Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

Design Flawless Instagram Pictures for Your Business

 

Design Flawless Instagram Pictures for Your Business

Instagram as a social media platform is the standard when it comes to compelling and engaging visual content. We all could scroll through our feeds for hours and hours because of the way Instagram is designed and the stunning images that are posted on it.

If you have a business that utilizes Instagram then you need to be aware of how to properly take pictures and video, and effectively display them.

A well composed shot connects an audience to your brand and product or service in an intentional way. Be calculated and well informed when it comes to knowing what makes a good Instagram picture and how you can best implement them to benefit you.

 

Good Pictures Will Help Generate More Revenue

Shoppable posts on Instagram are an incredible way for consumers to find products they want and makes the purchasing experience that much easier on a customer. A picture of your design could catch the eye of someone new and allow them to quickly engage with what you offer.

This shoppable aspect of Instagram also applies to Instagram stories. These to need to be visually enticing. Creating your own unique style will help consumers associate you with a particular vibe and aesthetic.

Design elements that you use on your website and color schemes that fit who you are . This is the place where you can start. Whether the color palettes you use are bright or calm, make sure people can tell who you are.

Having multiple photos included in a single post can be extremely useful as well. This will allow you to roll out multiple different products simultaneously rather than having to post multiple times.

 

Compose Like A Photographer

In the age of the smartphone more people take pictures then ever before. This however does not mean that the quality of pictures posted on social media platforms like Instagram has improved.

Having a properly planned picture takes a few steps and there are ways you can quickly implement them.

First you need to make sure you have a properly aligned shot that will present the focus of your photo properly. The rule of thirds provides a great framework for any picture that you will take.

You can go into the settings in your phone or a photo app that will put a grid up on your phone’s camera. This way all you need to do is properly set your picture within this grid and you will already be on your way to creating an Instagram masterpiece.

Adjusting exposure for your shots is crucial as well. Exposure is the amount of light or darkness in a photo. An overexposed shot will be too bright. An underexposed shot will be too dark. You can automatically adjust the exposure by tapping the screen of your phone while trying to take a picture.

Make sure you have the proper amount of exposure that you need for your photo before you take it. Usually it is difficult to fix a poorly exposed shot after it has already been taken.    

Use Instagram Stories to Connect With your Audience

Use Instagram Stories to Connect With your Audience

Connect With Instagram Stories

 

Connect With Instagram Stories

Instagram is one of the most popular social media platforms, and for good reason. Its stunning visual layout attracts millions of users each day. Instagram stories are a feature that allows you to post 15 second videos to your story which are available for 24 hours.

Besides being just a fun way to connect with your followers, Instagram stories allow for a unique business opportunity. You can quickly post short videos to let followers see what is transpiring in your business.

They also offer a way for consumers to directly message a business and inquire more about a product or service. These stories are a quick way to continually keep followers engaged with your content and can compliment any online business.

 

How To Post an Instagram Story

Creating a story on IG is similar to putting up a post but, there are a few differences to be aware of. Tapping the camera icon that is located in the upper left corner of the home feed page will get you started.

Then you can snap a new picture or video or use media that is already on your phone. Then you can customize your story with filters and emojis.

Another popular and useful feature for your story are polls. These are easy to add elements that can give you instant feedback on what you post. Polls are a great way to see what your followers are loving and what needs some improvement.

Be sure to shoot your video or picture vertically. You can also string multiple stories together if you need more time to get a specific message across. Planning your story ahead of time and posting it at a busy time of day is the best way to increase visibility.

 

Connect With Your Audience and Area Seamlessly

Instagram has over a billion users and is has an ocean of content to wade through. You have to be able to target a specific audience that will be likely to want what you have. The best way to do this is through location tags and hashtags.

A location tag will allow you to pinpoint a certain city or area. When people search for this area you will be likely to pop up in the search results. This narrows down the potential people you will connect with but for a reason. That reason is so you can engage with your community and not waste an opportunity to be locally visible.

Hashtags are well known and most people understand how they work. When you add a hashtag to your story it will show up when that topic is searched. Be sure to find out what popular hashtags are used by people in your industry and replicate them. 

4 Amazing Ways To Use Instagram Stories Ads for Marketing

4 Amazing Ways To Use Instagram Stories Ads for Marketing

4 Amazing Ways To Use Instagram Stories Ads for Marketing

 

4 Amazing Ways To Use Instagram Stories Ads for Marketing

Hi You,

Yes.. you.

Listen to this…

  • 54% consumers want to interact with video content more than images (41%), and email newsletters (46%)
  • According to SocialMediaToday, Facebook has over 8 Billion video views per day- Imagine that!
  • By the year 2019, the internet video traffic will account for approximately 80% of all web traffic.

 

Video marketing is emerging as a leader in the marketing arena.  Every small business owner should leverage on this rising wave and rip all the benefits off it.

Instagram stories are one of the most effective ways to approach video marketing. They offer an opportunity for users to post their video content which stays on for 24 hours.

Are you taking advantage of this AWESOME opportunity?

Familiarity breeds liking. For this reason, every small business owner should use Instagram stories ads in the following ways to breed liking, create leads and increase their customer base.

Show Your Products In Fun Ways

Create short 15 second videos of your products that entertain the followers. It helps to humanize your brand. Creating a behind-the-scenes video helps the followers to connect emotionally with the brand as they can see the people behind it. You can even film a business party or event. Remember, similarity too breeds liking. Therefore, you want the followers to see and relate to the people behind the business.

 

Announce A Contest

The people who are watching your live stream are the ones who are already interested in your brand.  Engage them. Contents are an excellent way to engage your followers and possibly direct some of them to your website. Some major brands offer rewards to the first few people who will click on the link in their Bio. Once they are on the landing page [Hurrayy!!], you can now wow them with your awesome products.

 

Educate

Instagram stories ads might be a great chance to showcase the business. However, people want a business that cares about them. Therefore, make clips that are related to your brand but educative. Pictorial tutorials work magic.  The tutorials serve to sell your business but also sell your concern for the followers.

 

Promote Product or New Product Launch

Do you have a new product you want to showcase to the world?  Instagram stories will help you get it to the target market- your followers. However, you can play with how you showcase the product. Note, if a video is boring, the user can quickly swipe forward. Therefore, ensure to showcase it in a fun and entertaining way.

In conclusion, remember the focus is the followers– the potential clients. Focus your marketing on them. Also, always remember the content of the video clips should resonate with your brand. Consistency in the message you are passing to the world is instrumental in developing your brand.

How To Identify Real Instagram Influencers?

How To Identify Real Instagram Influencers?

How To Identify Real Social Media (Instagram) Influencers?

How To Identify Real Social Media (Instagram) Influencers?

The notion of social media influencer is either embraced or bashed by marketing professionals. In an age where user-generated content is about to replace traditional advertising, influencer collaborations were able to attract over $ 1 billion in 2017.  The real problem is to identify those accounts which are genuine, have loyal followers, and the ability to generate ROI.

 

The Plague of the Fake Instagram Influencer

In 2017 a marketing agency created an experiment with two fake Instagram accounts. The goal was to get paid advertising contracts for these fictive influencers who only had purchased followers and comments. The real aim was to show how vulnerable are the platforms to false content. While calibeachgirl30 featured photos of the same model girl, wanderingggirl‘s profile contained only stock photos. They secured contracts with apparel and beverage companies.

So, as a marketer, what are the signs you should pay attention when choosing an influencer to act as your brand ambassador?

 

Hashtag Hunting

The recent changes in Instagram allow you to follow hashtags much in the same way you followed accounts. By consistent scouting of top posts for your range of interests, you can identify those accounts that are consistently having excellent results. Make a list of the top 20-50 potential influencers that you would like to reach out to. Use the next step to narrow down the selection.

 

Show Me the Numbers

A marketer is a strategist, and you should act by looking at business indicators, not tempting pictures. Disregard the visual coordination and harmony and go behind the scenes, since you should always choose quality over quantity. The total number of followers does not tell the whole story. You should dig deeper and ask for additional information and look at some industry-specific ratios.

 

Follower Growth

Some tools give a sneak preview of the backstage. The aim is to see a steady, linear growth of followers. Any sudden spikes could be an indicator of purchased followers. Only an occasional spike could signal viral content, but those are rare.

 

Engagement Ratio

Industry standards define 5% as an average for likes/comments, while a rate towards 10% is extraordinary. Another study shows that once an account is over 10K it has a hard time sustaining a high engagement rate, even if it is a real Instagram influencer.

 

Video Views

Fake accounts and bots don’t bother to watch videos. A clear indicator of the genuine people who engage with a page is the number of video views. It should be around the same value as the previous rate.

Remember these rules when choosing an Instagram influencer. If you have a hard time finding the right one for your brand’s voice, don’t be afraid to reach out for help.

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

3 Hacks for Increasing Your Social Media Authority

 

3 Hacks for Increasing Your Social Media Authority

Social media marketing and branding is a forest with a multitude of different trees. In 2018, most businesses are acutely aware of how important it is to have a social media footprint. To make the make sure that you’re getting the most utility out of your social media platforms,  you need to establish yourself as an authority.

So what is the best way to establish authority, generate crazy traffic, and attain high conversion rates?

Below are points to help you tower over your competitors on social media.

 

Distinguish Yourself.

Do not be generic like your competitors.  Let your brand shine on your social media platforms.

In your quest to establish yourself as “different,” it is imperative to consider the following:

  • What niche do you fill? If you are a jack- of- all- trades, it will be an uphill task to come up with a differentiated brand. (not entirely sure what you mean?)
  • Is your branding consistent across all your social media platforms? Maintain consistency without cross posting. (explain what cross posting is) Cross posting is a practice s that will bore your followers. Each platform should have unique posts that are specifically curated for the customers that populate the platform.
  • Be controversial. Yes – controversy sells. You do not have to go out of your way to create a scandal. Instead, you can take a stand that most brands within your niche would be fearful of taking. Taking that initiative will allow you to command the attention of your followers.

 

Engage an Influencer.

Today,  everyone with a few million followers labels themselves an “influencer.” These are not the type of influencers you need. It’s necessary to isolate an influencer that is relatable for your target audience.

Using the right influencer is one of the hacks to grabbing the attention of  potential clients. When they share your content on their social media platforms, it will result in increased traffic to your platform and website.

 

Build Trust.

Have you ever ordered aseen a particular item online, only to find something you weren’t expecting once it arrives on your doorstep? You probably remember how frustrating thate experience was.?

That is the exact feeling followers have when they are met by out-of-date content on your website. It is even worse if they find your products to differ from they way they were presented on the influencer’s page.

 

Deliver Value

Delivering value is the most consistent way to establish trust with your followers. Make sure that your products are an accurate reflection of how they were advertised. Have a social media manager reply to followers  queries promptly. It will help to build trust with the followers, which will eventually translate into sales.

In conclusion, social media marketing is among the best ways to make yourthe followers understand that you are an authority within your sphere. Remember, the best marketing comes by way of referrals  Therefore, every follower and every customer must be valued.

Instagram Hashtag: The Gold Mine for Visibility

Instagram Hashtag: The Gold Mine for Visibility

Instagram Hashtag: The Gold Mine for Visibility

 

Instagram is HOT!!!

With over 800 Million users most of whom are active, no small business owner can afford to ignore the platform.

Sadly, 70% of the posts don’t get seen by the followers. Experts advise users to post regularly to increase engagement.

Good news!

Did you know that posts with a hashtag (#) have 12.6% more engagement than posts without one? Exactly! Hashtags are a gold mine to increase the visibility of your posts.

To increase the visibility, you should STOP inserting random hashtags at the end of every post. Instead, use your hashtags strategically.

There are two types of hashtags:

1.    Branded hashtags

2.    Community hashtags

Oh Boy, what are these now?

Relax and follow closely.

Branded Hashtags

These are unique to your brand or business.  They help to create a theme on your page. Branded hashtags are also highly effective in building a brand since they are unique and consistent in all your posts. Also, they are very instrumental in coming up with campaigns.

Community Hashtags

These help users with a common theme or interest to connect.   A business in health and fitness can use a community hashtag such as #startuptips. Such a hashtag will interest followers interested in startups.

For quality engagement, use niche specific hashtag instead of the most popular ones. For example #healthandfitnessstartup. With such a specific tag you will most likely get followers who are interested in your field. They are easier to convert to leads instead of a person who is interested in building industry startup tips.

It is paramount to know how to use the correct hashtags for your business.

So how do you identify the correct ones?

Research Your Audience.

What are they following? What hashtags are popular to them? The answers will give you ideas on the specific types that would be popular with them.

Research Your Competitors

What hashtags are they using? Which of the hashtags have the most following? Your target followers are most likely following your competition. Therefore, coming up with posts that are superior in quality and value and using the same hashtags might help you significantly increase your visibility.

In conclusion, in December 2017 Instagram introduced a follow option for the hashtags. Therefore, today when one clicks on a #, they are given a choice to follow it. Therefore, they can see any posts that are using the hashtags. It gives you a chance to impress users who might not be following you but follow a hashtag you are using. Great, isn’t it?

Go right ahead and embrace #’s! You need them!