How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing

How to Close Leads From Events Using Digital Marketing

 

How to Close Leads From Events Using Digital Marketing

Attending or hosting live events is one of the greatest ways to build your network. Classes, workshops and expos allow you meet more people and connections than you would ever be able to in a normal context.

Gone are the days when simply shaking some hands and getting a business card is enough. Digital marketing and social media now enables business owners and potential connections and clients to stay in contact easily.

Whether it is friending someone on LinkedIn or working with your Facebook marketing in promoting an event, you need to allow others to find you easily.

Here are a few tips that help you increase your leads and become a digital marketing force to be reckoned with.

 

Make a List of Your Leads, Check it Twice

If you are going to a larger or multi day event you need to make sure that you have a list put together beforehand. Otherwise you will get overwhelmed by the sheer volume of people you will meet.

One way to save time and start with a lot of names is asking for a list of attendees from the host of the event. This list can include people attending, sponsors, and press that are covering the event.

You can also build your own list of contacts using social media listening tools. You can also find out who is attending a seminar or expo by following the event hashtag. Email clients and connections to see if they are going to be attending the event so you can link up with them.

 

Establish Connections After the Event

The following days and weeks after an event are just as important as the event itself. Now is the time to close on leads you made, follow up with connections, and establish lasting business relationships.

Send emails, direct messages and phone calls to reach out. If you have a list of emails or accounts you could start an ad campaign to target these new people. Adding them to a newsletter is a brilliant way to keep them up to pace with what you are working on.

Be sure to focus on the main takeaways of what you all learned from the expo or seminar and highlight that.

The best aspect of this kind of marketing is that your audience is already set up for you. Be sure to focus on the in person experience of an event. You don’t want to be the person who only cares about the connections you can make later on.  

How Can Customer Reviews can Give you Online Cred?

How Can Customer Reviews can Give you Online Cred?

How Can Customer Reviews can Give you Online Cred?

 

How Can Customer Reviews can Give you Online Cred?

If you spend just a few minutes scrolling through your favourite social media, you will find hundreds of people and companies claiming they have the recipe for success. Whether that is in online marketing, web design, and something else.

But what makes you and your business stand apart from them? How do potential customers wade through the ocean of opinions and find someone that can truly help them?

The answer is simple and steadfast.

Proof.

Prove to those who might run into your Facebook Ad, website, or hear about you from a friend that you are the real deal. Here are a few ways to integrate social proof into your platforms, whether they be social media or a website.

 

Let Satisfied Customers Tell Their Story

What do you do when you are looking for a great new restaurant? You ask your friends, inspect reviews from the almighty Yelp, and search for other information online.

Give your viewers something to find that is positive and unique in the form of personal testimonies.  

There are a few ways you can showcase the great work that you are doing. One might be having a weekly appreciation post about a client and their story. Making a video or videos where you enable highlight the positive reviews can help create a sense of FOMO (fear of missing out).

 

Build Your Tribe

Create a hashtag that followers can use is a simple effective way of spreading your brand without any direct advertising.

A major part of reviews though is that they have to be authentic. No matter how amazing your business is, people are going to have issues. A few bad ratings that are addressed properly is a great way to create authenticity and respect from others.

Offering discounts, incentives, and other perks to those who leave you a great review is another way to engage new customers. Monitor the conversations people are having about you and use this as a way to evolve and improve.

 

How Do I Use Testimonials?

A testimonial might seem like an archaic way of garnering respect but, it is a time tested method that works. Aim these kinds of reviews, whether written or video, to address potential issues that new customers could have.

That way you are able to head of problems before they even occur.

Place these positive reviews near a call to action or the checkout section of your site. That way if people start having second thoughts they have evidence to help them make a well informed decision and have confidence in your brand or product.

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

3 Tools to Enhance Your Marketing Outcomes

 

3 Tools to Enhance Your Marketing Outcomes

What gets measured gets done.

Marketing via social media is one avenue to gain attention and revenue on your products or services. You need to devise a smart strategy and follow to begin to see the results you want.

If you are running a business with no standard metric that you can define progress by, you are losing time and money. Thankfully there are many tools out there that you can use to assess your performance.

Here are 3 tools you can use to monitor how well your social media marketing efforts are doing. Be sure to research and find other tools as well!

 

Find Out Who is Searching Your Keywords

Your keywords are one of the primary ways people can find you when they are searching for something they want. These means you need to have specific keywords that relate to your business and a way of tracking them.

Awario can monitor these keyword mentions on your website, blog, social media, and even news sites. This analytical tool will be able to track specific alerts that you set up and let you know if you are improving.

Not only can Awario track your keyword mentions but, if can also track your sentiments. Sentiments are the positive or negative statements that reference your keywords, website, etc. Once you know that people are enjoying your content or not, you can make a well informed decision on what to change.

 

Know Your Audience

Finding out what keeps your viewers coming back again and again is vital to improving your marketing results.

Sprout Social can help you manage your social media and more. It also includes scheduling features and the ability to track performance. Not only will it let you know how your marketing campaigns are doing, it will tell you if you’re ahead of the competition.

Utilize features such as smart search, suggestions, and cleanups to learn more about all the people who have engaged with your content.

 

Find Your Competitive Edge

If Facebook, Instagram, Twitter, or YouTube are integral to how you market your business take a look at Sotrender. This tool will help you analyze all your profiles and provide tips on how your marketing can become even better.

Once Sotrender has acquired all your data it can give you a detailed overview. From what time of day people are interacting with your social media, to what users are doing when they come to your profiles.

There recurring or one-time reports help consolidate a lot of information into one place in an easy to read manner.

Reinvent Your Website

Reinvent Your Website

Reinvent Your Website

 

Reinvent Your Website

Your website is the lifeblood of your business. Without the traffic and revenue generated from your primary online presence, you would never be able to thrive. This is why you need to have a strategy set in place and goals to shoot for when it comes to your website.

Having a strong website means strong direct marketing to consumers. People find you online, they like what they see, and they spend money. That is how a can business can flourish in 2019.

Check out these tips that can better prepare you for a website that will blow the competition out of the water!

 

Get Rid of the Clutter

People can tell when you haven’t personalized and organized your website properly. Get rid of stock photos and replace them with personal real pictures that let people know who you are and what you are about.

Make sure the copy on your site is direct and easy for readers to understand. Highlight your location, services and products, and the easiest way for someone to contact you. The less friction you create for your viewers, the more likely they will become your customers.

Make sure to have something that grabs an audience’s attention immediately. Videos or pictures are a great way to accomplish this task. Remove any technical or uncommon terms from your text so that your audience does not have a chance to get lost.

 

Link to your Social Media

While your website is the key component to your online presence, social media is an external factor that can be extremely important.

Include links and follow buttons on your website so that people can find you on Facebook, Instagram, Twitter, and wherever else you might be. Do not miss out on the traffic you could be getting from your social media.

 

Navigation Should be Simple

Nothing is worse than visiting a website and you cannot figure out where you are or what you are trying to find. A confusing site that is not set up simply and elegantly will pose many problems.

Your navigation bar at the top of your home page should be succinct and not clunky. A responsive design will allow your viewers to quickly find what they are looking for and not get fatigued from frustration.

Having a site that is easily navigated will reduce your bounce rates and keep customers coming back to your site again and again.

Improve Your Marketing Videos

Improve Your Marketing Videos

Improve Your Maketing Video

 

Improve Your Marketing Videos

Marketing videos can be an interactive way that you engage with your audience. Strong visual content is a game changer when it comes to drawing attention, viewers, and customers.

Strategizing about how you will produce marketing videos is the ultimate key to their success. Here we are going to walk through a few steps about how you should create marketing content and how it can be beneficial to your business.

 

Perfect Your Message

Quick and to the point is the name of the game. People watch videos because they can get the gist and move on.

This is why your message needs to be succinct and unique. Know what you are going to say before you say it. You can use specific questions and prompts to frame your video.

Posing problems that your business can solve will ensure your success. In marketing, potential customers sometimes do not know what they need till you tell them. Answering any potential issues ahead of time will also allow you to hold a viewer’s interest.  

 

Create a Compelling Story

The end goal of your marketing video should be to hold a viewer’s interest from beginning to end. To create a sense of community and necessity that your business can over to them.

Lastly, to finish up with your strongest selling point and a call to action.

Including your social media and where people can learn more is also imperative. A marketing video should try together all parts of your business in a way other mediums cannot.

 

Build for the Future

If you are just starting out composing marketing videos for your business you might run into a few issues starting out.

Once you have an established message, a detailed plan, and a personal story, you can have a powerful video presence.

Be sure to post your videos on various social media platforms to improve your online presence. Youtube is the second largest search engine behind Google. This means you need to get your marketing onto this platform and available to the public eye.

Video marketing can improve business outcomes when incorporated effectively into a brand. Be sure to do your own research and have a plan for how you are going to attack this digital aspect of online presence in 2019.

Organize Your Social media

Organize Your Social media

Organize Your Social Meida

 

Organize Your Social Media

Running multiple social media accounts at once takes a detailed strategy. Making sure your message is clear, consistent, and unique across platforms is key to success.

Detailing what posts will be live at a given time and making sure nothing falls through the cracks can be a challenge. But, with a little help and information you will be coordinating successful and engaging content across all your social media accounts.

 

Schedule Your Posts and Constantly Update

Organizing all of your information at once and in one place will help you tremendously. Utilizing online calendars like ContenCal and others is a great start towards a uniform social media message.

Connect all of your accounts, email marketing, and additional content to keep everything current. Once you can see a broad view of your business then you can see what needs to be improved.

Questions then arise and will need to be answered. Am I posting frequently enough? Am I informing my followers about new events or products timely? Then you can strengthen the elements of your content that are already good, and sure up the aspects that need a little help.  

 

Become Efficient and Create Time For Other Tasks

Once you have streamlined your content and have a solid plan in place, you will be surprised at the time you will have. An efficient business is an effective business.

If you are constantly struggling to organize you social media than other aspects of your business will suffer. Proper planning now gives your future self the gift of more time and the ability to accomplish more.   

 

Having a Content Calendar Enables You to Track Progress

By just posting when you feel like it you will be sure to run into some issues. Having a calendar where you know what is being accomplished you can see what works. This will help inform your choices going forward and improve the effectiveness of your social media campaigns overall.

 

Engage and Listen

Analyze the data that comes in on your platforms to inform your future content. Listen to what others who are succeeding are doing in this technological space. Experiment and do not be afraid to use new online tools, explore new social media, and attack your goals head on.

Staying relevant and current doesn’t have to be difficult if you formulate a strong plan. Build your social blueprint and you will have a foundation that you rely on going into the bright future of social media.