3 Design Tips For Building High Converting Websites
High bounce rates can be scary!!!
It is scarier for the e-commerce shop owners or any other website owners who are looking forward to engaging the potential clients.
The bounce rate is a metric used to show the number of visitors who leave the website just after landing on the landing page or any other single page on the site. They are called one-page visitors. It means that they left without taking any action.
Having a high bounce rate means that both the conversion rate and the number of sales are low.
The following three tips will help you re-design the website to increase the conversion rate. If you do, you will smile all the way to the bank.
The KISS Concept
Have you ever heard of the KISS concept? It Means Keep It Simple and Straight-forward. Â When the mind faces too many decisions to make and options to choose from, it tends to avoid making the decisions.
Some websites are cluttered with Call to Actions, social media buttons, a free e-book to download and other opt-ins on the same page. They scare the readers from taking any action.
Utilize the negative [empty] space on the website. Then, provide the reader with a few or just one request to take action. It makes the decision making easier. If you offer value, they will click the call to action.
Good User Experience
Bad customer experience is a significant cause of high bounce rates. If the page takes forever to load, customers will opt out. If the layout of the site is generally unattractive, they would instead go and check out the next website regardless of the value or quality of your products. If the website design is complicated such that it is hard to navigate from one page to the next- why should they even stay on for longer?
Therefore, ensure that every page is attractive, easy to negotiate and it encourages the reader to spend more time on your website. If they do, it will be easier for them to see the value of your products or content and take action.
Have an Interactive Interface
The website is a platform that allows you to communicate to your potential clients. However, does it let them give their feedback? Does it provide a two-way communication avenue?
Providing a platform for the clients to leave their feedback or reviews can be helpful in many ways.
- Â Â Â It encourages them to stay on the page increasing the dwell time.
- Â Â Â It creates rapport with the clients since they feel that their voice and opinions also matter.
- Â Â Â It allows the clients to vent out and therefore giving you a chance to improve the service quality.
- Â Â Â The feedback can serve as testimonials which can help to increase the conversion rate.
Remember that today the concentration span of the typical reader is estimated to have dropped to 8 seconds. You are competing for the concentration of the millions of users online. You have to ensure that you optimize on all the above variables to increase your chances of getting not only their attention but also their interest and desire to take action on your website.