Building Your Tribe with Facebook Communities
We all have had those amazing clients who stand out from the rest. They are passionate about what you are doing. They love the service you give them and buy into your vision.
These people are your tribe.
Facebook communities are one of the best ways to integrate your tribe into your social media. Your members can interact with you, ask questions, and find like minded individuals to share with.
Here are a few rules to follow when you are setting up a Facebook group and community and how you can be successful at it.
What is the groups purpose? What will be the Focus?
The core values of your business will be the center of what will be discussed in your community. Define the intention of the group, what will be discussed, and what members can expect.
Use the description on the Facebook group page to highlight the focus and set any ground rules that might be needed.
The larger your group gets the more difficult it is for just one person to manage it. This is when you will need to acquire help in the form of moderators.
As an admin or a moderator of a page you can approve content that is posted by others or remove it. This is one method that you can use to keep the conversation flowing in the direction you want it to.
Shout out Dedicated Members with Badges
Your tribe that is apart of your Facebook community is already loyal to you. Even within this circle though there will be those who stand out and should be recognized for that.
One way to highlight their contributions to your page is through badges. Badges will appear next to a members name who has added value to the overall conversation.
There are over 50 badges to choose from so don’t be afraid to make those feel special who are dedicated to you.
Ask Questions From Your Members
For any business or community to grow feedback is crucial. By using the ask questions feature in Facebook groups you can get information from your members on what they want to see.
These questions can range from what members like or dislike about the group. You can also ask questions to prospective members to see why they want to join.
Also be sure to encourage conversation by asking new members to introduce themselves. Find out what some common issues are and provide solutions to your group. You can use polls and other metrics to get some useful data on your members as well.
Be sure to always encourage sharing through various themes that you can create. Review you group insights and continue to make informed decisions on how to grow your Facebook community.