Selecting Ambassadors and Collaborations on Instagram
Selecting Ambassadors and Collaborations on Instagram Sometimes beating your own drum on Instagram won’t get you too far. The best advertising is when other people endorse you. Extra points if these people are knowledgeable in the industry, trustworthy and have enough...
How to Create a Winning Hashtag Strategy
How to Create a Winning Hashtag Strategy Instagram is the most hashtag-centered social media platform so far. While on Twitter adding a hashtag makes your content more retweeted, put just one more and suddenly you are not popular. On Instagram, however, you can make...
The Latest Trends in Instagram Bios for Businesses
The Latest Trends in Instagram Bios for Businesses Instagram is all about being visual, fun and showing off your true colors. But what if you represent a business? How does an Instagram bio for business work? Do you go all corporate or use emojis instead? The answer...
The Do’s and Don’ts of Instagram Stories
The Do's and Don'ts of Instagram Stories Oh, the ephemeral world of Instagram stories. You could ask yourself why you would even bother to create something that automatically disappears after 24 hours. It creates engagement and studies show that people are more likely...
How to Create a Visually Coherent Instagram Account
How to Create a Visually Coherent Instagram Account The rise of social media gave both users and companies the ability to become content creators. Some have perfected visual coherence for Instagram to an art, while others still struggle with finding the right balance,...
How to Define Marketing KPIs to Drive ROI
How to Define Marketing KPIs to Drive ROI They say that what gets measured gets done. Although a marketing strategy can have softer purposes, like awareness and brand recognition, the final goal should always be generating revenue. Enter the KPIs (key process...
Top 3 FREE Tools for Testing Website Speed
Top 3 FREE Tools for Testing Website Speed We live in a world where the attention span of the clients is shrinking every year. An anecdote said that it is under 8 seconds, which is less than a goldfish’s. Even if this is a myth, the reality is that developers need to...
Shopify vs. WooCommerce – Which is More Cost-Effective?
Shopify vs. WooCommerce - Which is More Cost-Effective? When it comes to an eCommerce solution, as an entrepreneur, you want the maximum bang for your buck while offering your clients top service. The world of online shopping is mostly divided between the two giants,...
How to Create Valuable B2B Content
How to Create Valuable B2B Content If you want to engage with other companies by B2B content be sure to value quality over quantity. For this, keep your information concise, innovative and actionable. In business time is money and if an executive is giving you a...
How to Use Big Data to Create Valuable Content for Awareness
How to use Big Data to Create Valuable Content for Awareness Big Data is a buzzword that has infiltrated in almost every industry that has a digital dimension. Although it seems like a paradox, content creation for marketing and awareness purposes should be driven by...
What are The Best Tools for Podcasts?
What are the Best Tools for Podcasts? Podcasts are the lovechild of radio and digital. They are the natural evolution of recording your favorite shows. Now you can just take them everywhere with you to enjoy at your own pace. Creating such media required expensive...
How to Use Social Media in Highly Regulated Industries?
How to Use Social Media in Highly Regulated Industries There are highly regulated industries including finance (banking & insurance), healthcare (pharmaceuticals & hospitals) and legal advising which are under strict requirements regarding advertising and...
How to Create a Weekly Posting Calendar that Converts
3 Easy Steps to Create a Weekly Posting Calendar that Converts Maintaining a corporate social media profile requires strategy and planning. People are creatures of habit and react best to things they can anticipate. Even though the age of TV series and radio...
How to Identify a Real Instagram Influencer
How to Identify a Real Instagram Influencer The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to...
Is E-Mail Marketing Still Alive?
Is E-Mail Marketing Still Alive? Do you know that annoying pop-up that asks for your e-mail just seconds after you’ve opened a site? If it is not working why is everybody still stubborn to have it? Why does every business still work hard to build an an-email list if...
The Top 10 Skills of a Marketer in 2018
The Top 10 Skills of a Marketer in 2018 Marketing professionals are going through a transformation of the skills required to have. Creativity, soft skills, and design are still important, but taking a backseat compared to data analytics, strategy, digital channels...
Do I need a Social Media Manager?
Do I need a Social Media Manager? How frequently do you post on social media platforms? Do you reply promptly to messages on social media? What techniques are you using to grow your social media following? What tools do you use to analyze social media and new trends?...
Join us For the Entrepreneurs Guide to Facebook
FREE Workshop! Entrepreneurs Guide to Facebook Upcoming Class Dates/Times May 9, 2018 @ 9am MB Branding Solutions - Annapolis Office 1997 Annapolis Exchange Parkway, Suite 300 Annapolis, MD 21401 May 22, 2018 @ 9am MB Branding Solutions - Annapolis Office 1997...
Best Tools for Social Media Scheduling in 2018
7 Affordable Social Media Scheduling Tools to Take Your Marketing to the Next Level in 2018 Over the past few years, the marketing world has welcomed social media with open arms and it seems that each week a new social media platform is being touted as the ‘it’ place...
How to Make Facebook Ads Work for Your Business in 2018
Facebook Advertising 101: Understanding Where Facebook Gets Their Data The benefits of Facebook marketing run deeper than simply publishing a post to your business page every day. With more than two billion people logging into Facebook every month, it’s safe to say...
How Internal Benchmarks Help You Set Realistic Business Goals
How Internal Benchmarks Help You Set Realistic Business Goals As a business owner, it’s important to be aware of the industry benchmarks and where they’re trending. Knowing the competition and industry helps you know what your organization is doing well and where...
Five Ways to Track Your Social Media Marketing
Five Ways to Track Your Social Media Marketing As a business owner, you know by now that social media matters. You also probably know that staying active on the appropriate social media channels is a must. And if you’ve been following along with our blog, you know...
Five Ways to Make Networking Work for You
Five Ways to Make Networking Work for You The thought of walking into a room full of strangers can have an anxiety and stress inducing reaction to even the most experienced and successful professionals. The good news is that making connections and building...
Five Content Upgrade Ideas to Boost Email Subscribers in 2018
Five content upgrade ideas to boost email subscribers in 2018 As a brick-and-mortar business owner, it can be challenging to see the benefit of growing an email list. You want customers to walk into your store and make a purchase; how can an email list help you do...
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