Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Master the Technical Side of SEO

Master the Technical Side of SEO

Master the Technical Side of SEO

 

Master the Technical Side of SEO

In the world of online visibility SEO is the end all be all. Creating the best chance that you can be seen, heard, and connected to on the internet is what you need. Making sure you have creative and interactive content on your site is important but, improving the technical side of your SEO is key to success.

Learning new ways to master your SEO will benefit your online business tremendously and enable you to rise to the top of the search results.

 

Secure Your Site

If your site is not secure then it is not safe. Not only will an unsecure site possibly be harmful to yourself but, it harms your SEO as well. Google prefers sites that are secure and whose data in encrypted.

Make sure that you have a Security Sockets Layer in place (SSL). This creates a secure link between the web browser and your page. The easy way to determine which sites have an SSL and which do not is by the URL.  A secure site will have https:// in the beginning to identify the page.

 

Be Mobile Friendly

Many people use their phones as the primary way of accessing the internet. This means that Google will favour sites that can be easily adjusted to a mobile device.

The ability for your site to respond to various formats, whether that be a phone or tablet, is crucial to the success you will have in Google’s search engine.

 

Link Up With Google Search Console

A great way to see how your site is performing is by adding your site to the Google Search Consoles index. When you do this your website will be crawled to see how it performs in the search results.

This free tool will process a few different categories and see how your site performs overall. From testing your sites usability, viewing backlinks, and checking search analytics, there is a lot that can be accessed.

 

Make Sure Your Content Is Accurate and Creative

Ensuring your page titles, tags, and snippets accurately reflect your site will benefit your SEO tremendously. Avoid using vague language to describe what is on your page as well.

Make sure each page title has its own unique name as this help Google differentiate individual pages.

 Do not use lengthy titles and make sure to always use the “description” meta tag. Meta tags tell Google what information is on each page. These “descriptions” might also be used for the snippets about your page as well.