Keep Your Facebook Video Short!

Keep Your Facebook Video Short!

Keep Your Facebook Video Short!

 

Keep Your Facebook Video Short!

Video is one of the best mediums that can be used to enhance a businesses online presence in the age of social media.

The trend towards more video on the web has been increasing for years. However, more video is not always the answer.

Many times the attention span of the viewer doesn’t allow for them to be interested in long videos on platforms like Facebook. While scrolling through Facebook most people don’t invest the time in a video that is longer than two minutes.

Here are a few tips to help you focus on the kinds of videos you should be putting on Facebook.

 

1. Longer Videos do Better on YouTube

People who are on Facebook are not there for long form video content. It’s just not the case. Instead they are constantly moving and clicking around. They want to find out what their friends are saying and don’t take the time to stay in one place.

That is why even if you have a larger Facebook following for your business you need to look at the analytics. That way you can see how your videos are performing.

Instead consider moving videos over 2 minutes to YouTube. YouTube has a larger market for long form video content and could help you grow a new audience. One way to use a piece of content is to post it both Facebook and YouTube to create two kinds of videos.

A Facebook video would be shorter in duration and simplifies what you are discussing. A YouTube video goes into more depth on the topic. This allows those who are really interested in you a way to learn more.

 

2. Metrics Can be Deceiving

A Facebook audience for many companies is simple. It won’t require as much work as constantly creating long videos for YouTube. This is why many businesses focus on it and can develop a solid following. This logic would leave you to believe that Facebook would be a better place to post any and all content.

This notion is a little misguided and can be addressed by looking at the data. You may have more views on Facebook for your longer videos but, how long are people watching them for? Are you retaining your audience for more than just a few seconds? Once they see how long the video is do they click off. 

All that effort and time spent in producing great quality content might be better suited for YouTube and other platforms. Facebook users are not likely to hang around for very long.

Facebook’s New Design: What does it mean?

Facebook’s New Design: What does it mean?

Facebook's New Design: What does it mean?

 

Facebook’s New Design: What does it mean?

Facebook announced in April 2019 that their platform would be radically shifting their focus.

After multiple issues with privacy and government hearings, Facebook is changing their overall direction and has redesigned their feed which will affect the mobile and desktop app. Mark Zuckerburg, CEO of Facebook, wants to focus on the users privacy and intimacy to create a “social media living room” environment.

But what does this mean for you? How will it affect an individual and business that lives on this platform?

Keep reading to find out some useful information that will keep you current on Facebook’s trends.

 

Privacy-Focused, Community Based

The new interface of this platform shys away from its traditional focus on the news feed and instead shifts to groups. Since you have to be invited to a group to be able to have access, this is a logical choice for Facebook to make.

The news feed is going to start becoming less and less important. Controversy surrounding the quality and type of news that has been shared on Facebook could be one of the driving factors for this change.

 

Changes to the Messenger App

With talks of Whatsapp, Messenger, and Instagram being combined into a giant app in the works, the reality is not quite here yet. Instead Facebook Messenger will let you know who you talk to the most and people who are interested in what you are up to.

Accessibility is the key when it comes to how Messenger will function. A new desktop app is in the works for Microsoft and MacOS.

You can now book appointments through this app and create templates for lead generation. Many businesses that are successful on Facebook will find that this feature streamlines their work.

With radical changes like these, Messenger might even be on the road to becoming its own individual platform.

 

The Takeaway

Facebook is the biggest social media platform in the world. Not only that but it owns many of the other huge apps that many people love and use every single day. When there is a change, even a small one, it is significant.

Facebook is shifting its focus away from being a pure information hub to a more communal source of interaction.

Make sure you continue to keep up with the latest developments so you and your business can be light years ahead of others.

Building Your Tribe with Facebook Communities

Building Your Tribe with Facebook Communities

Building Your Tribe with Facebook Communities

 

Building Your Tribe with Facebook Communities

We all have had those amazing clients who stand out from the rest. They are passionate about what you are doing. They love the service you give them and buy into your vision.

These people are your tribe.

Facebook communities are one of the best ways to integrate your tribe into your social media. Your members can interact with you, ask questions, and find like minded individuals to share with.

Here are a few rules to follow when you are setting up a Facebook group and community and how you can be successful at it.

 

What is the groups purpose? What will be the Focus?

The core values of your business will be the center of what will be discussed in your community. Define the intention of the group, what will be discussed, and what members can expect.

Use the description on the Facebook group page to highlight the focus and set any ground rules that might be needed.

The larger your group gets the more difficult it is for just one person to manage it. This is when you will need to acquire help in the form of moderators.  

As an admin or a moderator of a page you can approve content that is posted by others or remove it. This is one method that you can use to keep the conversation flowing in the direction you want it to.

 

Shout out Dedicated Members with Badges

Your tribe that is apart of your Facebook community is already loyal to you. Even within this circle though there will be those who stand out and should be recognized for that.

One way to highlight their contributions to your page is through badges. Badges will appear next to a members name who has added value to the overall conversation.

There are over 50 badges to choose from so don’t be afraid to make those feel special who are dedicated to you.

 

Ask Questions From Your Members

For any business or community to grow feedback is crucial. By using the ask questions feature in Facebook groups you can get information from your members on what they want to see.

These questions can range from what members like or dislike about the group. You can also ask questions to prospective members to see why they want to join.

Also be sure to encourage conversation by asking new members to introduce themselves. Find out what some common issues are and provide solutions to your group. You can use polls and other metrics to get some useful data on your members as well.

Be sure to always encourage sharing through various themes that you can create. Review you group insights and continue to make informed decisions on how to grow your Facebook community.

Save Time With Cross Posting from Instagram to Facebook

Save Time With Cross Posting from Instagram to Facebook

Save Time With Cross Posting from Instagram to Facebook

 

Save Time With Cross Posting from Instagram to Facebook

If you are a small business that thrives on social media, then you’ll know how time consuming it is to create and post content. What makes the issue even more difficult is having one post that is brilliant and sharing it on multiple platforms.

For a while you were only able to push an Instagram post to Facebook, not vice versa. Now you can finally share a Facebook post simultaneously on Instagram. This feature allows users to save time, money, and reduce the headache that comes with social media managing.

Keep reading so you can be informed about how to cross post and the benefits that come with it.

 

How to Cross Post

Cross posting is simple and intuitive. All you have to do is create a regular Facebook post and connect a business Instagram account to share to.

Once you have linked an account you will notice an instagram icon that appears when you create a post. You can decide if you want to share the content or not, incredibly easy.

One issue you will have to look out for is the two-factor authentication on your Instagram. If this feature is enabled Facebook won’t be able to push the post. You can remedy this by going into settings in Instagram and turning this feature off.

 

Composing a Post

If you want to share a post on Instagram it has to have an image in it. This is the key difference between what content you can share on these social media.

When creating the text for a post be mindful of how it will be displayed on both platforms. If you are including hashtags make sure that they are either in the post itself, the comments, or you edit them in later.

 

Now You’re Ready to Publish

Once you are logged in, your post is created, the hard work is done. If you are posting from Facebook though you have to publish on both platforms. You cannot post just to instagram from Facebook.  

Make sure you check both Facebook and Instagram afterwards to see that your post went through.

By utilizing this feature you will be more efficient and effective with your social media strategy. Be sure to track the progress of these posts and improve from that feedback in the future.  

Make Your Facebook Ads Cheaper

Make Your Facebook Ads Cheaper

MakeYour Facebook Ads Cheaper

 

Make Your Facebook Ads Cheaper

Facebook ads can we a game changer in businesses that thrive off of social media. Being able to put an ad up on a platform like Facebook opens up the door of possibility when it comes to expanding your business.

However, you need to know how Facebook determines its prices and what they entail. Optimize them to give yourself the cheapest price with the best quality.

Check out a few of these tips to gain a better understanding of Facebook ads and how to use them!

 

How Does Facebook Charge for Ads?

There are two categories that ads can fall into when you are on Facebook. You can pay by how many people click on your ad, or by how many people view it and their impressions.

In the budget and schedule portion of your Facebook ad you can manipulate the price of your ads. You are able to schedule them and set a specific daily budget and duration of the ad.

Manipulating all of these factors will determine the final cost of your ad.

 

Pick a Specific Time to Run a Facebook Ad

The Facebook Ad dayparting is a feature that you can use to select a time for your ad to run daily. This can help you save money by not running your ad at a time that isn’t beneficial

By taking a look at your Facebook Analytics you will be able to find the best time to run an ad and reduce your cost.

After you have set up your budget and the times that you want your ad to be shown, take advantage of other Facebook features. If you choose the accelerated ad delivery type your ads will show up more often while within your time frame.

This type of ad delivery can eat up your budget quickly so be aware of that.

 

Advertise to the Audiences That Want You Most

In Facebook ads you can create specific audiences that you want to target. This could be by geographical location, demographics, or many other categories.

Creating these audiences is extremely useful. Once you see that certain people are interested in your product or service, you can continually show them your ad.  

You should also think about creating different ads for various audiences. If you find an ad performing well within a younger age category stick with that ad. Then you can create a new ad to appeal to an older group of potential customers.

Facebook Ad Mistakes You Shouldn’t Make

Facebook Ad Mistakes You Shouldn’t Make

Facebook Ad Mistakes You Shouldn't Make

 

Facebook Ad Mistakes You Shouldn’t Make

Most small business’ see Facebook as a simple avenue into social media marketing. The ease and accessibility in creating a Facebook business account helps foster this thought.

But how do you effectively utilize Facebook Ads and the elements within them?

There are a few techniques that you can use to optimize the time, money, and effort you spend on Facebook advertising. Ads that perform better, get your message across clearly, and make you money is what you need.

 

Don’t Compete Against Yourself

Facebook advertising is a constant battle where money and creative content help you gain visibility. You are paying for the opportunity to grab someone’s attention. This attention can turn into a click on a link, a follow, or an eventual sale.

Since Facebook is already a competitive space, when it comes to ads do not compete with yourself. If you are running more than one marketing campaign at a time, find multiple audiences to engage with.

You can use Facebook Customs Segments to exclude portions of your audience that you don’t need to target.

 

Having a Goal For Your Ads

Every great outcome needs strategy and proper planning. Brainstorm and find a goal that you want your Facebook ad to achieve. Do you want the viewer to become aware of your brand, view your videos, or start a conversation?

These are all important ways to measure success that you need to consider when you make an ad. Once you set these goals it is important to see your plan through till the end of the campaign.   

Take control of your campaign by monitoring its performance on Audience Insights. Here you can see when your ad is viewed, if people are interacting with it, and how much it costs to start a conversation about your business.

Be aware of the progress you make as you go along and you can use this data for your next Facebook ad campaign.

 

The Power of Pictures

You have a great product or service that you offer but, is the media that you use grabbing attention? The visual aspect of your ad will make or break the performance of it. Facebook has multiple options that you can draw from.

Instead of using one picture, use multiple (carousel) photos to explain the content of the ad. When you choose an image be sure that it lines up with the goals you have set.  

Make sure to have little to no text in your images as well. This could distract viewers from the content of the ad. A clear image that connects to your brand is what you should be aiming for.