5 Tips to Leverage on Your Web Design for Branding and Marketing

5 Tips to Leverage on Your Web Design for Branding and Marketing

5 Tips to Leverage on Your Web Design for Branding and Marketing

 

5 Tips to Leverage on Your Web Design for Branding and Marketing

The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website.  Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.

So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?

You need to evaluate your website against the following metrics:

  • Does it communicate your brand?
  • Is it search engine optimized (SEO)?
  • How is its conversion rate optimization (CRO)?
  • Is it user-friendly?

The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business

 

Performance and Appearance

A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site.  However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.

The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.

 

Communicate Your Brand

Does the layout of the web design communicate your brand?  If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.

Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.

 

Effective Content Sharing

Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.

 

Two-Way Communication

A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.

So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.

 

Optimize The Landing Page

A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.

That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.

Complex And Fancy Websites Versus Simple And Sleek

Complex And Fancy Websites Versus Simple And Sleek

Complex And Fancy Websites Versus Simple And Sleek

 

Complex And Fancy Websites Versus Simple And Sleek

The web-design is a significant determinant on the user experience and the conversion rate.  According to a study by Google, the first impression a visitor gets once they land on the site determines how long they are going to stay on the site.

If the first impression is unpleasant, it takes less than a couple of seconds for the user to bounce. Therefore, it is imperative for a web designer to understand the factors that affect the first impression formation.

When visitors land on your site, they observe the following metrics to judge whether it is a simple and sleek or complex and fancy website:

  •    The color contrast
  •    The sharpness of the images
  •    The font used
  •    The web-layout

According to a study done by Harvard University, the University of Colorado and the University of Maryland the more complex a website appears, the less visually appealing it is perceived to be.

According to the image above, there was noted a strong decrease in appeal with an increase in the complexity of a website. It was also important to note that, the sites with the simplest layouts were also rated as less appealing.

Therefore, to appeal to your ideal target market, you have to find the perfect mix between a simple website and the right mix of complexity and sleek.

Here are some of the factors you should consider to get the perfect mix.

 

Prototypical Sites Are More Appealing

The brain works with already established patterns. Patterns help the brain to process information and make decisions. The brain has a pattern of how a car should look like, how an apartment should appear and also how e-commerce sites should appear.

You want your website to have the basics of the prototype web-layout of your niche. It does not mean that you should not be innovative and creative when coming up with the site. Instead, the site should meet the basic expectations.

Familiarity breeds liking. Your users have searched other sites in the same niche as yours; they have already built a pattern in their brain. They will, therefore, like your site if it is in some way similar to the other sites. However, always make sure that you have something that makes yours stand out.

 

Simplicity Gives You an Upper Hand on First Impression

As you adhere to the familiarity principle, you also create a strong impression on the users.

Complex sites present too much information to the users to process.  When the brain is presented with so much information to process it rarely has time to note, record, and internalize certain aspects of the site. Therefore, the user will either leave the website with an unpleasant unconscious or conscious experience.

With a simple layout, high-quality images and readable font, you can make certain aspects of the website stand out. It is easier to persuade the user to click on a CTA.

 

Simple Sites Command a Higher Google Ranking

The simpler the website, the easier it is to optimize it for Google ranking. A simple webpage has easier HTML readability, and most of the technical aspects can be optimized for SEO.

A simple website will also load faster as compared to a complicated and flashy site. A simple web-layout contributes to pleasant user experience and will encourage the users to keep visiting.

As you think about the web-design for your business, consult an experienced web designer. Also, ensure to take in-depth research of the most popular sites in your niche. They will inform you and the web-designer of the best practices when coming up with your simple and converting website.

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

3 Design Tips For Building High Converting Websites

 

3 Design Tips For Building High Converting Websites

High bounce rates can be scary!!!

It is scarier for the e-commerce shop owners or any other website owners who are looking forward to engaging the potential clients.

The bounce rate is a metric used to show the number of visitors who leave the website just after landing on the landing page or any other single page on the site. They are called one-page visitors. It means that they left without taking any action.

Having a high bounce rate means that both the conversion rate and the number of sales are low.

The following three tips will help you re-design the website to increase the conversion rate. If you do, you will smile all the way to the bank.

 

The KISS Concept

Have you ever heard of the KISS concept? It Means Keep It Simple and Straight-forward.  When the mind faces too many decisions to make and options to choose from, it tends to avoid making the decisions.

Some websites are cluttered with Call to Actions, social media buttons, a free e-book to download and other opt-ins on the same page. They scare the readers from taking any action.

Utilize the negative [empty] space on the website. Then, provide the reader with a few or just one request to take action. It makes the decision making easier. If you offer value, they will click the call to action.

 

Good User Experience

Bad customer experience is a significant cause of high bounce rates. If the page takes forever to load, customers will opt out. If the layout of the site is generally unattractive, they would instead go and check out the next website regardless of the value or quality of your products. If the website design is complicated such that it is hard to navigate from one page to the next- why should they even stay on for longer?

Therefore, ensure that every page is attractive, easy to negotiate and it encourages the reader to spend more time on your website. If they do, it will be easier for them to see the value of your products or content and take action.

 

Have an Interactive Interface

The website is a platform that allows you to communicate to your potential clients. However, does it let them give their feedback? Does it provide a two-way communication avenue?

Providing a platform for the clients to leave their feedback or reviews can be helpful in many ways.

  •    It encourages them to stay on the page increasing the dwell time.
  •    It creates rapport with the clients since they feel that their voice and opinions also matter.
  •    It allows the clients to vent out and therefore giving you a chance to improve the service quality.
  •    The feedback can serve as testimonials which can help to increase the conversion rate.

Remember that today the concentration span of the typical reader is estimated to have dropped to 8 seconds. You are competing for the concentration of the millions of users online. You have to ensure that you optimize on all the above variables to increase your chances of getting not only their attention but also their interest and desire to take action on your website.

How To Identify Real Instagram Influencers?

How To Identify Real Instagram Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017.  The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

 

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

 

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

 

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

 

Follower Growth

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

 

Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

 

Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.

Factors To Consider When Choosing A Web Designer

Factors To Consider When Choosing A Web Designer

Factors To Consider When Choosing A Web Designer

 

Factors To Consider When Choosing A Web Designer

According to a survey by Clutch in 2017, 29% of small businesses do not have a website. Having a site is highly crucial in driving clients to your company. They get to have a clear picture of what you do. Also, it will lure them into seeking your services. However, a website needs to be attractive to the clients; its layout and design should speak professionalism.

Web designers come in handy when you are starting out, and you need your website done especially for branding purposes. Unlike website developers who actively deal with coding, designers’ emphasis is more on the site’s appearance. How do you choose your web designer? What are the factors you consider before settling down on one?

 

Does Their Style Match Your Ideas?

When narrowing down to getting that right person, you need to have ideas of the final look of the website. Does the web designer share the same views as you do? Being on the same page is essential as that helps both of you to move forward in making a satisfactory site.

 

What Professional Tools Do They Use?

Time is changing. You need somebody who understands the latest tools that work perfectly. Do prior research and see what tools are available for web design facilitation. These tools should help ease the web development process. Get to know what the expert uses and see if you are a good fit. There are numerous graphic design software available such as Photoshop, Adobe XD, Figma, Illustrator, etc.  

 

What Design Files Will You Receive?

Have the designer give you a rough idea of what to expect. They should have samples of their past work so that you can judge what they can do and make a sober decision whether they fit your description. The designer should give you an editable version of your company’s logo. Also, you need to know if the fonts and graphics they use are licensed.  

 

What Are The Costs Involved?

Most often, a web designer works hand in hand with a web developer. Have a set budget for the whole web set up. Find out how much the designer is charging you. If need be, negotiate. Ask for a breakdown of the costs. The costs should capture the graphic design work in details. Such a detailed analysis will help you know what you are getting for your money.  

Getting a professional makes your job easier. It also helps you become confident of the results at the end. A good web designer will come up with creative and unique content. If possible, get a web designer who works hand in hand with a web developer so that they can both create a site that is well optimized for the search engines to appear on the first pages during search results.

How To Improve Your Website For Higher Google Ranking

How To Improve Your Website For Higher Google Ranking

Increase Your Google Ranking By Leveraging On Social Media

 

How To Improve Your Website For Higher Google Ranking

Starting a business is often exciting. You can finally see yourself getting closer to your dreams. Coming up with a site is one of the core steps in the strategy to making it a success. About 54% of small business owners hire website designers for their businesses which means that the rest prefer doing it on their own. Sometimes, you need an expert who will help you have a higher website ranking.

Having a website is not good enough to take your business to the next level; it needs to be highly ranked by Google for clients to find you. So what are the measures you need for it to be highly ranked by Google?

 

Metadata and Keywords

During the designing stages of your website, there is a space where you fill information concerning the contents of your page. The title metadata is what appears at the browser window which is the most critical metadata on your page. There is also the keyword metadata which are the phrases searched by people for them to find your page. Keep these phrases at about 6-8 phrases with each being 1-4 words.

Keywords are like the backbone of your site. Wisely choosing them helps in chances of ranking highly on Google. You can use keyword tools such as Google Trends and see how specific keywords perform globally to decide on which ones to use.  

 

Hyperlinks

Backlinks are a big deal for your site. They contribute to how you rank on Google. Focus on getting quality links from authoritative sites. Since it may take months for Google to update your site’s ranking, have a plan early in advance for helping you grow your site’s SEO ranking.

 

Website Speed

One thing that people hate is a slow loading site. How fast is your site? Google takes into consideration how fast your site is. Nobody wants to keep trying opening a site that won’t open.  Thankfully, some tools are available to assess your site’s loading speed. Work towards making your site easy to access and load fast, on average three seconds.  

 

Social Media Shares

In today’s world, social media is quite crucial to your business. Does it help in your Google ranking?  More importantly, social shares increase your brand awareness. When more people know your brand and the products you sell, they are more likely to search you on Google. It increases the click-through rate which is a vital metric that Google uses to determine website ranking.

The Followers who click on your link on social media are more likely to stay on the site thereby increasing the dwell time.  Remember to have an attractive site that will keep clients motivated to stay on it. Also, the return visits also matter. How many times do clients come back to your site? Google analytics can help you see how many clients return to your site.  

Remember, content is King. If you provide valuable content, your readers will help you increase your ranking. However, it will be an uphill task to optimize a site with low-quality content.