Save Time With Cross Posting from Instagram to Facebook
If you are a small business that thrives on social media, then you’ll know how time consuming it is to create and post content. What makes the issue even more difficult is having one post that is brilliant and sharing it on multiple platforms.
For a while you were only able to push an Instagram post to Facebook, not vice versa. Now you can finally share a Facebook post simultaneously on Instagram. This feature allows users to save time, money, and reduce the headache that comes with social media managing.
Keep reading so you can be informed about how to cross post and the benefits that come with it.
How to Cross Post
Cross posting is simple and intuitive. All you have to do is create a regular Facebook post and connect a business Instagram account to share to.
Once you have linked an account you will notice an instagram icon that appears when you create a post. You can decide if you want to share the content or not, incredibly easy.
One issue you will have to look out for is the two-factor authentication on your Instagram. If this feature is enabled Facebook won’t be able to push the post. You can remedy this by going into settings in Instagram and turning this feature off.
Composing a Post
If you want to share a post on Instagram it has to have an image in it. This is the key difference between what content you can share on these social media.
When creating the text for a post be mindful of how it will be displayed on both platforms. If you are including hashtags make sure that they are either in the post itself, the comments, or you edit them in later.
Now You’re Ready to Publish
Once you are logged in, your post is created, the hard work is done. If you are posting from Facebook though you have to publish on both platforms. You cannot post just to instagram from Facebook.
Make sure you check both Facebook and Instagram afterwards to see that your post went through.
By utilizing this feature you will be more efficient and effective with your social media strategy. Be sure to track the progress of these posts and improve from that feedback in the future.