Do I need a Social Media Manager?

Do I need a Social Media Manager?

Do I need a Social Media Manager?

Do I need a Social Media Manager?

  • How frequently do you post on social media platforms?
  • Do you reply promptly to messages on social media?
  • What techniques are you using to grow your social media following?
  • What tools do you use to analyze social media and new trends?
  • How do you utilize social media platforms as customer relationship management tools?

Do these questions overwhelm you? If you are feeling lost and curious about the answers, continue reading.

Most business owners have an understanding that social media is necessary for marketing their business and products. They have set up a few social media accounts probably on Facebook, Twitter, and Instagram. However, they do not understand the benefits of having a vibrant social media presence being managed by a professional. It is a CRIME for any small business owner to ignore the impact of social media on their business growth strategy.

Look at these stats:

  •    Social media accounts for more than 43% of traffic to websites.
  •    67% of customers use social media platforms for customer service
  •    66% of customers who received terrible customer service by a company in social media were reported to stop doing business with the company.
  •    56% of customers’ purchasing decisions are influenced by Social media.

Here’s Why You Need A Social Media Manager (SMM)

Content Creation: An SMM comes up with content for each social media platform. They also come up with a strategy that involves the frequency of posting on them.

Market Analysis: An SMM has the skills to conduct market analysis to establish information that will direct them to a unique strategy.

Monitoring New Trends: What are the new trends that the company can leverage on?

Customer Service Representative: They engage their followers and answer all their questions promptly to promote a positive image of the company.

Community Manager: The SMM is responsible for growing the platforms. This increases the potential customer base.

Generating Leads: Most of the traffic to a website is generated by social media. The SMM should be knowledgeable of marketing funnels.

Relationship Cultivation: To increase the conversion rate and return on Investment, they must also cultivate the relationship with their followers.

What to consider before hiring a social media manager

  1.    Full time Versus Contract

You can decide to hire a full-time SMM who will  solely in charge of social media. A full-time employee can learn the company’s mission, vision, and values within a short period. They can efficiently communicate with other staff members. However, note, their time might cost you more and you also have to deal with payroll. Hiring a social media agency or a freelancer on a contract might be cheaper. There are specialized SMM freelancers who are experts and can help your business stand out.

  1.    Budget

What is your budget allocation? You can get cheap SMM freelancers. However, the quality of their work might not be as good as getting a professional who is experienced and can deliver value.

If your competitors have been consistently ahead of you, then getting a social media manager might help you to take the lead. In case you have managed to be ahead without a professional SMM, imagine what you can do with one.

Best Tools for Social Media Scheduling in 2018

Best Tools for Social Media Scheduling in 2018

Best Tools for Social Media Scheduling in 2018

7 Affordable Social Media Scheduling Tools to Take Your Marketing to the Next Level in 2018

Over the past few years, the marketing world has welcomed social media with open arms and it seems that each week a new social media platform is being touted as the ‘it’ place to be.

While it’s hard to argue the value of having a strong social media presence and the positive impact it can have on your business and brand, most marketing professionals don’t have the time or capacity to adequately spend posting on all the various platforms.

This is why having a go-to social media scheduling tool is vital to staying on top of your game.

Saving time and resources doesn’t have to cost an arm and a leg – we’ve rounded up seven affordable social media scheduling tools that are sure to help you take your marketing to the next level.

All of these tools offer social media scheduling so we’ve highlighted the additional features that set them apart from their competitors.

1. Buffer

Buffer allows you to schedule content through their integrated browser extensions and mobile apps. They also also have RSS feed capabilities, streamlined analytics and an image creator to make your posts pop.

Free options available, paid plans start at $10 per month

Integrations: Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram  

2. Hootsuite

Hootsuite’s key feature allows you to follow conversations and mentions by setting up social streams based on keywords, hashtags or usernames. You can even search by location and in multiple languages. Analytics, RSS integrations and social sweepstakes are also available.

Free options available, paid plans start at $19 per month

Integrations: Twitter, Instagram, Facebook, YouTube

3. MavSocial

MavSocial has a built in RSS feed for content curation, access to a stock photo library with free photos, cyclical and repeatable posts and a drag-and-drop calendar for easy scheduling.

Free options available, paid plans start at $19 per month

Integrations: Facebook, Twitter, Instagram, LinkedIn, YouTube, Tumblr  

4. MeetEdgar

Meet Edgar’s unique feature in the social media scheduling tool world is its ability to recycle social updates automatically. They pride themselves on being able to ‘set it and forget it’ with new posts, one-time promotions and evergreen content being shared and reshared at the pace you choose.

Paid plans start at $49 per month

Integrations: Facebook, Twitter LinkedIn

5. CrowdFire

Crowdfire is unique in that they find content your audience will love by taking you through a few quick tasks that are personalized to whatever your goals are. Then it posts to your channels at the best times.

Free options available, paid plans start at $9 per month

Integrations: Facebook, Twitter, Instagram

6. Friends + Me

Friends+Me touts its Instagram posting capabilities without the post reminders and within Instagram’s terms and conditions. They also have bulk scheduling, a browser extension and link shortening capabilities.

Free options available, paid plans start at $7.50 per month

Integrations: Facebook, Google+, LinkedIn, Twitter, Tumblr, Pinterest, Instagram

7. Social Pilot

Social Pilot focuses on increasing efficiency by providing a multitude of features at an affordable price. You’re able to connect up to 200 social profiles from a single account, create custom short URLs, schedule tweets and posts in bulk and receive content suggestions as well as connect RSS feeds.

Free options available, paid plans start at $8 per month

Integrations: Twitter, Facebook, Pinterest, LinkedIn, Google+, Instagram, Tumblr

How to Make Facebook Ads Work for Your Business in 2018

How to Make Facebook Ads Work for Your Business in 2018

How to make Facebook ads work for your business in 2018

Facebook Advertising 101: Understanding Where Facebook Gets Their Data  

The benefits of Facebook marketing run deeper than simply publishing a post to your business page every day. With more than two billion people logging into Facebook every month, it’s safe to say they have collected an obscene amount of data on their users.

As a marketer, that data can effectively be translated into viable prospecting through Facebook’s advertising platform.

If you have yet to dip your toes into the Facebook advertising world, we’ve got another stat for you that is hard to ignore: one of every five minutes people in the US spend on mobile is on Facebook or Instagram.

With that high of frequency among users, it can be easy to get lost in the types of data being collected and how that translates useful information for you as a marketer.

The easiest way to translate that into viable information you can use for your ads is understanding where Facebook gets their data.

Within their own platform, Facebook determines who to show your ad based on things like pages the user and their friends like, information from the user’s Facebook and Instagram profile and places they check into using Facebook.

Information is also pulled from master contact lists that are populated from businesses who share a user’s information like their phone number and email address. Information for this comes from sources such as loyalty programs, compiled information from data providers and purchases made at retail stores.

To track the users’ online activity, you can use a Facebook pixel which then shows your ad to users who have visited your website, used your mobile app or took steps towards purchasing your product – simple adding it to their shopping cart counts!

Location-based advertising is used with your ads when you’re targeting a specific area. Facebook gains this information through a user’s IP address on their computer, tablet and phone as well as through the user’s phone GPS location and location from their Facebook and Instagram profile.

To make understanding your users even easier, Facebook has a resource specifically for advertisers that’s all about people insights. Click here to check it out.

Looking to maximize your Facebook marketing efforts? We offer an array of social media and digital marketing services! Contact us today!

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

As a business owner, you know by now that social media matters. You also probably know that staying active on the appropriate social media channels is a must. And if you’ve been following along with our blog, you know that it’s also important to be listening to what your customers are saying.

What we haven’t mentioned yet is the last piece to the social media puzzle: tracking analytics.

We know you’re busy and we know it’s hard enough to consistently post and monitor what is being said. However, if you’re not tracking how well your content is performing, you could be completely wasting all that time and effort.

If you’re head is spinning, don’t worry. We’ve rounded up five ways to track your social media marketing analytics so you can stay ahead of the game.

Go straight to the source.  

Yes, it’s obvious, but looking directly on the platform can also be a great first step. For Twitter, you need to enable the analytics. If you have a Facebook business page, the insights are automatically available. For Instagram and Pinterest, you need to enable a business account.

Each platform provides pretty great information on the best posting times, what types of posts drive the most engagement and how many people are clicking through.

Check Google Analytics.

If you already have Google Analytics set up for your site, you know it’s easy to see where your traffic is coming from. But, did you know you can set up parameters to track specific social media campaigns? Best of all, it’s free.

Look at your social scheduler.

Most social media scheduling tools offer basic analytics for content scheduled through their service. The benefit of choosing something like this is you have all your platform analytics in one place. You’re not having to log into each platform to see how a post is performing. Tools like Buffer even send email notifications when a post is going viral.

Track website analytics on social with BuzzSumo.

BuzzSumo is a two-fold analytics platform. It’ll show you what content on your website is getting shared the most and how that specific piece of content is perform across the social platforms. This is a great way to see what type of content resonates best with your audience.

Try a platform-specific analytics tool.

For more in depth analytics on a certain platform, try a platform-specific analytics tool. These options generally provide a more detailed report since it focuses on only one platform. Think Tailwind for Pinterest, Snapalytics for Snapchat and Iconosquare for Instagram.

Not interested in learning one more thing about social media? Don’t worry, we’ve got you covered. Contact us today to learn how we can manage all your social accounts, including analytics tracking!

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

The thought of walking into a room full of strangers can have an anxiety and stress inducing reaction to even the most experienced and successful professionals.

The good news is that making connections and building relationships with other professionals doesn’t have to be panic-inducing. With these five ways to make networking work for you, you’ll be ready to tackle the next professional event stress free!

1. Have an elevator pitch ready, but don’t memorize it.

More than likely, one of the first questions you’ll be asked is what you do. Having something prepared is helpful, so you’re not stumbling across your words. However, repeating a memorized paragraph like you’re a robot is not the most welcoming or conversational. Try picking out a few key points from your prepared ‘pitch’ and be willing to adjust as necessary.

2. Utilize social media, but make sure it’s appropriate.

Yes, platforms like Facebook and LinkedIn exist to make connections and be social. However, receiving connection requests from people you don’t know or have a mutual connection with can seem disingenuous.

3. Take the time to build a real connection.

Handing out business cards to anyone who walks by will definitely get your name out there, but it isn’t the most memorable tactic. Taking the time to build meaningful and memorable relationships with only a few individuals will get you a lot farther than a speedy style of networking. Now, more than ever, people like building genuine connections.

4. Give, give and give some more.

Make yourself useful to your connections. By asking them what they need help with, you’re not only showing your value but you’re also showing genuine interest. This desire to give will help differentiate you from others and stay top-of-mind in your network. Lastly, when you’re consistently giving, it makes a future ask even easier since you’ve been so helpful in the past.

5. Remember to follow up and consistently check in.

If you make an in-person connection, it’s vital that you reach out to them no later than the next day to thank them for their time and follow up on any additional information. Networking events are for networking which makes it easy to forget who you’ve had the pleasure of meeting – by doing a quick follow up, you’re taking one more step towards building that relationship. It’s also helpful to touch in on a consistent basis; ask if they need help with anything or if they’d be up for a quick coffee chat. Just like your non-professional connections, it’s important to keep the relationship alive and healthy.

Five Content Upgrade Ideas to Boost Email Subscribers in 2018

Five Content Upgrade Ideas to Boost Email Subscribers in 2018

5 Tools to Help You Monitor Your Social Media in 2018

Five content upgrade ideas to boost email subscribers in 2018

As a brick-and-mortar business owner, it can be challenging to see the benefit of growing an email list. You want customers to walk into your store and make a purchase; how can an email list help you do that?

The simple answer is trust and value.

Potential customers are more likely to make a purchase from someone they know, like and trust.

Building and nurturing your email list is a great first step to establishing that trust and getting potential customers to like you.

However, people are more protective of their email because they’re getting inundated with promotional emails and false claims. This is why it’s important to provide value and benefit in exchange for an email address.

If you’re not sure where to start or what to provide, we’re sharing give content upgrade ideas to boost email subscribers and start growing that list!

A coupon.

This works great for people who are already familiar with your brand and the great products you offer. By having an exclusive, email-only coupon, you’re encouraging email signups as well as a future purchase.

Think: 25% off your next purchase of $50 or more.

An ebook.

This can be a great way to showcase your expertise on a certain topic related to the products or services you are selling. An ebook should be longer-form content compared to a blog post, but not too long that it overwhelms readers.  

Think: 30 meals in 30 minutes or less.

An email series.

Consider creating a multi-day challenge that walks subscribers through a particular process or shares certain information. This is perfect for sharing content that can be built up each day.

Think: How to declutter your home in five days.

A challenge.

Similar to the email series, a challenge is a way to guide subscribers through a particular series. The benefit to a challenge is that it can be more community building and the benefit to the subscriber is clearly defined.

Think: Seven day push-up challenge.

A worksheet or checklist.

This option is perfect if you’re short on time but still want to provide some great value to your readers.

Think: Master your morning routine checklist.

Not sure where to start? We’ve got you covered. Contact us today to see how we can help with your email marketing strategy.