Monetize Your Blog Now

Monetize Your Blog Now

Monetize Your Blog Now

 

Monetize Your Blog Now

When you start a blog, making money isn’t the first reason most people begin this journey. A passion for writing, a desire to provide quality information, and many other reasons take center stage in the beginning.

But, as your blog continues to grow, many opportunities present themselves. The ability to monetize your content is now more prevalent than ever.

It’s time you learned different ways to create revenue from your blog.

 

Have Multiple Streams of Income

Gone are the days where advertising alone could make you enough money by itself. While online ads are still a great way to generate income, it is wise to look at your other options. The Creator Monetization Report of 2017 showed how many different content creates make their money.

Primarily it was advertising (50% or so) but, selling products, offering consultations and services, and sponsorships are also additional ways of earning. Since the digital market is highly saturated it can be difficult to make it on just one stream of income.

Think outside the box and diversify your income with your blog for the best results.   

 

Building Your Blog Takes Time and Work

Blogging might seem simple and easy at first. You write a post, put it up on your site, and the money starts rolling in. This is not the case for most people.

Just like with any great project it takes proper planning and time. Educate yourself on best practices when it comes to monetizing your blog.

Join social media blogging groups, take online courses, and network at every opportunity you get. This will help you avoid costly mistakes down the road and set you on the path to success.

 

Find Out What Your Readers Want

You can create interesting posts that make sense and have value to yourself but, you need to make sure you can attract an audience as well. Invest time in promoting your blog the same way you to in your writing.

This will enable you to reach those who will be interested in what you have to say.

Define what kind of reader you want and what they will be attracted to. Take inventory of your most popular posts and where these readers are coming from.

Once you know who you want reading your blog, then you can attack that demographic and grow your following and revenue potential.

Generating Income From Youtube

Generating Income From Youtube

Generating Income From Youtube

 

Generating Income From Youtube

Making money on the internet is a foreign concept to many. Generating income on platforms like Youtube seems convoluted. How do make money from this and how much time will it take?

Will this be worth the necessary work and effort? But, by utilizing a few simple strategies you can create additional income. This will also increase your brand’s recognition, and direct traffic to your website.

 

Post Consistently and Creatively    

Constantly coming up with new video ideas to post on Youtube is the best way to get your message out. This allows viewers who don’t see you website to be exposed to what you are about.

This gives you the opportunity to attract viewers, it also allows you to sell your products more effectively. Just relying on Youtube ad revenue isn’t the best way to generate income.

Using videos as an opportunity to get your name out there is a better solution. Constantly creating content that gets your message across allows people to find you website. This is what you should be working towards when you develop your video ideas.

 

Find Sponsorships and Collaborations

Finding companies to endorse products or sponsor your channel brings tremendous benefit. This gets others involved in a great way to increase your influence. Working with other content creators can be a smart way to drive traffic to your website.

This in turn will generate more business. The money you can make from sponsorships, as well as ad revenue, creates additional income to expand your business.

 

Let Customers Help You

Create content that shows how satisfied customers are with your products.

This is a simple and effective way to grow your online presence. After posting a testimonial on Youtube you can link to that video on other social media to make sure your customers can find it. The power of personal recommendation is incredible and can only positively affect your businesses’ image.  

 

Optimize Your Keywords

Making sure your website is correctly optimized using SEO principles is important. Doing the same with your Youtube videos is also necessary. Running your titles and keywords through Moz will give you the greatest chance of being found in Google’s search engine.

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

How to Define Marketing KPIs to Drive ROI

They say that what gets measured gets done. Although a marketing strategy can have softer purposes, like awareness and brand recognition, the final goal should always be generating revenue. Enter the KPIs (key process indicators). This is a way to put a number on a dream and create an actionable metric.

However, it’s worth noticing that not any metric is a KPI and not all KPIs have a connection to actual profit. The best way to create valuable KPIs is to start with the result in mind and think about the best ways to get there.

Define Your Vision

Think about the best-case scenario and write down the result you would consider excellent. For example, if you just launched your business, you could hope for $10K sales in the first quarter. Try to be as specific as possible and don’t be afraid to dream big.

Remember to create S.M.A.R.T. goals at this stage:

  • Specific
  • Measurable
  • Attainable
  • Relevant

Create a Strategy

Once you know the general direction, ask yourself how you can get there. From a marketing perspective, this could mean creating a sales funnel, revamping your social media pages or using new channels. Think about the vision you have and what are the best ways to get there.

Design a Plan

Next, break down the big goal into daily or even hourly smaller chunks. Identify where are your target clients and be present in those channels. Create a simple checklist to be completed. Make sure the sum of the tasks on the list is more than your objective. Always allow a margin.

You don’t have to obsess daily over meeting the goal, but at least a weekly check can help you stay on track. If you fail to comply with your targets three or four consecutive weeks, maybe an assessment and redefining is a good idea.

Each business is different, but here are a few marketing KPIs that trigger changes in the ROI. You can use these as inspiration to define your own:

  • Cost per lead- divide it by inbound and outbound
  • Traffic to lead ratio
  • Lead to customer ratio
  • Landing pages conversions
  • Social media conversions

Still feel confused and overwhelmed by the need to measure? Get out a pen and paper and start drafting a plan before you waste any more money on likes and impressions. You spend hard cash to get even more.

Top 10 Best Plugins For Image Galleries (or Other Feature) in WordPress

Top 10 Best Plugins For Image Galleries (or Other Feature) in WordPress

Top 10 Best Plugins For Image Galleries (or Other Feature) in WordPress

Top 10 Best Plugins For Image Galleries (or Other Feature) in WordPress

They say an image is worth 1000 words, but how about more pictures displayed artistically? WordPress is the first choice of a wide variety of businesses in need to show their work. Freelancers like artists, photographers or designers also choose this platform to highlight their latest creations. For visual coherence and optimization purposes, it is best to select a dedicated plugin for your galleries. We have a list of the top-rated options, with some pros and cons. 

FooGallery

This is a drag-and-drop gallery plugin offers shortcodes. We love the fact that it is open-source and developers extend it regularly. The out of the box options include styles such as responsive galleries, polaroid and cube displays and masonry arrangements. Some layouts come in light and dark themes to accommodate any color schemes. If you love Instagram-like filters, this is the tool for you. It has frontend filtering and advanced options. The only downside is that it can be a little intensive on resources.

Envira Gallery

One of the most feature-rich options available, the Envira tries to do it all. From the ease of use given by the drag and drop interaction to WooCommerce integration and watermark protection, the developers are continuously polishing this product. This is for someone who loves order and has a keen eye for SEO and is looking for a semi-automated pagination option.

NextGEN Image Gallery

The workhorse of the WP image gallery section, with millions of downloads, is the first option for beginners. It is excellent for displaying albums and slideshows. Also, a smart choice for being responsive. In fact, if a gallery is not offering this, it shouldn’t be on your list at all. Nice features also include the ability to add watermarks and resize/crop options. The UI is not so brilliant and could be enhanced by a drag and drop module.

Modula Image Gallery

This plugin promises to be lightning fast and reliable. It takes a more cinematic approach to displaying images by adding load effects and hover effects. Learning from social media preferences, it offers filters, and social sharing options to help visitors with the “Sharing is Caring” mantra.

Photo Gallery by Supsystic

A minimalistic gallery which offers instant image optimization, video support and is fully responsive. Design features include different page styles like masonry, polaroid, carousel, and horizontal scrolling.  We love the individual customization option for each photo. Unfortunately, the video gallery is only available in the paid version.

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Selecting Ambassadors and Collaborations on Instagram

Sometimes beating your own drum on Instagram won’t get you too far. The best advertising is when other people endorse you. Extra points if these people are knowledgeable in the industry, trustworthy and have enough followers to make a difference for your baseline.

First, you need to get straight some terminology. In this game, you have bloggers, influencers, and ambassadors. The first can range from a very local influence to national, household names. Usually, the number of followers dictates the status, and most influencers have at least 10K fans. Ambassadors are selected from influencers and develop a closer relationship with the brand.

Initial research

When selecting your ambassador or just a collaboration you need to start by researching their profiles. Look at the hashtags they use, the reactions they get per post and even the color scheme. All these elements need to be in tune with your communication.

Research their endorsement terms and check if these match your projected budget. Inquire if they only take cash or would be happy with a product exchange. Usually, the higher the rank of the influencer, the less likely they will work just in exchange for products. It never hurts to ask. Create a list of “most wanted,” “highly preferred”, and “ok”.

Look at the numbers

Speaking of numbers, fill in the previous list with relevant metrics. These include the total number of followers, the average number of reactions per post (engagement rate) and demographics.

Don’t be afraid to ask the potential collaborators for relevant statistics from their back-end. It is not intrusive; it’s just due diligence. If they refuse to offer their engagement rates or other statistics that is a major red flag.

The key is to go for the sweet spot which balances the reach, engagement, and budget.

Picking the wrong ambassador

Selecting the right ambassador is a delicate matter, and sometimes even big brands fail. For example, using Oprah (14.8M followers) for Windows 8 was not the smartest move.

The key to social media marketing is authenticity. Although people know sponsored posts exist, and ambassadors make money, they still want to feel a connection.  

Another mistake not being on the same page with your ambassador, either the message or even as tone. They already are a brand on their own, don’t try to change them to match yours. Just select wisely from the available pool.

Do you think you know how to select a brand ambassador or you feel overwhelmed by the number of possible choices? Give us a message if you think you could use some guidance in choosing the Instagram face of your company.

Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

Why Every Business Owner Needs To Have An Opt-in On Their Website

“Do I have the permission to give you more information about a particular product?”

This is what opt-in marketing does; it is requesting the reader or the website visitor for the permission to be sending emails to them.

Initially, businesses would send emails to recipients without their consent. What would likely happen if you received an email from a company without your permission?

Most probably, you would get angry, mark the email as spam, maybe report the sender, develop a negative attitude towards the seller and swear never to do business with them ever.

On the other hand, if a website asks for your permission to send you emails, you have the power to accept or decline. If you accept, it is most probably because you are interested in the products, services or the information they offer.

Reasons why every entrepreneur should use an Opt-in

An opt-in is a gate. It is a gate to a world of endless opportunities. These are the opportunities that an opt-in presents to your business:

 

You can build a tribe of followers

Why do I need another tribe when I have a Facebook page, Twitter, Instagram and the other social media platforms?

Answer: Because you do not own those platforms. You have just rented them to build your community of followers on them. Building a community of email subscribers gives you full ownership and control.

 

Tapping into a larger audience

Did you know that there are over 4 billion email users? Can you compare this to the 2.2 Billion Facebook users?

There is a general perspective that social media has a more significant usage than emails. However, the facts say otherwise. Opt-ins presents you with the opportunity to tap into these large numbers.

 

Having a chance to build relationships.

Whenever a person signs up on the opt-in, they are raising their hand and saying- “Yes! Me! I’m interested”.  

You can, therefore, take advantage of this and build a relationship with them. It is an opportunity to warm them up to the point whereby they can become a customer.

Also, email is personal. It is unlike social media where most people go to keep up with the Kardashians. Most people open their emails to check for specific updates or information. They open the email when they are in a motivated state of mind. Therefore, an opt-in gives you the opportunity to communicate with the potential lead in such a state of mind- They are more likely to take action then.

 

To increase traffic to your website

When you have a list of subscribers, you can alert them every time you launch a new product, post a new blog, you have an offer and so on. This redirects them back to the site to keep up with the updates, and it creates a stream of traffic to your site that is not dependent on the Google ranking. This gives you freedom from worrying about the changing Google algorithm.

An opt-in is a MUST have for any business owner. With the email subscribers, you get from the opt-ins; you can increase your traffic and your sales independent of Google and other social media platforms.