The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

The Best Woo-Commerce Extensions For Marketing And Sales-Boosting

Having an online store can be one of the most effective ways to make semi-passive income. Also, it helps you leverage on the million users of the internet and increases your reach as compared to a physical store.

However, for this to be successful, you have to put in the effort to make sure that it is profitable. There are specific extensions that can boost your marketing efforts on your Woo-commerce store.

Online marketing is highly dependent on the following three areas:

  1.    The online visibility of the store and the products.
  2.    The perceived trust in your products.
  3.    Your promotion efforts.

The above three areas are critical in different stages of the sales funnel. Below is a brief analysis of a few extensions that can enhance your marketing in each of the three areas and improve your sale and marketing funnel.

 

Online Visibility

There are millions of internet users.  However, not all might be interested in your product or services. However, you need to make sure that your product is visible to as many people who might be interested in your product as possible.

There are specific extensions that enhance the SEO of your store and others that encourage social shares on social media platforms.

Some of these extensions include:

  1. Yoast SEO
  2. SEO Plugin
  3. Facebook for Woo-Commerce provides a platform to showcase your products on Facebook.

Others include:

  1.    Google Product feed that lets your customers find your product via Google Merchant Center.
  2.    Perceived Trust on the Products

Trust is a crucial point that contributes to customer behavior.  Honestly, would you buy a product you don’t trust? Exactly!

Having customer reviews on the products is a tested and proven way to create customer trust.  Do you know that approximately 61% of customers read reviews before buying a product?  

Here are some extensions that can enable you to leverage on the reviews section on your products.

  1. Yotpo  
  2. Woo-Commerce Product Review Pro  
  3. Review for Discount
  4. Beeketing For Woocomerce

 

Promotions

Marketing involves continuous persuasion of the potential buyers. Every marketer needs to come up with new, creative and effective ways to promote their products.

One of the highly effective ways to promote products is through email marketing. Through email marketing, one can remind leads about an abandoned cart; upsell them on a product or even down-sell products to specific customers. All these attempts are promotions to increase sales.

Another excellent promotion technique is offering coupons and rewards to visitors for taking particular tasks. One can offer a discount for buying specific products or buying a couple of products at the same time.

Here are some extensions that are great at promotions.

  1.    MailChimp for Woocommerce
  2.    Newsletter Campaign

 

Follow-Ups

  1.    Woocommerce Points and Rewards

Many other extensions enhance the marketing and sales experience on a WooCommerce site.  These tools could help you revamp your traffic, user experience, and sales.

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

The Must-Have Plugins For An E-commerce Website

When starting or running an online e-commerce store, it is crucial to incorporate the right plugins to help increase your conversion rate and profit margins.

Plugins are bits of software that are integrated within a website to enhance its functionality. If you want to add a specific feature to your online store, there is probably a plugin for it.

There are very many free and premium plugins. Therefore, we have prepared this list of ten e-commerce plugins that any online entrepreneur must have.

 

Woo-Commerce

With over 40 million online stores, Woo-commerce is arguably one of the most dominant e-commerce plugins. Woo-commerce has some of the best features and themes for an e-Commerce WordPress store.

 

WP E-Commerce

Just like the Woo-commerce, WP e-Commerce is another great e-Commerce plugin that has a lot of functionality. It can help one to build an online store from scratch to sell services, physical products or create a memberships site.

 

WPForms

Engaging the users is essential in increasing the conversion rate on a site. If the visitors can have a way to contact you or subscribe to get some valuable information from you, it increases the trust and also gives you an opportunity to upsell to the customers.

The WPForms helps to create contact forms, email subscription forms and other ways to increase user engagement. They have a free version and a pro-version which has improved functionality.

 

Social Coupon Woo-Commerce

The more visible your online store is, the more the traffic and consequently more sales. The Social Coupon Woo-Commerce plugin rewards the users for sharing the products across their social media platforms.

The plugin gives you an opportunity to increase your exposure and also have customers indirectly advocating for your products.

Ecwid

The Ecwid plugin is vital especially when you sell physical products that need shipping to different destinations. The plugin has over 40 international payment options. They also have integrated real-time shipping with carriers such as Australia Post, Canada Post, FedEx, UPS, USPS amongst others.

Currency Switcher for WooCommerce

The Currency Switcher plugin helps to convert the currency to the local currency of the visitor. The familiarity of the currency helps to build trust with the brand and increases the chances of conversion.

Bundle Upsell

When a visitor comes to your site, checks out a few products and purchases one product, it is far much easier to upsell them on another product. They are already a confirmed buyer; when they buy from you, it shows that they already trust your brand.

The Bundle Upsell plugin shows them related products that go hand in hand with the product they have already purchased.

In Conclusion, online visibility is vital to increase organic traffic to the site. The following are the most popular SEO plugins:

  • Woo-Commerce SEO
  • Plug in SEO
  • Yoast SEO

Shopify vs. WooCommerce- Which is More Cost-Effective?

Shopify vs. WooCommerce- Which is More Cost-Effective?

Shopify vs. WooCommerce : Which is More Cost-Effective?

Shopify vs. WooCommerce : Which is More Cost-Effective?

When it comes to an eCommerce solution, as an entrepreneur, you want the maximum bang for your buck while offering your clients top service. The world of online shopping is mostly divided between the two giants, Shopify and WooCommerce, but which is the most cost-effective?

We are going to make a head to head comparison, but let you decide the winner, according to your budget and needs. However, don’t forget that it is not only about current costs, but the potential to generate more revenue and the total expenditure.

WooCommerce

This is a free plugin for WordPress and is it designed to work with most themes which follow the guidelines in the Codex. However, although the software it’s free, running an actual shop will require a domain, hosting, an SSL certificate.  Additional features, like the design and other plugins (e-mail marketing, SEO), are usually part of the deal and could increase the total cost.

A rough estimation shows that you’ll spend at least $120/year to run a secure shop build on top of WordPress, using WooCommerce. The actual amount depends on the additional features you integrate, but not on the volume of sales.

Shopify

This is a SaaS platform designed specifically for shopping. It’s a one-stop-shop for everything you might want or need to start immediately, hassle-free. You can test it for free for two weeks, then you’ll have to decide between the four payment plans:

  • Lite ($9 per month)-only available for Facebook stores
  • Basic Shopify ($29 per month)
  • Shopify ($79 per month)
  • Advanced Shopify ($299 per month).

The basic plan offers you a package of hosting and SSL, but you still need to get your domain. The downside is that they also charge a part of your transactions. There are even calculators to show you how much you will pay every month.

The Verdict

Our recommendation is to invest more time and even money in the initial phase of your e-shop development using WordPress. Out of the box solutions like Shopify might seem tempting at first, since you can sell right away, with no coding knowledge. However, these offer a limited set of design options and are way costlier in the long run. It’s better to steer clear of any shop that charges you per transaction. Better spend more money upfront, one time, than having a recurring payment problem.

WooCommerce is the definite winner of this competition. It offers infinitely more customization options and total control over your data and source code. Without being paranoid, you wouldn’t like your information to become an additional revenue source to a platform already charging you monthly.