Save Time With Cross Posting from Instagram to Facebook

Save Time With Cross Posting from Instagram to Facebook

Save Time With Cross Posting from Instagram to Facebook

 

Save Time With Cross Posting from Instagram to Facebook

If you are a small business that thrives on social media, then you’ll know how time consuming it is to create and post content. What makes the issue even more difficult is having one post that is brilliant and sharing it on multiple platforms.

For a while you were only able to push an Instagram post to Facebook, not vice versa. Now you can finally share a Facebook post simultaneously on Instagram. This feature allows users to save time, money, and reduce the headache that comes with social media managing.

Keep reading so you can be informed about how to cross post and the benefits that come with it.

 

How to Cross Post

Cross posting is simple and intuitive. All you have to do is create a regular Facebook post and connect a business Instagram account to share to.

Once you have linked an account you will notice an instagram icon that appears when you create a post. You can decide if you want to share the content or not, incredibly easy.

One issue you will have to look out for is the two-factor authentication on your Instagram. If this feature is enabled Facebook won’t be able to push the post. You can remedy this by going into settings in Instagram and turning this feature off.

 

Composing a Post

If you want to share a post on Instagram it has to have an image in it. This is the key difference between what content you can share on these social media.

When creating the text for a post be mindful of how it will be displayed on both platforms. If you are including hashtags make sure that they are either in the post itself, the comments, or you edit them in later.

 

Now You’re Ready to Publish

Once you are logged in, your post is created, the hard work is done. If you are posting from Facebook though you have to publish on both platforms. You cannot post just to instagram from Facebook.  

Make sure you check both Facebook and Instagram afterwards to see that your post went through.

By utilizing this feature you will be more efficient and effective with your social media strategy. Be sure to track the progress of these posts and improve from that feedback in the future.  

How Can Customer Reviews can Give you Online Cred?

How Can Customer Reviews can Give you Online Cred?

How Can Customer Reviews can Give you Online Cred?

 

How Can Customer Reviews can Give you Online Cred?

If you spend just a few minutes scrolling through your favourite social media, you will find hundreds of people and companies claiming they have the recipe for success. Whether that is in online marketing, web design, and something else.

But what makes you and your business stand apart from them? How do potential customers wade through the ocean of opinions and find someone that can truly help them?

The answer is simple and steadfast.

Proof.

Prove to those who might run into your Facebook Ad, website, or hear about you from a friend that you are the real deal. Here are a few ways to integrate social proof into your platforms, whether they be social media or a website.

 

Let Satisfied Customers Tell Their Story

What do you do when you are looking for a great new restaurant? You ask your friends, inspect reviews from the almighty Yelp, and search for other information online.

Give your viewers something to find that is positive and unique in the form of personal testimonies.  

There are a few ways you can showcase the great work that you are doing. One might be having a weekly appreciation post about a client and their story. Making a video or videos where you enable highlight the positive reviews can help create a sense of FOMO (fear of missing out).

 

Build Your Tribe

Create a hashtag that followers can use is a simple effective way of spreading your brand without any direct advertising.

A major part of reviews though is that they have to be authentic. No matter how amazing your business is, people are going to have issues. A few bad ratings that are addressed properly is a great way to create authenticity and respect from others.

Offering discounts, incentives, and other perks to those who leave you a great review is another way to engage new customers. Monitor the conversations people are having about you and use this as a way to evolve and improve.

 

How Do I Use Testimonials?

A testimonial might seem like an archaic way of garnering respect but, it is a time tested method that works. Aim these kinds of reviews, whether written or video, to address potential issues that new customers could have.

That way you are able to head of problems before they even occur.

Place these positive reviews near a call to action or the checkout section of your site. That way if people start having second thoughts they have evidence to help them make a well informed decision and have confidence in your brand or product.

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

 

3 Tools to Enhance Your Marketing Outcomes

What gets measured gets done.

Marketing via social media is one avenue to gain attention and revenue on your products or services. You need to devise a smart strategy and follow to begin to see the results you want.

If you are running a business with no standard metric that you can define progress by, you are losing time and money. Thankfully there are many tools out there that you can use to assess your performance.

Here are 3 tools you can use to monitor how well your social media marketing efforts are doing. Be sure to research and find other tools as well!

 

Find Out Who is Searching Your Keywords

Your keywords are one of the primary ways people can find you when they are searching for something they want. These means you need to have specific keywords that relate to your business and a way of tracking them.

Awario can monitor these keyword mentions on your website, blog, social media, and even news sites. This analytical tool will be able to track specific alerts that you set up and let you know if you are improving.

Not only can Awario track your keyword mentions but, if can also track your sentiments. Sentiments are the positive or negative statements that reference your keywords, website, etc. Once you know that people are enjoying your content or not, you can make a well informed decision on what to change.

 

Know Your Audience

Finding out what keeps your viewers coming back again and again is vital to improving your marketing results.

Sprout Social can help you manage your social media and more. It also includes scheduling features and the ability to track performance. Not only will it let you know how your marketing campaigns are doing, it will tell you if you’re ahead of the competition.

Utilize features such as smart search, suggestions, and cleanups to learn more about all the people who have engaged with your content.

 

Find Your Competitive Edge

If Facebook, Instagram, Twitter, or YouTube are integral to how you market your business take a look at Sotrender. This tool will help you analyze all your profiles and provide tips on how your marketing can become even better.

Once Sotrender has acquired all your data it can give you a detailed overview. From what time of day people are interacting with your social media, to what users are doing when they come to your profiles.

There recurring or one-time reports help consolidate a lot of information into one place in an easy to read manner.

Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Is Your Website Secure?

Is Your Website Secure?

Is Your Website Secure?

 

Is Your Website Secure?

Being conscientious of how safe you are in the online world is vital to the success of a business and the peace of mind that can come with it. Online banking and shopping have now been widely secured which has caused many people to use these types of services.

But is there a real reason that your website should be secure? What does that entail and how can having a secure site help an online business?

Having the necessary information to fortify your online presence is not only useful for yourself, it will also allow you to know why and what the true benefits of it are.

 

Google Needs Your Site to be Secure

There are over 1.2 trillion searches on Google each year. This means that if someone is trying to find a product or service, they are more than likely going to find it on Google.

Security is Google’s top priority. This means that they want all the websites that show up in their search engine to be safe. A quick way to recognize if a site is safe or not is the https found at the beginning of a URL. This lets Google know that a site with this in it is encrypted which is what you want.

The security of your site also affects how well you do search results. If you do not have an encrypted website then Google will regard you as unsafe and drive traffic away from you.

Having a SSL (Secure Sockets Layer) is the standard security technology that you want. This will create a safe link between a web server and a browser.  

 

Build Your Site with Security as a Priority

If you are hiring someone to create a website you need to make sure that they are including in their design a way to keep you safe.

Simplicity is usually the best bet here. Cut out unnecessary add-ons and plugins that will make your site cluttered and at a higher security risk.     

Most of your website should be text based with images, videos, and other key elements to have a fully finished project.

 

Choose a CMS and Sign up for a Web Host

A CMS is a content management system (like WordPress and many others). Think of your CMS as the material you need to build a house. It is the raw material from which you can build a finished product.

The web host is your domain name or URL. This is similar to a street address so everyone knows where to find you when they are searching online. Make sure a web host service offers services like Secure File Transfer Protocol (SFTP) which makes uploading files secure.

Other good hosting platforms ensure that all of your site information is backed up in case there are any issues. They will also have a public policy that states how often they update the sites they host and if there are any issues with them.

Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.