Facebook Introduces Snooze Feature

Facebook Introduces Snooze Feature

Facebook Introduces Snooze Feature

Your Facebook News Feed Just Got Better, Welcome Snooze Feature.

Snooze is the newest feature released by Facebook, and you’re going to love it. Ever have those pesky articles or other posts that just keep popping up when you’re trying to do something? Now you can hide them.

Facebook said on December 15, 2017,

With Snooze, you don’t have to unfollow or unfriend permanently, rather just stop seeing someone’s posts for a short period of time. The people, Pages, and groups you snooze will not be notified. You will be notified before the Snooze period is about to end and the setting can also be reversed at any time.

How it works.

Want to know how this new feature works? Facebook has released a short video showing you just how to use it and frankly in my opinion, why it’s valuable. Check it out and let us know what you think!

While control over your news feed isn’t new, it is better. Facebook has strived over the years to improve their users’ experience and so far they are doing a great job with it. While there are always things we wish were different, it’s great that this platform of over a billion users is now more in your hands than it has ever been.

So celebrate that in 2018 that Facebook might be a little less overwhelming for those of you who spend any time on this widely used platform.

How to Create an Amazing Video on a Budget

How to Create an Amazing Video on a Budget

How to Create an Amazing Video on a Budget

If you’re not using video, you’re missing out.

Seven years ago when I started my business, video was not that big of a deal. Guess what? It is now. Using video to market your business is hands-down the best way to spend your money if you plan on getting the best bang for your buck. Why? I could tell you why but you deserve better – here are some statistics I think will help you understand just how important video is.

How to create your video on a budget

Now that you can see the importance of video to your marketing strategy, let’s talk about how you can create one for about $100.

Decide on the length of your video. When you’re marketing your business, the rule of thumb is, keep is short and to the point. Videos over 5 minutes, just won’t do. People are busy and their attention is going in 85 directions all the time. Don’t burden them with content that takes up their valuable time – tell them what they need to know so they can make an educated decision if your product or service is right for you.

Storyboard it. What does this mean? A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. It means putting your ideas down on paper or using a software. The easiest is to use a piece of paper, Dummies.com, has a great format:

 

  • Establish scenes and shots. Each box in the storyboard represents a shot in succession. The figure loosely represents the composition of the shot and shows the placement of items and actors.

  • Determine action and dialogue. Below every box is a smaller box in which rough dialogue or action can be stated. Arrows or other markings can be used in the main box to communicate the action.

  • Place graphics and voiceovers. A box is used to show slides in the video. Graphics can be shown in either the big box or the little box.

Lastly, create a compelling hook to draw them in. Amy Schmittauer emphasizes in her book, Vlog Like a Boss that you have approximately 8 seconds to capture your customer’s attention. When creating your call to action or hook, keep that in mind because that is about all the time you have to keep them watching.

 

Filming and editing your video.

I’m a huge fan of affordable options for filming and editing your video. Here are my recommendations:

What you need to film:

  1. GoPro HERO5 Black cameras give you outstanding quality for both audio and video
  2. Tripod, either a desktop/compact or full size.
  3. Lighting, the most affordable solution is filming outside or filming in front of a window, facing it.

What you need to edit:

Video editing is notorious for being expensive. However, there are a couple of software options out there can help you do this without spending a log of money. If you are a MAC user, use their application iMovie. It usually comes standard with any MAC computer and is all you’ll need to get started. If you are a PC user, stay away from their application MovieMaker, most likely you won’t be able to get the quality of video that you need to represent yourself. Instead, I suggest using Movavi, which is the PC equivalent to MAC’s iMovie.

What’s next?

Once you get your music, audio and video done, save it as a MP4 and then you are ready to upload it. Different platforms (Instagram, Facebook, Twitter, etc.) all have different requirements for length and preferred size. If you’d like this information without the headache, I’ll be assembling all this info and publishing it on Dec 22, I’ll post the link HERE as soon as it’s live!

  • Native Facebook videos get 135% more organic reach than any other type of post
  • Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel
  • Over 50% of internet users look for videos related to a product or service before visiting a bricks ‘n’ mortar store
  • Embedding video on a landing page can increase conversions by 80% or more
  • Viewers retain 95% of a message when they consume it in a video as compared to 10% when reading it in text form
  • The average conversion rate for websites using video is 4.8% as compared with 2.9% for those that don’t use video
  • Viewers who watched an ad twice on mobile experienced a lift of 23% in unaided brand awareness and 47% in unaided ad recall.

 

How to create your video on a budget

Now that you can see the importance of video to your marketing strategy, let’s talk about how you can create one for about $100.

Decide on the length of your video. When you’re marketing your business, the rule of thumb is, keep is short and to the point. Videos over 5 minutes, just won’t do. People are busy and their attention is going in 85 directions all the time. Don’t burden them with content that takes up their valuable time – tell them what they need to know so they can make an educated decision if your product or service is right for you.

Storyboard it. What does this mean? A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. It means putting your ideas down on paper or using a software. The easiest is to use a piece of paper, Dummies.com, has a great format:

 

  • Establish scenes and shots. Each box in the storyboard represents a shot in succession. The figure loosely represents the composition of the shot and shows the placement of items and actors.

  • Determine action and dialogue. Below every box is a smaller box in which rough dialogue or action can be stated. Arrows or other markings can be used in the main box to communicate the action.

  • Place graphics and voiceovers. A box is used to show slides in the video. Graphics can be shown in either the big box or the little box.

Lastly, create a compelling hook to draw them in. Amy Schmittauer emphasizes in her book, Vlog Like a Boss that you have approximately 8 seconds to capture your customer’s attention. When creating your call to action or hook, keep that in mind because that is about all the time you have to keep them watching.

 

Filming and editing your video.

I’m a huge fan of affordable options for filming and editing your video. Here are my recommendations:

What you need to film:

  1. GoPro HERO5 Black cameras give you outstanding quality for both audio and video
  2. Tripod, either a desktop/compact or full size.
  3. Lighting, the most affordable solution is filming outside or filming in front of a window, facing it.

What you need to edit:

Video editing is notorious for being expensive. However, there are a couple of software options out there can help you do this without spending a log of money. If you are a MAC user, use their application iMovie. It usually comes standard with any MAC computer and is all you’ll need to get started. If you are a PC user, stay away from their application MovieMaker, most likely you won’t be able to get the quality of video that you need to represent yourself. Instead, I suggest using Movavi, which is the PC equivalent to MAC’s iMovie.

What’s next?

Once you get your music, audio and video done, save it as a MP4 and then you are ready to upload it. Different platforms (Instagram, Facebook, Twitter, etc.) all have different requirements for length and preferred size. If you’d like this information without the headache, I’ll be assembling all this info and publishing it on Dec 22, I’ll post the link HERE as soon as it’s live!

Increasing Your Success with Email Marketing

Increasing Your Success with Email Marketing

Increasing Your Success with Email Marketing

Don’t get beat up by email marketing rules.

Today’s Marketing Tip is about your customer. Customers are the cornerstone of a successful business, if you don’t have them then you aren’t in business. This tip comes from the brilliant marketing mind of Jim Connolly. He has a great blog called Jim’s Marketing Blog and he has some wise words to share about to get in front of your customer, here is what he said:

Decide what your ideal customer profile is and then market exclusively with them in mind. For example:

  • Compose every piece of marketing as if you were talking directly to them.
  • Use their language.
  • Study what matters to them.
  • Be where their attention is.
  • Uncover the problems facing their industry.
  • Offer answers.Become a useful resource.
  • Build services that address their specific wants and needs.
  • Become known as a specialist provider to their industry, rather than a generalist. (Specialists earn more, attract better clients and are always in high demand).
  • In short, make your marketing directly relevant to your ideal profile of client. This one step, will give you a powerful marketing advantage over the vast majority of your competitors.

 

What’s the lesson?

Stop trying to be everything to everyone. Figure out who your customer is and talk directly to them, exclusively. Additionally, when you aren’t talking to the people that will buy what you sell, you are wasting time, money and energy on things that will not get you any closer to your goals. If you aren’t getting the results you want maybe it isn’t your customers, maybe it’s you. Stop trying to make things work if they aren’t. Do something different than what you’ve always done – even if it scares the hell out of you. Why? Because it works!

 

Snapchat Releases New App: Lens Studio

Snapchat Releases New App: Lens Studio

Snapchat Releases New App: Lens Studio

Snapchat Releases New Desktop App

Snapchat is expanding their offerings with Lens Studio. On December 14, Snapchat released exciting news for those of you ready to up your game using this fun and video-focused platform. Lens Studio is a desktop app for MAC and PC and what better way to salute this video-friendly platform than with a video!

Their release info stated on December 14, 2017:

Lens Studio is a new way for anyone to create Lenses for the Snapchat community! Lens Studio is a free desktop app for Mac and Windows with easy to use guides and tools that students, creatives, and developers alike can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!

Once your Lens is complete, you’ll be given a special Snapcode that you can share anywhere, which anyone can scan to unlock your Lens!

With the launch of [the new app] we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!

Sweet, right?! Head on over to Snapchat and check out this new and fun tool to get you standing out in a crowd. Better yet, give it a try and share your experience with us – we love it when you share your thoughts and feedback.

PS: Don’t forget to Snapchat this too!

Facebook Advertising Principles

Facebook Advertising Principles

Facebook Advertising Principles

Facebook advertising, principles get clear

Ah, Facebook. You use it but you likely have a love-hate relationship with this ultra expansive platform with over a billion users. Recently Facebook shared what their principles are for advertising. Surprisingly, we were thrilled to get this information and thought it would be relevant to share with you. Here is what we found out about Facebook advertising and their principles:

We build for people first. Advertising is how we provide our services for free. But ads shouldn’t be a tax on your experience. We want ads to be as relevant and useful to you as the other posts you see. This is important for businesses too, because you’re less likely to respond to ads that are irrelevant or annoying. That’s why we start with people. Our auction system, which determines which ads get shown to you, prioritizes what’s most relevant to you, rather than how much money Facebook will make from any given ad.

 

We don’t sell your data. We don’t sell personal information like your name, Facebook posts, email address, or phone number to anyone. Protecting people’s privacy is central to how we’ve designed our ad system. This means we can show you relevant and useful ads – and provide advertisers with meaningful data about the performance of their ads — without advertisers learning who you are.

 

You can control the ads you see. Clicking on the upper right-hand corner of an ad lets you easily hide ads you don’t like, or block ads from an advertiser you don’t like. Clicking on “Why am I seeing this?” tells you more about why you were shown the ad and takes you to your Ad Preferences. Anyone can visit their Ad Preferences to learn more about the interests and information that influence the ads they see, and manage this information so they get more relevant ads.

 

Advertising should be transparent. You should be able to easily understand who is showing ads to you and see what other ads that advertiser is running. It’s why we’re building an ads transparency feature that will let you visit any Facebook Page and see the ads that advertiser is running, whether or not those ads are being shown to you. This will not only make advertising on Facebook more transparent; it will also hold advertisers accountable for the quality of ads they create.

 

Advertising should be safe and civil; it should not divide or discriminate. We have Community Standards that prohibit hate speech, bullying, intimidation and other kinds of harmful behavior. We hold advertisers to even stricter advertising policies to protect you from things like discriminatory ads – and we have recently tightened our ad policies even further. We don’t want advertising to be used for hate or discrimination, and our policies reflect that. We review many ads proactively using automated and manual tools, and reactively when people hide, block or mark ads as offensive. When we review an ad, we look at its content, targeting, landing page and the identity of the advertiser. We may not always get it right, but our goal is to prevent and remove content that violates our policies without censoring public discourse.

 

Advertising should empower businesses big and small. We believe that smaller businesses should have access to the same tools previously available only to larger companies with sophisticated marketing teams. We have millions of advertisers — from local businesses to community organizations — who depend upon us to reach their audiences, grow their businesses and create more jobs. As long as they follow our Community Standards and policies that help keep people safe, our platform should empower all advertisers with all voices to reach relevant audiences or build a community.

 

We’re always improving our advertising. We’re always making improvements and investing in what works. As people’s behaviors change, we’ll continue listening to feedback to improve the ads people see on our service. For instance, when people shifted to mobile, we did, too. We know our work isn’t done by any means, which means we’ll often introduce, test and update certain features like ad formats, metrics and ad controls.

Maximize Your Social Promotion for the Holidays

Maximize Your Social Promotion for the Holidays

Maximize Your Social Promotion for the Holidays

Companies big and small are using social promotion this holiday season

Hello holidays! Just because you’re a small company, doesn’t mean you can’t have a little jingle in your pocket this holiday season. Social promotion can help you get the job done because the truth is that companies big and small use social media to get the word out about their products and services – you can do the same thing.

SitePro News just came out with some great ideas for getting the word out using Search Engine Optimization (SEO) which is a long term solution. If you are looking for a solution that will give you results sooner rather than later, focus on implementing some of these tried and true tactics this holiday season:

Give them a bargain. Everyone loves a deal so tap into the mentality of giving them what they want for a discount they can’t get any other time of the year. Many companies offer this and no matter what size company you have, you can too.

Give them value. Just because something is a bargain doesn’t mean that it is good. Think about this seriously for a moment – recall a moment when you bought something that turned out not to be what you were expecting – ugh, disappointment. Instead of giving them something generic that has little value, give them something they will actually use. Nothing is better at cementing relationships with your customers like giving them WAY more than they expected.

Surprise them. Every business has customers that love your products/services. So this year, give them a gift. It doesn’t have to cost you a lot of money and in fact, it can be a simple as a hand written note, a bonus download, or simply something you add into the package you are sending them. Whatever you decide to do, do something genuine.

Next time you share on social media…

Remember these tips. Going the extra mile will truly, deeply and significantly make your customers and prospects feel amazing. Tis the season to give a little so get out there and get your social promotion on.