Design Flawless Instagram Pictures for Your Business
Instagram as a social media platform is the standard when it comes to compelling and engaging visual content. We all could scroll through our feeds for hours and hours because of the way Instagram is designed and the stunning images that are posted on it.
If you have a business that utilizes Instagram then you need to be aware of how to properly take pictures and video, and effectively display them.
A well composed shot connects an audience to your brand and product or service in an intentional way. Be calculated and well informed when it comes to knowing what makes a good Instagram picture and how you can best implement them to benefit you.
Good Pictures Will Help Generate More Revenue
Shoppable posts on Instagram are an incredible way for consumers to find products they want and makes the purchasing experience that much easier on a customer. A picture of your design could catch the eye of someone new and allow them to quickly engage with what you offer.
This shoppable aspect of Instagram also applies to Instagram stories. These to need to be visually enticing. Creating your own unique style will help consumers associate you with a particular vibe and aesthetic.
Design elements that you use on your website and color schemes that fit who you are . This is the place where you can start. Whether the color palettes you use are bright or calm, make sure people can tell who you are.
Having multiple photos included in a single post can be extremely useful as well. This will allow you to roll out multiple different products simultaneously rather than having to post multiple times.
Compose Like A Photographer
In the age of the smartphone more people take pictures then ever before. This however does not mean that the quality of pictures posted on social media platforms like Instagram has improved.
Having a properly planned picture takes a few steps and there are ways you can quickly implement them.
First you need to make sure you have a properly aligned shot that will present the focus of your photo properly. The rule of thirds provides a great framework for any picture that you will take.
You can go into the settings in your phone or a photo app that will put a grid up on your phone’s camera. This way all you need to do is properly set your picture within this grid and you will already be on your way to creating an Instagram masterpiece.
Adjusting exposure for your shots is crucial as well. Exposure is the amount of light or darkness in a photo. An overexposed shot will be too bright. An underexposed shot will be too dark. You can automatically adjust the exposure by tapping the screen of your phone while trying to take a picture.
Make sure you have the proper amount of exposure that you need for your photo before you take it. Usually it is difficult to fix a poorly exposed shot after it has already been taken.