Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

 

Design Flawless Instagram Pictures for Your Business

Instagram as a social media platform is the standard when it comes to compelling and engaging visual content. We all could scroll through our feeds for hours and hours because of the way Instagram is designed and the stunning images that are posted on it.

If you have a business that utilizes Instagram then you need to be aware of how to properly take pictures and video, and effectively display them.

A well composed shot connects an audience to your brand and product or service in an intentional way. Be calculated and well informed when it comes to knowing what makes a good Instagram picture and how you can best implement them to benefit you.

 

Good Pictures Will Help Generate More Revenue

Shoppable posts on Instagram are an incredible way for consumers to find products they want and makes the purchasing experience that much easier on a customer. A picture of your design could catch the eye of someone new and allow them to quickly engage with what you offer.

This shoppable aspect of Instagram also applies to Instagram stories. These to need to be visually enticing. Creating your own unique style will help consumers associate you with a particular vibe and aesthetic.

Design elements that you use on your website and color schemes that fit who you are . This is the place where you can start. Whether the color palettes you use are bright or calm, make sure people can tell who you are.

Having multiple photos included in a single post can be extremely useful as well. This will allow you to roll out multiple different products simultaneously rather than having to post multiple times.

 

Compose Like A Photographer

In the age of the smartphone more people take pictures then ever before. This however does not mean that the quality of pictures posted on social media platforms like Instagram has improved.

Having a properly planned picture takes a few steps and there are ways you can quickly implement them.

First you need to make sure you have a properly aligned shot that will present the focus of your photo properly. The rule of thirds provides a great framework for any picture that you will take.

You can go into the settings in your phone or a photo app that will put a grid up on your phone’s camera. This way all you need to do is properly set your picture within this grid and you will already be on your way to creating an Instagram masterpiece.

Adjusting exposure for your shots is crucial as well. Exposure is the amount of light or darkness in a photo. An overexposed shot will be too bright. An underexposed shot will be too dark. You can automatically adjust the exposure by tapping the screen of your phone while trying to take a picture.

Make sure you have the proper amount of exposure that you need for your photo before you take it. Usually it is difficult to fix a poorly exposed shot after it has already been taken.    

Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.

Who is Talking About You On Social Media?

Who is Talking About You On Social Media?

Who Is Talking About You On Social Media?

 

Who Is Talking About You On Social Media?

If you spend money advertising on social media you expect a return on investment. You need to find metrics that will allow you to measure success. Seeing what people are saying about your business online is extremely important.

“Your brand is what other people say about you when you’re not in the room.”  -Jeff Bezos

There are tools that you can use to find out what people are saying about you and how to improve your image. Having a vigilant eye on your mentions and how people perceive you business will give you an advantage. This way you can protect your brand, target issues, and find solutions.

 

Serve Your Customers

If someone has an issue with a product or service that you provide more than likely they won’t just call you to complain. They will leave a poor review on Google, Facebook, and anywhere else that they can find.

Prompt responses to customers that are polite and seek to meet their needs is what you should be aiming for.

One tool that you can use to track what people are saying about you is Agorpulse. This allows you to manage customers discussion and quickly find a comment and address it. If you have large social media accounts with multiple people managing them then, this will allow a team to consistently keep up with what is happening.

 

Listen To Your Customers

How can you transform the customer experience if you do not have your finger on the pulse of what is being said about you. By taking feedback seriously you will have the information needed to make the necessary improvements to your customers experience.

Awario is a tool that will immediately notify you when someone is starting a conversation about you. This way you can directly access the conversation and interject yourself into a discussion before issues can arise.

You can also utilize this tool to look at trends and stats that will break down what is going on with your mentions.

 

Avoid Crisis With Your Customers

Every business owners nightmare is negative talk around their brand gaining traction and developing a bad image. If an issue is not addressed online this can spiral out of control. Avoid magnifying any issues and head them off as soon as you can.

A tiny problem can blow up and erase years of time and effort spent on building a brand.

Keep up with what is going on with your social media before there is a crisis. That way you will experience less headache and proactively engage with potential problems before they blow up.

Are you LinkedIn?

Are you LinkedIn?

Are You LinkedIn?

 

Are You LinkedIn?

With over 500 million members LinkedIn is the primary social network where businesses and professionals can connect.

An online presence is not only relegated to your personal life but also what you have accomplished in business. This means you need to step up your game and know the inner workings of LinkedIn.

This social media platform is more than just a place to put your resume online. It should be where you connect with as many people as possible to increase your networking capabilities.

Having an active an unique profile will allow you to land that next position, find valuable information, and meet those who will help you further your business and career.

 

Finish Your Profile and Personalize It

The basics are important and should not be overlooked when you are creating your profile. You would never have a misspelling or incomplete section on your resume when handing it an employer. 

LinkedIn is no different.

Making sure you have a proper headshot is a great start. Shoot for the most professional appearance possible. Next make sure to upload all documents that are pertinent to what you have accomplished to showcase your work.

Then you can customize your URL for simple and quick recognition. Your full name is all that is needed here and is simple to change in your profile. After you have completed that work on creating a compelling headline. This will appear right below your name is describe what your position is or who you currently work for.

 

Hashtags are for LinkedIn too!   

Find other communities and people who share similar interests to you on LinkedIn. This is a great way to learn more and expose yourself to what others are doing in the fields you are interested in.

Research which hashtags are useful for you and what has worked well for others.

When commenting and marketing on LinkedIn you can use hashtags to increase  visibility and allow others to find you. When posting an article or blog hashtags can be a useful tool as well.

 

Be Different and Direct

To experience success on LinkedIn you have to stand apart from others. You need to concisely articulate yourself via your profile so everyone will know what you are about. Write in first person and give an honest and strong account of yourself and what you have accomplished.

Regularly updating your account is also key to showing that you are current. Writing long form articles is a useful way to keep your profile fresh. The algorithm that LinkedIn uses now looks for multiple types of media shared on individuals profiles. This means photos, videos, and links should all be posted.

Develop inbound links that can direct traffic to your profile. This can be accomplished by using other social media to link back to LinkedIn. If you run a blog or post articles elsewhere this is a great avenue that you can use to help others find you.

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

 

Create a Phenomenal Pinterest

For those of us that stick to the traditional social media platforms Pinterest can seem like the black sheep of the family at times.

But, the benefits of a well executed Pinterest can pay off.

Whether you create unique products, have an awe inspiring blog, or anything in between, here are a few ways to step up your game on this social media.

 

Explain and Answer Common Questions

One reason traffic can stall on your Pinterest is that your content might be vague or confusing. By creating boards that outline what you are about and what you are posting, you can alleviate some of these issues immediately.  

Organize your boards by a specific category or place. This way your followers can find what they are intrigued by easily. Think ahead of your audience and answer potential questions before they even have a chance to ask them.

Create a strong compelling voice that will guarantee anyone who follows you will know that quality of what they are getting. This will keep them engaged and make the time and effort you invest into Pinterest worth it.

 

Give Someone Else the Limelight

Nothing speaks deeper to a consumer than a personal story of how your business or product made someone feel. Leaving a strong impression on your customers minds should be one of your primary priorities.

Create a board that can show those who are new to you what they can expect and how happy you can make them feel. Make sure that it is okay with the followers you choose to highlight their incredible experience.

You can add quotes of someone praising your products and pins by adding text to them. This will give a personalized touch to your content and make for a unique aesthetic.

 

Create a Valuable Network

One of the beautiful aspects about Pinterest is that you can re-pin other peoples pins. This allows you to create a community around similar themes quickly and directly.

This is a valuable way of meeting like minded individuals and entrepreneurs.

Creating a group where people can share their own pins is a great way to breed inspiration. Balance how many pins you post in comparison to how many others are posting.

3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates

 

3 Tips To Reduce Bounce Rates

The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website.  Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.

So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?

You need to evaluate your website against the following metrics:

  • Does it communicate your brand?
  • Is it search engine optimized (SEO)?
  • How is its conversion rate optimization (CRO)?
  • Is it user-friendly?

The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business

 

Performance and Appearance

A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site.  However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.

The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.

 

Communicate Your Brand

Does the layout of the web design communicate your brand?  If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.

Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.

 

Effective Content Sharing

Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.

 

Two-Way Communication

A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.

So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.

 

Optimize The Landing Page

A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.

That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.