Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!

 

Get Your Business LinkedIn, Now!

Staying connected to business contacts can be challenging, time consuming and a real pain in the you know what.

Every individual who understands they need a professional presence online has a LinkedIn account. But, companies and businesses also can benefit tremendously from the connections that this platform can provide.

Creating a business LinkedIn account is simple. Start your company page, upload your logo, post relevant tailored content and promote your page.

But after you set up your profile how do you increase your followers and exposure? Here are three things you can do to build your LinkedIn presence.

 

Keep Your Profile up to Date

In the world of social media if you aren’t current with your content you will get swept aside in the tidal wave of everyone else’s posts and advertisements.

If your profile is dead you will lose followers, potential connections, and seem irrelevant to all around you. Consistently create articles, share posts, and give viewers a glimpse inside how your company works and who you are.

Always make sure the content you are sharing is in line with your company’s voice. Be sure to go through and take an inventory of your profile and see what is working and what needs to be adjusted.

LinkedIn, like many other social media platforms evolves continually. Keep on top of the changes and updates so you don’t get left in the dust.  

 

Advertise to get Your Name out There

LinkedIn can be a great tool to help you target a specific market that you are trying to reach. There are two main ways of advertising on this platform. One is ads, the other is matched audiences.

Matched audiences allow you to market to LinkedIn followers who have already visited your website. You can also upload your contact list and create a customized audience who you know will already be interested in you.

LinkedIn ads run on the model of A/B testing or split testing. This means one variable will be tested at a time to see how the ad performs. Two weeks is the amount of time that is needed to see if your ads have performed well and which one is more optimized.

 

Review your Analytics and Make Well Informed Decisions

So after you have set up and optimized your profile and run your ads what’s next? Now you need to review the data, come to some conclusions, and plan your next steps. LinkenIn’s built in analytical tool enables you see your impressions, reach, likes and shares for a period of time.

Look for what content is performing the best and try to continue in that trend. Comparing your page to other businesses in your field is also another way to measure progess. Learn from those around you who are successful and discard whatever doesn’t work.

Facebook’s New Design: What does it mean?

Facebook’s New Design: What does it mean?

Facebook's New Design: What does it mean?

 

Facebook’s New Design: What does it mean?

Facebook announced in April 2019 that their platform would be radically shifting their focus.

After multiple issues with privacy and government hearings, Facebook is changing their overall direction and has redesigned their feed which will affect the mobile and desktop app. Mark Zuckerburg, CEO of Facebook, wants to focus on the users privacy and intimacy to create a “social media living room” environment.

But what does this mean for you? How will it affect an individual and business that lives on this platform?

Keep reading to find out some useful information that will keep you current on Facebook’s trends.

 

Privacy-Focused, Community Based

The new interface of this platform shys away from its traditional focus on the news feed and instead shifts to groups. Since you have to be invited to a group to be able to have access, this is a logical choice for Facebook to make.

The news feed is going to start becoming less and less important. Controversy surrounding the quality and type of news that has been shared on Facebook could be one of the driving factors for this change.

 

Changes to the Messenger App

With talks of Whatsapp, Messenger, and Instagram being combined into a giant app in the works, the reality is not quite here yet. Instead Facebook Messenger will let you know who you talk to the most and people who are interested in what you are up to.

Accessibility is the key when it comes to how Messenger will function. A new desktop app is in the works for Microsoft and MacOS.

You can now book appointments through this app and create templates for lead generation. Many businesses that are successful on Facebook will find that this feature streamlines their work.

With radical changes like these, Messenger might even be on the road to becoming its own individual platform.

 

The Takeaway

Facebook is the biggest social media platform in the world. Not only that but it owns many of the other huge apps that many people love and use every single day. When there is a change, even a small one, it is significant.

Facebook is shifting its focus away from being a pure information hub to a more communal source of interaction.

Make sure you continue to keep up with the latest developments so you and your business can be light years ahead of others.

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

5 Ways Blogs can Build Your Website

 

5 Ways Blogs can Build Your Website

With the digital landscape shifting and focusing more and more on video, what are the true benefits of blogs for your website? Don’t most people just skim through them and favor exciting engaging visual elements instead?

Blogs are a great way to add new interesting content to your online business. There are many specific aspects that they can improve a website.

So here is a list of 5 ways blogs and copy can boost your sites visibility and overall success.

 

1. Blogs Improve your SEO

In the world of online visibility SEO (Search Engine Optimization) is the most important piece of the puzzle you will need to solve how future customers find you. By having consistent new content up on you site you improve your search ranking as well as give Google more information to index.   

Blogs also provide the perfect vehicle for specialized keywords that will help more online searchers notice your business.

Text based content like blogs also provides the perfect opportunity for people to interact with what you are putting it out and share it with others. The more people you have talking about your product or service, that higher probability you will land new clients.

 

2. Blogs Make you Stand Out

An online business is only as good as the trust its customers place in it. When you are constantly putting out articles that are new, engaging, well-researched, and valuable, then you will begin to set yourself apart from the competition.

When people start mentioning how informative your site is because of the weekly blogs you post, you have established yourself as an authority. An authority attracts those who are looking for new information and you will become the place to go.

 

3. Social Media can Benefit from Blogs

Social Media is all about speed. How fast can you get a post out, can you grab the attention of a follower or possible follower, and engage with them immediately.  

Blogs offer a great avenue that your social media can utilize.

Social media is a form of creative marketing. The end goal of creative marketing is to push traffic back to the primary source where you earn your money, your website. Blogs can provide you with content of your own that directs people to where you want them to go.

 

4. You Want More Leads? Blogs can Help

Research shows that the more web pages you have the more leads you will acquire. The more you blog, the more leads you will generate. Increasing the amount of opportunities people have to engage with your content means more online forms filled out, more requests, and finally more sales.

 

5. Blogs are a Channel of Communication

A business can only be as good as its ability to improve and adapt. Customer feedback is apart of the foundational bedrock of any expanding and efficient online endeavor.  

Comments on blog posts can be a great way to receive this feedback. Customers who have a direct way to voice their concerns are more likely to keep coming back because they know you care.

You can use this dialogue as a way to gather information of your own. Adjusting to people want to read and learn about is a tremendous way to gain a following that will stick around with you for a long time.

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

 

3 Design Tips For Building High Converting Websites

High bounce rates can be scary!!!

It is scarier for the e-commerce shop owners or any other website owners who are looking forward to engaging the potential clients.

The bounce rate is a metric used to show the number of visitors who leave the website just after landing on the landing page or any other single page on the site. They are called one-page visitors. It means that they left without taking any action.

Having a high bounce rate means that both the conversion rate and the number of sales are low.

The following three tips will help you re-design the website to increase the conversion rate. If you do, you will smile all the way to the bank.

 

The KISS Concept

Have you ever heard of the KISS concept? It Means Keep It Simple and Straight-forward.  When the mind faces too many decisions to make and options to choose from, it tends to avoid making the decisions.

Some websites are cluttered with Call to Actions, social media buttons, a free e-book to download and other opt-ins on the same page. They scare the readers from taking any action.

Utilize the negative [empty] space on the website. Then, provide the reader with a few or just one request to take action. It makes the decision making easier. If you offer value, they will click the call to action.

 

Good User Experience

Bad customer experience is a significant cause of high bounce rates. If the page takes forever to load, customers will opt out. If the layout of the site is generally unattractive, they would instead go and check out the next website regardless of the value or quality of your products. If the website design is complicated such that it is hard to navigate from one page to the next- why should they even stay on for longer?

Therefore, ensure that every page is attractive, easy to negotiate and it encourages the reader to spend more time on your website. If they do, it will be easier for them to see the value of your products or content and take action.

 

Have an Interactive Interface

The website is a platform that allows you to communicate to your potential clients. However, does it let them give their feedback? Does it provide a two-way communication avenue?

Providing a platform for the clients to leave their feedback or reviews can be helpful in many ways.

  •    It encourages them to stay on the page increasing the dwell time.
  •    It creates rapport with the clients since they feel that their voice and opinions also matter.
  •    It allows the clients to vent out and therefore giving you a chance to improve the service quality.
  •    The feedback can serve as testimonials which can help to increase the conversion rate.

Remember that today the concentration span of the typical reader is estimated to have dropped to 8 seconds. You are competing for the concentration of the millions of users online. You have to ensure that you optimize on all the above variables to increase your chances of getting not only their attention but also their interest and desire to take action on your website.

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

They say that what gets measured gets done. Although a marketing strategy can have softer purposes, like awareness and brand recognition, the final goal should always be generating revenue. Enter the KPIs (key process indicators). This is a way to put a number on a dream and create an actionable metric.

However, it’s worth noticing that not any metric is a KPI and not all KPIs have a connection to actual profit. The best way to create valuable KPIs is to start with the result in mind and think about the best ways to get there.

Define Your Vision

Think about the best-case scenario and write down the result you would consider excellent. For example, if you just launched your business, you could hope for $10K sales in the first quarter. Try to be as specific as possible and don’t be afraid to dream big.

Remember to create S.M.A.R.T. goals at this stage:

  • Specific
  • Measurable
  • Attainable
  • Relevant

Create a Strategy

Once you know the general direction, ask yourself how you can get there. From a marketing perspective, this could mean creating a sales funnel, revamping your social media pages or using new channels. Think about the vision you have and what are the best ways to get there.

Design a Plan

Next, break down the big goal into daily or even hourly smaller chunks. Identify where are your target clients and be present in those channels. Create a simple checklist to be completed. Make sure the sum of the tasks on the list is more than your objective. Always allow a margin.

You don’t have to obsess daily over meeting the goal, but at least a weekly check can help you stay on track. If you fail to comply with your targets three or four consecutive weeks, maybe an assessment and redefining is a good idea.

Each business is different, but here are a few marketing KPIs that trigger changes in the ROI. You can use these as inspiration to define your own:

  • Cost per lead- divide it by inbound and outbound
  • Traffic to lead ratio
  • Lead to customer ratio
  • Landing pages conversions
  • Social media conversions

Still feel confused and overwhelmed by the need to measure? Get out a pen and paper and start drafting a plan before you waste any more money on likes and impressions. You spend hard cash to get even more.

3 Tips To Increase The User Engagement  On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

3 Tips To Increase The User Engagement On Your Site

Traffic – User engagement- Conversion – Sales!!! This is the target of any entrepreneur- isn’t it?

Therefore, it is essential to ensure that you have optimized your website for maximum user engagement. If you aren’t sure, then hold on tight as we look at some of the best practices to increase user engagement.

What lessons/best practices can we learn from the most popular websites in 2018? According to Alexa, the top 10 popular sites according to their unique site visits and page views are?

  1. Google – Search Engine and Products
  2. Youtube- Video Sharing
  3. Facebook- Social Networking
  4. Baidu – Search Engine
  5. Wikipedia – Encyclopedia
  6. Reddit – Social News and Entertainment
  7. Yahoo- Web Portal and Search Engine
  8. Tencent QQ- Portal
  9. Google India- Search Engine and Products
  10. Amazon- E-commerce and Cloud Computing

What are some of the tips to increase user engagement that we can learn from these giant sites?

 

Provide Value

All the above sites share one thing in common- they are user-focused. Their primary goal is not sales but to provide their users with maximum value.

Therefore, the first question to ask your yourself is – how can you provide more value to your target customers?

Some primary ways to offer value might be by:

  • Educating the readers on your blog
  • Using your social media sites to provide help, teach and help your users to solve specific issues
  • Offering tutorials on related topics

 

Encourage Feedback

Amazon and Youtube are excellent at encouraging users to express themselves when writing reviews. Users do not want to read content and watch the videos only. They want to know whether their opinion is valued.

Your website should have a section where the users can leave a comment, contact you or review your services. It empowers the users to know that they are valued.

Social media integration on your site can also be a great way to encourage your target leads to offer their feedback. Therefore, ensure that your social media platforms are active in engaging the followers.

 

Personalize your approach

The world is becoming more individualistic. More people are becoming more socially alienated from the social society. Therefore, offer these people an e-friend. Find creative ways to establish an emotional connection with all your followers.

Use second person on your landing pages.

Incorporate Chatbots on your homepage that is optimized to obtain the readers’ information from their Social Media Platform and address them by name.

Use a conversational tone on your blogs and social media posts.

When communicating with your email lists, address them by name. Whenever I receive an email addressed to me by name- it touches my emotional center, and I am prompted to read it and click to the link on it.

Do not use generic email templates; use a personalized approach. You can even share some of your personal experiences concerning the subject of the email or the blog you are redirecting them to.

In conclusion, do not think from the perspective of an entrepreneur; think as a reader. What would make you stay longer on a particular site and what makes you leave another website immediately it loads.? There you have your answer.