Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

Five Ways to Make Networking Work for You

The thought of walking into a room full of strangers can have an anxiety and stress inducing reaction to even the most experienced and successful professionals.

The good news is that making connections and building relationships with other professionals doesn’t have to be panic-inducing. With these five ways to make networking work for you, you’ll be ready to tackle the next professional event stress free!

1. Have an elevator pitch ready, but don’t memorize it.

More than likely, one of the first questions you’ll be asked is what you do. Having something prepared is helpful, so you’re not stumbling across your words. However, repeating a memorized paragraph like you’re a robot is not the most welcoming or conversational. Try picking out a few key points from your prepared ‘pitch’ and be willing to adjust as necessary.

2. Utilize social media, but make sure it’s appropriate.

Yes, platforms like Facebook and LinkedIn exist to make connections and be social. However, receiving connection requests from people you don’t know or have a mutual connection with can seem disingenuous.

3. Take the time to build a real connection.

Handing out business cards to anyone who walks by will definitely get your name out there, but it isn’t the most memorable tactic. Taking the time to build meaningful and memorable relationships with only a few individuals will get you a lot farther than a speedy style of networking. Now, more than ever, people like building genuine connections.

4. Give, give and give some more.

Make yourself useful to your connections. By asking them what they need help with, you’re not only showing your value but you’re also showing genuine interest. This desire to give will help differentiate you from others and stay top-of-mind in your network. Lastly, when you’re consistently giving, it makes a future ask even easier since you’ve been so helpful in the past.

5. Remember to follow up and consistently check in.

If you make an in-person connection, it’s vital that you reach out to them no later than the next day to thank them for their time and follow up on any additional information. Networking events are for networking which makes it easy to forget who you’ve had the pleasure of meeting – by doing a quick follow up, you’re taking one more step towards building that relationship. It’s also helpful to touch in on a consistent basis; ask if they need help with anything or if they’d be up for a quick coffee chat. Just like your non-professional connections, it’s important to keep the relationship alive and healthy.

Five Content Upgrade Ideas to Boost Email Subscribers in 2018

Five Content Upgrade Ideas to Boost Email Subscribers in 2018

5 Tools to Help You Monitor Your Social Media in 2018

Five content upgrade ideas to boost email subscribers in 2018

As a brick-and-mortar business owner, it can be challenging to see the benefit of growing an email list. You want customers to walk into your store and make a purchase; how can an email list help you do that?

The simple answer is trust and value.

Potential customers are more likely to make a purchase from someone they know, like and trust.

Building and nurturing your email list is a great first step to establishing that trust and getting potential customers to like you.

However, people are more protective of their email because they’re getting inundated with promotional emails and false claims. This is why it’s important to provide value and benefit in exchange for an email address.

If you’re not sure where to start or what to provide, we’re sharing give content upgrade ideas to boost email subscribers and start growing that list!

A coupon.

This works great for people who are already familiar with your brand and the great products you offer. By having an exclusive, email-only coupon, you’re encouraging email signups as well as a future purchase.

Think: 25% off your next purchase of $50 or more.

An ebook.

This can be a great way to showcase your expertise on a certain topic related to the products or services you are selling. An ebook should be longer-form content compared to a blog post, but not too long that it overwhelms readers.  

Think: 30 meals in 30 minutes or less.

An email series.

Consider creating a multi-day challenge that walks subscribers through a particular process or shares certain information. This is perfect for sharing content that can be built up each day.

Think: How to declutter your home in five days.

A challenge.

Similar to the email series, a challenge is a way to guide subscribers through a particular series. The benefit to a challenge is that it can be more community building and the benefit to the subscriber is clearly defined.

Think: Seven day push-up challenge.

A worksheet or checklist.

This option is perfect if you’re short on time but still want to provide some great value to your readers.

Think: Master your morning routine checklist.

Not sure where to start? We’ve got you covered. Contact us today to see how we can help with your email marketing strategy.

5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

5 Tools to Help You Monitor Your Social Media in 2018

In the past few years, social media has become more than just a place to connect with long-lost friends and update the family on a recent engagement. It has now morphed into a place where current or potential customers can engage with, research and express their feelings about a specific brand, company or product. If they’ve had a terrible experience with a customer service rep, they will more than likely be sharing that experience with their followers. The same is true if they just discovered their new favorite beauty product.

Given the 24-7 access customers have to brand information, it’s more important than ever that you’re appropriately tracking and monitoring your online presence. We know this may seem overwhelming given the billions of users who log onto social media on a daily basis, but don’t worry, technology has made it easy to cut through all the clutter and track what is most important to you.

We’ve rounded up our top five tools to help you monitor your social media in 2018. With these options, it’s easier than ever to stay on top of the discussions, know what’s working for your brand and easily engage with your prospects and customers.

1. Keyhole

Keyhole offers two products, the first is a hashtag and keyword tracking system that allows users to track all posts containing hashtags and keywords in real-time from a Twitter or Instagram account.

The second is an account tracking and reporting system that monitors all posts by brand as well as a competitor, giving you the resources to optimize content strategy, growth and engagement.

Integrations: Twitter, Instagram, Facebook, YouTube.

2. Hootsuite (free option available)

Hootsuite is primarily a social media scheduling tool with a key feature allowing users to follow conversations and mentions. Users can set up social streams based on keywords, hashtags or usernames. They can even search by location and in multiple languages.

Integrations: Twitter, Instagram, Facebook, YouTube.

Sprout’s social management allows you to monitor, respond, measure and collaborate all within the platform. Their Smart Inbox manages social communication in a singles-stream inbox allowing you to engage with customers across multiple channels. They have a Sprout Social app which allows you to publish content from the web or on your smartphone and the in-depth analytics monitor your various network performance as well as your team.  

Integrations: Twitter, Facebook, LinkedIn, Google+, Instagram.

4. Bit.ly (free option available) 

Bitly touts itself as the world’s leading link management platform, giving you the ability to shorten, measure and optimize links across all channels and platforms. By tracking link analytics on social media, you can gather key audience intelligence and easily measure campaign performance, giving you the ability to optimize for future posts.

Integrations: every channel, every platform.

5. TweetReach (free option available)

TweetReach is a free Twitter analytics snapshot report for hashtags, usernames or keywords.

The Pro version measures analytics for more than just Twitter in a comprehensive, real-time dashboard showing you your reach, performance and engagement.

Integrations: Twitter, Instagram, Facebook.

Five Ways to Integrate Video into Your Marketing Strategy

Five Ways to Integrate Video into Your Marketing Strategy

Five Ways to Integrate Video into Your Marketing Strategy

Video Makes Your Social Media Marketing Better

Now, more than ever, video is where your efforts need to be when it comes to marketing your business. However, if you’ve never done video before, the thought can be intimidating, overwhelming and a little scary.

If you’re not sure even where to start, not to worry – we’ve rounded up five ways to easily add video to your marketing strategy.

Begin With Instagram Stories

If you’re hesitant to be in front of the camera or not sure exactly what to do, dip your toe into the video waters with Instagram Stories. Since it disappears after 24 hours, you can test out different styles of content to see what works best for you. And best of all, if it doesn’t work out, it’s gone after a day.

Create an informational video about your company or product

When you’re highlighting your company or product, you don’t necessarily need to be the focal point. This is a great way to ease into being in front of the camera. You’re providing valuable information, adding another video to your collection and sharing your organization’s story!

Talk about what you know

When you’re first starting out, make it as easy as possible and stick with what you know and love. This will make it easier to be in front of the camera and your passion will show through in your voice and facial expressions.

Try a Regularly Scheduled Facebook Live

Once you become a little more comfortable in front of the camera, try hopping on Facebook Live at a set time every week, or every day if you’re really ambitious! You’re able to see real-time what your audience is saying and start communicating with them in a more authentic and engaging way. Your Facebook Lives don’t have to be long to be effective, just make sure you’re consistent and sharing valuable information!

Collaborate with other influencers

Tackle video with a friend! Whether you select an employee or another influencer in your industry, it’ll take all the pressure off you. In addition, having another person on the video brings in another level of entertainment for your audience.

Branding Your Business in 3 Steps

Branding Your Business in 3 Steps

Branding Your Business in 3 Steps

Branding your business? Here’s how.

Branding your business is so much more than having a logo or a website, it’s a complete set of values, ideas, emotions paired with imagery (logo, fonts, etc.) and copy (what you say when you write it down). Sounds a bit complicated, right? It can be but today you’re going to get a crash course in branding your business.

What you need to do:

Branding your business starts with creating a value driven concept paired with a mission and vision for who you are, why you exist and what problem you are solving. Let’s take a closer look at what you need to do to accomplish this.

Step 1: Define Your Brand Message. If you don’t know who you are and where you are going, then you can’t expect other people to get behind you. When defining your brand, it’s important to do a little research and spend some time answering these questions:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company? (Entrepreneur)

Step 2: Create Your Brand Image. Again, take your time to develop this and get it right. Re-branding is hard work especially after you’ve started your business and getting clients. It’s best to have a great brand right out the gate. Some things to consider:

  • Get a great logo. Place it everywhere.
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent. (Entrepreneur)

Step 3: Words and Actions Matter. After you figure out the imagary to represent your and who you are, now it’s time to put that into action. Every great brand using the same short phrases in their marketing efforts, communication, etc. because when it comes down to it, once you choose, don’t change. Be consistent.

  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.(Entrepreneur)

The Takeaway.

When it comes to branding your business you must be consistent. Businesses large and small need great branding and if you should not take the time to do this right, your attempts as establishing and maintaining a quality relationship with your customers/clients will flounder. It’s a hard truth to accept, take it from me, I spent years trying to figure it out but when I did, boy it made a difference.

If you’re looking for help branding your business, give us a shout and we’ll give you a free consultation.

Do you have happy mobile customers?

Do you have happy mobile customers?

Do you have happy mobile customers?

How happy are your customers when they engage with you on their mobile phone?

Customers are the bread and butter of every business and if you don’t have them, you’re not in business. However, have you ever thought about their experience? Believe it or not, 85% of people access content via a mobile device (phone or tablet) and here is an interesting statistic that sheds some light on that customer experience.

84 percent of mobile advertisers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Unlockd)

Why should you care?

If you are advertising or marketing to your customers, as you should be, the experience your customers have is paramount. However, it seems that a lot of business owners are under the impression that their efforts are a positive experience for their audience when in fact, it’s the opposite.

What would improve their happiness?

Unlockd discovered that, “The research found that half of 16-44 year olds would happily accept mobile ads if, in exchange for viewing them, they were given rewards or incentives. A lower monthly mobile price plan would keep almost two-thirds (64%) of younger users (age 16-29) happy with ads.” This is a significant finding. Makes you want to consider changing your approach, right?

It should.

If you are ready to change that for your business, grow, and reach your gaols for your business, stop wasting time pushing your content out to your customer – contact us for a free consult and find out how we can help you increase the return on investment (ROI) you are getting from advertising and marketing to your audience.