Do You Allow Comments?
How do you unravel what a blog truly is? Is it just an avenue for a business or individual to disperse content? Or, is it something much more powerful.
Commenting on blogs has been around since message boards of the 80’s and 90’s and has continued to grow in new directions. From retweeted, liking, or posting a regular comment, this idea has blossomed into various digital arenas.Commenting on blogs and posts helps foster a sense of community and dialogue.
Without being able to comment isn’t the conversation one sided?
What is being potentially missed if you don’t let viewers interact with your content. On the flip-side, what are the negatives of allowing comments on your blog?
Why You Should Allow Comments
The essence of a blog is the community that it is able to build and foster. The comment section is the space where both sides of a topic or argument can be discussed. Through this collision of ideas a new solution, question, or idea can be born. If this communication was to be eliminated what would be left?
A one-sided opinion that viewers couldn’t interact with would be all that remains. In some examples the comments on a blog are more interesting than the content itself. The interaction that users have with a blog can be viewed as a receipt of social currency.
It shows that people care about what you say and what to talk about it. Thousands of views are great and important but, direct connection between a blogger and viewers has it’’s benefits.
The Potential Issues With Comments
Every business person knows that if something isn’t worth the time or money then it needs to go. Reading through comments takes time. Replying to these comments to engage with your viewers also take time and effort. You have to take inventory of your blog and see if allowing comments is a good fit.
Instead of focusing on your blog comments that time could be better spent on social media. Also, the vast majority of comments might be useless or non-specific to your message. By disabling comments completely these are issues that you will never have to deal with.
What Does The Data Say
The logic behind allowing comments is that it creates engagement with your blog. This engagement leads to increased views and a larger audience. Then, this audience will generate more revenue.
Whether it’s income from your blog or a product you are selling. However, Hubspot did a study on the relationship between comments the impact they have on a blog. They found there was no correlation between the number of comments and overall views or links clicked.