Is E-Mail Marketing Still Alive?

Is E-Mail Marketing Still Alive?

Is E-Mail Marketing Still Alive?

Is E-Mail Marketing Still Alive?

Do you know that annoying pop-up that asks for your e-mail just seconds after you’ve opened a site? If it is not working why is everybody still stubborn to have it? Why does every business still work hard to build an an-email list if spam filters are getting stronger and people are more likely to open junk mail arriving by snail mail?

In fact, statistics show that e-mail marketing is alive and well, delivering a staggering 4400% ROI, which is way more than social media channels combined can offer at this moment.

Didn’t Social Media Kill the E-mail Marketing?

Social media is fun, engaging and creates a buzz, but it can’t be personal like an e-mail. Even with the best targeting, it can’t say “hello, Susan” like the greeting of an e-mail. This personalization drives action because people feel responsible. At most, social media influences the design of the e-mail by making it more visual.

Also, social media communication learned a lot from the digital workhorse. The tweet can be regarded as a great subject line. So, in fact, while Facebook and Instagram are the cool kids attracting all the news, e-mail is the working parent bringing home the bacon.  

Subject Lines Matter

The essential component of e-mail marketing is undoubtedly the subject line. What grabs your attention from the vast pile of advertising you get each day? A great line packs at least some of the following items: personalization (name), relevance, urgency, and making you curious. Keep in mind that you need to make it short and punchy.

In fact, there are automatic tools to help you evaluate your subject line. Most of these will teach you how to improve your scores by analyzing the words you use.

Black Friday Every Day

A pair of special events which shows the marketing potential of e-mail are Black Friday and Cyber Monday. Since shoppers anticipate the huge sales and deals for these occasions, they actually look forward to the e-mail announcing them and are more likely to open these and buy.

As a marketer, you want to replicate this behavior as often as possible, even daily. To do so, extend the strategies discussed in the subject line and the spirit of Black Friday. Make your clients look forward to your communication by including promotions and excellent deals for a limited time.

Do you have an e-mail list? If you need help in building one and crafting the right communication, don’t hesitate to contact us.

The Top 10 Skills of a Marketer in 2018

The Top 10 Skills of a Marketer in 2018

The Top 10 Skills of a Marketer in 2018

The Top 10 Skills of a Marketer in 2018

Marketing professionals are going through a transformation of the skills required to have. Creativity, soft skills, and design are still important, but taking a backseat compared to data analytics, strategy, digital channels management and SEO. Here is a list of the top 10 skills of a marketer in 2018.

Project management

Every marketing campaign is a standalone project which requires diligent distribution of budget and resources. Tracking success and preventing delays is essential to growing a brand.

Emotional intelligence

Marketing is all about creating a human connection. Interpersonal and soft skills are in high demand for most jobs. Therefore, as a professional persuader, you need to be able to resonate with your audience and communicate with them.

Storytelling

Aggressive and logical advertising don’t have much success these days. Excellent marketers are able to create stories and involve the public in the brand’s narrative. As a result, they combine different techniques, including audio, video, and graphics to appeal to the audience.

Design thinking

New-age marketers are not afraid to experiment, to prototype and test ideas. They create innovation by playing with the unrelated concept and asking the public what they want instead of assuming. Always focus on solutions, not problems.

Visual language

With decreasing attention spans, marketers are competing for a very limited resource, and we don’t mean money. The solution to this is engaging, if not shocking, visuals. Stock images are not enough anymore, you need imagination and the element of surprise.

Networking and influencers

As a marketer, you are more of a facilitator between your brand and people who can get it in front of your desired audience. You need to be able to get in touch with social media influencers, celebrities, and distributors.

Data visualization

Successful marketers rely on digital dashboards for quick decision making. They are comfortable with trusting reports and know how to drill down into data to get insights.

SEO/SEM/SMM

The challenge is to be able to think for humans and machines simultaneously. You don’t only need informative content, that is easy to read an engaging, you need content that crawl bots can index. Great marketers know how to leverage the power of paid advertising.

Omnichannel communication

Prospects switch seamlessly between channels and devices and marketers should be able to do the same. The same message should be adapted to fit into the constraints of different platforms and seem native to those environments.

Analytical skills

Marketing is becoming a data-driven domain. Excellent professionals should be able to gather, visualize and interpret big data to create marketing strategies.

How many of these skills do you feel confident about? Are you ready to upgrade yourself and your team or do you think you need the help of professionals?

Do I need a Social Media Manager?

Do I need a Social Media Manager?

Do I need a Social Media Manager?

Do I need a Social Media Manager?

  • How frequently do you post on social media platforms?
  • Do you reply promptly to messages on social media?
  • What techniques are you using to grow your social media following?
  • What tools do you use to analyze social media and new trends?
  • How do you utilize social media platforms as customer relationship management tools?

Do these questions overwhelm you? If you are feeling lost and curious about the answers, continue reading.

Most business owners have an understanding that social media is necessary for marketing their business and products. They have set up a few social media accounts probably on Facebook, Twitter, and Instagram. However, they do not understand the benefits of having a vibrant social media presence being managed by a professional. It is a CRIME for any small business owner to ignore the impact of social media on their business growth strategy.

Look at these stats:

  •    Social media accounts for more than 43% of traffic to websites.
  •    67% of customers use social media platforms for customer service
  •    66% of customers who received terrible customer service by a company in social media were reported to stop doing business with the company.
  •    56% of customers’ purchasing decisions are influenced by Social media.

Here’s Why You Need A Social Media Manager (SMM)

Content Creation: An SMM comes up with content for each social media platform. They also come up with a strategy that involves the frequency of posting on them.

Market Analysis: An SMM has the skills to conduct market analysis to establish information that will direct them to a unique strategy.

Monitoring New Trends: What are the new trends that the company can leverage on?

Customer Service Representative: They engage their followers and answer all their questions promptly to promote a positive image of the company.

Community Manager: The SMM is responsible for growing the platforms. This increases the potential customer base.

Generating Leads: Most of the traffic to a website is generated by social media. The SMM should be knowledgeable of marketing funnels.

Relationship Cultivation: To increase the conversion rate and return on Investment, they must also cultivate the relationship with their followers.

What to consider before hiring a social media manager

  1.    Full time Versus Contract

You can decide to hire a full-time SMM who will  solely in charge of social media. A full-time employee can learn the company’s mission, vision, and values within a short period. They can efficiently communicate with other staff members. However, note, their time might cost you more and you also have to deal with payroll. Hiring a social media agency or a freelancer on a contract might be cheaper. There are specialized SMM freelancers who are experts and can help your business stand out.

  1.    Budget

What is your budget allocation? You can get cheap SMM freelancers. However, the quality of their work might not be as good as getting a professional who is experienced and can deliver value.

If your competitors have been consistently ahead of you, then getting a social media manager might help you to take the lead. In case you have managed to be ahead without a professional SMM, imagine what you can do with one.

Join us For the Entrepreneurs Guide to Facebook

Join us For the Entrepreneurs Guide to Facebook

Entrepreneurs Guide to Facebook

FREE Workshop! Entrepreneurs Guide to Facebook  

Upcoming Class Dates/Times

May 9, 2018 @ 9am

MB Branding Solutions – Annapolis Office
1997 Annapolis Exchange Parkway, Suite 300
Annapolis, MD 21401

May 22, 2018 @ 9am

MB Branding Solutions – Annapolis Office
1997 Annapolis Exchange Parkway, Suite 300
Annapolis, MD 21401

June 7, 2018 @ 9am

MB Branding Solutions – Annapolis Office
1997 Annapolis Exchange Parkway, Suite 300
Annapolis, MD 21401

This course helps you understand the proper way to engage people using the social media platform: Facebook. Marketing consultant Martiel Beatty from MB Branding Solutions, LLC will teach about when to post, how to schedule posts, what makes a great post (and what does not), boosting (when it’s a good idea), proper use of groups, pages, and knowing what to share and maybe most importantly, when the right time is to share. You’ll come away with an understanding of how to use Facebook as a tool to market your business without being salesy or pushy.

 

Objectives:

  • You’ll learn how to create compelling content to market your business on Facebook
  • You’ll learn how to choose images that will resonate with your audience
  • You’ll learn when and where to publish for YOUR audience.

Also Included:

  • Each business that attends will get a free strategy session from MB Branding Solutions. You’ll get to sit down with Martiel and her team of experts to discuss your strategy, get tips, ask questions and get help making your social media marketing better in 2018!
  • Anything is on the table, bring your concerns and MB Branding Solutions will help you discover the answers. Seriously, this is a free strategy session with Martiel and her team – you don’t want to miss out on this incredible opportunity to get the information you need at no additional Charge!

Additional Notes:

  • The free strategy session is available to any business that attends a class with us. ONLY ONE per business per year. For questions or concerns, please contact Martiel Beatty at MB Branding Solutions at martiel@martielbeatty.com or by phone at 703.850.1804
  • Each business that attends will also get all the handouts that go with this course plus a copy of the presentation.

How to Make Facebook Ads Work for Your Business in 2018

How to Make Facebook Ads Work for Your Business in 2018

How to make Facebook ads work for your business in 2018

Facebook Advertising 101: Understanding Where Facebook Gets Their Data  

The benefits of Facebook marketing run deeper than simply publishing a post to your business page every day. With more than two billion people logging into Facebook every month, it’s safe to say they have collected an obscene amount of data on their users.

As a marketer, that data can effectively be translated into viable prospecting through Facebook’s advertising platform.

If you have yet to dip your toes into the Facebook advertising world, we’ve got another stat for you that is hard to ignore: one of every five minutes people in the US spend on mobile is on Facebook or Instagram.

With that high of frequency among users, it can be easy to get lost in the types of data being collected and how that translates useful information for you as a marketer.

The easiest way to translate that into viable information you can use for your ads is understanding where Facebook gets their data.

Within their own platform, Facebook determines who to show your ad based on things like pages the user and their friends like, information from the user’s Facebook and Instagram profile and places they check into using Facebook.

Information is also pulled from master contact lists that are populated from businesses who share a user’s information like their phone number and email address. Information for this comes from sources such as loyalty programs, compiled information from data providers and purchases made at retail stores.

To track the users’ online activity, you can use a Facebook pixel which then shows your ad to users who have visited your website, used your mobile app or took steps towards purchasing your product – simple adding it to their shopping cart counts!

Location-based advertising is used with your ads when you’re targeting a specific area. Facebook gains this information through a user’s IP address on their computer, tablet and phone as well as through the user’s phone GPS location and location from their Facebook and Instagram profile.

To make understanding your users even easier, Facebook has a resource specifically for advertisers that’s all about people insights. Click here to check it out.

Looking to maximize your Facebook marketing efforts? We offer an array of social media and digital marketing services! Contact us today!

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

Five Ways to Track Your Social Media Marketing

As a business owner, you know by now that social media matters. You also probably know that staying active on the appropriate social media channels is a must. And if you’ve been following along with our blog, you know that it’s also important to be listening to what your customers are saying.

What we haven’t mentioned yet is the last piece to the social media puzzle: tracking analytics.

We know you’re busy and we know it’s hard enough to consistently post and monitor what is being said. However, if you’re not tracking how well your content is performing, you could be completely wasting all that time and effort.

If you’re head is spinning, don’t worry. We’ve rounded up five ways to track your social media marketing analytics so you can stay ahead of the game.

Go straight to the source.  

Yes, it’s obvious, but looking directly on the platform can also be a great first step. For Twitter, you need to enable the analytics. If you have a Facebook business page, the insights are automatically available. For Instagram and Pinterest, you need to enable a business account.

Each platform provides pretty great information on the best posting times, what types of posts drive the most engagement and how many people are clicking through.

Check Google Analytics.

If you already have Google Analytics set up for your site, you know it’s easy to see where your traffic is coming from. But, did you know you can set up parameters to track specific social media campaigns? Best of all, it’s free.

Look at your social scheduler.

Most social media scheduling tools offer basic analytics for content scheduled through their service. The benefit of choosing something like this is you have all your platform analytics in one place. You’re not having to log into each platform to see how a post is performing. Tools like Buffer even send email notifications when a post is going viral.

Track website analytics on social with BuzzSumo.

BuzzSumo is a two-fold analytics platform. It’ll show you what content on your website is getting shared the most and how that specific piece of content is perform across the social platforms. This is a great way to see what type of content resonates best with your audience.

Try a platform-specific analytics tool.

For more in depth analytics on a certain platform, try a platform-specific analytics tool. These options generally provide a more detailed report since it focuses on only one platform. Think Tailwind for Pinterest, Snapalytics for Snapchat and Iconosquare for Instagram.

Not interested in learning one more thing about social media? Don’t worry, we’ve got you covered. Contact us today to learn how we can manage all your social accounts, including analytics tracking!

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