How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

Getting social is also about going multichannel. As a business, you should be where your customers are, and most likely that means texting…a lot of it. Keeping in mind that WhatsApp has now over a billion users each day. If you want to jump into the conversation, there are some good news.

Facebook, the new owner of the messaging app, is trying to find new ways to monetize it. Trying to keep true to the original promise of not using advertisements in WhatsApp, it has added a particular button on business pages.

Get Ready to Get a Verified WhatsApp for Business

A lot of start-ups use only Facebook and WhatsApp to get in contact with potential clients. Therefore, it makes sense to help people make the difference between legitimate companies and possible frauds. There are rumors that each account will be classified as:

  • Unconfirmed.
  • Confirmed – WhatsApp number matches official business phone.
  • Verified – there is a real business behind it. This could be harder than it sounds, as Twitter tried something similar and ran into trouble by verifying extremists.

Unleash the Power of Texting

Have you ever wondered why texting is so popular in general? Psychologists say it’s because it puts some distance between the recipient, which allows us to have more courage, to say the things we want and speak our right mind.

How can you use that as a company?

Encourage clients to contact you via text and share their experiences, ask questions or even complain. Most clients wouldn’t go through the bother of calling a customer service desk, wait to talk to an agent just to give feedback. Texting makes that easy, convenient.

Don’t forget to follow up and give a reply to each customer who took the time to contact your company. Also, instead of calling them, just text back. You can even give your company the opportunity to be less formal and get closer to your customers in a human way, strengthening your brand.

Ask for permission to contact them with special offers once in a while. If they grant you this opportunity use it wisely and don’t abuse it. Think of the natural communication you would have with a friend.

You can even get creative with your use of WhatsApp for business. Let your clients order your products directly in the app, share their location if you offer delivery services or use pictures to show them different items you offer.

We are curious about Facebook’s new move regarding the monetization of the messaging app. It’ s safe to assume it will be directed towards companies. Are you ready for this change? What tools would you like to have available?

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

As “The social network” Facebook is the best place to create meaningful connections with like-minded people and grow your tribe of supporters. Using Facebook groups is a great way to move away from advertising and transform your marketing efforts into community building. Once your followers trust you as an authority not only it is easier to sell, but they become ambassadors of your brand and are proud to share it with others.  Here are a few ideas on how to leverage the power of groups to make your company more visible, trustworthy and ultimately, a household name.

Share Knowledge

Create and keep groups alive by sharing tips and tricks related to your business. If you sell kitchen appliances, show delicious recipes. If you are a travel agency, don’t be afraid of 360 photos from the amazing locations you send your clients. Don’t strive to sell anything at this point, just keep people lusting for more.

Create a Religion

The best groups are those where the members have a cult for the promoted brand. For example, Apple fans are so convinced of the products’ superiority that they are ready to pay a premium price after waiting for hours in a line.

Use your groups to create this feeling of belonging and to propagate your mantra to your “subjects”. Try borrowing some ideas from spiritual leaders. Create a ritual, create a name for your members and even invent new ways of greeting them or tokens of devotion.

Special Giveaways

Make your group the place to be. Use it to share limited time offers and make members feel special. Be genuine and give real discounts and prizes to the members of your group. If you are just starting out, why not reward those who bring more people in? Regularly have contents aimed only at group members but which they can share on their profiles.

Promote Events

Even if Facebook pushes events automatically to those who would be interested, groups are a way to get critical mass. This happens because those in a group already are in touch with the brand and further down the sales funnel.

Open, Closed or Secret Facebook Groups

There is no right choice, it all depends on your objectives and marketing strategy. If you are just starting it’s better to let your group open and sort members later. Making a group closed will mean more work but better quality. Keeping it secret is a way to ensure that only selected individuals to join and could result in a tighter community feeling.

Do You Know How to Put a Face on Your Business?

Do You Know How to Put a Face on Your Business?

Do You Know How to Put a Face on Your Business?

Do You Know How to Put a Face on Your Business?

Most small companies can benefit from a personal touch of the owner or some of the staff members. In fact, a personal star status can help the company’s brand grow quicker. It’s the same technique used by businesses who hire athletes or actors to act as their brand ambassadors. You can replicate this at a smaller scaler by becoming yourself a known figure of your industry or capitalizing on the image of one of your employees if they are already recognized, as a blogger or speaker.

Use Social Media

The easiest way to put yourself, your thought, opinions, and know-how out there is to be present on social media channels. Pick one or two which are most appropriate for your line of business and try to have a relevant and consistent presence. For example, if you own a restaurant, you will most likely pick Facebook to share general information, promotions and updates and Instagram for more visual content like dishes. Of course, if you have a business consultancy company, you are better off with LinkedIn and Twitter.  Make sure you cover both general interest subjects on a weekly basis and also refer to news for instant traction. Of course, respond to messages and keep alive any conversation.

Write on the Company’s Blog

The best way to market yourself and your company is to publish bits of helpful content on your company’s blog. Like we do here. Don’t be afraid to let a bit of your personality shine through and even choose more controversial topics. Just don’t go too far away from the main issues and never try to sell. A blog is your gift to the people who are interested in your business.

The most successful company blogs eventually turn into best-selling books, so if you think there is a monetization potential to your knowledge just be patient.

Network Frequently

Last but not least you have to put yourself out there and proudly represent your business face to face with real people. Go to regular meetings held in your area, join your Chamber of Commerce or other professional associations.

If you want to remain 100% digital, you can take advantage of the power of live videos, either through Facebook Live or the newly introduced Instagram TV.

Now that you have a roadmap on how to step into the limelight go ahead and build an action plan. Let us know if you need a little bit of inspiration along the way.

Shopify vs. WooCommerce – Which is More Cost-Effective?

Shopify vs. WooCommerce – Which is More Cost-Effective?

Shopify vs. WooCommerce - Which is More Cost-Effective?

Shopify vs. WooCommerce – Which is More Cost-Effective?

When it comes to an eCommerce solution, as an entrepreneur, you want the maximum bang for your buck while offering your clients top service. The world of online shopping is mostly divided between the two giants, Shopify and WooCommerce, but which is the most cost-effective?

We are going to make a head to head comparison, but let you decide the winner, according to your budget and needs. However, don’t forget that it is not only about current costs, but the potential to generate more revenue and the total expenditure.

WooCommerce

This is a free plugin for WordPress and is it designed to work with most themes which follow the guidelines in the Codex. However, although the software it’s free, running an actual shop will require a domain, hosting, an SSL certificate.  Additional features, like the design and other plugins (e-mail marketing, SEO), are usually part of the deal and could increase the total cost.

A rough estimation shows that you’ll spend at least $120/year to run a secure shop build on top of WordPress, using WooCommerce. The actual amount depends on the additional features you integrate, but not on the volume of sales.

Shopify

This is a SaaS platform designed specifically for shopping. It’s a one-stop-shop for everything you might want or need to start immediately, hassle-free. You can test it for free for two weeks, then you’ll have to decide between the four payment plans:

  • Lite ($9 per month)-only available for Facebook stores
  • Basic Shopify ($29 per month)
  • Shopify ($79 per month)
  • Advanced Shopify ($299 per month).

The basic plan offers you a package of hosting and SSL, but you still need to get your domain. The downside is that they also charge a part of your transactions. There are even calculators to show you how much you will pay every month.

The Verdict

Our recommendation is to invest more time and even money in the initial phase of your e-shop development using WordPress. Out of the box solutions like Shopify might seem tempting at first, since you can sell right away, with no coding knowledge. However, these offer a limited set of design options and are way costlier in the long run. It’s better to steer clear of any shop that charges you per transaction. Better spend more money upfront, one time, than having a recurring payment problem.

WooCommerce is the definite winner of this competition. It offers infinitely more customization options and total control over your data and source code. Without being paranoid, you wouldn’t like your information to become an additional revenue source to a platform already charging you monthly.

How to Identify a Real Instagram Influencer

How to Identify a Real Instagram Influencer

How to Identify a Real Instagram Influencer

How to Identify a Real Instagram Influencer

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017.  The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

  1.     Follower growth.

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

  1.     Engagement ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

  1.     Video views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.

Do I need a Social Media Manager?

Do I need a Social Media Manager?

Do I need a Social Media Manager?

Do I need a Social Media Manager?

  • How frequently do you post on social media platforms?
  • Do you reply promptly to messages on social media?
  • What techniques are you using to grow your social media following?
  • What tools do you use to analyze social media and new trends?
  • How do you utilize social media platforms as customer relationship management tools?

Do these questions overwhelm you? If you are feeling lost and curious about the answers, continue reading.

Most business owners have an understanding that social media is necessary for marketing their business and products. They have set up a few social media accounts probably on Facebook, Twitter, and Instagram. However, they do not understand the benefits of having a vibrant social media presence being managed by a professional. It is a CRIME for any small business owner to ignore the impact of social media on their business growth strategy.

Look at these stats:

  •    Social media accounts for more than 43% of traffic to websites.
  •    67% of customers use social media platforms for customer service
  •    66% of customers who received terrible customer service by a company in social media were reported to stop doing business with the company.
  •    56% of customers’ purchasing decisions are influenced by Social media.

Here’s Why You Need A Social Media Manager (SMM)

Content Creation: An SMM comes up with content for each social media platform. They also come up with a strategy that involves the frequency of posting on them.

Market Analysis: An SMM has the skills to conduct market analysis to establish information that will direct them to a unique strategy.

Monitoring New Trends: What are the new trends that the company can leverage on?

Customer Service Representative: They engage their followers and answer all their questions promptly to promote a positive image of the company.

Community Manager: The SMM is responsible for growing the platforms. This increases the potential customer base.

Generating Leads: Most of the traffic to a website is generated by social media. The SMM should be knowledgeable of marketing funnels.

Relationship Cultivation: To increase the conversion rate and return on Investment, they must also cultivate the relationship with their followers.

What to consider before hiring a social media manager

  1.    Full time Versus Contract

You can decide to hire a full-time SMM who will  solely in charge of social media. A full-time employee can learn the company’s mission, vision, and values within a short period. They can efficiently communicate with other staff members. However, note, their time might cost you more and you also have to deal with payroll. Hiring a social media agency or a freelancer on a contract might be cheaper. There are specialized SMM freelancers who are experts and can help your business stand out.

  1.    Budget

What is your budget allocation? You can get cheap SMM freelancers. However, the quality of their work might not be as good as getting a professional who is experienced and can deliver value.

If your competitors have been consistently ahead of you, then getting a social media manager might help you to take the lead. In case you have managed to be ahead without a professional SMM, imagine what you can do with one.

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