Building Your Tribe with Facebook Communities

Building Your Tribe with Facebook Communities

Building Your Tribe with Facebook Communities

 

Building Your Tribe with Facebook Communities

We all have had those amazing clients who stand out from the rest. They are passionate about what you are doing. They love the service you give them and buy into your vision.

These people are your tribe.

Facebook communities are one of the best ways to integrate your tribe into your social media. Your members can interact with you, ask questions, and find like minded individuals to share with.

Here are a few rules to follow when you are setting up a Facebook group and community and how you can be successful at it.

 

What is the groups purpose? What will be the Focus?

The core values of your business will be the center of what will be discussed in your community. Define the intention of the group, what will be discussed, and what members can expect.

Use the description on the Facebook group page to highlight the focus and set any ground rules that might be needed.

The larger your group gets the more difficult it is for just one person to manage it. This is when you will need to acquire help in the form of moderators.  

As an admin or a moderator of a page you can approve content that is posted by others or remove it. This is one method that you can use to keep the conversation flowing in the direction you want it to.

 

Shout out Dedicated Members with Badges

Your tribe that is apart of your Facebook community is already loyal to you. Even within this circle though there will be those who stand out and should be recognized for that.

One way to highlight their contributions to your page is through badges. Badges will appear next to a members name who has added value to the overall conversation.

There are over 50 badges to choose from so don’t be afraid to make those feel special who are dedicated to you.

 

Ask Questions From Your Members

For any business or community to grow feedback is crucial. By using the ask questions feature in Facebook groups you can get information from your members on what they want to see.

These questions can range from what members like or dislike about the group. You can also ask questions to prospective members to see why they want to join.

Also be sure to encourage conversation by asking new members to introduce themselves. Find out what some common issues are and provide solutions to your group. You can use polls and other metrics to get some useful data on your members as well.

Be sure to always encourage sharing through various themes that you can create. Review you group insights and continue to make informed decisions on how to grow your Facebook community.

Who is Talking About You On Social Media?

Who is Talking About You On Social Media?

Who Is Talking About You On Social Media?

 

Who Is Talking About You On Social Media?

If you spend money advertising on social media you expect a return on investment. You need to find metrics that will allow you to measure success. Seeing what people are saying about your business online is extremely important.

“Your brand is what other people say about you when you’re not in the room.”  -Jeff Bezos

There are tools that you can use to find out what people are saying about you and how to improve your image. Having a vigilant eye on your mentions and how people perceive you business will give you an advantage. This way you can protect your brand, target issues, and find solutions.

 

Serve Your Customers

If someone has an issue with a product or service that you provide more than likely they won’t just call you to complain. They will leave a poor review on Google, Facebook, and anywhere else that they can find.

Prompt responses to customers that are polite and seek to meet their needs is what you should be aiming for.

One tool that you can use to track what people are saying about you is Agorpulse. This allows you to manage customers discussion and quickly find a comment and address it. If you have large social media accounts with multiple people managing them then, this will allow a team to consistently keep up with what is happening.

 

Listen To Your Customers

How can you transform the customer experience if you do not have your finger on the pulse of what is being said about you. By taking feedback seriously you will have the information needed to make the necessary improvements to your customers experience.

Awario is a tool that will immediately notify you when someone is starting a conversation about you. This way you can directly access the conversation and interject yourself into a discussion before issues can arise.

You can also utilize this tool to look at trends and stats that will break down what is going on with your mentions.

 

Avoid Crisis With Your Customers

Every business owners nightmare is negative talk around their brand gaining traction and developing a bad image. If an issue is not addressed online this can spiral out of control. Avoid magnifying any issues and head them off as soon as you can.

A tiny problem can blow up and erase years of time and effort spent on building a brand.

Keep up with what is going on with your social media before there is a crisis. That way you will experience less headache and proactively engage with potential problems before they blow up.

Do You Allow Comments?

Do You Allow Comments?

Do You Allow Comments?

 

Do You Allow Comments?

How do you unravel what a blog truly is? Is it just an avenue for a business or individual to disperse content? Or, is it something much more powerful.

Commenting on blogs has been around since message boards of the 80’s and 90’s and has continued to grow in new directions. From retweeted, liking, or posting a regular comment, this idea has blossomed into various digital arenas.Commenting on blogs and posts helps foster a sense of community and dialogue.

Without being able to comment isn’t the conversation one sided?

What is being potentially missed if you don’t let viewers interact with your content. On the flip-side, what are the negatives of allowing comments on your blog? 

 

Why You Should Allow Comments

The essence of a blog is the community that it is able to build and foster. The comment section is the space where both sides of a topic or argument can be discussed. Through this collision of ideas a new solution, question, or idea can be born. If this communication was to be eliminated what would be left?

A one-sided opinion that viewers couldn’t interact with would be all that remains. In some examples the comments on a blog are more interesting than the content itself. The interaction that users have with a blog can be viewed as a receipt of social currency.

It shows that people care about what you say and what to talk about it. Thousands of views are great and important but, direct connection between a blogger and viewers has it’’s benefits.

 

The Potential Issues With Comments

Every business person knows that if something isn’t worth the time or money then it needs to go. Reading through comments takes time. Replying to these comments to engage with your viewers also take time and effort. You have to take inventory of your blog and see if allowing comments is a good fit.

Instead of focusing on your blog comments that time could be better spent on social media. Also, the vast majority of comments might be useless or non-specific to your message. By disabling comments completely these are issues that you will never have to deal with.

 

What Does The Data Say

The logic behind allowing comments is that it creates engagement with your blog. This engagement leads to increased views and a larger audience. Then, this audience will generate more revenue.

Whether it’s income from your blog or a product you are selling. However, Hubspot did a study on the relationship between comments the impact they have on a blog. They found there was no correlation between the number of comments and overall views or links clicked.