Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.

Improve Your Marketing Videos

Improve Your Marketing Videos

Improve Your Maketing Video

 

Improve Your Marketing Videos

Marketing videos can be an interactive way that you engage with your audience. Strong visual content is a game changer when it comes to drawing attention, viewers, and customers.

Strategizing about how you will produce marketing videos is the ultimate key to their success. Here we are going to walk through a few steps about how you should create marketing content and how it can be beneficial to your business.

 

Perfect Your Message

Quick and to the point is the name of the game. People watch videos because they can get the gist and move on.

This is why your message needs to be succinct and unique. Know what you are going to say before you say it. You can use specific questions and prompts to frame your video.

Posing problems that your business can solve will ensure your success. In marketing, potential customers sometimes do not know what they need till you tell them. Answering any potential issues ahead of time will also allow you to hold a viewer’s interest.  

 

Create a Compelling Story

The end goal of your marketing video should be to hold a viewer’s interest from beginning to end. To create a sense of community and necessity that your business can over to them.

Lastly, to finish up with your strongest selling point and a call to action.

Including your social media and where people can learn more is also imperative. A marketing video should try together all parts of your business in a way other mediums cannot.

 

Build for the Future

If you are just starting out composing marketing videos for your business you might run into a few issues starting out.

Once you have an established message, a detailed plan, and a personal story, you can have a powerful video presence.

Be sure to post your videos on various social media platforms to improve your online presence. Youtube is the second largest search engine behind Google. This means you need to get your marketing onto this platform and available to the public eye.

Video marketing can improve business outcomes when incorporated effectively into a brand. Be sure to do your own research and have a plan for how you are going to attack this digital aspect of online presence in 2019.

Organize Your Social media

Organize Your Social media

Organize Your Social Meida

 

Organize Your Social Media

Running multiple social media accounts at once takes a detailed strategy. Making sure your message is clear, consistent, and unique across platforms is key to success.

Detailing what posts will be live at a given time and making sure nothing falls through the cracks can be a challenge. But, with a little help and information you will be coordinating successful and engaging content across all your social media accounts.

 

Schedule Your Posts and Constantly Update

Organizing all of your information at once and in one place will help you tremendously. Utilizing online calendars like ContenCal and others is a great start towards a uniform social media message.

Connect all of your accounts, email marketing, and additional content to keep everything current. Once you can see a broad view of your business then you can see what needs to be improved.

Questions then arise and will need to be answered. Am I posting frequently enough? Am I informing my followers about new events or products timely? Then you can strengthen the elements of your content that are already good, and sure up the aspects that need a little help.  

 

Become Efficient and Create Time For Other Tasks

Once you have streamlined your content and have a solid plan in place, you will be surprised at the time you will have. An efficient business is an effective business.

If you are constantly struggling to organize you social media than other aspects of your business will suffer. Proper planning now gives your future self the gift of more time and the ability to accomplish more.   

 

Having a Content Calendar Enables You to Track Progress

By just posting when you feel like it you will be sure to run into some issues. Having a calendar where you know what is being accomplished you can see what works. This will help inform your choices going forward and improve the effectiveness of your social media campaigns overall.

 

Engage and Listen

Analyze the data that comes in on your platforms to inform your future content. Listen to what others who are succeeding are doing in this technological space. Experiment and do not be afraid to use new online tools, explore new social media, and attack your goals head on.

Staying relevant and current doesn’t have to be difficult if you formulate a strong plan. Build your social blueprint and you will have a foundation that you rely on going into the bright future of social media.

Monetize Your Blog Now

Monetize Your Blog Now

Monetize Your Blog Now

 

Monetize Your Blog Now

When you start a blog, making money isn’t the first reason most people begin this journey. A passion for writing, a desire to provide quality information, and many other reasons take center stage in the beginning.

But, as your blog continues to grow, many opportunities present themselves. The ability to monetize your content is now more prevalent than ever.

It’s time you learned different ways to create revenue from your blog.

 

Have Multiple Streams of Income

Gone are the days where advertising alone could make you enough money by itself. While online ads are still a great way to generate income, it is wise to look at your other options. The Creator Monetization Report of 2017 showed how many different content creates make their money.

Primarily it was advertising (50% or so) but, selling products, offering consultations and services, and sponsorships are also additional ways of earning. Since the digital market is highly saturated it can be difficult to make it on just one stream of income.

Think outside the box and diversify your income with your blog for the best results.   

 

Building Your Blog Takes Time and Work

Blogging might seem simple and easy at first. You write a post, put it up on your site, and the money starts rolling in. This is not the case for most people.

Just like with any great project it takes proper planning and time. Educate yourself on best practices when it comes to monetizing your blog.

Join social media blogging groups, take online courses, and network at every opportunity you get. This will help you avoid costly mistakes down the road and set you on the path to success.

 

Find Out What Your Readers Want

You can create interesting posts that make sense and have value to yourself but, you need to make sure you can attract an audience as well. Invest time in promoting your blog the same way you to in your writing.

This will enable you to reach those who will be interested in what you have to say.

Define what kind of reader you want and what they will be attracted to. Take inventory of your most popular posts and where these readers are coming from.

Once you know who you want reading your blog, then you can attack that demographic and grow your following and revenue potential.

Generating Income From Youtube

Generating Income From Youtube

Generating Income From Youtube

 

Generating Income From Youtube

Making money on the internet is a foreign concept to many. Generating income on platforms like Youtube seems convoluted. How do make money from this and how much time will it take?

Will this be worth the necessary work and effort? But, by utilizing a few simple strategies you can create additional income. This will also increase your brand’s recognition, and direct traffic to your website.

 

Post Consistently and Creatively    

Constantly coming up with new video ideas to post on Youtube is the best way to get your message out. This allows viewers who don’t see you website to be exposed to what you are about.

This gives you the opportunity to attract viewers, it also allows you to sell your products more effectively. Just relying on Youtube ad revenue isn’t the best way to generate income.

Using videos as an opportunity to get your name out there is a better solution. Constantly creating content that gets your message across allows people to find you website. This is what you should be working towards when you develop your video ideas.

 

Find Sponsorships and Collaborations

Finding companies to endorse products or sponsor your channel brings tremendous benefit. This gets others involved in a great way to increase your influence. Working with other content creators can be a smart way to drive traffic to your website.

This in turn will generate more business. The money you can make from sponsorships, as well as ad revenue, creates additional income to expand your business.

 

Let Customers Help You

Create content that shows how satisfied customers are with your products.

This is a simple and effective way to grow your online presence. After posting a testimonial on Youtube you can link to that video on other social media to make sure your customers can find it. The power of personal recommendation is incredible and can only positively affect your businesses’ image.  

 

Optimize Your Keywords

Making sure your website is correctly optimized using SEO principles is important. Doing the same with your Youtube videos is also necessary. Running your titles and keywords through Moz will give you the greatest chance of being found in Google’s search engine.

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

They say that what gets measured gets done. Although a marketing strategy can have softer purposes, like awareness and brand recognition, the final goal should always be generating revenue. Enter the KPIs (key process indicators). This is a way to put a number on a dream and create an actionable metric.

However, it’s worth noticing that not any metric is a KPI and not all KPIs have a connection to actual profit. The best way to create valuable KPIs is to start with the result in mind and think about the best ways to get there.

Define Your Vision

Think about the best-case scenario and write down the result you would consider excellent. For example, if you just launched your business, you could hope for $10K sales in the first quarter. Try to be as specific as possible and don’t be afraid to dream big.

Remember to create S.M.A.R.T. goals at this stage:

  • Specific
  • Measurable
  • Attainable
  • Relevant

Create a Strategy

Once you know the general direction, ask yourself how you can get there. From a marketing perspective, this could mean creating a sales funnel, revamping your social media pages or using new channels. Think about the vision you have and what are the best ways to get there.

Design a Plan

Next, break down the big goal into daily or even hourly smaller chunks. Identify where are your target clients and be present in those channels. Create a simple checklist to be completed. Make sure the sum of the tasks on the list is more than your objective. Always allow a margin.

You don’t have to obsess daily over meeting the goal, but at least a weekly check can help you stay on track. If you fail to comply with your targets three or four consecutive weeks, maybe an assessment and redefining is a good idea.

Each business is different, but here are a few marketing KPIs that trigger changes in the ROI. You can use these as inspiration to define your own:

  • Cost per lead- divide it by inbound and outbound
  • Traffic to lead ratio
  • Lead to customer ratio
  • Landing pages conversions
  • Social media conversions

Still feel confused and overwhelmed by the need to measure? Get out a pen and paper and start drafting a plan before you waste any more money on likes and impressions. You spend hard cash to get even more.