5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

 

5 Ways Blogs can Build Your Website

With the digital landscape shifting and focusing more and more on video, what are the true benefits of blogs for your website? Don’t most people just skim through them and favor exciting engaging visual elements instead?

Blogs are a great way to add new interesting content to your online business. There are many specific aspects that they can improve a website.

So here is a list of 5 ways blogs and copy can boost your sites visibility and overall success.

 

1. Blogs Improve your SEO

In the world of online visibility SEO (Search Engine Optimization) is the most important piece of the puzzle you will need to solve how future customers find you. By having consistent new content up on you site you improve your search ranking as well as give Google more information to index.   

Blogs also provide the perfect vehicle for specialized keywords that will help more online searchers notice your business.

Text based content like blogs also provides the perfect opportunity for people to interact with what you are putting it out and share it with others. The more people you have talking about your product or service, that higher probability you will land new clients.

 

2. Blogs Make you Stand Out

An online business is only as good as the trust its customers place in it. When you are constantly putting out articles that are new, engaging, well-researched, and valuable, then you will begin to set yourself apart from the competition.

When people start mentioning how informative your site is because of the weekly blogs you post, you have established yourself as an authority. An authority attracts those who are looking for new information and you will become the place to go.

 

3. Social Media can Benefit from Blogs

Social Media is all about speed. How fast can you get a post out, can you grab the attention of a follower or possible follower, and engage with them immediately.  

Blogs offer a great avenue that your social media can utilize.

Social media is a form of creative marketing. The end goal of creative marketing is to push traffic back to the primary source where you earn your money, your website. Blogs can provide you with content of your own that directs people to where you want them to go.

 

4. You Want More Leads? Blogs can Help

Research shows that the more web pages you have the more leads you will acquire. The more you blog, the more leads you will generate. Increasing the amount of opportunities people have to engage with your content means more online forms filled out, more requests, and finally more sales.

 

5. Blogs are a Channel of Communication

A business can only be as good as its ability to improve and adapt. Customer feedback is apart of the foundational bedrock of any expanding and efficient online endeavor.  

Comments on blog posts can be a great way to receive this feedback. Customers who have a direct way to voice their concerns are more likely to keep coming back because they know you care.

You can use this dialogue as a way to gather information of your own. Adjusting to people want to read and learn about is a tremendous way to gain a following that will stick around with you for a long time.

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

 

3 Design Tips For Building High Converting Websites

High bounce rates can be scary!!!

It is scarier for the e-commerce shop owners or any other website owners who are looking forward to engaging the potential clients.

The bounce rate is a metric used to show the number of visitors who leave the website just after landing on the landing page or any other single page on the site. They are called one-page visitors. It means that they left without taking any action.

Having a high bounce rate means that both the conversion rate and the number of sales are low.

The following three tips will help you re-design the website to increase the conversion rate. If you do, you will smile all the way to the bank.

 

The KISS Concept

Have you ever heard of the KISS concept? It Means Keep It Simple and Straight-forward.  When the mind faces too many decisions to make and options to choose from, it tends to avoid making the decisions.

Some websites are cluttered with Call to Actions, social media buttons, a free e-book to download and other opt-ins on the same page. They scare the readers from taking any action.

Utilize the negative [empty] space on the website. Then, provide the reader with a few or just one request to take action. It makes the decision making easier. If you offer value, they will click the call to action.

 

Good User Experience

Bad customer experience is a significant cause of high bounce rates. If the page takes forever to load, customers will opt out. If the layout of the site is generally unattractive, they would instead go and check out the next website regardless of the value or quality of your products. If the website design is complicated such that it is hard to navigate from one page to the next- why should they even stay on for longer?

Therefore, ensure that every page is attractive, easy to negotiate and it encourages the reader to spend more time on your website. If they do, it will be easier for them to see the value of your products or content and take action.

 

Have an Interactive Interface

The website is a platform that allows you to communicate to your potential clients. However, does it let them give their feedback? Does it provide a two-way communication avenue?

Providing a platform for the clients to leave their feedback or reviews can be helpful in many ways.

  •    It encourages them to stay on the page increasing the dwell time.
  •    It creates rapport with the clients since they feel that their voice and opinions also matter.
  •    It allows the clients to vent out and therefore giving you a chance to improve the service quality.
  •    The feedback can serve as testimonials which can help to increase the conversion rate.

Remember that today the concentration span of the typical reader is estimated to have dropped to 8 seconds. You are competing for the concentration of the millions of users online. You have to ensure that you optimize on all the above variables to increase your chances of getting not only their attention but also their interest and desire to take action on your website.

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

They say that what gets measured gets done. Although a marketing strategy can have softer purposes, like awareness and brand recognition, the final goal should always be generating revenue. Enter the KPIs (key process indicators). This is a way to put a number on a dream and create an actionable metric.

However, it’s worth noticing that not any metric is a KPI and not all KPIs have a connection to actual profit. The best way to create valuable KPIs is to start with the result in mind and think about the best ways to get there.

Define Your Vision

Think about the best-case scenario and write down the result you would consider excellent. For example, if you just launched your business, you could hope for $10K sales in the first quarter. Try to be as specific as possible and don’t be afraid to dream big.

Remember to create S.M.A.R.T. goals at this stage:

  • Specific
  • Measurable
  • Attainable
  • Relevant

Create a Strategy

Once you know the general direction, ask yourself how you can get there. From a marketing perspective, this could mean creating a sales funnel, revamping your social media pages or using new channels. Think about the vision you have and what are the best ways to get there.

Design a Plan

Next, break down the big goal into daily or even hourly smaller chunks. Identify where are your target clients and be present in those channels. Create a simple checklist to be completed. Make sure the sum of the tasks on the list is more than your objective. Always allow a margin.

You don’t have to obsess daily over meeting the goal, but at least a weekly check can help you stay on track. If you fail to comply with your targets three or four consecutive weeks, maybe an assessment and redefining is a good idea.

Each business is different, but here are a few marketing KPIs that trigger changes in the ROI. You can use these as inspiration to define your own:

  • Cost per lead- divide it by inbound and outbound
  • Traffic to lead ratio
  • Lead to customer ratio
  • Landing pages conversions
  • Social media conversions

Still feel confused and overwhelmed by the need to measure? Get out a pen and paper and start drafting a plan before you waste any more money on likes and impressions. You spend hard cash to get even more.

3 Tips To Increase The User Engagement  On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

Traffic – User engagement- Conversion – Sales!!! This is the target of any entrepreneur- isn’t it?

Therefore, it is essential to ensure that you have optimized your website for maximum user engagement. If you aren’t sure, then hold on tight as we look at some of the best practices to increase user engagement.

What lessons/best practices can we learn from the most popular websites in 2018? According to Alexa, the top 10 popular sites according to their unique site visits and page views are?

  1. Google – Search Engine and Products
  2. Youtube- Video Sharing
  3. Facebook- Social Networking
  4. Baidu – Search Engine
  5. Wikipedia – Encyclopedia
  6. Reddit – Social News and Entertainment
  7. Yahoo- Web Portal and Search Engine
  8. Tencent QQ- Portal
  9. Google India- Search Engine and Products
  10. Amazon- E-commerce and Cloud Computing

What are some of the tips to increase user engagement that we can learn from these giant sites?

 

Provide Value

All the above sites share one thing in common- they are user-focused. Their primary goal is not sales but to provide their users with maximum value.

Therefore, the first question to ask your yourself is – how can you provide more value to your target customers?

Some primary ways to offer value might be by:

  • Educating the readers on your blog
  • Using your social media sites to provide help, teach and help your users to solve specific issues
  • Offering tutorials on related topics

 

Encourage Feedback

Amazon and Youtube are excellent at encouraging users to express themselves when writing reviews. Users do not want to read content and watch the videos only. They want to know whether their opinion is valued.

Your website should have a section where the users can leave a comment, contact you or review your services. It empowers the users to know that they are valued.

Social media integration on your site can also be a great way to encourage your target leads to offer their feedback. Therefore, ensure that your social media platforms are active in engaging the followers.

 

Personalize your approach

The world is becoming more individualistic. More people are becoming more socially alienated from the social society. Therefore, offer these people an e-friend. Find creative ways to establish an emotional connection with all your followers.

Use second person on your landing pages.

Incorporate Chatbots on your homepage that is optimized to obtain the readers’ information from their Social Media Platform and address them by name.

Use a conversational tone on your blogs and social media posts.

When communicating with your email lists, address them by name. Whenever I receive an email addressed to me by name- it touches my emotional center, and I am prompted to read it and click to the link on it.

Do not use generic email templates; use a personalized approach. You can even share some of your personal experiences concerning the subject of the email or the blog you are redirecting them to.

In conclusion, do not think from the perspective of an entrepreneur; think as a reader. What would make you stay longer on a particular site and what makes you leave another website immediately it loads.? There you have your answer.

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

Getting social is also about going multichannel. As a business, you should be where your customers are, and most likely that means texting…a lot of it. Keeping in mind that WhatsApp has now over a billion users each day. If you want to jump into the conversation, there are some good news.

Facebook, the new owner of the messaging app, is trying to find new ways to monetize it. Trying to keep true to the original promise of not using advertisements in WhatsApp, it has added a particular button on business pages.

Get Ready to Get a Verified WhatsApp for Business

A lot of start-ups use only Facebook and WhatsApp to get in contact with potential clients. Therefore, it makes sense to help people make the difference between legitimate companies and possible frauds. There are rumors that each account will be classified as:

  • Unconfirmed.
  • Confirmed – WhatsApp number matches official business phone.
  • Verified – there is a real business behind it. This could be harder than it sounds, as Twitter tried something similar and ran into trouble by verifying extremists.

Unleash the Power of Texting

Have you ever wondered why texting is so popular in general? Psychologists say it’s because it puts some distance between the recipient, which allows us to have more courage, to say the things we want and speak our right mind.

How can you use that as a company?

Encourage clients to contact you via text and share their experiences, ask questions or even complain. Most clients wouldn’t go through the bother of calling a customer service desk, wait to talk to an agent just to give feedback. Texting makes that easy, convenient.

Don’t forget to follow up and give a reply to each customer who took the time to contact your company. Also, instead of calling them, just text back. You can even give your company the opportunity to be less formal and get closer to your customers in a human way, strengthening your brand.

Ask for permission to contact them with special offers once in a while. If they grant you this opportunity use it wisely and don’t abuse it. Think of the natural communication you would have with a friend.

You can even get creative with your use of WhatsApp for business. Let your clients order your products directly in the app, share their location if you offer delivery services or use pictures to show them different items you offer.

We are curious about Facebook’s new move regarding the monetization of the messaging app. It’ s safe to assume it will be directed towards companies. Are you ready for this change? What tools would you like to have available?

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

As “The social network” Facebook is the best place to create meaningful connections with like-minded people and grow your tribe of supporters. Using Facebook groups is a great way to move away from advertising and transform your marketing efforts into community building. Once your followers trust you as an authority not only it is easier to sell, but they become ambassadors of your brand and are proud to share it with others.  Here are a few ideas on how to leverage the power of groups to make your company more visible, trustworthy and ultimately, a household name.

Share Knowledge

Create and keep groups alive by sharing tips and tricks related to your business. If you sell kitchen appliances, show delicious recipes. If you are a travel agency, don’t be afraid of 360 photos from the amazing locations you send your clients. Don’t strive to sell anything at this point, just keep people lusting for more.

Create a Religion

The best groups are those where the members have a cult for the promoted brand. For example, Apple fans are so convinced of the products’ superiority that they are ready to pay a premium price after waiting for hours in a line.

Use your groups to create this feeling of belonging and to propagate your mantra to your “subjects”. Try borrowing some ideas from spiritual leaders. Create a ritual, create a name for your members and even invent new ways of greeting them or tokens of devotion.

Special Giveaways

Make your group the place to be. Use it to share limited time offers and make members feel special. Be genuine and give real discounts and prizes to the members of your group. If you are just starting out, why not reward those who bring more people in? Regularly have contents aimed only at group members but which they can share on their profiles.

Promote Events

Even if Facebook pushes events automatically to those who would be interested, groups are a way to get critical mass. This happens because those in a group already are in touch with the brand and further down the sales funnel.

Open, Closed or Secret Facebook Groups

There is no right choice, it all depends on your objectives and marketing strategy. If you are just starting it’s better to let your group open and sort members later. Making a group closed will mean more work but better quality. Keeping it secret is a way to ensure that only selected individuals to join and could result in a tighter community feeling.