Increase Your Google Ranking By Leveraging On Social Media
Any digital marketing expert will tell you that you CAN NOT ignore social media in your SEO efforts. Traditionally, business owners viewed social media as a different entity as compared to the websites. However, today, with the improvements in the Google algorithms, social media is an essential SEO driving force.
Here are some of the ways social media can help you to increase the ranking of your website.
When you provide value through your content, readers will feel compelled to share the content over their social media platforms. This increases the level of engagement that your content is receiving. When the Google algorithm senses that individual posts are receiving high engagement, it determines that what you are offering is of value and therefore serves to rank your site so that more people can access it.
You can also share your content across your own social media pages. When your followers come across the links, they get a redirected link to your website. The time they spend on the site and the actions they take on the website creates essential metrics that Google analyzes for ranking.
If the content you share helps you to increase your email subscribers, you get a list of potential clients. These numbers increase the regular traffic to your site which eventually contributes to the high website ranking.
Another indirect way of leveraging in social media is by determining the trending and hot topics from social media.
Social media is the place people, influencers, and experts come to talk about specific issues. You can determine the most talked about topic by the influencers in your industry and build yours around it. When you post the blog on your site and share it across your social media platforms, it’s a guarantee that you get the attention and traffic from the followers.
Share as much of your valuable content on social media platforms as possible to increase your exposure. It also increases the chances of the influencers in your industry to see your content leading them to linking it to their high-authority websites. This creates the high-quality backlinks that the search engines are looking for to rank you better.
In conclusion, social media is a goldmine for exposure. It is necessary to ensure that you rank highly on Google. Social media can also help in increasing your conversion rate and specifically your sales. You cannot afford to do without social media if you are eager to make more sales.