Keep Your Facebook Video Short!

Keep Your Facebook Video Short!

Keep Your Facebook Video Short!

 

Keep Your Facebook Video Short!

Video is one of the best mediums that can be used to enhance a businesses online presence in the age of social media.

The trend towards more video on the web has been increasing for years. However, more video is not always the answer.

Many times the attention span of the viewer doesn’t allow for them to be interested in long videos on platforms like Facebook. While scrolling through Facebook most people don’t invest the time in a video that is longer than two minutes.

Here are a few tips to help you focus on the kinds of videos you should be putting on Facebook.

 

1. Longer Videos do Better on YouTube

People who are on Facebook are not there for long form video content. It’s just not the case. Instead they are constantly moving and clicking around. They want to find out what their friends are saying and don’t take the time to stay in one place.

That is why even if you have a larger Facebook following for your business you need to look at the analytics. That way you can see how your videos are performing.

Instead consider moving videos over 2 minutes to YouTube. YouTube has a larger market for long form video content and could help you grow a new audience. One way to use a piece of content is to post it both Facebook and YouTube to create two kinds of videos.

A Facebook video would be shorter in duration and simplifies what you are discussing. A YouTube video goes into more depth on the topic. This allows those who are really interested in you a way to learn more.

 

2. Metrics Can be Deceiving

A Facebook audience for many companies is simple. It won’t require as much work as constantly creating long videos for YouTube. This is why many businesses focus on it and can develop a solid following. This logic would leave you to believe that Facebook would be a better place to post any and all content.

This notion is a little misguided and can be addressed by looking at the data. You may have more views on Facebook for your longer videos but, how long are people watching them for? Are you retaining your audience for more than just a few seconds? Once they see how long the video is do they click off. 

All that effort and time spent in producing great quality content might be better suited for YouTube and other platforms. Facebook users are not likely to hang around for very long.

Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!

 

Get Your Business LinkedIn, Now!

Staying connected to business contacts can be challenging, time consuming and a real pain in the you know what.

Every individual who understands they need a professional presence online has a LinkedIn account. But, companies and businesses also can benefit tremendously from the connections that this platform can provide.

Creating a business LinkedIn account is simple. Start your company page, upload your logo, post relevant tailored content and promote your page.

But after you set up your profile how do you increase your followers and exposure? Here are three things you can do to build your LinkedIn presence.

 

Keep Your Profile up to Date

In the world of social media if you aren’t current with your content you will get swept aside in the tidal wave of everyone else’s posts and advertisements.

If your profile is dead you will lose followers, potential connections, and seem irrelevant to all around you. Consistently create articles, share posts, and give viewers a glimpse inside how your company works and who you are.

Always make sure the content you are sharing is in line with your company’s voice. Be sure to go through and take an inventory of your profile and see what is working and what needs to be adjusted.

LinkedIn, like many other social media platforms evolves continually. Keep on top of the changes and updates so you don’t get left in the dust.  

 

Advertise to get Your Name out There

LinkedIn can be a great tool to help you target a specific market that you are trying to reach. There are two main ways of advertising on this platform. One is ads, the other is matched audiences.

Matched audiences allow you to market to LinkedIn followers who have already visited your website. You can also upload your contact list and create a customized audience who you know will already be interested in you.

LinkedIn ads run on the model of A/B testing or split testing. This means one variable will be tested at a time to see how the ad performs. Two weeks is the amount of time that is needed to see if your ads have performed well and which one is more optimized.

 

Review your Analytics and Make Well Informed Decisions

So after you have set up and optimized your profile and run your ads what’s next? Now you need to review the data, come to some conclusions, and plan your next steps. LinkenIn’s built in analytical tool enables you see your impressions, reach, likes and shares for a period of time.

Look for what content is performing the best and try to continue in that trend. Comparing your page to other businesses in your field is also another way to measure progess. Learn from those around you who are successful and discard whatever doesn’t work.

Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series

 

Your YouTube Channel Needs a Series

If you have a YouTube channel for your business then it is likely that you have a visual product, well crafted videos, and a strong communicative personality.

YouTube is the second largest place where people go to search for things behind Google. This means that it can be a powerful avenue to create traffic for your online business and increase attention around your product or service.

A series though is a brilliant way of picking apart a topic or common questions that customers can have. This way you can go into as much detail as is needed and be creative in the process.

Here are a few ways you can get started on a YouTube series.

 

Research and Find Topics your Viewers will Enjoy

When you are beginning a series be sure to look at your analytics and find out which videos have performed the best. Look at data points look unique viewers, likes, and average time viewed to get started.

Once you are in the analytics tab you can add different metrics to get additional details on your audience. From unique viewers, average percentage viewed, and likes. If you want information on a particular video you can go into YouTube studio to see overall watchtime and viewer retention.

Once you have this information create a list of potential categories that you can use for future videos.

 

Use Keywords in Video Titles Tags and Descriptions

You can have a great video with engaging content and quality footage but, if you aren’t searchable than your time is wasted.

Use keyword research to make sure you video topics and search results will match up. There are a few tools you can use to see which keywords are working the best. TubeBuddy, VidIQ, and MorningFame have free and paid plans that can assist you.   

Begin with a phrase and type it into any of these tools. Check the results for searches that have a high volume that you can turn into a narrow niche.

Once you have your keywords incorporate this new information into your titles and video descriptions.

 

Create Multiple Videos on One Topic

The best part of creating a YouTube series is that it prompts the viewer to keep clicking on additional videos. This means more of their time is spent on your content.

Make sure you bring up your overarching topic in the beginning of each video to grab the attention of those who see it. Create thumbnails for your videos that will draw people in and use engaging titles.

After you are able to incorporate all the elements we have talked about, you will see growth in your channel. More views, likes, and subscribers doesn’t necessarily mean your revenue increases.

However, everyone is on YouTube, and you need to be their so you can generate leads. This is how you can push viewers into your sales funnel and allow them to have a gateway to your additional paid content.

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

 

3 Tools to Enhance Your Marketing Outcomes

What gets measured gets done.

Marketing via social media is one avenue to gain attention and revenue on your products or services. You need to devise a smart strategy and follow to begin to see the results you want.

If you are running a business with no standard metric that you can define progress by, you are losing time and money. Thankfully there are many tools out there that you can use to assess your performance.

Here are 3 tools you can use to monitor how well your social media marketing efforts are doing. Be sure to research and find other tools as well!

 

Find Out Who is Searching Your Keywords

Your keywords are one of the primary ways people can find you when they are searching for something they want. These means you need to have specific keywords that relate to your business and a way of tracking them.

Awario can monitor these keyword mentions on your website, blog, social media, and even news sites. This analytical tool will be able to track specific alerts that you set up and let you know if you are improving.

Not only can Awario track your keyword mentions but, if can also track your sentiments. Sentiments are the positive or negative statements that reference your keywords, website, etc. Once you know that people are enjoying your content or not, you can make a well informed decision on what to change.

 

Know Your Audience

Finding out what keeps your viewers coming back again and again is vital to improving your marketing results.

Sprout Social can help you manage your social media and more. It also includes scheduling features and the ability to track performance. Not only will it let you know how your marketing campaigns are doing, it will tell you if you’re ahead of the competition.

Utilize features such as smart search, suggestions, and cleanups to learn more about all the people who have engaged with your content.

 

Find Your Competitive Edge

If Facebook, Instagram, Twitter, or YouTube are integral to how you market your business take a look at Sotrender. This tool will help you analyze all your profiles and provide tips on how your marketing can become even better.

Once Sotrender has acquired all your data it can give you a detailed overview. From what time of day people are interacting with your social media, to what users are doing when they come to your profiles.

There recurring or one-time reports help consolidate a lot of information into one place in an easy to read manner.

Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Master the Technical Side of SEO

Master the Technical Side of SEO

Master the Technical Side of SEO

 

Master the Technical Side of SEO

In the world of online visibility SEO is the end all be all. Creating the best chance that you can be seen, heard, and connected to on the internet is what you need. Making sure you have creative and interactive content on your site is important but, improving the technical side of your SEO is key to success.

Learning new ways to master your SEO will benefit your online business tremendously and enable you to rise to the top of the search results.

 

Secure Your Site

If your site is not secure then it is not safe. Not only will an unsecure site possibly be harmful to yourself but, it harms your SEO as well. Google prefers sites that are secure and whose data in encrypted.

Make sure that you have a Security Sockets Layer in place (SSL). This creates a secure link between the web browser and your page. The easy way to determine which sites have an SSL and which do not is by the URL.  A secure site will have https:// in the beginning to identify the page.

 

Be Mobile Friendly

Many people use their phones as the primary way of accessing the internet. This means that Google will favour sites that can be easily adjusted to a mobile device.

The ability for your site to respond to various formats, whether that be a phone or tablet, is crucial to the success you will have in Google’s search engine.

 

Link Up With Google Search Console

A great way to see how your site is performing is by adding your site to the Google Search Consoles index. When you do this your website will be crawled to see how it performs in the search results.

This free tool will process a few different categories and see how your site performs overall. From testing your sites usability, viewing backlinks, and checking search analytics, there is a lot that can be accessed.

 

Make Sure Your Content Is Accurate and Creative

Ensuring your page titles, tags, and snippets accurately reflect your site will benefit your SEO tremendously. Avoid using vague language to describe what is on your page as well.

Make sure each page title has its own unique name as this help Google differentiate individual pages.

 Do not use lengthy titles and make sure to always use the “description” meta tag. Meta tags tell Google what information is on each page. These “descriptions” might also be used for the snippets about your page as well.