5 Tips to Leverage on Your Web Design for Branding and Marketing
The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website. Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.
So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?
You need to evaluate your website against the following metrics:
- Does it communicate your brand?
- Is it search engine optimized (SEO)?
- How is its conversion rate optimization (CRO)?
- Is it user-friendly?
The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business
Performance and Appearance
A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site. However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.
The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.
Communicate Your Brand
Does the layout of the web design communicate your brand? If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.
Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.
Effective Content Sharing
Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.
A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.
So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.
Optimize The Landing Page
A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.
That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.