Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Is Your Website Secure?

Is Your Website Secure?

Is Your Website Secure?

 

Is Your Website Secure?

Being conscientious of how safe you are in the online world is vital to the success of a business and the peace of mind that can come with it. Online banking and shopping have now been widely secured which has caused many people to use these types of services.

But is there a real reason that your website should be secure? What does that entail and how can having a secure site help an online business?

Having the necessary information to fortify your online presence is not only useful for yourself, it will also allow you to know why and what the true benefits of it are.

 

Google Needs Your Site to be Secure

There are over 1.2 trillion searches on Google each year. This means that if someone is trying to find a product or service, they are more than likely going to find it on Google.

Security is Google’s top priority. This means that they want all the websites that show up in their search engine to be safe. A quick way to recognize if a site is safe or not is the https found at the beginning of a URL. This lets Google know that a site with this in it is encrypted which is what you want.

The security of your site also affects how well you do search results. If you do not have an encrypted website then Google will regard you as unsafe and drive traffic away from you.

Having a SSL (Secure Sockets Layer) is the standard security technology that you want. This will create a safe link between a web server and a browser.  

 

Build Your Site with Security as a Priority

If you are hiring someone to create a website you need to make sure that they are including in their design a way to keep you safe.

Simplicity is usually the best bet here. Cut out unnecessary add-ons and plugins that will make your site cluttered and at a higher security risk.     

Most of your website should be text based with images, videos, and other key elements to have a fully finished project.

 

Choose a CMS and Sign up for a Web Host

A CMS is a content management system (like WordPress and many others). Think of your CMS as the material you need to build a house. It is the raw material from which you can build a finished product.

The web host is your domain name or URL. This is similar to a street address so everyone knows where to find you when they are searching online. Make sure a web host service offers services like Secure File Transfer Protocol (SFTP) which makes uploading files secure.

Other good hosting platforms ensure that all of your site information is backed up in case there are any issues. They will also have a public policy that states how often they update the sites they host and if there are any issues with them.

Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.

Eye of the Beholder

Eye of the Beholder

Eye of the Beholder

 

Eye of the Beholder

When people think of high fashion a few stereotypes are rooted in their minds. Expensive outfits worn only by runway models, fancy formal wear, and the latest niche designs.

Yet, the latest styles do not have to be restricted by the most expensive price tags and the most renowned chain stores.

At Eye of the Beholder Consignments the dream is to combine affordable pricing with most modern and desired aspects of fashion today.

This dream is not restricted by just clothing items. We incorporate high-end furniture, home furnishing accessories, handbags, jewelry, and more. Success is now the reality that has resulted from hard work and dedication. Eye of the Beholder has put in the effort, and it shows.

In 2013 we were voted Best Consignment Shop in the Best of West County issue of The Voice, and 2014 Readers Choice Bowie Blade.\

 

Your Fashion Speaks Volumes

What you choose to wear is how you desire to display yourself to the world and others. Fashion can be a means to blend it, or to set yourself apart from everyone around you.

With the wide variety we provide at Eye of the Beholder, the choice is up to you how you want to present yourself.

Since 2012, owner Briana Printy’s goal of starting and growing a unique consignment shop has succeeded and continued to expand. Her philosophy is that you don’t need to spend a lot of money to get a quality product.

You can find that great one of a kind piece of clothing, furniture, or whatever you are searching for all without breaking the bank.

 

High-End Doesn’t Always Mean High-Priced

We keep our inventory up to date and in stock with brands such as Coach, Louis Vuitton, Michael Kors, and many more. This is what makes us stand out in the consignment space. We only accept the highest quality from those who wish to part with their high end items.

If you are on the hunt for a consignment shop with an impressive selection and trendy styles, Eye of the Beholder will catch your attention.

Are you LinkedIn?

Are you LinkedIn?

Are You LinkedIn?

 

Are You LinkedIn?

With over 500 million members LinkedIn is the primary social network where businesses and professionals can connect.

An online presence is not only relegated to your personal life but also what you have accomplished in business. This means you need to step up your game and know the inner workings of LinkedIn.

This social media platform is more than just a place to put your resume online. It should be where you connect with as many people as possible to increase your networking capabilities.

Having an active an unique profile will allow you to land that next position, find valuable information, and meet those who will help you further your business and career.

 

Finish Your Profile and Personalize It

The basics are important and should not be overlooked when you are creating your profile. You would never have a misspelling or incomplete section on your resume when handing it an employer. 

LinkedIn is no different.

Making sure you have a proper headshot is a great start. Shoot for the most professional appearance possible. Next make sure to upload all documents that are pertinent to what you have accomplished to showcase your work.

Then you can customize your URL for simple and quick recognition. Your full name is all that is needed here and is simple to change in your profile. After you have completed that work on creating a compelling headline. This will appear right below your name is describe what your position is or who you currently work for.

 

Hashtags are for LinkedIn too!   

Find other communities and people who share similar interests to you on LinkedIn. This is a great way to learn more and expose yourself to what others are doing in the fields you are interested in.

Research which hashtags are useful for you and what has worked well for others.

When commenting and marketing on LinkedIn you can use hashtags to increase  visibility and allow others to find you. When posting an article or blog hashtags can be a useful tool as well.

 

Be Different and Direct

To experience success on LinkedIn you have to stand apart from others. You need to concisely articulate yourself via your profile so everyone will know what you are about. Write in first person and give an honest and strong account of yourself and what you have accomplished.

Regularly updating your account is also key to showing that you are current. Writing long form articles is a useful way to keep your profile fresh. The algorithm that LinkedIn uses now looks for multiple types of media shared on individuals profiles. This means photos, videos, and links should all be posted.

Develop inbound links that can direct traffic to your profile. This can be accomplished by using other social media to link back to LinkedIn. If you run a blog or post articles elsewhere this is a great avenue that you can use to help others find you.

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

Create a Phenomenal Pinterest

 

Create a Phenomenal Pinterest

For those of us that stick to the traditional social media platforms Pinterest can seem like the black sheep of the family at times.

But, the benefits of a well executed Pinterest can pay off.

Whether you create unique products, have an awe inspiring blog, or anything in between, here are a few ways to step up your game on this social media.

 

Explain and Answer Common Questions

One reason traffic can stall on your Pinterest is that your content might be vague or confusing. By creating boards that outline what you are about and what you are posting, you can alleviate some of these issues immediately.  

Organize your boards by a specific category or place. This way your followers can find what they are intrigued by easily. Think ahead of your audience and answer potential questions before they even have a chance to ask them.

Create a strong compelling voice that will guarantee anyone who follows you will know that quality of what they are getting. This will keep them engaged and make the time and effort you invest into Pinterest worth it.

 

Give Someone Else the Limelight

Nothing speaks deeper to a consumer than a personal story of how your business or product made someone feel. Leaving a strong impression on your customers minds should be one of your primary priorities.

Create a board that can show those who are new to you what they can expect and how happy you can make them feel. Make sure that it is okay with the followers you choose to highlight their incredible experience.

You can add quotes of someone praising your products and pins by adding text to them. This will give a personalized touch to your content and make for a unique aesthetic.

 

Create a Valuable Network

One of the beautiful aspects about Pinterest is that you can re-pin other peoples pins. This allows you to create a community around similar themes quickly and directly.

This is a valuable way of meeting like minded individuals and entrepreneurs.

Creating a group where people can share their own pins is a great way to breed inspiration. Balance how many pins you post in comparison to how many others are posting.