5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

 

5 Ways Blogs can Build Your Website

With the digital landscape shifting and focusing more and more on video, what are the true benefits of blogs for your website? Don’t most people just skim through them and favor exciting engaging visual elements instead?

Blogs are a great way to add new interesting content to your online business. There are many specific aspects that they can improve a website.

So here is a list of 5 ways blogs and copy can boost your sites visibility and overall success.

 

1. Blogs Improve your SEO

In the world of online visibility SEO (Search Engine Optimization) is the most important piece of the puzzle you will need to solve how future customers find you. By having consistent new content up on you site you improve your search ranking as well as give Google more information to index.   

Blogs also provide the perfect vehicle for specialized keywords that will help more online searchers notice your business.

Text based content like blogs also provides the perfect opportunity for people to interact with what you are putting it out and share it with others. The more people you have talking about your product or service, that higher probability you will land new clients.

 

2. Blogs Make you Stand Out

An online business is only as good as the trust its customers place in it. When you are constantly putting out articles that are new, engaging, well-researched, and valuable, then you will begin to set yourself apart from the competition.

When people start mentioning how informative your site is because of the weekly blogs you post, you have established yourself as an authority. An authority attracts those who are looking for new information and you will become the place to go.

 

3. Social Media can Benefit from Blogs

Social Media is all about speed. How fast can you get a post out, can you grab the attention of a follower or possible follower, and engage with them immediately.  

Blogs offer a great avenue that your social media can utilize.

Social media is a form of creative marketing. The end goal of creative marketing is to push traffic back to the primary source where you earn your money, your website. Blogs can provide you with content of your own that directs people to where you want them to go.

 

4. You Want More Leads? Blogs can Help

Research shows that the more web pages you have the more leads you will acquire. The more you blog, the more leads you will generate. Increasing the amount of opportunities people have to engage with your content means more online forms filled out, more requests, and finally more sales.

 

5. Blogs are a Channel of Communication

A business can only be as good as its ability to improve and adapt. Customer feedback is apart of the foundational bedrock of any expanding and efficient online endeavor.  

Comments on blog posts can be a great way to receive this feedback. Customers who have a direct way to voice their concerns are more likely to keep coming back because they know you care.

You can use this dialogue as a way to gather information of your own. Adjusting to people want to read and learn about is a tremendous way to gain a following that will stick around with you for a long time.

Eye of the Beholder

Eye of the Beholder

Eye of the Beholder

 

Eye of the Beholder

When people think of high fashion a few stereotypes are rooted in their minds. Expensive outfits worn only by runway models, fancy formal wear, and the latest niche designs.

Yet, the latest styles do not have to be restricted by the most expensive price tags and the most renowned chain stores.

At Eye of the Beholder Consignments the dream is to combine affordable pricing with most modern and desired aspects of fashion today.

This dream is not restricted by just clothing items. We incorporate high-end furniture, home furnishing accessories, handbags, jewelry, and more. Success is now the reality that has resulted from hard work and dedication. Eye of the Beholder has put in the effort, and it shows.

In 2013 we were voted Best Consignment Shop in the Best of West County issue of The Voice, and 2014 Readers Choice Bowie Blade.\

 

Your Fashion Speaks Volumes

What you choose to wear is how you desire to display yourself to the world and others. Fashion can be a means to blend it, or to set yourself apart from everyone around you.

With the wide variety we provide at Eye of the Beholder, the choice is up to you how you want to present yourself.

Since 2012, owner Briana Printy’s goal of starting and growing a unique consignment shop has succeeded and continued to expand. Her philosophy is that you don’t need to spend a lot of money to get a quality product.

You can find that great one of a kind piece of clothing, furniture, or whatever you are searching for all without breaking the bank.

 

High-End Doesn’t Always Mean High-Priced

We keep our inventory up to date and in stock with brands such as Coach, Louis Vuitton, Michael Kors, and many more. This is what makes us stand out in the consignment space. We only accept the highest quality from those who wish to part with their high end items.

If you are on the hunt for a consignment shop with an impressive selection and trendy styles, Eye of the Beholder will catch your attention.

Are you LinkedIn?

Are you LinkedIn?

Are You LinkedIn?

 

Are You LinkedIn?

With over 500 million members LinkedIn is the primary social network where businesses and professionals can connect.

An online presence is not only relegated to your personal life but also what you have accomplished in business. This means you need to step up your game and know the inner workings of LinkedIn.

This social media platform is more than just a place to put your resume online. It should be where you connect with as many people as possible to increase your networking capabilities.

Having an active an unique profile will allow you to land that next position, find valuable information, and meet those who will help you further your business and career.

 

Finish Your Profile and Personalize It

The basics are important and should not be overlooked when you are creating your profile. You would never have a misspelling or incomplete section on your resume when handing it an employer. 

LinkedIn is no different.

Making sure you have a proper headshot is a great start. Shoot for the most professional appearance possible. Next make sure to upload all documents that are pertinent to what you have accomplished to showcase your work.

Then you can customize your URL for simple and quick recognition. Your full name is all that is needed here and is simple to change in your profile. After you have completed that work on creating a compelling headline. This will appear right below your name is describe what your position is or who you currently work for.

 

Hashtags are for LinkedIn too!   

Find other communities and people who share similar interests to you on LinkedIn. This is a great way to learn more and expose yourself to what others are doing in the fields you are interested in.

Research which hashtags are useful for you and what has worked well for others.

When commenting and marketing on LinkedIn you can use hashtags to increase  visibility and allow others to find you. When posting an article or blog hashtags can be a useful tool as well.

 

Be Different and Direct

To experience success on LinkedIn you have to stand apart from others. You need to concisely articulate yourself via your profile so everyone will know what you are about. Write in first person and give an honest and strong account of yourself and what you have accomplished.

Regularly updating your account is also key to showing that you are current. Writing long form articles is a useful way to keep your profile fresh. The algorithm that LinkedIn uses now looks for multiple types of media shared on individuals profiles. This means photos, videos, and links should all be posted.

Develop inbound links that can direct traffic to your profile. This can be accomplished by using other social media to link back to LinkedIn. If you run a blog or post articles elsewhere this is a great avenue that you can use to help others find you.

Monetize Your Blog Now

Monetize Your Blog Now

Monetize Your Blog Now

 

Monetize Your Blog Now

When you start a blog, making money isn’t the first reason most people begin this journey. A passion for writing, a desire to provide quality information, and many other reasons take center stage in the beginning.

But, as your blog continues to grow, many opportunities present themselves. The ability to monetize your content is now more prevalent than ever.

It’s time you learned different ways to create revenue from your blog.

 

Have Multiple Streams of Income

Gone are the days where advertising alone could make you enough money by itself. While online ads are still a great way to generate income, it is wise to look at your other options. The Creator Monetization Report of 2017 showed how many different content creates make their money.

Primarily it was advertising (50% or so) but, selling products, offering consultations and services, and sponsorships are also additional ways of earning. Since the digital market is highly saturated it can be difficult to make it on just one stream of income.

Think outside the box and diversify your income with your blog for the best results.   

 

Building Your Blog Takes Time and Work

Blogging might seem simple and easy at first. You write a post, put it up on your site, and the money starts rolling in. This is not the case for most people.

Just like with any great project it takes proper planning and time. Educate yourself on best practices when it comes to monetizing your blog.

Join social media blogging groups, take online courses, and network at every opportunity you get. This will help you avoid costly mistakes down the road and set you on the path to success.

 

Find Out What Your Readers Want

You can create interesting posts that make sense and have value to yourself but, you need to make sure you can attract an audience as well. Invest time in promoting your blog the same way you to in your writing.

This will enable you to reach those who will be interested in what you have to say.

Define what kind of reader you want and what they will be attracted to. Take inventory of your most popular posts and where these readers are coming from.

Once you know who you want reading your blog, then you can attack that demographic and grow your following and revenue potential.

Do You Allow Comments?

Do You Allow Comments?

Do You Allow Comments?

 

Do You Allow Comments?

How do you unravel what a blog truly is? Is it just an avenue for a business or individual to disperse content? Or, is it something much more powerful.

Commenting on blogs has been around since message boards of the 80’s and 90’s and has continued to grow in new directions. From retweeted, liking, or posting a regular comment, this idea has blossomed into various digital arenas.Commenting on blogs and posts helps foster a sense of community and dialogue.

Without being able to comment isn’t the conversation one sided?

What is being potentially missed if you don’t let viewers interact with your content. On the flip-side, what are the negatives of allowing comments on your blog? 

 

Why You Should Allow Comments

The essence of a blog is the community that it is able to build and foster. The comment section is the space where both sides of a topic or argument can be discussed. Through this collision of ideas a new solution, question, or idea can be born. If this communication was to be eliminated what would be left?

A one-sided opinion that viewers couldn’t interact with would be all that remains. In some examples the comments on a blog are more interesting than the content itself. The interaction that users have with a blog can be viewed as a receipt of social currency.

It shows that people care about what you say and what to talk about it. Thousands of views are great and important but, direct connection between a blogger and viewers has it’’s benefits.

 

The Potential Issues With Comments

Every business person knows that if something isn’t worth the time or money then it needs to go. Reading through comments takes time. Replying to these comments to engage with your viewers also take time and effort. You have to take inventory of your blog and see if allowing comments is a good fit.

Instead of focusing on your blog comments that time could be better spent on social media. Also, the vast majority of comments might be useless or non-specific to your message. By disabling comments completely these are issues that you will never have to deal with.

 

What Does The Data Say

The logic behind allowing comments is that it creates engagement with your blog. This engagement leads to increased views and a larger audience. Then, this audience will generate more revenue.

Whether it’s income from your blog or a product you are selling. However, Hubspot did a study on the relationship between comments the impact they have on a blog. They found there was no correlation between the number of comments and overall views or links clicked.