Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Facebook Ad Mistakes You Shouldn’t Make

Facebook Ad Mistakes You Shouldn’t Make

Facebook Ad Mistakes You Shouldn't Make

 

Facebook Ad Mistakes You Shouldn’t Make

Most small business’ see Facebook as a simple avenue into social media marketing. The ease and accessibility in creating a Facebook business account helps foster this thought.

But how do you effectively utilize Facebook Ads and the elements within them?

There are a few techniques that you can use to optimize the time, money, and effort you spend on Facebook advertising. Ads that perform better, get your message across clearly, and make you money is what you need.

 

Don’t Compete Against Yourself

Facebook advertising is a constant battle where money and creative content help you gain visibility. You are paying for the opportunity to grab someone’s attention. This attention can turn into a click on a link, a follow, or an eventual sale.

Since Facebook is already a competitive space, when it comes to ads do not compete with yourself. If you are running more than one marketing campaign at a time, find multiple audiences to engage with.

You can use Facebook Customs Segments to exclude portions of your audience that you don’t need to target.

 

Having a Goal For Your Ads

Every great outcome needs strategy and proper planning. Brainstorm and find a goal that you want your Facebook ad to achieve. Do you want the viewer to become aware of your brand, view your videos, or start a conversation?

These are all important ways to measure success that you need to consider when you make an ad. Once you set these goals it is important to see your plan through till the end of the campaign.   

Take control of your campaign by monitoring its performance on Audience Insights. Here you can see when your ad is viewed, if people are interacting with it, and how much it costs to start a conversation about your business.

Be aware of the progress you make as you go along and you can use this data for your next Facebook ad campaign.

 

The Power of Pictures

You have a great product or service that you offer but, is the media that you use grabbing attention? The visual aspect of your ad will make or break the performance of it. Facebook has multiple options that you can draw from.

Instead of using one picture, use multiple (carousel) photos to explain the content of the ad. When you choose an image be sure that it lines up with the goals you have set.  

Make sure to have little to no text in your images as well. This could distract viewers from the content of the ad. A clear image that connects to your brand is what you should be aiming for.

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

 

3 Hacks for Increasing Your Social Media Authority

Social media marketing and branding is a forest with a multitude of different trees. In 2018, most businesses are acutely aware of how important it is to have a social media footprint. To make the make sure that you’re getting the most utility out of your social media platforms,  you need to establish yourself as an authority.

So what is the best way to establish authority, generate crazy traffic, and attain high conversion rates?

Below are points to help you tower over your competitors on social media.

 

Distinguish Yourself.

Do not be generic like your competitors.  Let your brand shine on your social media platforms.

In your quest to establish yourself as “different,” it is imperative to consider the following:

  • What niche do you fill? If you are a jack- of- all- trades, it will be an uphill task to come up with a differentiated brand. (not entirely sure what you mean?)
  • Is your branding consistent across all your social media platforms? Maintain consistency without cross posting. (explain what cross posting is) Cross posting is a practice s that will bore your followers. Each platform should have unique posts that are specifically curated for the customers that populate the platform.
  • Be controversial. Yes – controversy sells. You do not have to go out of your way to create a scandal. Instead, you can take a stand that most brands within your niche would be fearful of taking. Taking that initiative will allow you to command the attention of your followers.

 

Engage an Influencer.

Today,  everyone with a few million followers labels themselves an “influencer.” These are not the type of influencers you need. It’s necessary to isolate an influencer that is relatable for your target audience.

Using the right influencer is one of the hacks to grabbing the attention of  potential clients. When they share your content on their social media platforms, it will result in increased traffic to your platform and website.

 

Build Trust.

Have you ever ordered aseen a particular item online, only to find something you weren’t expecting once it arrives on your doorstep? You probably remember how frustrating thate experience was.?

That is the exact feeling followers have when they are met by out-of-date content on your website. It is even worse if they find your products to differ from they way they were presented on the influencer’s page.

 

Deliver Value

Delivering value is the most consistent way to establish trust with your followers. Make sure that your products are an accurate reflection of how they were advertised. Have a social media manager reply to followers  queries promptly. It will help to build trust with the followers, which will eventually translate into sales.

In conclusion, social media marketing is among the best ways to make yourthe followers understand that you are an authority within your sphere. Remember, the best marketing comes by way of referrals  Therefore, every follower and every customer must be valued.

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017. The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

 

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

  1.     Follower Growth.

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

  1.     Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

  1.     Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar(Social Media Schedule) That Converts

How To Create A Weekly Posting Calendar That Converts

How To Create A Weekly Posting Calendar That Converts

Maintaining a corporate social media profile requires strategy and planning. People are creatures of habit and react best to things they can anticipate. Even though the age of TV series and radio broadcasts is almost gone, following a consistent posting calendar, both regarding themes and hours can be the key to long-term growth. It makes your fans anticipate and be curious about what you have to say next. Be sure not to let them down or waiting.

Let’s review the steps you need to take to have a clear brand voice and never be out of inspiration. The best blogs, pages, and podcasts seem effortless but are built with clock-wise precision.

Think Strategically

Although most companies maintain social media profiles only for awareness, you can think more specific. Attach financial goals to your posting, especially sponsored ones. Treat social media posting with the same respect as general business strategy and define yearly, quarterly, monthly and weekly goals. Try to pinpoint areas such as the themes to cover, the number of followers to acquire or sales.

Research your audience and find out the relationship between demographics and the preferred content. Try to identify best posting time regarding weekdays and hours.  Save the best material for these times.

Define the (Seven) Wonders of Your World

Not all companies need to post daily, but to be consistent, it is helpful to define a theme for each day of the week. Try to avoid general topics like the Monday dread and #TGIF, rather be specific to your industry and audience. You can have “Tips and Tricks Tuesday”, “Delicious Wednesdays” or “Mommy’s Saturday Treat”.

Merge this personal blueprint with international and local holidays to capture more diversity in your posts. Also, practice consistency. For example, if you have a weekly funny posting every Friday, don’t come up with sad or disturbing industry news. Make few exceptions for major events.

Exercise Attention- Grabbing

Build your calendar like a cake. The strategy is the cake dough, the daily themes are the cream, and the content is the frosting. You should aim to make this as enjoyable, eye-grabbing and fun as possible.

Industry leaders advise to write over 20 titles for each post and pick the best one. There are even headline analyzers to help you choose the best one. This exercise will make you more creative and attentive to nuances.   

Do you already know what types of posts does your audience like? Would you be curious how a specialist can help you define your unique calendar? Why not drop us a line about your social media struggles?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency?

What Is The Right Posting Frequency On Facebook?

What Is The Right Posting Frequency On Facebook?

There are a lot of myths related to the right posting frequency on Facebook and what makes a good schedule. The short answer is that there is no magic and universal formula. What works for one industry or time zone might be different for another one. It all boils down to the idea of knowing your target clients and meeting their needs in the best way possible. After all, Facebook is just a channel, a tool.

Posting Frequency vs. Posting Consistency

A few articles were stating the best time to post or the right frequency, but on Facebook, as opposed to Twitter this has less importance. The only rule which still holds is to be active. Instead of focusing on the right time to share your thoughts, put more effort into creating valuable content.

A study from HubSpot revealed there is no best day to post; all are the same. This makes sense since people are glued to their phones in the same way during work hours and weekends. The same survey revealed that between two and five posts per week are enough, so you don’t need to be active every single day to make a difference.

Actually, the only rule is to be consistent. People are creatures of habit. If your followers expect you to post fresh content each morning, they will check the page. In fact, it’s a good idea to let them know about your policy as the algorithms don’t prioritize branded content anymore. Manage their expectations and (over)deliver if possible.

If you want to have more chances of being visible is to take advantage of Facebook stories. These ephemeral postings perform best when they are related to hot topics.

Focus on Quality

Our advice is to let go of a strict posting schedule and hunting of the best hours. Instead, give more importance to content. Tailor your posts to your audience and end goal. If you would like to sell a product, you would create something different from the situation when you want only to get engagement and followers.

Look under the hood of your Facebook page and know your audience. Look at competitor’s pages and make notes on their best performing posts. Try to replicate their approach in a way that is relevant to your brand. Don’t copy, adapt.

Are you ready to create noteworthy posts that engage and entertain? Let us know if we can bring some of our expertise into your business to get the “like machine” rolling.