and Keywords

During the designing stages of your website, there is a space where you fill information concerning the contents of your page. The title metadata is what appears at the browser window which is the most critical metadata on your page. There is also the keyword metadata which are the phrases searched by people for them to find your page. Keep these phrases at about 6-8 phrases with each being 1-4 words.

Keywords are like the backbone of your site. Wisely choosing them helps in chances of ranking highly on Google. You can use keyword tools such as Google Trends and see how specific keywords perform globally to decide on which ones to use.  

 

Hyperlinks

Backlinks are a big deal for your site. They contribute to how you rank on Google. Focus on getting quality links from authoritative sites. Since it may take months for Google to update your site’s ranking, have a plan early in advance for helping you grow your site’s SEO ranking.

 

Website Speed

One thing that people hate is a slow loading site. How fast is your site? Google takes into consideration how fast your site is. Nobody wants to keep trying opening a site that won’t open.  Thankfully, some tools are available to assess your site’s loading speed. Work towards making your site easy to access and load fast, on average three seconds.  

 

Social Media Shares

In today’s world, social media is quite crucial to your business. Does it help in your Google ranking?  More importantly, social shares increase your brand awareness. When more people know your brand and the products you sell, they are more likely to search you on Google. It increases the click-through rate which is a vital metric that Google uses to determine website ranking.

The Followers who click on your link on social media are more likely to stay on the site thereby increasing the dwell time.  Remember to have an attractive site that will keep clients motivated to stay on it. Also, the return visits also matter. How many times do clients come back to your site? Google analytics can help you see how many clients return to your site.  

Remember, content is King. If you provide valuable content, your readers will help you increase your ranking. However, it will be an uphill task to optimize a site with low-quality content.