4 Amazing Ways To Use Instagram Stories Ads for Marketing
Listen to this…
- 54% consumers want to interact with video content more than images (41%), and email newsletters (46%)
- According to SocialMediaToday, Facebook has over 8 Billion video views per day- Imagine that!
- By the year 2019, the internet video traffic will account for approximately 80% of all web traffic.
Video marketing is emerging as a leader in the marketing arena. Every small business owner should leverage on this rising wave and rip all the benefits off it.
Instagram stories are one of the most effective ways to approach video marketing. They offer an opportunity for users to post their video content which stays on for 24 hours.
Are you taking advantage of this AWESOME opportunity?
Familiarity breeds liking. For this reason, every small business owner should use Instagram stories ads in the following ways to breed liking, create leads and increase their customer base.
Show Your Products In Fun Ways
Create short 15 second videos of your products that entertain the followers. It helps to humanize your brand. Creating a behind-the-scenes video helps the followers to connect emotionally with the brand as they can see the people behind it. You can even film a business party or event. Remember, similarity too breeds liking. Therefore, you want the followers to see and relate to the people behind the business.
Announce A Contest
The people who are watching your live stream are the ones who are already interested in your brand. Engage them. Contents are an excellent way to engage your followers and possibly direct some of them to your website. Some major brands offer rewards to the first few people who will click on the link in their Bio. Once they are on the landing page [Hurrayy!!], you can now wow them with your awesome products.
Instagram stories ads might be a great chance to showcase the business. However, people want a business that cares about them. Therefore, make clips that are related to your brand but educative. Pictorial tutorials work magic. The tutorials serve to sell your business but also sell your concern for the followers.
Promote Product or New Product Launch
Do you have a new product you want to showcase to the world? Instagram stories will help you get it to the target market- your followers. However, you can play with how you showcase the product. Note, if a video is boring, the user can quickly swipe forward. Therefore, ensure to showcase it in a fun and entertaining way.
In conclusion, remember the focus is the followers– the potential clients. Focus your marketing on them. Also, always remember the content of the video clips should resonate with your brand. Consistency in the message you are passing to the world is instrumental in developing your brand.