5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

In the past few years, social media has become more than just a place to connect with long-lost friends and update the family on a recent engagement. It has now morphed into a place where current or potential customers can engage with, research and express their feelings about a specific brand, company or product. If they’ve had a terrible experience with a customer service rep, they will more than likely be sharing that experience with their followers. The same is true if they just discovered their new favorite beauty product.

Given the 24-7 access customers have to brand information, it’s more important than ever that you’re appropriately tracking and monitoring your online presence. We know this may seem overwhelming given the billions of users who log onto social media on a daily basis, but don’t worry, technology has made it easy to cut through all the clutter and track what is most important to you.

We’ve rounded up our top five tools to help you monitor your social media in 2018. With these options, it’s easier than ever to stay on top of the discussions, know what’s working for your brand and easily engage with your prospects and customers.

1. Keyhole

Keyhole offers two products, the first is a hashtag and keyword tracking system that allows users to track all posts containing hashtags and keywords in real-time from a Twitter or Instagram account.

The second is an account tracking and reporting system that monitors all posts by brand as well as a competitor, giving you the resources to optimize content strategy, growth and engagement.

Integrations: Twitter, Instagram, Facebook, YouTube.

2. Hootsuite (free option available)

Hootsuite is primarily a social media scheduling tool with a key feature allowing users to follow conversations and mentions. Users can set up social streams based on keywords, hashtags or usernames. They can even search by location and in multiple languages.

Integrations: Twitter, Instagram, Facebook, YouTube.

Sprout’s social management allows you to monitor, respond, measure and collaborate all within the platform. Their Smart Inbox manages social communication in a singles-stream inbox allowing you to engage with customers across multiple channels. They have a Sprout Social app which allows you to publish content from the web or on your smartphone and the in-depth analytics monitor your various network performance as well as your team.  

Integrations: Twitter, Facebook, LinkedIn, Google+, Instagram.

4. Bit.ly (free option available) 

Bitly touts itself as the world’s leading link management platform, giving you the ability to shorten, measure and optimize links across all channels and platforms. By tracking link analytics on social media, you can gather key audience intelligence and easily measure campaign performance, giving you the ability to optimize for future posts.

Integrations: every channel, every platform.

5. TweetReach (free option available)

TweetReach is a free Twitter analytics snapshot report for hashtags, usernames or keywords.

The Pro version measures analytics for more than just Twitter in a comprehensive, real-time dashboard showing you your reach, performance and engagement.

Integrations: Twitter, Instagram, Facebook.

15 Ways to Manage Your Time Wisely

15 Ways to Manage Your Time Wisely

15 Ways to Manage Your Time Wisely

Are you eager to substantially boost your performance?

Then our i nfographic on effective time management will surely come in handy.

Time is of the essence for most of us, no matter what our occupation. However, it is especially critical when it comes to artists or people whose profession has a lot of creativity involved.

Why?

The thing is, your work hours are no longer confined to the nine-to-five schedule that most people are used to. Having a creative career often means no set time off.

Imagine something like this: One of your colleagues calls you at 5 o’clock on a Sunday morning to tell you they found a significant problem with the supply of some material you use all the time. If you were a regular employee, you would probably have the phone turned off to make sure no one would disturb your sleep.

Naturally, many artists and creative workers can’t afford such a luxury. When you’ve been working on your career for years, you are very protective of it and ready to spend extra hours on it whenever necessary.

Such zeal and diligence are, undoubtedly, praiseworthy. But under such circumstances, you run the risk of overworking yourself. Stressed-out, tired, and, consequently, grumpy, annoyed, and highly unproductive.

Don’t want to be stuck in a 24/7 loop of never-ending and exhausting work?

Then you should consider trying a few proven techniques from our 15-tip infographic. You’ll learn to manage your time as wisely as possible. All these techniques are actionable and can be implemented right away—no matter how overburdened with work you are.

Given that reading the tips from our infographic will take you only a couple of minutes, you’ll be making an investment that’s going to pay off real soon. Spend a bit of time now to save a lot more in the future.

Use the information from this infographic and get more efficient than ever.

Five Ways to Integrate Video into Your Marketing Strategy

Five Ways to Integrate Video into Your Marketing Strategy

Five Ways to Integrate Video into Your Marketing Strategy

Video Makes Your Social Media Marketing Better

Now, more than ever, video is where your efforts need to be when it comes to marketing your business. However, if you’ve never done video before, the thought can be intimidating, overwhelming and a little scary.

If you’re not sure even where to start, not to worry – we’ve rounded up five ways to easily add video to your marketing strategy.

Begin With Instagram Stories

If you’re hesitant to be in front of the camera or not sure exactly what to do, dip your toe into the video waters with Instagram Stories. Since it disappears after 24 hours, you can test out different styles of content to see what works best for you. And best of all, if it doesn’t work out, it’s gone after a day.

Create an informational video about your company or product

When you’re highlighting your company or product, you don’t necessarily need to be the focal point. This is a great way to ease into being in front of the camera. You’re providing valuable information, adding another video to your collection and sharing your organization’s story!

Talk about what you know

When you’re first starting out, make it as easy as possible and stick with what you know and love. This will make it easier to be in front of the camera and your passion will show through in your voice and facial expressions.

Try a Regularly Scheduled Facebook Live

Once you become a little more comfortable in front of the camera, try hopping on Facebook Live at a set time every week, or every day if you’re really ambitious! You’re able to see real-time what your audience is saying and start communicating with them in a more authentic and engaging way. Your Facebook Lives don’t have to be long to be effective, just make sure you’re consistent and sharing valuable information!

Collaborate with other influencers

Tackle video with a friend! Whether you select an employee or another influencer in your industry, it’ll take all the pressure off you. In addition, having another person on the video brings in another level of entertainment for your audience.

Do you have happy mobile customers?

Do you have happy mobile customers?

Do you have happy mobile customers?

How happy are your customers when they engage with you on their mobile phone?

Customers are the bread and butter of every business and if you don’t have them, you’re not in business. However, have you ever thought about their experience? Believe it or not, 85% of people access content via a mobile device (phone or tablet) and here is an interesting statistic that sheds some light on that customer experience.

84 percent of mobile advertisers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Unlockd)

Why should you care?

If you are advertising or marketing to your customers, as you should be, the experience your customers have is paramount. However, it seems that a lot of business owners are under the impression that their efforts are a positive experience for their audience when in fact, it’s the opposite.

What would improve their happiness?

Unlockd discovered that, “The research found that half of 16-44 year olds would happily accept mobile ads if, in exchange for viewing them, they were given rewards or incentives. A lower monthly mobile price plan would keep almost two-thirds (64%) of younger users (age 16-29) happy with ads.” This is a significant finding. Makes you want to consider changing your approach, right?

It should.

If you are ready to change that for your business, grow, and reach your gaols for your business, stop wasting time pushing your content out to your customer – contact us for a free consult and find out how we can help you increase the return on investment (ROI) you are getting from advertising and marketing to your audience.

Increasing Your Success with Email Marketing

Increasing Your Success with Email Marketing

Increasing Your Success with Email Marketing

Don’t get beat up by email marketing rules.

Today’s Marketing Tip is about your customer. Customers are the cornerstone of a successful business, if you don’t have them then you aren’t in business. This tip comes from the brilliant marketing mind of Jim Connolly. He has a great blog called Jim’s Marketing Blog and he has some wise words to share about to get in front of your customer, here is what he said:

Decide what your ideal customer profile is and then market exclusively with them in mind. For example:

  • Compose every piece of marketing as if you were talking directly to them.
  • Use their language.
  • Study what matters to them.
  • Be where their attention is.
  • Uncover the problems facing their industry.
  • Offer answers.Become a useful resource.
  • Build services that address their specific wants and needs.
  • Become known as a specialist provider to their industry, rather than a generalist. (Specialists earn more, attract better clients and are always in high demand).
  • In short, make your marketing directly relevant to your ideal profile of client. This one step, will give you a powerful marketing advantage over the vast majority of your competitors.

 

What’s the lesson?

Stop trying to be everything to everyone. Figure out who your customer is and talk directly to them, exclusively. Additionally, when you aren’t talking to the people that will buy what you sell, you are wasting time, money and energy on things that will not get you any closer to your goals. If you aren’t getting the results you want maybe it isn’t your customers, maybe it’s you. Stop trying to make things work if they aren’t. Do something different than what you’ve always done – even if it scares the hell out of you. Why? Because it works!

 

Focus on Your Customer

Focus on Your Customer

Focus On Your Customer, Period.

Focus On Your Customer, Period.

Today’s Marketing Tip is about your customer. Customers are the cornerstone of a successful business, if you don’t have them then you aren’t in business. This tip comes from the brilliant marketing mind of Jim Connolly. He has a great blog called Jim’s Marketing Blog and he has some wise words to share about to get in front of your customer, here is what he said:

Decide what your ideal customer profile is and then market exclusively with them in mind. For example:

  • Compose every piece of marketing as if you were talking directly to them.
  • Use their language.
  • Study what matters to them.
  • Be where their attention is.
  • Uncover the problems facing their industry.
  • Offer answers.Become a useful resource.
  • Build services that address their specific wants and needs.
  • Become known as a specialist provider to their industry, rather than a generalist. (Specialists earn more, attract better clients and are always in high demand).
  • In short, make your marketing directly relevant to your ideal profile of client. This one step, will give you a powerful marketing advantage over the vast majority of your competitors.

What’s the lesson?

Stop trying to be everything to everyone. Figure out who your customer is and talk directly to them, exclusively. Additionally, when you aren’t talking to the people that will buy what you sell, you are wasting time, money and energy on things that will not get you any closer to your goals. If you aren’t getting the results you want maybe it isn’t your customers, maybe it’s you. Stop trying to make things work if they aren’t. Do something different than what you’ve always done – even if it scares the hell out of you. Why? Because it works!