Make Your Facebook Ads Cheaper
Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.
However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.
Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!
How Does Facebook Charge for Ads?
There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.
In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.
Manipulating all of these factors will determine the final cost of your ad.
Pick a Specific Time to Run a Facebook Ad
The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial
By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.
After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.
This type of ad delivery can eat up your budget quickly so be aware of that.
Advertise to the Audiences That Want You Most
In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.
Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.
You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.