Are you Mobile First?

Are you Mobile First?

Are You Mobile First?


Are You Mobile First?

In 2016 mobile internet use became the dominant platform that people use to explore the internet. With the increase in popularity of apps and social media this shouldn’t come as a surprise.

With the pace of life continually increasing, a mobile device makes more and more sense. It can fit in your pocket, be taken anyway, and the interface is easily usable by anyone. Designing your website so that it’s mobile friendly ensures you keep pace with the changing technological culture. Here are a few tips to consider when developing a plan for your mobile friendly site.


Make Sure Anyone Can Read and Click Through Your Site


Everyone has been on a mobile site with tiny buttons and font that was barely legible. Then you have to enlarge the text, search for what you want, fight off frustration, and waste valuable time. Instead opt to make the font on your pages at least 14px. You can then play around and see if that is the proper size or if it needs to be adjusted further.

Another important aspect when it comes to size is having large enough buttons to use on a mobile device. Whether you have clumsy thumbs, or a smaller phone, large buttons make a site easier to navigate.

When you have a website that is easy to read and navigate through it reduces friction. Your visitors will thank you when clicking through your site is a breeze and they can read everything.


If Your Site Isn’t Mobile Friendly, Your SEO Will Suffer


Sites that are not optimized for mobile use will not be ranked highly on Google. This means that for your business to be competitive in the online search world, it needs to be mobile friendly.

If a site doesn’t load or lags, you are going to lose potential customers. Creating a mobile version of your site with conversion platforms like bmobilized will reduce issues that users experience.   


Avoid Common Mobile Optimization Mistakes


There are a few common mistakes that site owners can make that will negatively impact their SEO in the mobile sphere. One is blocking JavaScript, CSS, or image files. This will result in lower rankings for your mobile and desktop site.

Another issue is putting any unplayable content on your mobile site. Any program run on Flash Players or license-restricted content needs to be avoided. Lastly, if you are using a separate mobile site make sure your cross-links are consistent. You wouldn’t want a mobile user to be unable to access the correct page of your desktop site.

3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates

3 Tips To Reduce Bounce Rates


3 Tips To Reduce Bounce Rates

The website is the rendezvous for all your marketing efforts. All the potential leads who follow you on social media will eventually land on your site to learn more about you. All the targeted efforts for your email marketing campaign will most likely lead the potential client to your website.  Even the offline marketing campaigns will motivate potential clients to hop on your site to check out your products or services.

So, if the website is such an integral part of your branding marketing, are you leveraging the web design to ensure that it converts the leads to sales?

You need to evaluate your website against the following metrics:

  • Does it communicate your brand?
  • Is it search engine optimized (SEO)?
  • How is its conversion rate optimization (CRO)?
  • Is it user-friendly?

The following five tips will give you an outline of what to do to ensure that your web design is an effective marketing tool for your business


Performance and Appearance

A first impression is a lasting impression. You do not want a potential lead to land on an ugly looking website. You need the appearance of the web design to be striking to attract the potential client to stay on the site.  However, making the website visually appealing is just the first part; you need to ensure that the customer has an easy time navigating the website.

The user experience is determined by a few factors such as the loading speed of the pages, how the website appears on various devices and how easy it is to navigate the site.


Communicate Your Brand

Does the layout of the web design communicate your brand?  If your brand advocates for ease and simplicity, this should be evident in the structure of the web design. Your brand color should also be apparent.

Your brand should also communicate trustworthiness. One way to make your brand reputable is by incorporating testimonial and client stories. It will help to convert and retain more clients.


Effective Content Sharing

Content sharing is possibly one of the best ways to influence your followers to drive more traffic. If one can easily share content from the site to their social media platforms, it increases your exposure and gets more people interested in your brand. Therefore, it would be advisable to replace the follow me button with a share button on your content.


Two-Way Communication

A website is designed to communicate with the users. However, most web designs do not encourage two-way communication. They only display their desired information but limit the users from communicating their experiences.

So, do you have a contact us form? Can the client comment on your blog? Can they easily leave a rating on your products or services? Such platforms help in engaging the client.


Optimize The Landing Page

A simple tweak on the landing page can significantly reduce the bounce rate and substantially increase the conversion rate. Therefore, take time to understand the needs of your target client. Ensure that the landing page addresses their need so that they will search for their solution on your website.

That said, remember the four metrics: SEO, CRO, UX and Brand Identity. If you can ensure that you nail on these four, you will be surprised by the increase in your conversion and sales.

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Sometimes beating your own drum on Instagram won’t get you too far. The best advertising is when other people endorse you. Extra points if these people are knowledgeable in the industry, trustworthy and have enough followers to make a difference for your baseline.

First, you need to get straight some terminology. In this game, you have bloggers, influencers, and ambassadors. The first can range from a very local influence to national, household names. Usually, the number of followers dictates the status, and most influencers have at least 10K fans. Ambassadors are selected from influencers and develop a closer relationship with the brand.

Initial research

When selecting your ambassador or just a collaboration you need to start by researching their profiles. Look at the hashtags they use, the reactions they get per post and even the color scheme. All these elements need to be in tune with your communication.

Research their endorsement terms and check if these match your projected budget. Inquire if they only take cash or would be happy with a product exchange. Usually, the higher the rank of the influencer, the less likely they will work just in exchange for products. It never hurts to ask. Create a list of “most wanted,” “highly preferred”, and “ok”.

Look at the numbers

Speaking of numbers, fill in the previous list with relevant metrics. These include the total number of followers, the average number of reactions per post (engagement rate) and demographics.

Don’t be afraid to ask the potential collaborators for relevant statistics from their back-end. It is not intrusive; it’s just due diligence. If they refuse to offer their engagement rates or other statistics that is a major red flag.

The key is to go for the sweet spot which balances the reach, engagement, and budget.

Picking the wrong ambassador

Selecting the right ambassador is a delicate matter, and sometimes even big brands fail. For example, using Oprah (14.8M followers) for Windows 8 was not the smartest move.

The key to social media marketing is authenticity. Although people know sponsored posts exist, and ambassadors make money, they still want to feel a connection.  

Another mistake not being on the same page with your ambassador, either the message or even as tone. They already are a brand on their own, don’t try to change them to match yours. Just select wisely from the available pool.

Do you think you know how to select a brand ambassador or you feel overwhelmed by the number of possible choices? Give us a message if you think you could use some guidance in choosing the Instagram face of your company.

Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

“Do I have the permission to give you more information about a particular product?”

This is what opt-in marketing does; it is requesting the reader or the website visitor for the permission to be sending emails to them.

Initially, businesses would send emails to recipients without their consent. What would likely happen if you received an email from a company without your permission?

Most probably, you would get angry, mark the email as spam, maybe report the sender, develop a negative attitude towards the seller and swear never to do business with them ever.

On the other hand, if a website asks for your permission to send you emails, you have the power to accept or decline. If you accept, it is most probably because you are interested in the products, services or the information they offer.

Reasons why every entrepreneur should use an Opt-in

An opt-in is a gate. It is a gate to a world of endless opportunities. These are the opportunities that an opt-in presents to your business:


You can build a tribe of followers

Why do I need another tribe when I have a Facebook page, Twitter, Instagram and the other social media platforms?

Answer: Because you do not own those platforms. You have just rented them to build your community of followers on them. Building a community of email subscribers gives you full ownership and control.


Tapping into a larger audience

Did you know that there are over 4 billion email users? Can you compare this to the 2.2 Billion Facebook users?

There is a general perspective that social media has a more significant usage than emails. However, the facts say otherwise. Opt-ins presents you with the opportunity to tap into these large numbers.


Having a chance to build relationships.

Whenever a person signs up on the opt-in, they are raising their hand and saying- “Yes! Me! I’m interested”.  

You can, therefore, take advantage of this and build a relationship with them. It is an opportunity to warm them up to the point whereby they can become a customer.

Also, email is personal. It is unlike social media where most people go to keep up with the Kardashians. Most people open their emails to check for specific updates or information. They open the email when they are in a motivated state of mind. Therefore, an opt-in gives you the opportunity to communicate with the potential lead in such a state of mind- They are more likely to take action then.


To increase traffic to your website

When you have a list of subscribers, you can alert them every time you launch a new product, post a new blog, you have an offer and so on. This redirects them back to the site to keep up with the updates, and it creates a stream of traffic to your site that is not dependent on the Google ranking. This gives you freedom from worrying about the changing Google algorithm.

An opt-in is a MUST have for any business owner. With the email subscribers, you get from the opt-ins; you can increase your traffic and your sales independent of Google and other social media platforms.

Do You Cross-Promote Content?

Do You Cross-Promote Content?

Do You Cross-Promote Content?

Do You Cross-Promote Content?

Cross-promotion means that you and not single-minded about your social media strategy and you use more channels. For example, you can have a LinkedIn account to connect with partners and clients, a Facebook page for the general public, Twitter for short updates, and a YouTube Channel to share the latest insights. Instagram is also a good idea if your business can be visual, like food, drinks, apparel or home design.

As you can imagine, the information shared on these channels will all relate to your company and brand. However, it’s best to create a strategy and distribute the content according to the segmentation of the target public.

Cross-Promote, Don’t Cross-Post

The capital sin of cross-promotion is cross-posting. This happens either due to laziness, a lack of time or lack of understanding. Sharing the same content across all platforms can hurt the relationship with followers and fans.

Even if you want to say the same thing, it is a good practice to tailor your content to the platform. For example, if you have crafted a communication initially for Facebook, it will be potentially too long for Twitter. In the same manner, the numerous hashtags which are great on Instagram will look annoying and out of place of LinkedIn.

Tailor-Made Content

One way to avoid this sin is to go through a checklist and adjust the message and visuals accordingly. A minimal agenda of quality content includes:

  • What is the audience of the platform? Is it more business-oriented or fun? This helps you set the tone.
  • Are there any length constraints? Focus the message in fewer words or use emojis.
  • Are there platform-specific elements? Here it’s time to think about hashtags, handles and cropping your photos to the right size.
  • What are the best times to post? Each platform has its own rush-hours, and you should be there when your audience is.

Cross-Promote with Friends

Cross-promotion doesn’t stop at your own channels. You can branch out if you create partnerships with companies in related or even non-related businesses. For example, if you have a bar, you can cross-promote with a taxi company, advertising that you don’t support drinking and driving.  Be sure that when you select your cross-promotion buddies their style, tone and message complement yours. Once clients make associations, it’s hard to take them out of their mind.

On social media, it’s all about the more, the merrier, and cross-promotion is at the heart of it. If you feel that jumping between platform is complicated, don’t hesitate to ask us. We’ll be happy to provide guidance and real-life examples.

How Do Organizations Leverage Facebook Live?

How Do Organizations Leverage Facebook Live?

How Do Organizations Leverage Facebook Live?

How Do Organizations Leverage Facebook Live?

Facebook Live is not only for teenagers looking for attention. With some branding strategy behind it, you have a powerful tool to market your business. This is a breath of fresh air in an overcrowded environment.

In fact, organic engagement on Facebook has been in a steep decline for the last 3-4 years. Things are not looking brighter in the near future either. Recent changes are in favor of personal accounts and sponsored content. As an organization, if you still want to stand out online you need to leverage this tool which was inspired by Snapchat. How can you do this effectively?

1. Go Behind the Scenes

Take your fans on an impromptu tour of your business, let the meet the faces behind the work. Give them some insights on how it’s made. Use this opportunity to remove some controversy or to share some interesting facts. Be as genuine as possible.

2. Answer Questions or Create Interactive FAQs

Facebook Live is about offering value in an attractive way which is great since you get all the tools to broadcast your ideas for free. You only need to create the content. Sometimes you can only create the answers to your client’s questions. Look through comments, reviews and inbox and select those recurrent themes which you believe deserve more attention. You can also redesign your FAQ as a live session which you can then archive and save for further reference.

3. Review Products or Announce New Ones

Most people are visual creatures. User manuals are outdated and can easily be replaced with live demonstrations. These could be unboxings, assembly, normal use or special features. You can even create some excitement about upcoming products by teasing the audience. Show just a glimpse of the new product or brag full-scale. Even if you work B2B you can still take advantage of this approach.

4.   Build your Community

Posting content on Facebook Live is all about getting in touch with your audience. It brings followers closer to your brand since it feels more real and in the moment. You can use it to promote upcoming events, create a sense of community. Use it on your page or in your groups.

Does your company use Facebook Live? If you don’t feel comfortable in front of the camera you can start with a script and work your way towards a more relaxed approach. We’d be happy to help you get on this bandwagon.