3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates

 

3 Tips To Reduce Bounce Rates

The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website.  Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.

So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?

You need to evaluate your website against the following metrics:

  • Does it communicate your brand?
  • Is it search engine optimized (SEO)?
  • How is its conversion rate optimization (CRO)?
  • Is it user-friendly?

The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business

 

Performance and Appearance

A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site.  However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.

The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.

 

Communicate Your Brand

Does the layout of the web design communicate your brand?  If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.

Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.

 

Effective Content Sharing

Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.

 

Two-Way Communication

A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.

So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.

 

Optimize The Landing Page

A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.

That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.

4 Amazing Ways To Use Instagram Stories Ads for Marketing

4 Amazing Ways To Use Instagram Stories Ads for Marketing

4 Amazing Ways To Use Instagram Stories Ads for Marketing

 

4 Amazing Ways To Use Instagram Stories Ads for Marketing

Hi You,

Yes.. you.

Listen to this…

  • 54% consumers want to interact with video content more than images (41%), and email newsletters (46%)
  • According to SocialMediaToday, Facebook has over 8 Billion video views per day- Imagine that!
  • By the year 2019, the internet video traffic will account for approximately 80% of all web traffic.

 

Video marketing is emerging as a leader in the marketing arena.  Every small business owner should leverage on this rising wave and rip all the benefits off it.

Instagram stories are one of the most effective ways to approach video marketing. They offer an opportunity for users to post their video content which stays on for 24 hours.

Are you taking advantage of this AWESOME opportunity?

Familiarity breeds liking. For this reason, every small business owner should use Instagram stories ads in the following ways to breed liking, create leads and increase their customer base.

Show Your Products In Fun Ways

Create short 15 second videos of your products that entertain the followers. It helps to humanize your brand. Creating a behind-the-scenes video helps the followers to connect emotionally with the brand as they can see the people behind it. You can even film a business party or event. Remember, similarity too breeds liking. Therefore, you want the followers to see and relate to the people behind the business.

 

Announce A Contest

The people who are watching your live stream are the ones who are already interested in your brand.  Engage them. Contents are an excellent way to engage your followers and possibly direct some of them to your website. Some major brands offer rewards to the first few people who will click on the link in their Bio. Once they are on the landing page [Hurrayy!!], you can now wow them with your awesome products.

 

Educate

Instagram stories ads might be a great chance to showcase the business. However, people want a business that cares about them. Therefore, make clips that are related to your brand but educative. Pictorial tutorials work magic.  The tutorials serve to sell your business but also sell your concern for the followers.

 

Promote Product or New Product Launch

Do you have a new product you want to showcase to the world?  Instagram stories will help you get it to the target market- your followers. However, you can play with how you showcase the product. Note, if a video is boring, the user can quickly swipe forward. Therefore, ensure to showcase it in a fun and entertaining way.

In conclusion, remember the focus is the followers– the potential clients. Focus your marketing on them. Also, always remember the content of the video clips should resonate with your brand. Consistency in the message you are passing to the world is instrumental in developing your brand.

5 Tips to Leverage on Your Web Design for Branding and Marketing

5 Tips to Leverage on Your Web Design for Branding and Marketing

5 Tips to Leverage on Your Web Design for Branding and Marketing

 

5 Tips to Leverage on Your Web Design for Branding and Marketing

The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website.  Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.

So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?

You need to evaluate your website against the following metrics:

  • Does it communicate your brand?
  • Is it search engine optimized (SEO)?
  • How is its conversion rate optimization (CRO)?
  • Is it user-friendly?

The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business

 

Performance and Appearance

A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site.  However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.

The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.

 

Communicate Your Brand

Does the layout of the web design communicate your brand?  If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.

Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.

 

Effective Content Sharing

Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.

 

Two-Way Communication

A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.

So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.

 

Optimize The Landing Page

A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.

That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.