Are you Mobile First?

Are you Mobile First?

Are You Mobile First?

 

Are You Mobile First?

In 2016 mobile internet use became the dominant platform that people use to explore the internet. With the increase in popularity of apps and social media this shouldn’t come as a surprise.

With the pace of life continually increasing, a mobile device makes more and more sense. It can fit in your pocket, be taken anyway, and the interface is easily usable by anyone. Designing your website so that it’s mobile friendly ensures you keep pace with the changing technological culture. Here are a few tips to consider when developing a plan for your mobile friendly site.

 

Make Sure Anyone Can Read and Click Through Your Site

 

Everyone has been on a mobile site with tiny buttons and font that was barely legible. Then you have to enlarge the text, search for what you want, fight off frustration, and waste valuable time. Instead opt to make the font on your pages at least 14px. You can then play around and see if that is the proper size or if it needs to be adjusted further.

Another important aspect when it comes to size is having large enough buttons to use on a mobile device. Whether you have clumsy thumbs, or a smaller phone, large buttons make a site easier to navigate.

When you have a website that is easy to read and navigate through it reduces friction. Your visitors will thank you when clicking through your site is a breeze and they can read everything.

 

If Your Site Isn’t Mobile Friendly, Your SEO Will Suffer

 

Sites that are not optimized for mobile use will not be ranked highly on Google. This means that for your business to be competitive in the online search world, it needs to be mobile friendly.

If a site doesn’t load or lags, you are going to lose potential customers. Creating a mobile version of your site with conversion platforms like bmobilized will reduce issues that users experience.   

 

Avoid Common Mobile Optimization Mistakes

 

There are a few common mistakes that site owners can make that will negatively impact their SEO in the mobile sphere. One is blocking JavaScript, CSS, or image files. This will result in lower rankings for your mobile and desktop site.

Another issue is putting any unplayable content on your mobile site. Any program run on Flash Players or license-restricted content needs to be avoided. Lastly, if you are using a separate mobile site make sure your cross-links are consistent. You wouldn’t want a mobile user to be unable to access the correct page of your desktop site.

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

Get App-tastic: Use Facebook Open Graph

We are all big fans of apps on our smartphones. Each offer functionality and every time we hit an obstacle in our daily life we wonder if there is an app which could solve our problem. The same thinking has extended to embedded apps which we can find in frameworks, like Facebook Business Pages.

All pages come with preloaded apps, similar to those available on personal profiles, including Photos, Videos, Notes, and Events. Since these serve a business, a Review app also comes out of the box. When you set up your page, you should decide which ones on these you will keep. Disable everything you don’t use yet to avoid sending visitors to blank apps.

Add Functionality

Some early-stage businesses don’t even have a website; their entire online presence is on their Facebook page. If you are one of them, you can now enjoy better functionality. There are page apps like Facebook Shop which allow the user to buy without leaving the social media environment. Similarly, Storefront Social will enable you to create a Facebook-based shop and create even a checkout system.

Not only you can sell, but you can also recruit online. If you are looking for staff why not install something like “Work for us” or “Smartjobboard”. These could help you get the right talent and even target potential employees with a sponsored job ad.

Engage Users

Other apps like Woobox let you create campaigns, contests, and coupons to keep your shoppers coming back for more. This is a simple way of adding a dynamic dimension to an otherwise dull environment. You can even use the “Fan of the week” app to reward your most loyal followers and motivate others to share, like or comment your activity.

Video apps are great to reach a broader audience. With tools like https://livestream.com/, you can take your Facebook Live video and put in on your website or another medium. Conversely, a YouTube Tab connects the page with your channel. This is an excellent addition since due to recent changes in algorithms, video content is king.

Grow Your Brand

Are you ready to transform your brand into an app-tastic one? Don’t just rely on the bare-bones structure offered by Facebook’s default layout. Get creative and think of your business page as a blank canvas for apps which are like Lego pieces. Not sure which ones to choose? Just drop us a line or give us a call.