3 Ways Google Analytics Can Benefit Your Small Business

3 Ways Google Analytics Can Benefit Your Small Business

3 Ways Google Analytics Can Benefit Your Small Business

 

3 Ways Google Analytics Can Benefit Your Small Business

Understanding the data behind your business, no matter the size, is paramount to having success online. Knowing where viewers are coming from and how you can turn them into customers is the ideal way to operate a small business in 2019.

Thankfully there is a tool that can help you harness the raw data and enable you to turn it into profit. Google Analytics is an amazing mechanism which you can use to succeed online.

Here are 3 aspects of Google Analytics that you can use immediately and find a tremendous benefit in doing so.

 

#1: Where are people visiting my website from?

Finding out how people are getting to your site is one of the most important pieces of a website. Using the tools available in Google Analytics you can see which browser people use to find you, whether it’s on a computer tablet or phone, and your audiences demographics.

It can also raise other pertinent questions that need to be addressed. Such as, are we appealing to our target audience? Or, does our site function better on a specific browser?

When looking at your own small business data it is important to realize that you might have more questions than answers. But, once you notice trends in the data you can begin to grasp how Google Analytics can help you.

 

#2: What pages on my website need to be improved?

We all have been on websites that sounded exciting at first but, when we finally click on them we are underwhelmed and close the page. We want the first page people click to be intriguing and cause individuals to explore the site, buy our products, or inquire about our services. By using Google Analytics we can see what is grabbing the viewer’s attention and what isn’t.

The bounce rate is the rate at which people land on your website (via an email campaign or other website) and then leave without clicking on any other pages. If you bounce rate is high for a specific page then it is worth investigating why this is. Understanding the bounce rate and working to lower it is a useful tool that will allow you to improve your online engagement.

 

#3: Gauging How Much Traffic You Get From Social Media

Google Analytics also allows you to see how your social media presence is driving viewers to your website. While likes and followers are great, if people aren’t spending money on your products or services then you have an issue. Making sure you have a uniform message across social media and links that bring people back to your site is crucial.

You can set specific parameters in Google Analytics that allow you to monitor the traffic that is coming to your site from social media. Once you understand how your Facebook, Instagram, or Twitter is impacting your business, then you can begin to form a strategy to improve your site.   

The Importance of Word Search for SEO

The Importance of Word Search for SEO

The Importance of Word Search for SEO

 

The Importance of Word Search for SEO

In today’s consumer climate we crave the fastest answer to our questions. Where is the best place to eat around here? Where is the closest gas station to me? And the most important question, where is a damn Starbucks!

41% of adults are using voice search technology, like Alexa and Siri, to get answers to these questions and many more. Typing a question into a search engine can be time consuming and inconvenient for many. Simply asking a question to your smartphone or Amazon Echo is easier, quicker, and becoming more popular.

By 2020 50% of all search results will be voice. This means not only is there an upward trend in voice search but, soon it will be the primary way of online exploration. Here are a few tips to be aware that you can use to optimize your business’ SEO.  

 

Voice SEO

By harnessing the power of voice search you can improve your rankings and increase your visibility on Google. Also, voice search is a great way to increase traffic to your landing pages and reduce high bounce rates.

Since voice search can help potential customers find what they are need quicker, they will be inclined to check out other pages on your site. Having concise answers to questions on your site, and Google, will increase the chances of viewers wanting to learn more about your business. 

 

Featured Snippets

When you use Alexa or Google Home to find the answer to a question they read off featured snippets.

A featured snippet is the first search result that pops up in Google in its own text box. Ideally you would want your business to be as close to the featured snippet as possible. This would give you the best visibility and users will experience fewer obstacles in reaching you. 

By answering specific questions that people look for you can directly improve your voice SEO. Writing unique copy that engages readers and builds rapport will benefit you Google’s search results tremendously.

 

Improve Your Google Business Page

Almost 40% of voice searches are for business information. This means you need to ensure the information searches will find online for you is accurate. Having the correct address, business hours, and services available will set you up for success.

If all these aspects of your business are not uniform online then you are potentially missing out on customers and clients who are ill informed. Having a high volume of positive reviews on Google is another avenue that you can focus on to benefit your voice SEO.

3 Ways Google Analytics Can Improve Your Small Business

3 Ways Google Analytics Can Improve Your Small Business

3 Ways Google Analytics can Improve Your Small Business

 

3 Ways Google Analytics can Improve Your Small Business

Understanding the data behind your business, no matter the size, is paramount to having success online.

Knowing where viewers are coming from and how you can turn them into customers is the ideal way to operate a small business in 2019. Thankfully there is a tool that can help you harness the raw data and enable you to turn it into profit.

Google Analytics is an amazing mechanism which you can use to succeed online. Here are 3 aspects of Google Analytics that you can use immediately and find a tremendous benefit in doing so.

 

#1: Where are people visiting my website from?

Finding out how people are getting to your site is one of the most important pieces of a website.

Using the tools available in Google Analytics you can see which browser people use to find you, whether it’s on a computer tablet or phone, and your audiences demographics . It can also raise other pertinent questions that need to be addressed.

Such as, are we appealing to our target audience? Or, does our site function better on a specific browser?

 When looking at your own small business data it is important to realize that you might have more questions than answers. But, once you notice trends in the data you can begin to grasp how Google Analytics can help you.

 

#2: What pages on my website need to be improved?

We all have been on websites that sounded exciting at first but, when we finally click on them we are underwhelmed and close the page. We want the first page people click to be intriguing and cause individuals to explore the site, buy our products, or inquire about our services.

By using Google Analytics we can see what is grabbing the viewer’s attention and what isn’t. The bounce rate is the rate at which people land on your website (via an email campaign or other website) and then leave without clicking on any other pages.

If you bounce rate is high for a specific page then it is worth investigating why this is. Understanding the bounce rate and working to lower it is a useful tool that will allow you to improve your online engagement.

#3: Gauging How Much Traffic You Get From Social Media

Google Analytics also allows you to see how your social media presence is driving viewers to your website. While likes and followers are great, if people aren’t spending money on your products or services then you have an issue.

Making sure you have a uniform message across social media and links that bring people back to your site is crucial. You can set specific parameters in Google Analytics that allow you to monitor the traffic that is coming to your site from social media.

Once you understand how your Facebook, Instagram, or Twitter is impacting your business, then you can begin to form a strategy to improve your site.

How To Improve Your Website For Higher Google Ranking

How To Improve Your Website For Higher Google Ranking

Increase Your Google Ranking By Leveraging On Social Media

 

How To Improve Your Website For Higher Google Ranking

Starting a business is often exciting. You can finally see yourself getting closer to your dreams. Coming up with a site is one of the core steps in the strategy to making it a success. About 54% of small business owners hire website designers for their businesses which means that the rest prefer doing it on their own. Sometimes, you need an expert who will help you have a higher website ranking.

Having a website is not good enough to take your business to the next level; it needs to be highly ranked by Google for clients to find you. So what are the measures you need for it to be highly ranked by Google?

 

Metadata and Keywords

During the designing stages of your website, there is a space where you fill information concerning the contents of your page. The title metadata is what appears at the browser window which is the most critical metadata on your page. There is also the keyword metadata which are the phrases searched by people for them to find your page. Keep these phrases at about 6-8 phrases with each being 1-4 words.

Keywords are like the backbone of your site. Wisely choosing them helps in chances of ranking highly on Google. You can use keyword tools such as Google Trends and see how specific keywords perform globally to decide on which ones to use.  

 

Hyperlinks

Backlinks are a big deal for your site. They contribute to how you rank on Google. Focus on getting quality links from authoritative sites. Since it may take months for Google to update your site’s ranking, have a plan early in advance for helping you grow your site’s SEO ranking.

 

Website Speed

One thing that people hate is a slow loading site. How fast is your site? Google takes into consideration how fast your site is. Nobody wants to keep trying opening a site that won’t open.  Thankfully, some tools are available to assess your site’s loading speed. Work towards making your site easy to access and load fast, on average three seconds.  

 

Social Media Shares

In today’s world, social media is quite crucial to your business. Does it help in your Google ranking?  More importantly, social shares increase your brand awareness. When more people know your brand and the products you sell, they are more likely to search you on Google. It increases the click-through rate which is a vital metric that Google uses to determine website ranking.

The Followers who click on your link on social media are more likely to stay on the site thereby increasing the dwell time.  Remember to have an attractive site that will keep clients motivated to stay on it. Also, the return visits also matter. How many times do clients come back to your site? Google analytics can help you see how many clients return to your site.  

Remember, content is King. If you provide valuable content, your readers will help you increase your ranking. However, it will be an uphill task to optimize a site with low-quality content.

Increase Your Google Ranking By Leveraging On Social Media

Increase Your Google Ranking By Leveraging On Social Media

Increase Your Google Ranking By Leveraging On Social Media

 

Increase Your Google Ranking By Leveraging On Social Media

Any digital marketing expert will tell you that you CAN NOT ignore social media in your SEO efforts. Traditionally, business owners viewed social media as a different entity as compared to the websites. However, today, with the improvements in the Google algorithms, social media is an essential SEO driving force.

Here are some of the ways social media can help you to increase the ranking of your website.

 

Increases Engagement

When you provide value through your content, readers will feel compelled to share the content over their social media platforms. This increases the level of engagement that your content is receiving. When the Google algorithm senses that individual posts are receiving high engagement, it determines that what you are offering is of value and therefore serves to rank your site so that more people can access it.

 

Content Promotion

You can also share your content across your own social media pages. When your followers come across the links, they get a redirected link to your website. The time they spend on the site and the actions they take on the website creates essential metrics that Google analyzes for ranking.

If the content you share helps you to increase your email subscribers, you get a list of potential clients. These numbers increase the regular traffic to your site which eventually contributes to the high website ranking.

 

Topic Research

Another indirect way of leveraging in social media is by determining the trending and hot topics from social media.

Social media is the place people, influencers, and experts come to talk about specific issues. You can determine the most talked about topic by the influencers in your industry and build yours around it. When you post the blog on your site and share it across your social media platforms, it’s a guarantee that you get the attention and traffic from the followers.

 

Link Building

Share as much of your valuable content on social media platforms as possible to increase your exposure. It also increases the chances of the influencers in your industry to see your content leading them to linking it to their high-authority websites. This creates the high-quality backlinks that the search engines are looking for to rank you better.

In conclusion, social media is a goldmine for exposure. It is necessary to ensure that you rank highly on Google. Social media can also help in increasing your conversion rate and specifically your sales. You cannot afford to do without social media if you are eager to make more sales.