How to Close Leads From Events Using Digital Marketing
Attending or hosting live events is one of the greatest ways to build your network. Classes, workshops and expos allow you meet more people and connections than you would ever be able to in a normal context.
Gone are the days when simply shaking some hands and getting a business card is enough. Digital marketing and social media now enables business owners and potential connections and clients to stay in contact easily.
Whether it is friending someone on LinkedIn or working with your Facebook marketing in promoting an event, you need to allow others to find you easily.
Here are a few tips that help you increase your leads and become a digital marketing force to be reckoned with.
Make a List of Your Leads, Check it Twice
If you are going to a larger or multi day event you need to make sure that you have a list put together beforehand. Otherwise you will get overwhelmed by the sheer volume of people you will meet.
One way to save time and start with a lot of names is asking for a list of attendees from the host of the event. This list can include people attending, sponsors, and press that are covering the event.
You can also build your own list of contacts using social media listening tools. You can also find out who is attending a seminar or expo by following the event hashtag. Email clients and connections to see if they are going to be attending the event so you can link up with them.
Establish Connections After the Event
The following days and weeks after an event are just as important as the event itself. Now is the time to close on leads you made, follow up with connections, and establish lasting business relationships.
Send emails, direct messages and phone calls to reach out. If you have a list of emails or accounts you could start an ad campaign to target these new people. Adding them to a newsletter is a brilliant way to keep them up to pace with what you are working on.
Be sure to focus on the main takeaways of what you all learned from the expo or seminar and highlight that.
The best aspect of this kind of marketing is that your audience is already set up for you. Be sure to focus on the in person experience of an event. You don’t want to be the person who only cares about the connections you can make later on.