Are You Mobile First?
In 2016 mobile internet use became the dominant platform that people use to explore the internet. With the increase in popularity of apps and social media this shouldn’t come as a surprise.
With the pace of life continually increasing, a mobile device makes more and more sense. It can fit in your pocket, be taken anyway, and the interface is easily usable by anyone. Designing your website so that it’s mobile friendly ensures you keep pace with the changing technological culture. Here are a few tips to consider when developing a plan for your mobile friendly site.
Make Sure Anyone Can Read and Click Through Your Site
Everyone has been on a mobile site with tiny buttons and font that was barely legible. Then you have to enlarge the text, search for what you want, fight off frustration, and waste valuable time. Instead opt to make the font on your pages at least 14px. You can then play around and see if that is the proper size or if it needs to be adjusted further.
Another important aspect when it comes to size is having large enough buttons to use on a mobile device. Whether you have clumsy thumbs, or a smaller phone, large buttons make a site easier to navigate.
When you have a website that is easy to read and navigate through it reduces friction. Your visitors will thank you when clicking through your site is a breeze and they can read everything.
If Your Site Isn’t Mobile Friendly, Your SEO Will Suffer
Sites that are not optimized for mobile use will not be ranked highly on Google. This means that for your business to be competitive in the online search world, it needs to be mobile friendly.
Avoid Common Mobile Optimization Mistakes
Another issue is putting any unplayable content on your mobile site. Any program run on Flash Players or license-restricted content needs to be avoided. Lastly, if you are using a separate mobile site make sure your cross-links are consistent. You wouldn’t want a mobile user to be unable to access the correct page of your desktop site.