3 Hacks for Increasing Your Social Media Authority
Social media marketing and branding is a forest with a multitude of different trees. In 2018, most businesses are acutely aware of how important it is to have a social media footprint. To make the make sure that youâ€™re getting the most utility out of your social media platforms, Â you need to establish yourself as an authority.
So what is the best way to establish authority, generate crazy traffic, and attain high conversion rates?
Below are points to help you tower over your competitors on social media.
Do not be generic like your competitors. Â Let your brand shine on your social media platforms.
In your quest to establish yourself as â€śdifferent,â€ť it is imperative to consider the following:
- What niche do you fill? If you are a jack- of- all- trades, it will be an uphill task to come up with a differentiated brand. (not entirely sure what you mean?)
- Is your branding consistent across all your social media platforms? Maintain consistency without cross posting. (explain what cross posting is) Cross posting is a practice s that will bore your followers. Each platform should have unique posts that are specifically curated for the customers that populate the platform.
- Be controversial. Yes – controversy sells. You do not have to go out of your way to create a scandal. Instead, you can take a stand that most brands within your niche would be fearful of taking. Taking that initiative will allow you to command the attention of your followers.
Engage an Influencer.
Today, Â everyone with a few million followers labels themselves an â€śinfluencer.â€ť These are not the type of influencers you need. Itâ€™s necessary to isolate an influencer that is relatable for your target audience.
Using the right influencer is one of the hacks to grabbing the attention of Â potential clients. When they share your content on their social media platforms, it will result in increased traffic to your platform and website.
Have you ever ordered aseen a particular item online, only to find something you werenâ€™t expecting once it arrives on your doorstep? You probably remember how frustrating thate experience was.?
That is the exact feeling followers have when they are met by out-of-date content on your website. It is even worse if they find your products to differ from they way they were presented on the influencerâ€™s page.
Delivering value is the most consistent way to establish trust with your followers. Make sure that your products are an accurate reflection of how they were advertised. Have a social media manager reply to followers Â queries promptly. It will help to build trust with the followers, which will eventually translate into sales.
In conclusion, social media marketing is among the best ways to make yourthe followers understand that you are an authority within your sphere. Remember, the best marketing comes by way of referrals Â Therefore, every follower and every customer must be valued.