Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series

Your YouTube Channel Needs a Series

 

Your YouTube Channel Needs a Series

If you have a YouTube channel for your business then it is likely that you have a visual product, well crafted videos, and a strong communicative personality.

YouTube is the second largest place where people go to search for things behind Google. This means that it can be a powerful avenue to create traffic for your online business and increase attention around your product or service.

A series though is a brilliant way of picking apart a topic or common questions that customers can have. This way you can go into as much detail as is needed and be creative in the process.

Here are a few ways you can get started on a YouTube series.

 

Research and Find Topics your Viewers will Enjoy

When you are beginning a series be sure to look at your analytics and find out which videos have performed the best. Look at data points look unique viewers, likes, and average time viewed to get started.

Once you are in the analytics tab you can add different metrics to get additional details on your audience. From unique viewers, average percentage viewed, and likes. If you want information on a particular video you can go into YouTube studio to see overall watchtime and viewer retention.

Once you have this information create a list of potential categories that you can use for future videos.

 

Use Keywords in Video Titles Tags and Descriptions

You can have a great video with engaging content and quality footage but, if you aren’t searchable than your time is wasted.

Use keyword research to make sure you video topics and search results will match up. There are a few tools you can use to see which keywords are working the best. TubeBuddy, VidIQ, and MorningFame have free and paid plans that can assist you.   

Begin with a phrase and type it into any of these tools. Check the results for searches that have a high volume that you can turn into a narrow niche.

Once you have your keywords incorporate this new information into your titles and video descriptions.

 

Create Multiple Videos on One Topic

The best part of creating a YouTube series is that it prompts the viewer to keep clicking on additional videos. This means more of their time is spent on your content.

Make sure you bring up your overarching topic in the beginning of each video to grab the attention of those who see it. Create thumbnails for your videos that will draw people in and use engaging titles.

After you are able to incorporate all the elements we have talked about, you will see growth in your channel. More views, likes, and subscribers doesn’t necessarily mean your revenue increases.

However, everyone is on YouTube, and you need to be their so you can generate leads. This is how you can push viewers into your sales funnel and allow them to have a gateway to your additional paid content.

Generating Income From Youtube

Generating Income From Youtube

Generating Income From Youtube

 

Generating Income From Youtube

Making money on the internet is a foreign concept to many. Generating income on platforms like Youtube seems convoluted. How do make money from this and how much time will it take?

Will this be worth the necessary work and effort? But, by utilizing a few simple strategies you can create additional income. This will also increase your brand’s recognition, and direct traffic to your website.

 

Post Consistently and Creatively    

Constantly coming up with new video ideas to post on Youtube is the best way to get your message out. This allows viewers who don’t see you website to be exposed to what you are about.

This gives you the opportunity to attract viewers, it also allows you to sell your products more effectively. Just relying on Youtube ad revenue isn’t the best way to generate income.

Using videos as an opportunity to get your name out there is a better solution. Constantly creating content that gets your message across allows people to find you website. This is what you should be working towards when you develop your video ideas.

 

Find Sponsorships and Collaborations

Finding companies to endorse products or sponsor your channel brings tremendous benefit. This gets others involved in a great way to increase your influence. Working with other content creators can be a smart way to drive traffic to your website.

This in turn will generate more business. The money you can make from sponsorships, as well as ad revenue, creates additional income to expand your business.

 

Let Customers Help You

Create content that shows how satisfied customers are with your products.

This is a simple and effective way to grow your online presence. After posting a testimonial on Youtube you can link to that video on other social media to make sure your customers can find it. The power of personal recommendation is incredible and can only positively affect your businesses’ image.  

 

Optimize Your Keywords

Making sure your website is correctly optimized using SEO principles is important. Doing the same with your Youtube videos is also necessary. Running your titles and keywords through Moz will give you the greatest chance of being found in Google’s search engine.

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar That Converts

How To Create A Weekly Posting Calendar That Converts

Maintaining a corporate social media profile requires strategy and planning. People are creatures of habit and react best to things they can anticipate. Even though the age of TV series and radio broadcasts is almost gone, following a consistent posting calendar, both regarding themes and hours can be the key to long-term growth. It makes your fans anticipate and be curious about what you have to say next. Be sure not to let them down or waiting.

Let’s review the steps you need to take to have a clear brand voice and never be out of inspiration. The best blogs, pages, and podcasts seem effortless but are built with clock-wise precision.

Think Strategically

Although most companies maintain social media profiles only for awareness, you can think more specific. Attach financial goals to your posting, especially sponsored ones. Treat social media posting with the same respect as general business strategy and define yearly, quarterly, monthly and weekly goals. Try to pinpoint areas such as the themes to cover, the number of followers to acquire or sales.

Research your audience and find out the relationship between demographics and the preferred content. Try to identify best posting time regarding weekdays and hours.  Save the best material for these times.

Define the (Seven) Wonders of Your World

Not all companies need to post daily, but to be consistent, it is helpful to define a theme for each day of the week. Try to avoid general topics like the Monday dread and #TGIF, rather be specific to your industry and audience. You can have “Tips and Tricks Tuesday”, “Delicious Wednesdays” or “Mommy’s Saturday Treat”.

Merge this personal blueprint with international and local holidays to capture more diversity in your posts. Also, practice consistency. For example, if you have a weekly funny posting every Friday, don’t come up with sad or disturbing industry news. Make few exceptions for major events.

Exercise Attention- Grabbing

Build your calendar like a cake. The strategy is the cake dough, the daily themes are the cream, and the content is the frosting. You should aim to make this as enjoyable, eye-grabbing and fun as possible.

Industry leaders advise to write over 20 titles for each post and pick the best one. There are even headline analyzers to help you choose the best one. This exercise will make you more creative and attentive to nuances.   

Do you already know what types of posts does your audience like? Would you be curious how a specialist can help you define your unique calendar? Why not drop us a line about your social media struggles?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency On Facebook?

What Is The Right Posting Frequency On Facebook?

There are a lot of myths related to the right posting frequency on Facebook and what makes a good schedule. The short answer is that there is no magic and universal formula. What works for one industry or time zone might be different for another one. It all boils down to the idea of knowing your target clients and meeting their needs in the best way possible. After all, Facebook is just a channel, a tool.

Posting Frequency vs. Posting Consistency

A few articles were stating the best time to post or the right frequency, but on Facebook, as opposed to Twitter this has less importance. The only rule which still holds is to be active. Instead of focusing on the right time to share your thoughts, put more effort into creating valuable content.

A study from HubSpot revealed there is no best day to post; all are the same. This makes sense since people are glued to their phones in the same way during work hours and weekends. The same survey revealed that between two and five posts per week are enough, so you don’t need to be active every single day to make a difference.

Actually, the only rule is to be consistent. People are creatures of habit. If your followers expect you to post fresh content each morning, they will check the page. In fact, it’s a good idea to let them know about your policy as the algorithms don’t prioritize branded content anymore. Manage their expectations and (over)deliver if possible.

If you want to have more chances of being visible is to take advantage of Facebook stories. These ephemeral postings perform best when they are related to hot topics.

Focus on Quality

Our advice is to let go of a strict posting schedule and hunting of the best hours. Instead, give more importance to content. Tailor your posts to your audience and end goal. If you would like to sell a product, you would create something different from the situation when you want only to get engagement and followers.

Look under the hood of your Facebook page and know your audience. Look at competitor’s pages and make notes on their best performing posts. Try to replicate their approach in a way that is relevant to your brand. Don’t copy, adapt.

Are you ready to create noteworthy posts that engage and entertain? Let us know if we can bring some of our expertise into your business to get the “like machine” rolling.

How to use Big Data to create valuable content?

How to use Big Data to create valuable content?

How To Use Big Data To Create Valuable Content?

How To Use Big Data To Create Valuable Content?

Big Data is a buzzword that has infiltrated in almost every industry that has a digital dimension. Although it seems like a paradox, content creation for marketing and awareness purposes should be driven by data, not intuition. Of course, experience and knowing your niche and target consumer help. Yet, nowadays markets are so dynamic that sometimes it is hard to keep up with trends and preferences. That is where numbers can make a difference.

Google Analytics is Your Friend

A free source of Big Data available to anyone who has a website is the insights offered by Google Analytics (assuming you already have it installed). By glancing at the top reports or drilling down in the content, you can start creating a detailed profile of your client.

Find out where they live, so that you can tailor your content to offer locally relevant tips. Their age and gender could act as the starting point for adapting your brand’s voice to match their expectations. You could even include in your content cultural references that might be relevant to people who are of a certain age.

The traffic from the organic search report shows you what their interests are. Look for the keywords they use to get to your page and create more content on those and related topics. This could help you establish yourself as a subject matter expert.

Social Media Listening

Another excellent source of free data to use as inspiration for your content creation efforts is the back-end of your social media pages. Some of these include information similar to that from the Google Analytics suite, like demographics and behaviors.

Use listening tools to analyze the way followers perceive your brand. Aim to get overview reports and also look at individual posts, both your own and from competitors. Identify those which generate engagement, mainly regarding positive reactions (likes, haha, wow, love) and the number of shares.

Try to create more content within those lines without becoming repetitive or a copycat if you emulate a competitor. Also, set your tools to follow and analyze top social media influencers to have a larger pool of data regarding preferences and trends.

For the next quarter try to generate your editorial calendar starting from data, and not hunches.