How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

They say that what gets measured gets done. Although a marketing strategy can have softer purposes, like awareness and brand recognition, the final goal should always be generating revenue. Enter the KPIs (key process indicators). This is a way to put a number on a dream and create an actionable metric.

However, it’s worth noticing that not any metric is a KPI and not all KPIs have a connection to actual profit. The best way to create valuable KPIs is to start with the result in mind and think about the best ways to get there.

Define Your Vision

Think about the best-case scenario and write down the result you would consider excellent. For example, if you just launched your business, you could hope for $10K sales in the first quarter. Try to be as specific as possible and don’t be afraid to dream big.

Remember to create S.M.A.R.T. goals at this stage:

  • Specific
  • Measurable
  • Attainable
  • Relevant

Create a Strategy

Once you know the general direction, ask yourself how you can get there. From a marketing perspective, this could mean creating a sales funnel, revamping your social media pages or using new channels. Think about the vision you have and what are the best ways to get there.

Design a Plan

Next, break down the big goal into daily or even hourly smaller chunks. Identify where are your target clients and be present in those channels. Create a simple checklist to be completed. Make sure the sum of the tasks on the list is more than your objective. Always allow a margin.

You don’t have to obsess daily over meeting the goal, but at least a weekly check can help you stay on track. If you fail to comply with your targets three or four consecutive weeks, maybe an assessment and redefining is a good idea.

Each business is different, but here are a few marketing KPIs that trigger changes in the ROI. You can use these as inspiration to define your own:

  • Cost per lead- divide it by inbound and outbound
  • Traffic to lead ratio
  • Lead to customer ratio
  • Landing pages conversions
  • Social media conversions

Still feel confused and overwhelmed by the need to measure? Get out a pen and paper and start drafting a plan before you waste any more money on likes and impressions. You spend hard cash to get even more.

3 Tips To Increase The User Engagement  On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

Traffic – User engagement- Conversion – Sales!!! This is the target of any entrepreneur- isn’t it?

Therefore, it is essential to ensure that you have optimized your website for maximum user engagement. If you aren’t sure, then hold on tight as we look at some of the best practices to increase user engagement.

What lessons/best practices can we learn from the most popular websites in 2018? According to Alexa, the top 10 popular sites according to their unique site visits and page views are?

  1. Google – Search Engine and Products
  2. Youtube- Video Sharing
  3. Facebook- Social Networking
  4. Baidu – Search Engine
  5. Wikipedia – Encyclopedia
  6. Reddit – Social News and Entertainment
  7. Yahoo- Web Portal and Search Engine
  8. Tencent QQ- Portal
  9. Google India- Search Engine and Products
  10. Amazon- E-commerce and Cloud Computing

What are some of the tips to increase user engagement that we can learn from these giant sites?

 

Provide Value

All the above sites share one thing in common- they are user-focused. Their primary goal is not sales but to provide their users with maximum value.

Therefore, the first question to ask your yourself is – how can you provide more value to your target customers?

Some primary ways to offer value might be by:

  • Educating the readers on your blog
  • Using your social media sites to provide help, teach and help your users to solve specific issues
  • Offering tutorials on related topics

 

Encourage Feedback

Amazon and Youtube are excellent at encouraging users to express themselves when writing reviews. Users do not want to read content and watch the videos only. They want to know whether their opinion is valued.

Your website should have a section where the users can leave a comment, contact you or review your services. It empowers the users to know that they are valued.

Social media integration on your site can also be a great way to encourage your target leads to offer their feedback. Therefore, ensure that your social media platforms are active in engaging the followers.

 

Personalize your approach

The world is becoming more individualistic. More people are becoming more socially alienated from the social society. Therefore, offer these people an e-friend. Find creative ways to establish an emotional connection with all your followers.

Use second person on your landing pages.

Incorporate Chatbots on your homepage that is optimized to obtain the readers’ information from their Social Media Platform and address them by name.

Use a conversational tone on your blogs and social media posts.

When communicating with your email lists, address them by name. Whenever I receive an email addressed to me by name- it touches my emotional center, and I am prompted to read it and click to the link on it.

Do not use generic email templates; use a personalized approach. You can even share some of your personal experiences concerning the subject of the email or the blog you are redirecting them to.

In conclusion, do not think from the perspective of an entrepreneur; think as a reader. What would make you stay longer on a particular site and what makes you leave another website immediately it loads.? There you have your answer.

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

How to Integrate Facebook with WhatsApp for Business?

Getting social is also about going multichannel. As a business, you should be where your customers are, and most likely that means texting…a lot of it. Keeping in mind that WhatsApp has now over a billion users each day. If you want to jump into the conversation, there are some good news.

Facebook, the new owner of the messaging app, is trying to find new ways to monetize it. Trying to keep true to the original promise of not using advertisements in WhatsApp, it has added a particular button on business pages.

Get Ready to Get a Verified WhatsApp for Business

A lot of start-ups use only Facebook and WhatsApp to get in contact with potential clients. Therefore, it makes sense to help people make the difference between legitimate companies and possible frauds. There are rumors that each account will be classified as:

  • Unconfirmed.
  • Confirmed – WhatsApp number matches official business phone.
  • Verified – there is a real business behind it. This could be harder than it sounds, as Twitter tried something similar and ran into trouble by verifying extremists.

Unleash the Power of Texting

Have you ever wondered why texting is so popular in general? Psychologists say it’s because it puts some distance between the recipient, which allows us to have more courage, to say the things we want and speak our right mind.

How can you use that as a company?

Encourage clients to contact you via text and share their experiences, ask questions or even complain. Most clients wouldn’t go through the bother of calling a customer service desk, wait to talk to an agent just to give feedback. Texting makes that easy, convenient.

Don’t forget to follow up and give a reply to each customer who took the time to contact your company. Also, instead of calling them, just text back. You can even give your company the opportunity to be less formal and get closer to your customers in a human way, strengthening your brand.

Ask for permission to contact them with special offers once in a while. If they grant you this opportunity use it wisely and don’t abuse it. Think of the natural communication you would have with a friend.

You can even get creative with your use of WhatsApp for business. Let your clients order your products directly in the app, share their location if you offer delivery services or use pictures to show them different items you offer.

We are curious about Facebook’s new move regarding the monetization of the messaging app. It’ s safe to assume it will be directed towards companies. Are you ready for this change? What tools would you like to have available?

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

How to Use Facebook Groups to Grow Your Business

As “The social network” Facebook is the best place to create meaningful connections with like-minded people and grow your tribe of supporters. Using Facebook groups is a great way to move away from advertising and transform your marketing efforts into community building. Once your followers trust you as an authority not only it is easier to sell, but they become ambassadors of your brand and are proud to share it with others.  Here are a few ideas on how to leverage the power of groups to make your company more visible, trustworthy and ultimately, a household name.

Share Knowledge

Create and keep groups alive by sharing tips and tricks related to your business. If you sell kitchen appliances, show delicious recipes. If you are a travel agency, don’t be afraid of 360 photos from the amazing locations you send your clients. Don’t strive to sell anything at this point, just keep people lusting for more.

Create a Religion

The best groups are those where the members have a cult for the promoted brand. For example, Apple fans are so convinced of the products’ superiority that they are ready to pay a premium price after waiting for hours in a line.

Use your groups to create this feeling of belonging and to propagate your mantra to your “subjects”. Try borrowing some ideas from spiritual leaders. Create a ritual, create a name for your members and even invent new ways of greeting them or tokens of devotion.

Special Giveaways

Make your group the place to be. Use it to share limited time offers and make members feel special. Be genuine and give real discounts and prizes to the members of your group. If you are just starting out, why not reward those who bring more people in? Regularly have contents aimed only at group members but which they can share on their profiles.

Promote Events

Even if Facebook pushes events automatically to those who would be interested, groups are a way to get critical mass. This happens because those in a group already are in touch with the brand and further down the sales funnel.

Open, Closed or Secret Facebook Groups

There is no right choice, it all depends on your objectives and marketing strategy. If you are just starting it’s better to let your group open and sort members later. Making a group closed will mean more work but better quality. Keeping it secret is a way to ensure that only selected individuals to join and could result in a tighter community feeling.

Do You Know How to Put a Face on Your Business?

Do You Know How to Put a Face on Your Business?

Do You Know How to Put a Face on Your Business?

Do You Know How to Put a Face on Your Business?

Most small companies can benefit from a personal touch of the owner or some of the staff members. In fact, a personal star status can help the company’s brand grow quicker. It’s the same technique used by businesses who hire athletes or actors to act as their brand ambassadors. You can replicate this at a smaller scaler by becoming yourself a known figure of your industry or capitalizing on the image of one of your employees if they are already recognized, as a blogger or speaker.

Use Social Media

The easiest way to put yourself, your thought, opinions, and know-how out there is to be present on social media channels. Pick one or two which are most appropriate for your line of business and try to have a relevant and consistent presence. For example, if you own a restaurant, you will most likely pick Facebook to share general information, promotions and updates and Instagram for more visual content like dishes. Of course, if you have a business consultancy company, you are better off with LinkedIn and Twitter.  Make sure you cover both general interest subjects on a weekly basis and also refer to news for instant traction. Of course, respond to messages and keep alive any conversation.

Write on the Company’s Blog

The best way to market yourself and your company is to publish bits of helpful content on your company’s blog. Like we do here. Don’t be afraid to let a bit of your personality shine through and even choose more controversial topics. Just don’t go too far away from the main issues and never try to sell. A blog is your gift to the people who are interested in your business.

The most successful company blogs eventually turn into best-selling books, so if you think there is a monetization potential to your knowledge just be patient.

Network Frequently

Last but not least you have to put yourself out there and proudly represent your business face to face with real people. Go to regular meetings held in your area, join your Chamber of Commerce or other professional associations.

If you want to remain 100% digital, you can take advantage of the power of live videos, either through Facebook Live or the newly introduced Instagram TV.

Now that you have a roadmap on how to step into the limelight go ahead and build an action plan. Let us know if you need a little bit of inspiration along the way.

Shopify vs. WooCommerce – Which is More Cost-Effective?

Shopify vs. WooCommerce – Which is More Cost-Effective?

Shopify vs. WooCommerce - Which is More Cost-Effective?

Shopify vs. WooCommerce – Which is More Cost-Effective?

When it comes to an eCommerce solution, as an entrepreneur, you want the maximum bang for your buck while offering your clients top service. The world of online shopping is mostly divided between the two giants, Shopify and WooCommerce, but which is the most cost-effective?

We are going to make a head to head comparison, but let you decide the winner, according to your budget and needs. However, don’t forget that it is not only about current costs, but the potential to generate more revenue and the total expenditure.

WooCommerce

This is a free plugin for WordPress and is it designed to work with most themes which follow the guidelines in the Codex. However, although the software it’s free, running an actual shop will require a domain, hosting, an SSL certificate.  Additional features, like the design and other plugins (e-mail marketing, SEO), are usually part of the deal and could increase the total cost.

A rough estimation shows that you’ll spend at least $120/year to run a secure shop build on top of WordPress, using WooCommerce. The actual amount depends on the additional features you integrate, but not on the volume of sales.

Shopify

This is a SaaS platform designed specifically for shopping. It’s a one-stop-shop for everything you might want or need to start immediately, hassle-free. You can test it for free for two weeks, then you’ll have to decide between the four payment plans:

  • Lite ($9 per month)-only available for Facebook stores
  • Basic Shopify ($29 per month)
  • Shopify ($79 per month)
  • Advanced Shopify ($299 per month).

The basic plan offers you a package of hosting and SSL, but you still need to get your domain. The downside is that they also charge a part of your transactions. There are even calculators to show you how much you will pay every month.

The Verdict

Our recommendation is to invest more time and even money in the initial phase of your e-shop development using WordPress. Out of the box solutions like Shopify might seem tempting at first, since you can sell right away, with no coding knowledge. However, these offer a limited set of design options and are way costlier in the long run. It’s better to steer clear of any shop that charges you per transaction. Better spend more money upfront, one time, than having a recurring payment problem.

WooCommerce is the definite winner of this competition. It offers infinitely more customization options and total control over your data and source code. Without being paranoid, you wouldn’t like your information to become an additional revenue source to a platform already charging you monthly.