Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!

Get Your Business LinkedIn, Now!


Get Your Business LinkedIn, Now!

Staying connected to business contacts can be challenging, time consuming and a real pain in the you know what.

Every individual who understands they need a professional presence online has a LinkedIn account. But, companies and businesses also can benefit tremendously from the connections that this platform can provide.

Creating a business LinkedIn account is simple. Start your company page, upload your logo, post relevant tailored content and promote your page.

But after you set up your profile how do you increase your followers and exposure? Here are three things you can do to build your LinkedIn presence.


Keep Your Profile up to Date

In the world of social media if you aren’t current with your content you will get swept aside in the tidal wave of everyone else’s posts and advertisements.

If your profile is dead you will lose followers, potential connections, and seem irrelevant to all around you. Consistently create articles, share posts, and give viewers a glimpse inside how your company works and who you are.

Always make sure the content you are sharing is in line with your company’s voice. Be sure to go through and take an inventory of your profile and see what is working and what needs to be adjusted.

LinkedIn, like many other social media platforms evolves continually. Keep on top of the changes and updates so you don’t get left in the dust.  


Advertise to get Your Name out There

LinkedIn can be a great tool to help you target a specific market that you are trying to reach. There are two main ways of advertising on this platform. One is ads, the other is matched audiences.

Matched audiences allow you to market to LinkedIn followers who have already visited your website. You can also upload your contact list and create a customized audience who you know will already be interested in you.

LinkedIn ads run on the model of A/B testing or split testing. This means one variable will be tested at a time to see how the ad performs. Two weeks is the amount of time that is needed to see if your ads have performed well and which one is more optimized.


Review your Analytics and Make Well Informed Decisions

So after you have set up and optimized your profile and run your ads what’s next? Now you need to review the data, come to some conclusions, and plan your next steps. LinkenIn’s built in analytical tool enables you see your impressions, reach, likes and shares for a period of time.

Look for what content is performing the best and try to continue in that trend. Comparing your page to other businesses in your field is also another way to measure progess. Learn from those around you who are successful and discard whatever doesn’t work.

How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing


How to Close Leads From Events Using Digital Marketing

Attending or hosting live events is one of the greatest ways to build your network. Classes, workshops and expos allow you meet more people and connections than you would ever be able to in a normal context.

Gone are the days when simply shaking some hands and getting a business card is enough. Digital marketing and social media now enables business owners and potential connections and clients to stay in contact easily.

Whether it is friending someone on LinkedIn or working with your Facebook marketing in promoting an event, you need to allow others to find you easily.

Here are a few tips that help you increase your leads and become a digital marketing force to be reckoned with.


Make a List of Your Leads, Check it Twice

If you are going to a larger or multi day event you need to make sure that you have a list put together beforehand. Otherwise you will get overwhelmed by the sheer volume of people you will meet.

One way to save time and start with a lot of names is asking for a list of attendees from the host of the event. This list can include people attending, sponsors, and press that are covering the event.

You can also build your own list of contacts using social media listening tools. You can also find out who is attending a seminar or expo by following the event hashtag. Email clients and connections to see if they are going to be attending the event so you can link up with them.


Establish Connections After the Event

The following days and weeks after an event are just as important as the event itself. Now is the time to close on leads you made, follow up with connections, and establish lasting business relationships.

Send emails, direct messages and phone calls to reach out. If you have a list of emails or accounts you could start an ad campaign to target these new people. Adding them to a newsletter is a brilliant way to keep them up to pace with what you are working on.

Be sure to focus on the main takeaways of what you all learned from the expo or seminar and highlight that.

The best aspect of this kind of marketing is that your audience is already set up for you. Be sure to focus on the in person experience of an event. You don’t want to be the person who only cares about the connections you can make later on.  

Are you LinkedIn?

Are you LinkedIn?

Are You LinkedIn?


Are You LinkedIn?

With over 500 million members LinkedIn is the primary social network where businesses and professionals can connect.

An online presence is not only relegated to your personal life but also what you have accomplished in business. This means you need to step up your game and know the inner workings of LinkedIn.

This social media platform is more than just a place to put your resume online. It should be where you connect with as many people as possible to increase your networking capabilities.

Having an active an unique profile will allow you to land that next position, find valuable information, and meet those who will help you further your business and career.


Finish Your Profile and Personalize It

The basics are important and should not be overlooked when you are creating your profile. You would never have a misspelling or incomplete section on your resume when handing it an employer. 

LinkedIn is no different.

Making sure you have a proper headshot is a great start. Shoot for the most professional appearance possible. Next make sure to upload all documents that are pertinent to what you have accomplished to showcase your work.

Then you can customize your URL for simple and quick recognition. Your full name is all that is needed here and is simple to change in your profile. After you have completed that work on creating a compelling headline. This will appear right below your name is describe what your position is or who you currently work for.


Hashtags are for LinkedIn too!   

Find other communities and people who share similar interests to you on LinkedIn. This is a great way to learn more and expose yourself to what others are doing in the fields you are interested in.

Research which hashtags are useful for you and what has worked well for others.

When commenting and marketing on LinkedIn you can use hashtags to increase  visibility and allow others to find you. When posting an article or blog hashtags can be a useful tool as well.


Be Different and Direct

To experience success on LinkedIn you have to stand apart from others. You need to concisely articulate yourself via your profile so everyone will know what you are about. Write in first person and give an honest and strong account of yourself and what you have accomplished.

Regularly updating your account is also key to showing that you are current. Writing long form articles is a useful way to keep your profile fresh. The algorithm that LinkedIn uses now looks for multiple types of media shared on individuals profiles. This means photos, videos, and links should all be posted.

Develop inbound links that can direct traffic to your profile. This can be accomplished by using other social media to link back to LinkedIn. If you run a blog or post articles elsewhere this is a great avenue that you can use to help others find you.