Facebook Ad Mistakes You Shouldn’t Make
Most small business’ see Facebook as a simple avenue into social media marketing. The ease and accessibility in creating a Facebook business account helps foster this thought.
But how do you effectively utilize Facebook Ads and the elements within them?
There are a few techniques that you can use to optimize the time, money, and effort you spend on Facebook advertising. Ads that perform better, get your message across clearly, and make you money is what you need.
Don’t Compete Against Yourself
Facebook advertising is a constant battle where money and creative content help you gain visibility. You are paying for the opportunity to grab someone’s attention. This attention can turn into a click on a link, a follow, or an eventual sale.
Since Facebook is already a competitive space, when it comes to ads do not compete with yourself. If you are running more than one marketing campaign at a time, find multiple audiences to engage with.
You can use Facebook Customs Segments to exclude portions of your audience that you don’t need to target.
Having a Goal For Your Ads
Every great outcome needs strategy and proper planning. Brainstorm and find a goal that you want your Facebook ad to achieve. Do you want the viewer to become aware of your brand, view your videos, or start a conversation?
These are all important ways to measure success that you need to consider when you make an ad. Once you set these goals it is important to see your plan through till the end of the campaign.
Take control of your campaign by monitoring its performance on Audience Insights. Here you can see when your ad is viewed, if people are interacting with it, and how much it costs to start a conversation about your business.
Be aware of the progress you make as you go along and you can use this data for your next Facebook ad campaign.
The Power of Pictures
You have a great product or service that you offer but, is the media that you use grabbing attention? The visual aspect of your ad will make or break the performance of it. Facebook has multiple options that you can draw from.
Instead of using one picture, use multiple (carousel) photos to explain the content of the ad. When you choose an image be sure that it lines up with the goals you have set.
Make sure to have little to no text in your images as well. This could distract viewers from the content of the ad. A clear image that connects to your brand is what you should be aiming for.