Who is Talking About You On Social Media?

Who is Talking About You On Social Media?

Who Is Talking About You On Social Media?

 

Who Is Talking About You On Social Media?

If you spend money advertising on social media you expect a return on investment. You need to find metrics that will allow you to measure success. Seeing what people are saying about your business online is extremely important.

“Your brand is what other people say about you when you’re not in the room.”  -Jeff Bezos

There are tools that you can use to find out what people are saying about you and how to improve your image. Having a vigilant eye on your mentions and how people perceive you business will give you an advantage. This way you can protect your brand, target issues, and find solutions.

 

Serve Your Customers

If someone has an issue with a product or service that you provide more than likely they won’t just call you to complain. They will leave a poor review on Google, Facebook, and anywhere else that they can find.

Prompt responses to customers that are polite and seek to meet their needs is what you should be aiming for.

One tool that you can use to track what people are saying about you is Agorpulse. This allows you to manage customers discussion and quickly find a comment and address it. If you have large social media accounts with multiple people managing them then, this will allow a team to consistently keep up with what is happening.

 

Listen To Your Customers

How can you transform the customer experience if you do not have your finger on the pulse of what is being said about you. By taking feedback seriously you will have the information needed to make the necessary improvements to your customers experience.

Awario is a tool that will immediately notify you when someone is starting a conversation about you. This way you can directly access the conversation and interject yourself into a discussion before issues can arise.

You can also utilize this tool to look at trends and stats that will break down what is going on with your mentions.

 

Avoid Crisis With Your Customers

Every business owners nightmare is negative talk around their brand gaining traction and developing a bad image. If an issue is not addressed online this can spiral out of control. Avoid magnifying any issues and head them off as soon as you can.

A tiny problem can blow up and erase years of time and effort spent on building a brand.

Keep up with what is going on with your social media before there is a crisis. That way you will experience less headache and proactively engage with potential problems before they blow up.

Social Media Platforms in 2019

Social Media Platforms in 2019

Social Media Platforms to Watch in 2019

 

Social Media Platforms in 2019

In 2019, video content will account for 80% of all consumer internet traffic. Finding new and familiar social media platforms to attack in 2019 could be vital to staying relevant.

This will help you prepare the future for your online business. These 3 new platforms capitalize on the internet’s video trend and can help you reach more customers.

 

Amazon Spark

Amazon Spark is a feed of stories for Amazon customers featuring products ready to be purchased. When users first visit Spark they can select five interests and receive personalized content from customers with similar interests. This also offers customers another way to buy products by simply tapping a shopping cart on the story.

You can feature your own products on Amazon but, customers must have a Prime membership. You will also need to make a minimum amount of purchases to have access to this feature. 

 

Facebook For Creators

Facebook Creators is a video community designed to help creators make content for Facebook. By downloading the Facebook Creator app you can make quality videos and connect with customers.

You can share videos made on Facebook stories as well. Using this content on Twitter, Instagram, and other social media will allow you to get multiple posts out of one video.

 

Google My Business

This app allows you to connect with customers for your business through Search and Google Maps. You can respond to reviews, message customers, and get notifications when someone inquires about your business.

In Google Maps you can follow a business and receive updates, event promotions, and offers catered directly to your interests.  

 

The Takeaway

The great thing about these platforms is that they are an extension of previous apps and social media that you’ve used before. Almost everyone has ordered from Amazon, sent a message on Facebook, and found what they needed on Google Maps. This means the interface is simple and easy to use.

If you are familiar with these 3 platforms then you will easily be able to use them. Being aware of the latest networks established from other companies will allow you to take this year by storm.