15 Ways to Manage Your Time Wisely

15 Ways to Manage Your Time Wisely

15 Ways to Manage Your Time Wisely

Are you eager to substantially boost your performance?

Then our i nfographic on effective time management will surely come in handy.

Time is of the essence for most of us, no matter what our occupation. However, it is especially critical when it comes to artists or people whose profession has a lot of creativity involved.


The thing is, your work hours are no longer confined to the nine-to-five schedule that most people are used to. Having a creative career often means no set time off.

Imagine something like this: One of your colleagues calls you at 5 o’clock on a Sunday morning to tell you they found a significant problem with the supply of some material you use all the time. If you were a regular employee, you would probably have the phone turned off to make sure no one would disturb your sleep.

Naturally, many artists and creative workers can’t afford such a luxury. When you’ve been working on your career for years, you are very protective of it and ready to spend extra hours on it whenever necessary.

Such zeal and diligence are, undoubtedly, praiseworthy. But under such circumstances, you run the risk of overworking yourself. Stressed-out, tired, and, consequently, grumpy, annoyed, and highly unproductive.

Don’t want to be stuck in a 24/7 loop of never-ending and exhausting work?

Then you should consider trying a few proven techniques from our 15-tip infographic. You’ll learn to manage your time as wisely as possible. All these techniques are actionable and can be implemented right away—no matter how overburdened with work you are.

Given that reading the tips from our infographic will take you only a couple of minutes, you’ll be making an investment that’s going to pay off real soon. Spend a bit of time now to save a lot more in the future.

Use the information from this infographic and get more efficient than ever.

Five Ways to Integrate Video into Your Marketing Strategy

Five Ways to Integrate Video into Your Marketing Strategy

Five Ways to Integrate Video into Your Marketing Strategy

Video Makes Your Social Media Marketing Better

Now, more than ever, video is where your efforts need to be when it comes to marketing your business. However, if you’ve never done video before, the thought can be intimidating, overwhelming and a little scary.

If you’re not sure even where to start, not to worry – we’ve rounded up five ways to easily add video to your marketing strategy.

Begin With Instagram Stories

If you’re hesitant to be in front of the camera or not sure exactly what to do, dip your toe into the video waters with Instagram Stories. Since it disappears after 24 hours, you can test out different styles of content to see what works best for you. And best of all, if it doesn’t work out, it’s gone after a day.

Create an informational video about your company or product

When you’re highlighting your company or product, you don’t necessarily need to be the focal point. This is a great way to ease into being in front of the camera. You’re providing valuable information, adding another video to your collection and sharing your organization’s story!

Talk about what you know

When you’re first starting out, make it as easy as possible and stick with what you know and love. This will make it easier to be in front of the camera and your passion will show through in your voice and facial expressions.

Try a Regularly Scheduled Facebook Live

Once you become a little more comfortable in front of the camera, try hopping on Facebook Live at a set time every week, or every day if you’re really ambitious! You’re able to see real-time what your audience is saying and start communicating with them in a more authentic and engaging way. Your Facebook Lives don’t have to be long to be effective, just make sure you’re consistent and sharing valuable information!

Collaborate with other influencers

Tackle video with a friend! Whether you select an employee or another influencer in your industry, it’ll take all the pressure off you. In addition, having another person on the video brings in another level of entertainment for your audience.

Branding Your Business in 3 Steps

Branding Your Business in 3 Steps

Branding Your Business in 3 Steps

Branding your business? Here’s how.

Branding your business is so much more than having a logo or a website, it’s a complete set of values, ideas, emotions paired with imagery (logo, fonts, etc.) and copy (what you say when you write it down). Sounds a bit complicated, right? It can be but today you’re going to get a crash course in branding your business.

What you need to do:

Branding your business starts with creating a value driven concept paired with a mission and vision for who you are, why you exist and what problem you are solving. Let’s take a closer look at what you need to do to accomplish this.

Step 1: Define Your Brand Message. If you don’t know who you are and where you are going, then you can’t expect other people to get behind you. When defining your brand, it’s important to do a little research and spend some time answering these questions:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company? (Entrepreneur)

Step 2: Create Your Brand Image. Again, take your time to develop this and get it right. Re-branding is hard work especially after you’ve started your business and getting clients. It’s best to have a great brand right out the gate. Some things to consider:

  • Get a great logo. Place it everywhere.
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent. (Entrepreneur)

Step 3: Words and Actions Matter. After you figure out the imagary to represent your and who you are, now it’s time to put that into action. Every great brand using the same short phrases in their marketing efforts, communication, etc. because when it comes down to it, once you choose, don’t change. Be consistent.

  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.(Entrepreneur)

The Takeaway.

When it comes to branding your business you must be consistent. Businesses large and small need great branding and if you should not take the time to do this right, your attempts as establishing and maintaining a quality relationship with your customers/clients will flounder. It’s a hard truth to accept, take it from me, I spent years trying to figure it out but when I did, boy it made a difference.

If you’re looking for help branding your business, give us a shout and we’ll give you a free consultation.

Influencer Marketing

Influencer Marketing

Influencer Marketing

Influencer marketing, what is it?

Influencer marketing, is a new way of marketing – or is it really? There are so many approaches to marketing your business but could this type be right for you?

The answer is maybe. However, the statistics demonstrate that yes, it could help you. However, as you and well… just about anyone who has had any amount of success marketing their business can tell you – success isn’t guaranteed.

Before we start getting into the nitty-gritty of how it works, you need to understand what it is; influencer marketing is defined as:

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. (Wikipedia).

Is it worth your time to consider?

Influencer marketing is showing some signs that it could be the right investment for you if you are willing to take a few risks and lose a little money upfront. However, I should note that losing money upfront when it comes to marketing is part of the process of growing; on the reverse, a good marketing campaign, regardless of the type you implement, will always make you money in the end.

Here are a few statistics to help you decide if this is right for you:

  • Over 80% of marketing and communication professionals expect to begin an influencer marketing campaign within the year. (eMarketer).
  • Influencer campaigns have proven effective for over 80% of marketers who have tried them (eMarketer).
  • Customers acquired through word-of-mouth (such as influencer marketing) are retained at a 37% higher rate than those acquired through other means (Deloitte).

How does it work?

The first rule of influencer marketing is that it uses the influence of people who have a greater reach than yourself to reach your target market. There are three sources you gain when you practice influencer marketing:

  • SOCIAL: you are able to reach millions of consumers through your influencer’s social channels and blogs.
  • ORIGINALITY: when you produce original content, you build value with your influencer’s audience (the audience you are looking to target).
  • TRUST: the influencers you choose (who are the right fit for you) maintain long-term, value-driven relationships with their audience; because they trust your influencer, they by extension will trust you.

If you decide that influencer marketing is right for you, here are the steps to getting started:

  • STEP 1: identify the influencers talking to your target audience and rank them; I like to use a 1-10 scale, 1 as least important, 10 as most important.
  • STEP 2: reach out to your influencers by participating in their communities (forums, webinars, social media, etc.) This will increase their awareness of you.
  • STEP 3: after establishing a connection, reach out via email or their preferred method of communication and pitch them on what you’d like to market for them. Make sure you create individualized emails to each one because a canned email is easy to spot and thus will likely be ignored or simply deleted.
  • STEP 4: once you get on-board with your influencer, take it seriously. Make sure that the content you are writing (blog posts, Facebook posts, tweets, images, etc.) are unique but clearly tied to the message they are sending; this will create awareness about you in their target market.
  • STEP 5: approach this method like a marathon, not a sprint. This will take time, focus, and energy – not to mention research.


Focus on Your Customer

Focus on Your Customer

Focus On Your Customer, Period.

Focus On Your Customer, Period.

Today’s Marketing Tip is about your customer. Customers are the cornerstone of a successful business, if you don’t have them then you aren’t in business. This tip comes from the brilliant marketing mind of Jim Connolly. He has a great blog called Jim’s Marketing Blog and he has some wise words to share about to get in front of your customer, here is what he said:

Decide what your ideal customer profile is and then market exclusively with them in mind. For example:

  • Compose every piece of marketing as if you were talking directly to them.
  • Use their language.
  • Study what matters to them.
  • Be where their attention is.
  • Uncover the problems facing their industry.
  • Offer answers.Become a useful resource.
  • Build services that address their specific wants and needs.
  • Become known as a specialist provider to their industry, rather than a generalist. (Specialists earn more, attract better clients and are always in high demand).
  • In short, make your marketing directly relevant to your ideal profile of client. This one step, will give you a powerful marketing advantage over the vast majority of your competitors.

What’s the lesson?

Stop trying to be everything to everyone. Figure out who your customer is and talk directly to them, exclusively. Additionally, when you aren’t talking to the people that will buy what you sell, you are wasting time, money and energy on things that will not get you any closer to your goals. If you aren’t getting the results you want maybe it isn’t your customers, maybe it’s you. Stop trying to make things work if they aren’t. Do something different than what you’ve always done – even if it scares the hell out of you. Why? Because it works!